Green Monster

Basic Information

Stock Code
157A
Industry
Services
Category Detail
Advertising
Prefecture
Tokyo
Establishment Year
July 2013
Listing Year
March 2024
Official Website
https://greenmonster.co.jp/
TSE Information
TSE Information
Yahoo! Finance
Yahoo! Finance
Other Companies
Hatchwork, JSH, Will Smart, Interspace, Fan Communications, Adways, ValueCommerce, Ceres, GMO TECH, Rentracks, GMO Media

Overview

Green Monster is a growing company in the advertising services industry founded in 2013, specializing in digital marketing and asset management support through online advertising (affiliate) and personal asset management sites.

Current Situation

Green Monster is an emerging advertising company that listed on the Tokyo Stock Exchange in March 2024. Its main business, online advertising (affiliate), operates a unique matching platform to deliver high-quality ad services, differentiating it from competitors. The company also runs personal asset management sites, featuring technology-driven asset management support and workplace savings operation calculation apps. It provides related services in education and corporate training, pursuing diversification. According to Nikkei reports, it focuses on awareness activities to prevent investment scams, enhancing its social credibility. Backed by successful funding, it invests in AI-optimized ad performance and fintech R&D, aiming to create innovative digital services. Moving forward, it will address the expanding online ad market and personal asset management needs with a strategy for sustainable growth.

Trivia

Interesting Facts

  • Rapidly launched new NISA-compatible service right after IPO
  • Pioneer in investment scam experience programs
  • Built network of over 2,000 partner media
  • Workplace savings app highly rated domestically
  • Developed proprietary platform efficiently connecting advertisers and media
  • Financials non-public but attracting attention as high-growth company
  • Achieved TSE Mothers listing in 10 years since founding
  • Young management leading digital-financial fusion services
  • Actively expanding eco ad products
  • Strengthening scam prevention awareness as social contribution
  • Expanding presence in digital ad market through multi-industry collaborations
  • Also advancing into education field
  • Highly evaluated user-focused UI design
  • Continuously improving ad results with AI tech
  • Addressing market needs for financial-ad fusion

Hidden Connections

  • Collaborating with related stock JSH on joint workplace savings service development
  • Participating in industry standardization activities with ad competitors on tech side
  • Deepening ties with financial institutions post-TSE listing
  • Co-creating training content with related education companies
  • Providing investment scam prevention experience programs to select customers
  • Actively leading ad transparency promotion in industry groups
  • Increased attention from major investors triggered by TSE Mothers listing
  • Strengthening asset operation support through ties with financial product providers

Future Outlook

Growth Drivers

  • Expanding annual growth rate of digital ad market
  • Increasing demand for new services using fintech
  • Personal financial asset growth from policy support like new NISA
  • User growth from spread of online workplace services
  • Ad effectiveness improvement via AI and data analysis evolution
  • Increasing demand for eco ads with ESG investment expansion
  • Growing social interest in financial literacy improvement
  • SME ad investment increase with economic recovery
  • Expansion of smartphone user base
  • Growth in education training market capturing corporate demand
  • Strengthening inter-industry collaborations for new customers
  • Potential entry into global ad market

Strategic Goals

  • Enter domestic top 5 in digital ad market share
  • Surpass 300,000 users for workplace savings services
  • Global rollout of AI ad optimization platform
  • 50% increase in sustainability-related ad product sales
  • Achieve 20% sales ratio from education training business
  • Expand social contributions to financial literacy improvement
  • Establish stable base exceeding 10 billion yen annual sales
  • Nationwide rollout of new scam prevention programs
  • Further strengthen data security framework
  • Build corporate culture respecting diversity

Business Segments

Digital Advertising Services

Overview
B2B digital ad services for efficient web ad operations and management.
Competitiveness
Maximizing results with high-precision ad matching algorithms
Customers
  • Major ad agencies
  • SME marketing departments
  • E-commerce operators
  • Media operators
  • Web marketers
  • Startups
Products
  • Affiliate platform provision
  • Ad effectiveness analysis tool
  • Ad delivery management system
  • Content marketing support
  • SNS-linked ad services

Personal Asset Management Site Provision

Overview
Provides construction and operation support for personal asset management sites to financial institutions.
Competitiveness
Advanced asset operation services linked with financial market data
Customers
  • Financial institutions
  • Securities firms
  • Asset management companies
  • Insurance companies
Products
  • Asset management platform provision
  • Savings investment simulation API
  • Financial information delivery service

