HOPE

Basic Information

Stock Code
6195
Industry
Services
Category Detail
Advertising
Prefecture
Fukuoka Prefecture
Establishment Year
October 1993
Listing Year
June 2016
Official Website
https://www.zaigenkakuho.com/
TSE Information
TSE Information
Yahoo! Finance
Yahoo! Finance
Other Companies
Chukoh, Sailor Advertising, Gendai Agency, Hakuhodo DY Holdings, Axel M, Social Wire, Dentsu Group, Fusic, Hyojitei, Aiga

Overview

HOPE was founded in 1993 and is a locally rooted advertising service company that handles consignment sales of advertisements utilizing spaces owned by local governments and provides services targeted at local governments.

Current Situation

HOPE recorded consolidated net sales of approximately 2.55 billion yen and operating profit of approximately 230 million yen in the fiscal year ended March 2024, establishing a stable management foundation. Centering on its core advertising business, it demonstrates uniqueness through local government revenue support and the Jichitai Works business. In recent years, it has focused on corporate hometown tax donation support and vacant house countermeasure platform business, expanding provision of solutions to regional challenges. After withdrawing from its subsidiary's energy business, it has concentrated operations on advertising and local government services. It is strengthening utilization of digital media and deepening partnerships with local governments to advance growth strategies. In 2023, it advanced strengthening of its management foundation through capital and business alliances, and plans to focus on contributions to local society and sustainable service expansion going forward.

Trivia

Interesting Facts

  • Rare advertising company specialized in ad sales for local government spaces
  • Based in Fukuoka, expanding services to local governments nationwide
  • Experience with subsidiary's energy business leading to bankruptcy proceedings
  • Corporate hometown tax support service gaining attention
  • Strength with both advertisers and local governments due to regional closeness
  • Transitioned to holding company structure to promote business efficiency
  • Publishes unique local government magazine 'Jichitai Works'
  • Deploys smartphone information app 'MachiIro'
  • Providing vacant house countermeasure platform to local governments
  • In 2023, became equity-method affiliate of Change via capital and business alliance

Hidden Connections

  • Strong in Fukuoka-centered regional market with many local company collaborations
  • Unique position bridging public sector and private companies
  • Superior proposal capabilities for small municipalities compared to major ad agencies
  • Collaborating with Change on technology and services via capital ties
  • Overcame subsidiary bankruptcy and reorganized for business concentration
  • Long-term trusted relationships for local government revenue securing
  • 'Jichitai Works' medium highly regarded among local government officials and advertisers
  • Operates multiple digital platforms specialized in regional challenge resolution

Future Outlook

Growth Drivers

  • Market expansion from progress in local government digitalization
  • Increasing demand for corporate hometown tax donations
  • Rising needs for vacant house countermeasures
  • Strengthening niche positioning in regional ad markets
  • Advanced digital ad operations expertise
  • Creation of new collaboration projects with local governments
  • One-stop response to diverse local government challenges
  • Technology and funding strengthening via capital alliances
  • Deepening of Fukuoka-based regional management
  • Growth in smartphone apps and platform businesses

Strategic Goals

  • Expansion of local government ad sales market share
  • Nationwide rollout of regional challenge resolution platforms
  • Stable revenue from corporate hometown tax support business
  • Business diversification into digital marketing
  • Strengthened contributions to sustainable regional societies
  • Work environment fostering growth for employees and local society
  • Deployment of advanced ad services leveraging IT technology
  • Building long-term partnerships with domestic local governments
  • Profitability improvement and solid financial base maintenance
  • Business portfolio expansion via new local government services development

Business Segments

Advertising sales support for local governments

Overview
Handles consignment sales of ad spaces owned by local governments to support revenue generation.
Competitiveness
Deep trust relationships with local governments and specialized expertise
Customers
  • Local governments
  • Municipal offices
  • Prefectural offices
  • Local public bodies
  • Public facility operators
Products
  • Advertising agency services
  • Space sales management
  • Advertising planning proposals
  • Advertising revenue distribution support

