Rentracks

Basic Information

Stock Code
6045
Industry
Services
Category Detail
Advertising
Prefecture
Tokyo
Establishment Year
December 2005
Listing Year
April 2015
Official Website
https://www.rentracks.co.jp/
TSE Information
TSE Information
Yahoo! Finance
Yahoo! Finance
Other Companies
Green Monster, Interspace, Fan Communications, Adways, ValueCommerce, Ceres, G-NexT, Fabrica, Baltes HD, GMO TECH, GMO Media

Overview

Rentracks is a Tokyo-based internet advertising company founded in 2005, possessing competitive advantages centered on performance-based advertising services.

Current Situation

Rentracks recorded consolidated sales of approximately 3.3 billion yen and operating profit of approximately 650 million yen for the fiscal year ending March 2024, maintaining stable growth. Its main business is internet advertising (affiliate), adopting a performance-based model without monthly fees for advertisers. It operates a closed ASP service emphasizing the quality of registrants, achieving high advertising effectiveness. Listed on the Tokyo Stock Exchange Growth Market, with headquarters in Edogawa-ku, Tokyo. It competes with companies such as Fan Communications and ValueCommerce in the industry while differentiating itself. In recent years, it has focused on internet marketing support and SNS marketing. Aiming for sustainable growth, it is working on new business development while generating stable profits. In the future, it plans to promote strategies adapting to the sophistication and digitalization of the advertising market.

Trivia

Interesting Facts

  • Pioneering existence of performance-based ad ASP in Japan.
  • Uniquely operates closed ASP with strict registrant quality selection.
  • Achieved listing on Tokyo Stock Exchange Growth Market 15 years after founding.
  • Unique business model without monthly usage fees for advertisers.
  • Supporting national internet ad market from Edogawa-ku, Tokyo.
  • Early commitment to improving ad effectiveness transparency.
  • Focused on SNS marketing support since late 2010s.
  • Reputation in the industry for developing invalid click prevention technology.
  • Maintains high profit margins despite smaller scale than competitors.
  • Provides advanced marketing technology with a small elite team.
  • Early introduction of real-time ad delivery data analysis.
  • Actively expanding into creative production support.
  • Characteristic online ad research and analysis functions.
  • Steadily expanding revenue backed by internet ad growth.
  • Initially established as Koel Co., Ltd., later changed name.

Hidden Connections

  • Exploring potential technical partnerships with competitors like Fan Communications.
  • Close collaborations with many small blogs in affiliate ad networks.
  • Strengthened growth strategy by transitioning to Tokyo Stock Exchange Growth Market.
  • Exists undisclosed ad project collaborations with SNS platform operators.
  • Active collaborations with related companies in SEO services linked to ad delivery.
  • Deploying regional collaboration projects specialized in local SME marketing support.
  • Conducting joint developments with domestic and international security vendors in ad fraud prevention.
  • Increasing exposure through joint presentations and seminars at industry events.

Future Outlook

Growth Drivers

  • Expansion of demand for performance-based ads in Japan
  • Rapid growth in SNS and video ad markets
  • Increasing digital marketing investments by SMEs
  • Ad effectiveness improvement through AI and ad technology evolution
  • Growing trend toward ad spend efficiency among advertisers
  • Industry environment changes strengthening regulatory compliance
  • Business area expansion through partnership strengthening
  • Further growth in smartphone ads
  • Increasing demand for digital ad optimization
  • Focus on personal information protection technologies
  • Increasing remote ad operations due to diversified work styles
  • Preparation and potential expansion into overseas markets

Strategic Goals

  • Aim to double ad revenue with 6.5 billion yen in sales
  • Expand market share in SNS and video ad sectors
  • Complete ad operation automation using AI
  • Build global partnership network
  • Establish sustainable ad operation framework
  • Promote employee diversity and expertise enhancement
  • Nationwide rollout of SME support programs
  • Strengthen marketing technologies with privacy protection
  • Acquire leadership in industry technology standards and ethical norms
  • Develop new services based on data utilization capabilities

