Gendai Agency

Basic Information

Stock Code
2411
Industry
Information and Communications
Category Detail
Advertising
Prefecture
Tokyo
Establishment Year
April 1995
Listing Year
September 2004
Official Website
https://www.gendai-a.co.jp/
TSE Information
TSE Information
Yahoo! Finance
Yahoo! Finance
Other Companies
Nakahiro, Sailor Advertising, KG Information, Hakuhodo DY Holdings, Dentsu Group, Clip, Ajuvan, Hope, Hyojitei, Iger

Overview

Gendai Agency is a mid-sized advertising company based in Tokyo, founded in 1995, specializing in advertising production for pachinko parlors and strengthening its sales capabilities as a highly specialized advertising agency.

Current Situation

Gendai Agency focuses mainly on advertising production for pachinko parlors and sales of store opening announcement projects, with its head office in Tokyo. In fiscal 2023, it achieved sales of approximately 8 billion yen and has a stable revenue base. Compared to competitors, its strength lies in its specialization in a specific industry, and it is expanding sales support services. It adapts to changing needs in the information and communications industry, strengthening sales activities and customer expansion. It also considers sustainability and promotes digitalization initiatives. In the future, it will further expand into digital advertising areas and diversify, aiming to strengthen sales support services and acquire new customers based on its growth strategy through 2030. In recent years, it has also actively reformed its personnel practices to strengthen its management structure.

Trivia

Interesting Facts

  • Rare specialized advertising agency focused on pachinko industry advertising
  • Sales focus specialized in store opening announcements is unique in the industry
  • Focus on sales enhancement with linked advertising production services
  • Success in building customer trust through regionally focused sales methods
  • High track record in event planning and operations within the industry
  • Actively promoting transition to digital advertising
  • Undertaking personnel reforms to build new management structure
  • Strong connections with local media as a feature
  • Exhibiting uniqueness as an advertising agency with integrated sales support
  • Improved customer satisfaction through efficient sales agency services
  • Many collaborative advertisements with local TV and radio
  • Early launch of SNS advertising operation support services
  • Deployment of flexible personnel provision business through sales staff dispatch
  • Pursuing optimization by introducing AI for advertising effectiveness measurement
  • Achieved efficient business operations through digitalization inside and outside the company

Hidden Connections

  • Possesses regionally focused advertising network centered on the pachinko industry
  • Unlike major advertising agencies, strong in the niche pachinko field
  • Structure strongly influenced by fluctuations in local media advertising demand
  • Exploring footholds for expansion into other industries with sales support services as core
  • Rebuilding solid internal structure through personnel changes and management strengthening
  • Exploring new growth path by expanding digital marketing domain
  • Building strong collaborations with local communities and chambers of commerce
  • Specialized staff dispatch tailored to the unique pachinko market as a feature

Future Outlook

Growth Drivers

  • Expansion of digital marketing demand
  • Increasing renewal demand in the pachinko industry
  • Diversification and deepening of local advertising needs
  • Market expansion of sales support services
  • Growth in digital signage and video advertising
  • Strengthening online customer attraction for new customer segments
  • Advancement of advertising effectiveness measurement technology
  • Continued demand in the personnel dispatch market
  • Digital shift in advertising production technology
  • Spread of environmentally friendly advertising products
  • Strengthening of regionally focused promotions
  • Service expansion through inter-company collaborations

Strategic Goals

  • Achieve over 70% digital advertising sales ratio
  • Nationwide and multi-industry expansion of sales support services
  • Strengthen advertising market development outside the pachinko industry
  • Expansion of environmentally friendly advertising product lines
  • Establishment of over 300 dedicated sales staff organization
  • Establishment of AI-utilizing advertising effectiveness optimization system
  • Broad-area business expansion through strengthened local media collaborations
  • Development and launch of services for new customers
  • Achieve annual sales over 10 billion yen through sales efficiency
  • Build social and environmental contribution advertising campaigns as pillars

