Hyojito

Basic Information

Stock Code
7368
Industry
Services
Category Detail
Advertising
Prefecture
Aichi Prefecture
Establishment Year
February 1967
Listing Year
April 2021
Official Website
https://www.hyojito.co.jp/
TSE Information
TSE Information
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Yahoo! Finance
Other Companies
Chuoh, Sailor Advertising, Gendai Agency, Hakuhodo DY Holdings, Dentsu Group, Takasago Iron, Toami, Hope, Car Mate, Aiga

Overview

Hyojito is an advertising agency founded in 1967 specializing in station area guide maps and transportation advertising, a major company in the services industry with strengths in transportation media.

Current Situation

Hyojito is growing as a mid-sized advertising agency with net profit of about 800 million yen and total assets of 12 billion yen in FY2020. Its mainstay business is the station area guide map 'Navita' deployed at approximately 2,300 major stations nationwide and various transportation advertisements, possessing high public value and recognition. It is expanding media suited to the needs of the times, such as digital signage and touch panel introductions, and developing new customer bases through operation of multilingual web navigation platforms. In 2023, it acquired the ticket vending machine system business, achieving expansion in the equipment-related services domain. It is also strengthening universal design maps that consider sustainability and collaboration with local governments. With multiple branches and offices, it deploys services nationwide and listed on the Tokyo Stock Exchange Second Section in 2021. Moving forward, it aims for mid- to long-term growth by promoting digitalization of transportation advertising and integration with disaster prevention information.

Trivia

Interesting Facts

  • Station area guide map 'Navita' is installed at approximately 2,300 stations nationwide.
  • Founder is a former chairman of the Japan Field Hockey Association, a sports business leader.
  • Expanded business scale through absorption-type merger of subsidiaries.
  • Early introduction of universal design maps for color vision deficiency.
  • Boasts high recognition with advertising media installed near station gates.
  • Focus on disaster prevention technologies like glow-in-the-dark signboards for disaster alert systems.
  • Strengthened inbound support with multilingual web platforms.
  • Nationwide deployment with 15 or more branches and sales offices.
  • Contributed to regional sports by founding a field hockey team in the past.
  • Listed on Tokyo Stock Exchange Second Section in 2021.
  • Actively promoting digitalization in transportation advertising domain.
  • Adopting dual-headquarters system in Nagoya and Tokyo for business expansion.
  • Station area guide bulletin boards also feature disaster information, contributing to society.
  • Successfully diversified business by entering ticket vending machine systems.
  • Operates mobile map guidance service linked with FeliCa readers.

Hidden Connections

  • Forms an exclusive market by strongly collaborating with railway companies centered on station interior advertising media.
  • Strengthens relations with local governments through support for regional sports teams.
  • Builds a unique network for inbound visitors by linking multilingual platforms with transportation advertising.
  • Disaster prevention glow-in-the-dark signboards are strategically aligned with local governments' disaster plans.
  • Expanded transportation-related infrastructure business beyond advertising through acquisition of ticket vending machine systems.
  • Founder's connections in sports world contribute to enhancing corporate social image.
  • Early adoption of universal design for considerate advertising deployment to the disabled is an industry pioneer.
  • Introduction of digital signage complements traditional media and creates new advertising effects.

Future Outlook

Growth Drivers

  • Increasing demand for digital signage and interactive advertising
  • Expansion of multilingual transportation guidance needs due to rising inbound visitors
  • Increasing demand for public signs from strengthened local government disaster measures
  • Business expansion through DX of transportation infrastructure equipment
  • Recovery of transportation usage and rising advertising demand post-pandemic
  • Cross-media deployment linking transportation and mobile advertising
  • Expectations for services improving station user convenience
  • Strengthening trust assets through expansion of region-linked businesses

Strategic Goals

  • Achieve 70% digital signage ratio at major stations nationwide
  • Surpass 10 million annual users for multilingual WEB navigation
  • Increase sales of public signs and disaster prevention equipment business by 30%
  • Further expansion of transportation-related equipment business including ticket vending machines
  • Achieve company-wide environmental impact reduction targets
  • Expand collaboration with local communities and community support activities
  • Establish market position leading DX in transportation advertising
  • Establish stable growth base through revenue structure diversification
  • Promote internal technological innovation and talent development
  • Improve management transparency and stakeholder satisfaction