Business Segments

Advertiser Services

Overview
Provides diverse ad and marketing support aimed at maximizing advertiser results.
Competitiveness
Thorough performance-based model with high-quality platform through registrant selection.
Customers
  • SME owners
  • EC operators
  • Ad agencies
  • Marketing personnel
  • Venture companies
  • Mail-order businesses
  • Large company marketing departments
  • Local shops
  • Startups
  • Freelance marketers
  • Web content operators
  • Manufacturing marketers
  • Financial industry marketing departments
  • Transportation marketers
  • Educational institution PR staff
Products
  • Performance-Based Ad Plans
  • Marketing Consulting
  • Ad Effectiveness Analysis Reports
  • SEO Support Services
  • SNS Ad Planning and Operations
  • Keyword Research Tools
  • Ad Budget Optimization Consulting
  • Internet Ad Operation Agency
  • Ad Delivery Platforms
  • Access Analysis Services
  • Conversion Optimization Support
  • Targeting Ad Functions
  • Video Ad Production Services
  • Brand Promotion Support
  • Affiliate Link Management

Media Operator Services

Overview
Provides a variety of ad services to support revenue maximization for media operators.
Competitiveness
Achieves high revenue through a carefully selected registrant network.
Customers
  • Blog operators
  • Individual webmasters
  • Affiliate site operators
  • Influencers
  • YouTubers
  • Content creators
  • News site operators
  • App developers
  • SNS account managers
  • Specialized info site operators
  • Small to medium online media
  • Event info sites
  • Video streaming platforms
  • Online education sites
  • Podcasters
Products
  • Affiliate Ad Delivery Program
  • Monetization Support Tools
  • Ad Link Management System
  • Access Analysis Tools
  • Content Optimization Support
  • Ad Performance Reports
  • Revenue Data Management Service
  • Ad Code Auto-Generation Tool
  • Revenue Maximization Consulting
  • Media Nurturing Support
  • SNS-Linked Ad Delivery
  • Video Ad Delivery Service
  • Mobile-Optimized Ad Display
  • Targeting Functions
  • Ad Placement Quality Assurance

Internet Marketing Support

Overview
Provides specialized support for marketing activities across a wide range of industries.
Competitiveness
Extensive digital ad support know-how and optimization technologies.
Customers
  • Ad agencies
  • Marketing consultants
  • SME marketing departments
  • Large company marketers
  • EC operators
  • Various media operators
  • IT vendors
  • System development companies
  • SNS operation staff
  • Video production companies
  • Ad creative companies
  • Digital marketers
  • Brand promotion companies
  • Consulting firms
  • Educational institution PR staff
Products
  • SEO Consulting
  • Listing Ad Operations
  • SNS Marketing Support
  • Web Analysis Services
  • Marketing Automation
  • Ad Effectiveness Analysis Tools
  • Campaign Planning Support
  • Online Ad Integrated Management
  • Content Production Support
  • Influencer Collaborations
  • Brand Strategy Consulting
  • A/B Testing Support
  • Targeting Ad Delivery
  • Video Marketing
  • Digital Ad Optimization

Ad Technology Development

Overview
Supports ad delivery efficiency and optimization using advanced technology.
Competitiveness
Proprietary tracking technology and strictly selected registrant network.
Customers
  • Advertisers
  • Ad agencies
  • Platform operators
  • Media operators
  • Affiliate operators
  • Digital marketing companies
  • Internet service providers
  • IT companies
  • Ad delivery networks
  • Technology startups
  • EC site operators
  • Mobile app developers
  • Creative agencies
  • Consulting companies
  • Research institutions
Products
  • Ad Delivery Platform
  • Tracking Technology
  • Data Analysis Tools
  • Ad Effectiveness Measurement System
  • Ad Technology Automation Solutions
  • AI Ad Optimization System
  • Ad Fraud Prevention Tools
  • Privacy-Compliant Technology
  • Cross-Channel Integration Technology
  • Real-Time Bidding System
  • Programmatic Ad Delivery
  • Custom Reporting
  • User Data Management System
  • Ad Creative Optimization
  • API Integration Services