Business Segments

Advertising Agency Services

Overview
Comprehensive provision of advertising agency and sales promotion support centered on the pachinko industry.
Competitiveness
High sales capabilities and close customer support through specialization
Customers
  • Pachinko Parlor Operators
  • Event Planning Companies
  • Local Media
  • Marketing Companies
  • Retail Business Owners
  • Advertising Agencies
  • Commercial Facility Operators
  • Digital Advertising Companies
  • Store Equipment Companies
  • Promotion Companies
  • Event Venue Operators
Products
  • Advertising Planning and Production
  • Creative Design
  • Media Planning
  • Sales Support Services
  • Promotion Support
  • Digital Marketing
  • Video Production
  • Campaign Management
  • Event Design
  • Market Research
  • Distribution Materials Production
  • Customer Data Analysis
  • Signboard Production
  • SNS Advertising Management
  • Effectiveness Measurement

Sales Support Services

Overview
Provision of sales agency and sales promotion support services for various industries.
Competitiveness
Effective sales methods and extensive know-how
Customers
  • Promotion Planning Companies
  • Sales Teams
  • Store Owners
  • Advertisers
  • Marketing Departments
  • Local Retailers
  • Event Planners
  • Product Manufacturers
  • Advertising Agencies
  • Online Marketing
Products
  • Sales Agency
  • Promotion Planning
  • Market Analysis
  • Sales Know-How Provision
  • Personnel Dispatch
  • Sales Training
  • Customer Management
  • Digital Tool Introduction
  • Campaign Planning
  • Sales Support Systems

Digital Promotion

Overview
Deployment of diverse promotion services utilizing digital technology.
Competitiveness
Advanced digital marketing technology in the advertising field
Customers
  • Pachinko Parlors
  • Event Planning Companies
  • Online Advertising Agencies
  • Game Companies
  • IT Companies
  • Local Attraction Companies
  • Retail Stores
  • Restaurant Chains
  • Marketing Companies
  • Content Production Companies
Products
  • Web Advertising Production
  • SNS Advertising Operations
  • Video Marketing
  • Digital Signage
  • Online Campaigns
  • Digital Analysis
  • SEO Services
  • Content Planning
  • App Advertising
  • Live Streaming Support

Event Planning and Operation

Overview
Total support from event planning to operation tailored to customer needs.
Competitiveness
Extensive event operation experience centered on the pachinko industry
Customers
  • Pachinko Stores
  • Local Chambers of Commerce
  • Advertisers
  • Cultural Event Operators
  • Commercial Facilities
  • Marketing Companies
  • Local Governments
  • Event Planners
  • Music Event Producers
  • Trade Show Operators
Products
  • Event Planning
  • Venue Setup
  • Promotion Support
  • Staff Dispatch
  • Operation Management
  • Announcement Tool Production
  • Decoration Design
  • PR Strategy Development
  • Visitor Management
  • SNS Integration

Market Research and Analysis Services

Overview
Support for customer strategies through surveys and analysis of advertising effectiveness, market, and customer trends.
Competitiveness
Specialized research know-how focused on the advertising industry
Customers
  • Advertising Agencies
  • Marketing Companies
  • Retail Companies
  • Local Governments
  • Pachinko Stores
  • Data Analysis Companies
  • Consulting Companies
  • Product Development Departments
  • Sales Promotion Departments
  • Sales Planning Departments
Products
  • Market Trend Surveys
  • Customer Satisfaction Surveys
  • Competitor Analysis
  • Advertising Effectiveness Surveys
  • Consumer Behavior Analysis
  • Data Analysis Reports
  • Survey Planning and Design
  • Questionnaire Design
  • Statistical Analysis
  • Report Creation

Creative Production Services

Overview
Provision of diverse creative services including advertising production to contribute to brand value enhancement.
Competitiveness
Production know-how specialized for pachinko parlors
Customers
  • Advertisers
  • Pachinko Parlors
  • Event Planning Companies
  • Video Production Companies
  • Design Companies
  • Marketing Companies
  • Online Media
  • Store Operators
  • Digital Advertising Companies
  • Promotion Planning Companies
Products
  • Poster Production
  • Video Production
  • Logo Design
  • Flyer Creation
  • Web Design
  • Package Design
  • Campaign Materials
  • Video Editing
  • Digital Content
  • SNS Content Production

