Daytona
Basic Information
- Stock Code
- 7228
- Industry
- Transportation Equipment
- Category Detail
- Auto Parts
- Prefecture
- Shizuoka Prefecture
- Establishment Year
- April 1972
- Listing Year
- October 1997
- Official Website
- https://www.daytona.co.jp/
- TSE Information
- TSE Information
- Yahoo! Finance
- Yahoo! Finance
- Other Companies
- Soft99 Corporation, KEEPer Giken, Car Mate, Otake, SHOEI, Koken, Nippon ISK
Overview
Daytona is a leading manufacturer of motorcycle parts and accessories founded in 1972, with a diversified product lineup and distribution networks both domestically and internationally.
Current Situation
Daytona recorded consolidated sales of approximately 8.6 billion yen and net profit of about 450 million yen in 2020, maintaining stable earnings. It primarily plans, develops, and sells aftermarket products centered on motorcycle parts, and is recognized as a technology-driven mid-sized manufacturer headquartered in Shizuoka Prefecture. In recent years, it has expanded into other industries such as electric-assisted bicycles, snow blowers, and tillers to diversify risks and revenue streams. It has established logistics bases domestically and internationally, strengthening after-sales service. For overseas expansion, it has set up subsidiaries mainly in Southeast Asia to capture growing markets. It is proactive in sustainability, such as introducing multiple solar power generation systems to reduce environmental impact. Moving forward, it will focus on strengthening its original brands and developing new technologies to respond to intensifying competition. It also actively supports the development of motorcycle culture and works to strengthen ties with local communities.
Trivia
Interesting Facts
- Company name derives from the Daytona Beach bike festival in America
- Founded inspired by the founder's impressions of overseas bike culture
- Owns an in-house road test course in Mori Town, Shizuoka Prefecture
- Once held the trademark rights to 'Rider Land'
- Holds a long history in Japan's motorcycle accessories industry
- Pioneer mid-sized manufacturer actively utilizing solar power
- Also imports and sells multiple overseas brands
- Self-plans and develops electric-assisted bicycles
- Strength in planning diverse two-wheeled vehicle-related products
- Focuses on community-based social contribution activities
- Expands sales channels through multi-store operations via subsidiaries
- Began proprietary motorcycle parts planning from the 1970s
- Revived and sold popular products for 50th anniversary
- Continues race activities to leverage for technology development
- Original brand Henlybegins enjoys high popularity
Hidden Connections
- Founder's American experience strongly influences company name and culture
- Evolution of Rider Land trademark affects competitive relationships within the industry
- Hidden key player in domestic two-wheeled industry parts supply
- Contributes to regional revitalization through local economy and cultural events
- Strong global ties through import and sales of overseas brands
- Deep relations with agricultural machinery industry via snow blowers and tillers
- Multiple subsidiaries divide roles in store operations and product development
- Solar power introduction expresses high environmental awareness
Future Outlook
Growth Drivers
- Stable demand for motorcycles domestically and internationally
- Expansion of electric-assisted bicycle market
- Rising popularity of outdoor and leisure gear
- Increasing demand for products compliant with environmental regulations
- Growth in overseas business centered on Southeast Asia
- Enhanced sales promotion through digital media utilization
- Technological innovation in high-function, high-quality parts development
- Diverse product lines responding to customer needs
- Establishment of sustainable manufacturing and logistics systems
- Coexistence with local communities and brand value enhancement
- Sales diversification through new market development
- Improved competitiveness via strengthening of own brands
Strategic Goals
- Achieve sales exceeding 10 billion yen
- Stabilize revenue base through business diversification
- Increase renewable energy utilization rate to over 50%
- Expand overseas sales ratio to over 30%
- Make electric mobility-related products a mainstay
- Business efficiency through digitalization promotion
- Compliance with highest domestic and international environmental and safety standards
- Global expansion of original brand Henlybegins
- Strengthen regional contributions and ESG management
- Continuous new product development through innovation
Business Segments
Two-Wheeled Vehicle Parts OEM Supply
- Overview
- OEM business segment providing parts design to mass production for domestic and overseas two-wheeled vehicle manufacturers.