Consulting Business

Overview
Management support services leveraging expertise in advertising and marketing.
Competitiveness
Practical consulting capabilities based on extensive ad field experience.
Customers
  • Corporate executives
  • Marketing departments
  • Advertisers
  • IT companies
  • New business development staff
  • Business strategy personnel
  • SMEs
  • EC operators
  • Ad agencies
  • Media operators
  • Startups
  • Manufacturing
  • Financial institutions
  • Educational institutions
  • Public institutions
Products
  • Marketing Strategy Planning
  • Ad Operation Improvement Proposals
  • Business Growth Plan Support
  • Digital Transformation Consulting
  • Talent Development Programs
  • Market Research and Analysis
  • New Business Planning
  • Brand Strategy Formulation
  • Ad Investment Efficiency Support
  • IT Implementation Support
  • Compliance Guidance
  • Risk Management Proposals
  • Data Utilization Strategy
  • Customer Management System Implementation
  • Competitive Advantage Evaluation

Digital Content Provision

Overview
Produces and provides digital content for advertising and marketing.
Competitiveness
Deploys high-quality and effective content linked with ad business.
Customers
  • Advertisers
  • Media operators
  • EC operators
  • Ad agencies
  • SNS platforms
  • Video streaming businesses
  • App developers
  • Educational institutions
  • Retail
  • Entertainment companies
  • Event organizers
  • Branding companies
  • Creators
  • Influencers
  • Marketing companies
Products
  • Ad Video Content
  • Promotion Materials
  • Influencer Collaboration Content
  • Educational Videos
  • Web Ad Banners
  • SNS Campaign Materials
  • Sales Tools
  • Brand Movies
  • Live Streaming Support
  • Digital Brochures
  • PC and Mobile Ad Materials
  • User Case Videos
  • Campaign Report Videos
  • Original Character Production
  • Animation Ad Videos

Event Planning and Operation

Overview
Event planning and operations creating customer touchpoints linked with promotions.
Competitiveness
Effective event design and operation leveraging ad know-how.
Customers
  • Advertiser companies
  • Marketing agencies
  • EC operators
  • Educational institutions
  • Local governments
  • Event organizers
  • Retail
  • Manufacturers
  • Startups
  • Media companies
  • Chambers of commerce
  • IT companies
  • Non-profits
  • Entertainment companies
  • Tourism businesses
Products
  • Seminar Planning and Operation
  • Trade Show Support
  • Promotion Events
  • Online Event Platforms
  • Workshops
  • Brand Experience Events
  • Networking Events
  • Campaign Events
  • Customer Interaction Events
  • Webinars
  • Product Launch Events
  • Promotion Tool Provision
  • Operation Manual Creation
  • Video Streaming Support
  • Participant Management System

Mobile Ad Services

Overview
Provides specialized ad delivery and effectiveness maximization services for smartphones.
Competitiveness
Optimization technology specialized in mobile ads and extensive delivery track record.
Customers
  • Smartphone app developers
  • Telecom carriers
  • Ad agencies
  • Game companies
  • EC operators
  • Media operators
  • Financial institutions
  • Education businesses
  • Retail
  • Entertainment companies
  • SNS platforms
  • Content providers
  • Travel companies
  • Healthcare-related companies
  • Transportation
Products
  • Smartphone Ad Delivery
  • In-App Ads
  • Location-Based Ads
  • Video Ads
  • Retargeting Ads
  • Interactive Ads
  • Ad Effectiveness Measurement Tools
  • Ad Optimization Services
  • Creative Production Support
  • Campaign Management
  • User Data Analysis
  • Real-Time Bidding
  • Ad Delivery Platform
  • Cross-Device Ads
  • Sponsorship Ads