Business Segments

Transportation Advertising Solutions

Overview
Provides guide advertising and digital advertising to railway companies and local governments to support customer attraction.
Competitiveness
Extensive nationwide installation network in major stations and high public-value advertising media
Customers
  • JR companies
  • Subway operators
  • Private railway companies
  • Local governments
  • Advertising agencies
  • Corporate advertisers
Products
  • Station area guide advertising
  • Digital signage
  • In-transit advertising
  • Mobile-linked advertising

Public Signs and Equipment Business

Overview
Sign production for public facilities and provision/installation of disaster prevention-related equipment.
Competitiveness
Highly reliable disaster-response sign technology and regionally embedded deployment
Customers
  • Municipal offices
  • Public facilities
  • Local governments
  • Construction companies
Products
  • Public guide signboards
  • Evacuation guidance equipment
  • Ticket vending machine systems

Cross-Media Business

Overview
Deploys services such as multilingual tourist information using cross-media.
Competitiveness
Track record in operating multilingual transportation guidance platforms
Customers
  • Tourism industry
  • Local governments
  • Media companies
Products
  • Multilingual WEB navigation
  • Smartphone advertising
  • Tourist information dissemination

Competitive Advantage

Strengths

  • Comprehensive advertising installation network centered on major stations nationwide
  • Media strength specialized in highly public station area guide maps
  • Proactive response to new technologies like digital signage
  • Inbound visitor対応 via multilingual WEB platforms
  • Strong ties and trust with local governments
  • Stable financial base and expanding workforce
  • Long-accumulated know-how and track record in transportation advertising
  • Business deployment enabling diverse advertising formats
  • Business synergy enhancement through subsidiary integration
  • Fine-tuned sales deployment rooted in regions

Competitive Advantages

  • High-traffic advertising placement environment near station gates
  • Unique disaster-linked advertising technologies like voice and glow-in-the-dark signboards
  • Strategy to differentiate through digitalization of transportation advertising
  • Enhanced services for inbound foreigners via multilingual support
  • Exclusive media access through direct transactions with major JR and private railways
  • User base expansion via universal design introduction
  • New business development through acquisition of ticket vending machine systems
  • Nationwide coverage possible with extensive branch and sales office network
  • High reliability leveraging long market experience
  • Improved corporate image in sports through regional club support

Threats

  • Intensifying competition with major firms in digital advertising market
  • Risk of revenue decline due to reduced demand for public advertising
  • Changes in legal regulations or technical standards for disaster equipment
  • Decline in users due to infectious diseases like COVID-19
  • Potential decrease in orders from local government budget cuts
  • Decline in market competitiveness due to delayed technological innovation
  • Uncertainty in advertising effectiveness from changes in transportation usage trends
  • Risk of delayed response to demand for environmentally considerate advertising
  • Impact on operations from difficulties in talent recruitment and retention
  • Waves of acquisitions and industry restructuring by large advertising agencies

Innovations

2023: Acquisition of Ticket Vending Machine System Business

Overview
Newly acquired ticket vending machine system business from Nishi Diamond Electric, expanding equipment-related business.
Impact
Achieved diversification of business areas and strengthening of revenue base.

2021: Launch of Multilingual WEB Navigation Platform

Overview
Launched multilingual WEB navigation service for inbound foreign visitors.
Impact
Became a new customer attraction channel for tourist information services.

2020: Development and Introduction of Voice and Glow-in-the-Dark Signboards

Overview
Developed new technology for signboards supporting visually impaired and evacuation guidance during disasters.
Impact
Increased adoption cases by local governments as highly public advertising.

2022: Expansion of Digital Signage and Touch Panel Compatibility

Overview
Enhanced touch panel functions for digital advertising media near station gates.
Impact
Achieved improved advertising effectiveness and user convenience.

Sustainability

  • Improved information accessibility through provision of universal design maps
  • Promotion of electronic media use to reduce environmental impact in public advertising
  • Strengthened disaster prevention collaboration with local communities and implementation of disaster-time information dissemination
  • Promotion of energy-saving equipment introduction at each base
  • Promotion of technology development for signboards supporting the disabled