- Competitiveness
- High technology development capabilities and successful custom parts supply through customer collaboration
- Customers
-
- Domestic Motorcycle Manufacturers
- Overseas Motorcycle Manufacturers
- Imported Vehicle Dealers
- Two-Wheeled Business Operators
- Products
-
- Custom Parts
- Steering Dampers
- Stabilizers
- Brake Pads
Logistics and Distribution Services
- Overview
- Provides distribution services utilizing logistics centers and IT systems to support efficient product supply.
- Competitiveness
- Business efficiency through in-house developed internet order management system
- Customers
-
- Two-Wheeled Accessories Retailers
- Agents and Wholesalers
- Online Shop Operators
- Products
-
- Distribution Management
- Order Management System
- Logistics Center Operations
Newly Developed Vehicle-Related Equipment
- Overview
- Business handling research, development, and commercial distribution of environmentally friendly vehicles and related equipment.
- Competitiveness
- Able to respond promptly to regional market needs with diversified product lineup
- Customers
-
- Local Governments
- Agricultural and Forestry Corporations
- Distributors
- Products
-
- Electric-Assisted Bicycles
- Snow Blowers
- Tillers
Competitive Advantage
Strengths
- Diverse product portfolio
- Solid domestic manufacturing base
- Technology development and product planning capabilities
- Strength in logistics systems and distribution networks
- Multi-faceted business expansion
- Local ties and customer understanding
- Stable financial foundation
- Business advancement utilizing subsidiaries
- Long track record in the market
- Strong brand recognition
- High-quality product provision
- Active overseas base expansion
- Rich history and trust
- 対応 to diverse customer segments
- Expertise in custom parts
Competitive Advantages
- Established player in the motorcycle accessories market with broad product range
- Rapid order fulfillment through logistics centers and IT integration
- Environmental consideration and cost reduction via solar power introduction
- Sales network leveraging subsidiaries and partnerships domestically and internationally
- Strong original product lines such as proprietary brand 'Henlybegins'
- Rooted local management and community collaboration
- Expansion into new business areas (electric-assisted bicycles, snow blowers, etc.)
- Brand image enhancement through race support and events
- Product planning attuned to customer needs and high technical prowess
- Reliability as a board member in industry associations
- Provision of customized products via made-to-order
- Sales strength utilizing diverse sales channels
Threats
- Shrinking two-wheeled market and intensifying competition
- Low-price offensives from overseas products
- Cost increases from stricter environmental regulations and safety standards
- Risk of rising raw material prices
- Profit impact from exchange rate fluctuations
- Emergence of new entrants
- Opportunity loss from delays in new product development
- Declining domestic demand due to population decrease
- Competitors strengthening brand power
- Supply chain risks from natural disasters
- Possibility of failing to keep up with rapid technological innovation
- Social fluctuations such as the COVID-19 pandemic
Innovations
2022: Launches 50th Anniversary Commemorative Products
- Overview
- Begins made-to-order production of revival model of popular product 'Seven Star Cast Wheel'.
- Impact
- Enhances brand value and customer loyalty
2021: Launches In-House Owned Media 'Daytona Now!'
- Overview
- Expands brand and customer touchpoints with digital content.
- Impact
- Promotes sales and activates customer community
2020: Establishes New Outdoor Brand
- Overview
- Launches rider-oriented camping gear brand 'DAYTONA OUTDOOR SUPPLY'.
- Impact
- Opens new markets and diversifies sales
2020: Expands Solar Power Generation System
- Overview
- Reduces electricity costs by introducing 500kW solar power capacity.
- Impact
- Achieves environmental load reduction and expense savings
2023: Establishes Overseas Subsidiary (Philippines)
- Overview
- Sets up development and sales base for two-wheeled parts in high-growth region.
- Impact
- Expands share in Southeast Asian market
Sustainability
- Expanded use of renewable energy through solar power introduction
- CO2 emissions reduction via energy-saving initiatives
- Efforts to improve recyclability of product materials
- Promotion of participation in environmental conservation activities with local communities
- Strengthened compliance with product safety standards and environmental regulations
- Waste reduction and efficient resource utilization
- Promotion of sustainable product development
- Improvement of workplace environment and health management
- Implementation of eco-friendly product explanations for customers
- Establishment of sustainable logistics systems
- Formulation of procurement policies considering social responsibility
- Incorporation of ESG awareness into employee education