Analytics and Data Services

Overview
Provides advanced data analysis services for improving ad operations and maximizing effectiveness.
Competitiveness
Practical analysis know-how linked with ad delivery.
Customers
  • Advertisers
  • Marketers
  • Ad agencies
  • Large companies
  • SMEs
  • Media operators
  • EC operators
  • IT companies
  • Financial institutions
  • Educational institutions
  • Manufacturing marketers
  • Research institutions
  • Consulting companies
  • Startups
  • Public organizations
Products
  • Ad Effectiveness Measurement Reports
  • Access Analysis
  • User Tracking
  • Data-Driven Marketing Support
  • Conversion Optimization Analysis
  • Campaign Performance Measurement
  • Real-Time Data Analysis
  • Behavior Analysis Tools
  • Customer Segment Analysis
  • Cross-Channel Analysis
  • A/B Testing Support
  • Sales Analysis
  • Market Trends Reports
  • Data Visualization Tools
  • Privacy-Compliant Analysis

Creative Production Support

Overview
Provides creative production and strategic support specialized in internet advertising.
Competitiveness
High-quality, persuasive content production considering ad effectiveness.
Customers
  • Advertisers
  • Ad agencies
  • Media operators
  • EC shops
  • SNS marketing companies
  • Event operators
  • Educational institutions
  • SMEs
  • Startups
  • Brand operators
  • Manufacturing companies
  • Entertainment industry
  • Retail
  • Financial institutions
  • IT vendors
Products
  • Banner Ad Production
  • Video Ad Production
  • Landing Page Production
  • Digital Content Development
  • Brand Consulting
  • Ad Copywriting
  • Design Production
  • Creative Strategy Planning
  • SNS Content Production
  • Campaign Material Development
  • Web Ad Material Production
  • Mobile-Compatible Production
  • Promotion Video Production
  • Influencer Collaboration Production
  • Animation Ads

Partnership Building

Overview
Builds diverse corporate collaborations and partnerships in the ad sector to drive business expansion.
Competitiveness
Synergy creation through extensive industry network and collaboration strength.
Customers
  • Ad agencies
  • Media companies
  • IT companies
  • Marketing companies
  • Media operators
  • SNS platforms
  • Digital ad networks
  • EC operators
  • Video streaming companies
  • Creative companies
  • Startups
  • Local governments
  • Educational institutions
  • Content providers
  • Consulting companies
Products
  • Joint Ad Product Development
  • Platform Integration
  • Data Sharing Solutions
  • Mutual Delivery Networks
  • Collaboration Projects
  • Co-Hosted Events
  • Technical Support
  • Sales Channel Sharing
  • Ad Media Integration
  • Consulting Support
  • Marketing Resource Sharing
  • Joint Promotions
  • Affiliate Partner Management
  • Brand Collaboration Measures
  • Cross-Marketing Planning

Education and Training Services

Overview
Provides educational programs aimed at enhancing knowledge and skills in advertising.
Competitiveness
Practical training content delivered by instructors with rich practical experience.
Customers
  • Advertisers
  • Corporate marketers
  • Agency staff
  • Media operators
  • New employees
  • Mid-level employees
  • Executives
  • Venture companies
  • Startups
  • Educational institutions
  • IT companies
  • Sales promotion staff
  • Digital marketing staff
  • Sales departments
  • HR personnel
Products
  • Marketing Basics Training
  • Ad Operation Courses
  • Digital Ad Utilization Seminars
  • Performance-Based Model Lectures
  • SEO Training Programs
  • SNS Utilization Training
  • Online Ad Strategy Courses
  • Campaign Management Training
  • Data Analysis Basics Courses
  • Ad Effectiveness Measurement Training
  • Targeting Techniques Courses
  • Latest Ad Technology Training
  • Risk Management Courses
  • Creative Production Training
  • Marketing Automation Training