Sales Staff Dispatch Business

Overview
Dispatch of specialized staff needed for promotional events and sales activities to support on-site operations.
Competitiveness
Industry-specific staff training and dispatch system
Customers
  • Event Planning Companies
  • Promotion Companies
  • Pachinko Parlors
  • Sales Promotion Companies
  • Retailers
  • Marketing Companies
  • Trade Show Planners
  • Sales Agency Companies
  • Advertisers
  • Local Chambers of Commerce
Products
  • Sales Promotion Staff Dispatch
  • Event Staff Dispatch
  • Sales Agency
  • Customer Service
  • Campaign Support
  • Promotion Support
  • Arrangements and Management
  • Staff Training
  • Sales Know-How Provision
  • After-Sales Service

Digital Advertising Operation Support

Overview
Implementation of advertising operations and optimization support using digital channels.
Competitiveness
Industry-specific digital marketing expertise
Customers
  • Advertising Agencies
  • Pachinko Parlors
  • Marketing Companies
  • Web Production Companies
  • SNS Companies
  • Online Shops
  • Game Companies
  • IT Companies
  • Local Media
  • Promotion Planning Companies
Products
  • SNS Advertising Operations
  • Search-Linked Advertising
  • Web Advertising Planning
  • Effectiveness Analysis Reports
  • Content Production Support
  • Online Campaigns
  • Targeting Advertising
  • Advertising Budget Optimization
  • Digital Media Planning
  • Advertising Improvement Proposals

Promotional Tool Production

Overview
Planning and production of diverse promotional tools to support customer attraction.
Competitiveness
Integrated service provision from planning to production
Customers
  • Pachinko Stores
  • Advertisers
  • Event Companies
  • Retail Stores
  • Sales Promotion Companies
  • Marketing Companies
  • Advertising Agencies
  • Local Chambers of Commerce
  • Service Providers
  • Event Planners
Products
  • Flyer Printing
  • POP Production
  • DM Production
  • Signboard Creation
  • Novelty Planning
  • Campaign Goods
  • Digital Tools
  • In-Store Advertising
  • Promotional Materials
  • Store Decorations

Sales Planning Support

Overview
Deployment of planning development and execution support services for sales capability enhancement.
Competitiveness
Effective sales support know-how based on track record
Customers
  • Marketing Departments
  • Sales Departments
  • Pachinko Parlors
  • Retailers
  • Advertising Agencies
  • Sales Agency Companies
  • Event Planning Companies
  • Sales Promotion Companies
  • Product Manufacturers
  • Consulting Companies
Products
  • Sales Planning
  • Sales Strategy Development
  • Effectiveness Verification
  • Sales Training
  • Customer Management Systems
  • Data Analysis
  • Market Research
  • Sales Process Improvement
  • KPI Setting
  • Sales Materials Creation

Local Media Collaboration Services

Overview
Provision of customer attraction support and advertising collaboration services utilizing local media.
Competitiveness
Extensive track record in regionally focused advertising deployment
Customers
  • Local Advertisers
  • Pachinko Parlors
  • Local TV Stations
  • Local Radio Stations
  • Newspapers
  • Web Media
  • Marketing Companies
  • Event Operators
  • Local Chambers of Commerce
  • Advertising Agencies
Products
  • Radio CM Planning
  • Local TV CM
  • Newspaper Advertising Collaboration
  • Web Advertising Integration
  • Media Planning
  • Event-Linked Advertising
  • Advertising Effectiveness Surveys
  • Cross-Media Strategies
  • Promotion Planning
  • Media Negotiation Support

Competitive Advantage

Strengths

  • Specialized knowledge in the pachinko parlor market
  • Regionally focused sales capability enhancement system
  • Diverse and abundant advertising product lineup
  • Comprehensive sales support services
  • Adaptability to digital advertising
  • Experienced sales staff
  • Strong trust relationships with customers
  • Rapid production response capabilities
  • Unique advertising planning capabilities
  • Strong ties with local media
  • Efficient promotion operations
  • Track record in sales agency services
  • Multi-channel distribution network
  • Flexibility to respond to market needs
  • Integrated response from planning to execution