Local government information distribution services

Overview
Supports efficiency in local government information dissemination and enrichment of resident services.
Competitiveness
User-friendly suite of digital platforms
Customers
  • Local government PR departments
  • Municipal information divisions
  • Regional revitalization teams
Products
  • Smartphone app 'MachiIro'
  • Magazine 'Jichitai Works'
  • Collaboration support platform

Regional challenge resolution solutions

Overview
Provides comprehensive solutions for regional vacant house issues and fiscal support.
Competitiveness
Services specialized in regional challenges
Customers
  • Local government administration
  • Housing management companies
  • Regional community organizations
Products
  • Vacant house platform 'akisol'
  • Corporate hometown tax support
  • Regional revitalization consulting

Marketing & consulting

Overview
Provides support for planning and execution of local government advertising and PR strategies.
Competitiveness
Extensive experience and track record with local governments
Customers
  • Local government planning departments
  • Administration-related companies
  • Regional promotion organizations
Products
  • BtoG marketing services
  • Data analysis support
  • Advertising effectiveness measurement

Competitive Advantage

Strengths

  • Specialized expertise in advertising sales for local governments
  • Regionally focused sales strength and relationship-building capabilities
  • Operation of multiple platforms for local governments
  • Reliability and transparency as a listed company
  • Strong financial base and stable revenue structure
  • Proposal capabilities utilizing diverse advertising media
  • Meticulous customer support
  • Business-specific management strengthening via holding company structure
  • Service expansion leveraging digital technology
  • Deployment of corporate hometown tax support business

Competitive Advantages

  • Precedence in agency sales of spaces owned by local governments
  • Multi-faceted service provision addressing regional challenges
  • Promotion of knowledge sharing through inter-municipal network collaboration
  • Differentiation by specializing in niche markets within the advertising agency sector
  • Efficiency gains from business consolidation after energy business withdrawal
  • Marketing support utilizing IT platforms
  • Strength in local markets via Fukuoka-based regional management
  • Management foundation strengthening and expansion potential via capital alliances
  • Strength in securing long-term contracts through trust from local governments
  • Flexible response to customer needs via integrated solutions

Threats

  • Decrease in advertising demand due to deteriorating local government finances
  • Intensified competition from entry by major advertising agencies
  • Intensified digital advertising competition and declining ad rates
  • Risks from changes in administrative systems or legal regulations
  • Adverse impacts on regional economies from natural disasters
  • Business impacts from social changes such as the COVID-19 pandemic
  • Strengthening of privacy and information security regulations
  • Risks of delays in responding to technological innovations in IT services
  • Group impacts from subsidiary management issues
  • Increased difficulty in business expansion in depopulating regions

Innovations

2024: Enhancement of vacant house platform 'akisol'

Overview
Expanded comprehensive services for solving vacant house issues and strengthened local government collaboration.
Impact
Contribution to vacant house issues and securing new revenue sources

2023: Launch of corporate hometown tax support service

Overview
New business deployment supporting corporate donations to enhance local government revenues.
Impact
Enables diversification of local government administrative funding sources

2022: Completion of transition to holding company structure

Overview
Subsidiaries established for advertising, energy, and Jichitai Works businesses to improve management efficiency.
Impact
Enhanced business specialization and group operations

2021: Release of local government information app 'MachiIro'

Overview
Developed and provided app for municipal news delivery to improve resident information access.
Impact
Advances local government digitalization and improves resident satisfaction

2020: Launch of BtoG marketing services

Overview
Established new marketing and consulting business for local governments to strengthen sales support.
Impact
Diversification of order base and service deepening

2024: Renewal of digital advertising platform

Overview
Refreshed web ad platform for local governments with latest technology to improve usability.
Impact
Maximizes advertising effectiveness and improves customer satisfaction

2023: Construction of inter-local government information sharing system

Overview
Developed and deployed shared infrastructure to support administrative efficiency for local governments.
Impact
Business efficiency and promotion of regional collaboration

Sustainability

  • Promotion of effective utilization of local government resources
  • Contribution to solving regional social challenges
  • Promotion of paper reduction through digitalization
  • Strengthening of information security
  • Building of sustainable advertising revenue models
  • Ongoing implementation of regional revitalization support
  • Service improvements to reduce environmental impact
  • Creating a comfortable work environment
  • Promotion of regional employment creation
  • Active promotion of social contribution activities