Carmate

Basic Information

Stock Code
7297
Industry
Transportation Equipment
Category Detail
Auto Parts
Prefecture
Tokyo
Establishment Year
June 1966
Listing Year
September 1994
Official Website
https://www.carmate.co.jp/
TSE Information
TSE Information
Yahoo! Finance
Yahoo! Finance
Other Companies
Soft99 Corporation, Daishin Chemical, Almetax, Toami, Keeper Giken, Daytona, SHOEI

Overview

Carmate, founded in 1966 with its head office in Toshima-ku, Tokyo, is a specialist company in the transportation equipment industry that manufactures and sells a wide variety of car care products centered on automotive accessories.

Current Situation

Carmate has achieved consolidated sales of approximately 18.7 billion yen and standalone sales of approximately 15 billion yen, with its head office in Toshima-ku, Tokyo, focusing on the manufacturing and sales of in-vehicle accessories and outdoor products. It boasts a wide product lineup of vehicle-related components such as car carriers, child seats, and car security systems. In recent years, it has been proactive in developing new products like non-metal tire chains, air purifiers, hands-free microphones, and more to address diversifying customer needs. Products are sold through diverse distribution channels including specialty stores, home centers, and e-commerce, maintaining a strong presence in the domestic market. Through business diversification, it is advancing into new markets such as caregiving-related fields, establishing a stable revenue base. It captures market share by expanding product lines different from competitors and leveraging technological strength and brand power. Moving forward, it will focus on product development considering sustainability and improvements in production efficiency, aiming for stable management in light of fluctuations in domestic demand.

Trivia

Interesting Facts

  • Pioneering car accessories manufacturer founded in 1965
  • Leads the industry with whiplash prevention headrest products
  • Non-metal tire chains highly regarded in the domestic market
  • Widely offers car security and child seats
  • Handles diverse outdoor products for a broad customer base
  • Expanding business areas by entering caregiving-related business
  • Strength in quality control for car wash products
  • Transactions with many specialty stores and major home centers
  • Headquartered in Toshima-ku, Tokyo, pursuing regionally rooted management
  • Products supplied nationwide through diverse sales channels

Hidden Connections

  • Strengthens industry collaboration as a supporting member of the home center and DIY association
  • Builds efficient product supply system through logistics collaboration with related companies
  • Maintains stable growth through multifaceted expansion in outdoor and caregiving businesses
  • Non-metal tire chain technology collaborates with automotive safety organizations
  • Joint research achievements with home appliance manufacturers in vehicle air purifier technology development
  • Long years of car accessory development experience enables technology application to other industries
  • Successful expansion of smart product lineup through introduction of compact IoT devices
  • Child seats for children have contributed to the formulation of domestic safety standards

Future Outlook

Growth Drivers

  • Diversifying needs in the domestic car accessories market
  • Increasing demand in caregiving and welfare fields due to aging population
  • Continued growth in outdoor and sports products market
  • Expansion of demand for environmentally considerate products
  • Technological advancements in IoT and smart car accessories
  • Acceleration of e-commerce in distribution channels
  • Development of new customer segments and brand strengthening
  • Formation of stable base through regionally rooted management
  • Advancements in safety enhancements and regulatory compliance
  • Cautious and steady expansion into overseas markets

Strategic Goals

  • Maintain top domestic share in car accessories field
  • Improve recognition and expand share in caregiving products market
  • Enrich lineup of smart car products
  • Achieve 50% or more of all products as environmentally considerate
  • Strengthen collaboration with major nationwide sales channels
  • Realize sustainable manufacturing processes
  • Build stable revenue base through diversification strategy
  • Increase R&D investment and promote practical application of new technologies
  • Advance management emphasizing coexistence with local communities
  • Maximize customer satisfaction through enhanced brand value