Competitive Advantages

  • High specialization in the pachinko industry for differentiation
  • Deployment of strong sales foundation in regional markets
  • Possession of diverse advertising production methods for flexible responses
  • One-stop service system from sales support to advertising production
  • Active introduction and expansion of digital marketing technology
  • Superior team in event planning and operations
  • Customization capabilities to meet diverse customer needs
  • Efficient PR deployment through connections with local media
  • Multi-faceted service provision including staff dispatch and sales agency
  • Higher customer satisfaction due to faster responses than competitors
  • Enhanced proposal capabilities through accumulated sales know-how and market data
  • Sustained investment for brand awareness improvement
  • Maintaining high market impact through integration of sales and advertising
  • Strategic sales support capabilities through proprietary surveys and analysis
  • Comprehensive after-sales service with close customer focus

Threats

  • Decrease in advertising demand due to stricter regulations in the pachinko industry
  • Risk of delayed adaptation to rapid digitalization progress
  • Enhancement of capital and proposal power by major competing advertising agencies
  • Risk of sales decline due to advertising budget reductions
  • Intensifying competition in SNS and video advertising within the advertising market
  • Uncertainty in corporate advertising investments due to economic fluctuations
  • Risk of sales capability decline due to talent outflow
  • Potential intensification of price competition due to advanced advertising effectiveness measurement
  • Impact from contraction of local media base
  • Increasing price pressure from new entrants
  • Constraints on data utilization due to strengthened privacy regulations
  • Fluctuations in advertising environment due to social changes such as new infectious diseases

Innovations

2024: Strengthening Digital Advertising Operations

Overview
Expanded operations for SNS and video advertising, promoting new service launches.
Impact
Achieved improved advertising effectiveness and customer satisfaction

2023: Introduction of Sales Support System

Overview
Introduced digital system for sales activity efficiency and business improvement.
Impact
Achieved 20% improvement in sales productivity

2022: Launch of Digital Signage Advertising

Overview
Newly established in-store digital signage advertising service to strengthen multi-channel deployment.
Impact
Contributed to 10% sales increase

2023: Expansion of Online Promotion

Overview
Started online event planning and SNS campaign support to expand customer base.
Impact
15% increase in new customer acquisition rate

2021: Introduction of Specialized Sales Staff Training Program

Overview
Developed industry-specific sales enhancement program and implemented staff skill improvement.
Impact
Improved sales efficiency and customer response quality

2020: Big Data Utilization for Market Analysis

Overview
Built customer data foundation and advanced sales strategies through market trend analysis.
Impact
Improved accuracy of targeted sales

2024: Introduction of AI Advertising Effectiveness Measurement System

Overview
Introduced AI-based advertising effectiveness measurement system to strengthen optimization proposals.
Impact
10% improvement in advertising ROI

2022: Promotion of Digitalization of Promotional Tools

Overview
Launched digital versions of flyers and POPs to increase promotion efficiency.
Impact
Improved client satisfaction

2023: Development of Remote Sales Support Tools

Overview
Developed tools enabling remote sales support to diversify sales activities.
Impact
Expanded sales response scope

2021: Adoption of Environmentally Friendly Advertising Materials

Overview
Sequentially introduced environmentally considerate advertising products using recycled materials.
Impact
Promoted sustainable advertising activities

Sustainability

  • Promotion of recycled paper and environmentally friendly materials in advertising supplies
  • Promotion of paperless operations and business digitalization within the company
  • Introduction of energy-saving office equipment
  • Participation in local community environmental conservation activities
  • Development and proposal of environmentally friendly advertising methods
  • Implementation of employee environmental awareness training programs
  • CO2 emission reductions through business process efficiency
  • Ongoing regional cleanup activities as CSR
  • Adoption of green procurement policies
  • Promotion of waste recycling and reduction target setting
  • Promotion of diversity and inclusion
  • Support for sustainable advertising campaigns