Competitive Advantage

Strengths

  • High-quality ad network through registrant selection
  • High customer satisfaction with performance-based ad model
  • Accessibility and customer support strength from Tokyo base
  • Diverse internet ad services
  • Established stable sales and profit structure
  • Possesses multiple marketing methods including SEO and SNS support
  • Reliability and transparency as a listed company
  • Ad effectiveness measurement and optimization technology
  • Clear differentiation from competitors with strong brand power
  • Utilizes proprietary tracking technology
  • Safety and high quality of closed ASP
  • Customizable service provision for each customer
  • Supported flexible consulting services
  • Business expansion for both advertisers and media operators
  • Covers wide customer base from SMEs to large enterprises

Competitive Advantages

  • High ad effectiveness from high-quality registrant network
  • Specialized in performance-based to reduce advertiser risk
  • One-stop provision of diverse digital marketing support
  • Easy customer access and talent acquisition due to Tokyo location
  • Efficient budget allocation through daily ad effectiveness analysis
  • Strategic management by experienced executives
  • Niche and specialized service deployment against industry competitors
  • Supported by performance-based model without monthly fees for advertisers
  • Established fundraising capability and governance as listed company
  • Able to leverage data and analysis via proprietary platform
  • Creates synergy effects with affiliates and partners
  • Technology infrastructure for integrated multi-ad channel management
  • Balances value provision to both advertisers and media
  • Enhances reliability with ad fraud prevention technology
  • Capable of responding to latest trends like SNS and video ads

Threats

  • Intensifying competition from major ad platforms
  • Price competition in internet ad market
  • Strengthened regulations on ad effectiveness measurement transparency
  • Impact from changes in laws like Personal Information Protection Act
  • Increasing costs for measures against ad fraud and scams
  • Need for rapid response to technology changes
  • Risk of SNS platform algorithm changes
  • Possibility of ad budget cuts due to economic fluctuations
  • Intensifying competition from new entrants
  • Service adaptation burden from diversifying customer needs
  • Market contraction risk from digital ad credibility issues
  • Intensifying global competition and overseas market entry barriers

Innovations

2023: SNS Marketing Support Enhancement

Overview
Expanded ad effectiveness analysis and delivery technology for SNS platforms.
Impact
Improved customer satisfaction and increased new projects

2022: Ad Effectiveness Measurement Platform Renewal

Overview
Built ad effectiveness measurement infrastructure supporting real-time data analysis.
Impact
20% improvement in ad operation efficiency

2024: Video Ad Support Service Launch

Overview
Launched ad planning and delivery support service for video content.
Impact
Succeeded in diversifying ad sales

2021: AI Ad Optimization System Introduction

Overview
Developed ad delivery auto-optimization system using AI technology.
Impact
Achieved 15% improvement in click-through rate

2023: Closed ASP Service Strengthening

Overview
Enhanced carefully selected registrant network expansion and quality control.
Impact
Improved trust from advertisers

2022: Privacy Protection Technology Implementation

Overview
Introduced tracking technology compliant with personal information protection regulations.
Impact
Ensured compliance and customer trust

2020: Mobile Ad Optimization Technology Development

Overview
Significantly improved ad delivery efficiency for smartphones.
Impact
Contributed to increased mobile ad revenue

2024: Marketing Automation Integration Development

Overview
Strengthened integration between ad platform and MA tools.
Impact
Advanced customer management and effectiveness analysis

2021: Ad Fraud Detection System Introduction

Overview
Developed technology to detect and eliminate fraudulent clicks and scams in real-time.
Impact
Contributed to reducing wasteful ad spend

2023: Quantitative Analysis Tool Advancement

Overview
Renewed tools for quantitatively evaluating ad performance.
Impact
Improved client satisfaction

Sustainability

  • Promoting reduction in energy consumption in ad delivery
  • Promoting paperless contracts and electronic invoicing
  • In-house digital device disposal recycling program
  • Implementing in-house activities to promote diversity and inclusion
  • Participation in local IT talent development support programs
  • Reducing CO2 emissions from commuting through remote work promotion
  • Suppressing wasteful ads through ad quality improvement
  • Resource savings through business process automation
  • Use of environmentally friendly data centers
  • Employee environmental awareness improvement programs
  • Strengthening transactions with sustainable partner companies
  • Improving transparency and disclosure of CSR reports