Business Segments

Automotive Accessories Wholesale

Overview
Manages wholesale of various automotive accessories and corporate sales, supporting the distribution base.
Competitiveness
Rapid response via diverse products and nationwide distribution network
Customers
  • Car accessory specialty stores
  • Home centers
  • Dealers
  • Repair shops
  • Wholesalers
  • Mail-order businesses
  • Corporate customers
Products
  • Car Carriers
  • Child Seats
  • Car Security Systems
  • Tire Chains
  • Engine Starters
  • Car Wash Supplies
  • Car Air Conditioner Filters

Caregiving Products Sales

Overview
Contributes to elderly support through specialized caregiving product supply.
Competitiveness
Product development strength specialized in the welfare field
Customers
  • Welfare facilities
  • Caregiving providers
  • Medical institutions
  • Elderly facilities
Products
  • Portable Toilets
  • Caregiving Assist Products
  • Mobility Support Devices

Outdoor Goods Supply

Overview
Engages in wholesale and corporate sales of outdoor leisure products.
Competitiveness
Product lineup responsive to market needs
Customers
  • Sports goods stores
  • Outdoor specialty stores
  • Retail stores
  • Wholesalers
Products
  • Fishing Gear
  • Snowboards
  • Bicycle Accessories

Competitive Advantage

Strengths

  • Diverse car accessory product lineup
  • Solid brand recognition
  • Extensive distribution channel network
  • New product development leveraging technological strength
  • Business expansion into caregiving-related fields
  • Long years of industry experience
  • Stable financial base
  • Regionally rooted sales strategy
  • Response to wide-ranging customer needs
  • Quick market responsiveness
  • Domestic top-class child seat technology
  • Lightweight design of non-metal tire chains
  • Quality control system for diverse products

Competitive Advantages

  • High technological and development capabilities as a car accessories specialist manufacturer
  • Proprietary technologies in tire chains and child seats
  • Market differentiation through multifaceted initiatives in caregiving business
  • Customer base expansion via broad product lineup
  • High market penetration through strong sales channel network
  • Achieves both ease of use and safety through technological innovation
  • Capability for multi-variety small-lot production tailored to customer needs
  • Advances environmentally considerate product development to gain social recognition
  • Builds long-term brand trust
  • Establishes nationwide service system
  • OEM supply capability to accommodate diverse customers
  • Product design strength for differentiation from competitors
  • Captures new markets through fusion of outdoor products and automotive accessories

Threats

  • Shrinking domestic automotive market
  • Profit pressure from intense price competition
  • Risk of technological innovation from new entrants
  • Burden of product design changes due to strengthened environmental regulations
  • Volatility in raw material prices
  • Risk of delayed response to rising consumer safety and environmental awareness
  • Intensifying competition with overseas products
  • Need for rapid adaptation to new vehicle technologies
  • Delayed adaptation to changes in distribution channels
  • Demand fluctuations due to social trend changes

Innovations

2023: Launch of improved non-metal tire chains

Overview
Developed a new model of lightweight, high-durability non-metal tire chains.
Impact
Improved snowy road driving safety and ease of installation.

2022: Introduction of smart car accessory linkage technology

Overview
Expanded lineup of smartphone-linked engine starters and security products.
Impact
Achieved enhanced convenience and strengthened market competitiveness.

2021: Launch of in-car air purifier with new features

Overview
Released vehicle-mounted air purifier with high-performance filters and IoT compatibility.
Impact
Contributes to maintaining comfortable in-car environments for users.

2020: Development of environmentally considerate car care products

Overview
Introduced biodegradable raw material-based low-environmental-impact car wax to the market.
Impact
Gained support from environmentally conscious customers.

Sustainability

  • Active adoption of biodegradable materials and development of environmentally friendly products
  • Promotion of CO2 emission reductions in manufacturing processes
  • Expansion of recycled material usage
  • Greening of parts supply chains
  • Support for local community environmental conservation activities
  • Initiatives to reduce waste and improve reuse rates
  • Implementation of environmental awareness education for employees
  • Strict adherence to safety standards and product quality improvement
  • Promotion of sustainable product lifecycle management
  • Continuous pursuit of energy efficiency improvements