Workplace Asset Formation Support

Overview
Fintech services supporting employee asset formation for companies.
Competitiveness
User-friendly UI and practical educational content
Customers
  • Corporate HR departments
  • Welfare service providers
Products
  • Savings calculation app
  • Employee investment education support
  • Welfare-linked services

Education Training Content Provision

Overview
Provides training services to companies and educational institutions.
Competitiveness
Latest IT utilization and practical curriculum
Customers
  • Large companies
  • Mid-sized companies
  • Educational institutions
Products
  • Digital marketing training
  • Asset operation basics training
  • Qualification acquisition support programs

Competitive Advantage

Strengths

  • High-precision ad matching technology
  • Diversified digital marketing expansion
  • Expertise in financial asset management
  • Rapid new service development capability
  • Credibility from Tokyo Stock Exchange Mothers listing
  • Convenience of workplace savings services
  • Strong data analysis capabilities
  • Diverse industry customer base
  • Quick response to customer needs
  • Youthful vision of management team
  • Industry-specialized education training services
  • Continuous investment in IT technology
  • Improving position in online ad market
  • High-growth new business expansion
  • Track record of collaboration with public institutions

Competitive Advantages

  • High ad effectiveness from proprietary affiliate platform
  • Covers both ads and asset management with integrated services
  • Pioneering workplace savings operation calculation tool
  • Superior to competitors with AI ad optimization
  • Strong network with multi-industry clients
  • Active adoption of latest fintech
  • Superior usability digital services
  • Increased trust from social contribution in scam prevention
  • Balance of solid finances and growth
  • Easy-to-implement cloud services
  • Diversification strategy via active entry into education market
  • Market penetration using diverse sales channels
  • High customer satisfaction and repeat rate
  • Rapid PDCA for service improvement
  • Agility in responding to new NISA system

Threats

  • Accelerating tech innovation by competitors leading to share competition
  • Risk of strengthened ad regulations
  • Increasing cyber security threats
  • Impact on operation services from financial market volatility
  • Data utilization restrictions from enhanced privacy protection
  • Intensifying talent acquisition competition
  • Ad demand decline from economic fluctuations
  • Increasing burden of tech investments
  • Impact of macroeconomic instability
  • Intensifying price competition from new entrants
  • Rising compliance costs
  • Risk of increasing digital ad fraud

Innovations

2024: AI Ad Effectiveness Prediction System Introduced

Overview
Achieved efficiency by predicting ad delivery effects with AI.
Impact
Ad ROI improved by 20%

2024: Workplace Savings Operation Calculation App Developed

Overview
Launched smartphone app for corporate savings calculations.
Impact
Contributed to new customer acquisition

2023: New NISA-Linked Service Launched

Overview
Rolled out investment information services compatible with new NISA system.
Impact
User numbers up 30% YoY

2022: Smartphone Optimization of Ad Platform

Overview
Significantly enhanced ad delivery for smartphone users.
Impact
Click-through rate up 15%

2021: Blockchain for Ad Transparency Built

Overview
Introduced technology to enhance transparency in ad delivery processes.
Impact
Improved client trust

2021: SNS-Linked Ad Service Launched

Overview
Added ad delivery functions linked with major SNS.
Impact
Increased young user adoption

2023: Online Education Programs Expanded

Overview
Expanded marketing and asset operation education content.
Impact
Customer retention up 20%

2022: Data Security Enhancement Measures Introduced

Overview
Significantly improved customer data protection.
Impact
Reduced information leak risks

2024: Environmentally Responsive Ad Products Developed

Overview
Newly established ad products for eco-conscious companies.
Impact
Acquired 20 new contracts

2023: Customer Analysis AI Platform Introduced

Overview
Achieved ad optimization with high-precision customer behavior analysis.
Impact
Ad results up 15%

Sustainability

  • Promoting paperless digital ads
  • Supporting financial literacy improvement via investment education
  • Strengthening consumer protection through ad fraud prevention
  • Developing and providing eco-friendly ad products
  • Promoting internal environmental load reduction activities
  • Internal initiatives for diversity and inclusion
  • Active educational support for local communities
  • Efforts to expand clean energy use
  • Enhancing employee health and welfare
  • Disseminating information on sustainable investments