KeePer Giken

Basic Information

Stock Code
6036
Industry
Services
Category Detail
Auto Parts
Prefecture
Aichi Prefecture
Establishment Year
February 1993
Listing Year
February 2015
Official Website
http://www.keepercoating.jp/
TSE Information
TSE Information
Yahoo! Finance
Yahoo! Finance
Other Companies
Grimes, Roadster, Soft99, Daytona, Car Mate, SHOEI

Overview

KeePer Giken is a car coating specialist company established in 1993, operating numerous specialty stores nationwide and overseas as an industry leader.

Current Situation

KeePer Giken achieved net sales of approximately ¥20.6 billion and net assets of approximately ¥14.5 billion in the latest fiscal year ending June 2024. Its main businesses are car coating and car wash services, with 116 directly managed KeePer LABO stores and over 6,500 KeePer PROSHOP stores, expanding its customer base nationwide. In product development, it also manufactures and sells proprietary car wash chemicals and equipment, establishes technical guidance and training facilities nationwide, and strives to maintain high quality. In terms of sustainability, it focuses on developing environmentally considerate products and expanding services, while actively engaging in community contribution activities. In the medium to long term, it aims to further expand the number of business locations and strengthen its brand in overseas markets as strategic goals, with a focus on continuous technological innovation and enhanced customer experience. In recent years, amid intensifying industry competition, it has maintained stable growth through differentiated service offerings and collaboration initiatives. It also maintains strong financial health, with steady performance growth expected going forward.

Trivia

Interesting Facts

  • Operates the largest number of car coating specialty store chain locations nationwide.
  • Rare specialist company that also develops and provides car wash chemicals.
  • Long-term main sponsor of SUPER GT racing teams.
  • Employs notable athletes (women's wrestling athletes).
  • Founded in 1985, with KeePer Giken established in 1993 under current structure.
  • Listed on the Tokyo Stock Exchange Prime Market and Nagoya Stock Exchange Premier Market.
  • Equipped nationwide training centers to educate on application techniques.
  • Strengthened brand through company name changes and brand evolution.
  • Expands customer touchpoints through diverse sales channels.
  • Continues to provide innovative services in the car care industry.
  • Provides services at gas stations both domestically and internationally.
  • Disseminates information via blogs, YouTube, and multiple media.

Hidden Connections

  • Strengthened capital ties through capital and business alliance with VT Holdings.
  • Advances technology transfer and joint product development through partnership with German SONAX.
  • Maintains long-term official sponsorship contract with SUPER GT LEXUS team.
  • Has track record of cooperation in public beautification projects with local governments.
  • Exclusive contracts with domestic manufacturers for certain chemical raw materials used in products.
  • Actively participates in industry group activities in collaboration with peers.
  • Promoting business collaboration through share acquisition of major car supplies company Soft99.
  • Has history of featuring prominent women's wrestling athletes as image characters.

Future Outlook

Growth Drivers

  • Expansion of car coating demand domestically and internationally
  • Growth in eco-oriented product markets
  • Strengthened customer touchpoints through online and digital services
  • Service quality improvement via nationwide technical training facilities
  • Enhanced brand recognition in overseas markets

Strategic Goals

  • Build domestic directly operated and franchise network of 5,000 stores
  • Achieve over 70% sales ratio for low-environmental-impact products
  • Aim for overseas business sales exceeding ¥10 billion
  • Transform customer services through digital technology utilization
  • Maintain industry-leading car wash technology and coating quality

Business Segments

Gas Station Services

Overview
Provides coating and car wash technology along with product sales to gas stations.
Competitiveness
Differentiation through high-quality coating technology and store support systems
Customers
  • Major domestic gas station chains
  • Local gas stations
  • Self-service station operators
Products
  • Car coating application products
  • Car wash chemical supplies
  • Car wash equipment
  • Technical guidance and training services

Auto Repair Shops and Dealer Business

Overview
Provides car care products and customer-facing application services to repair shops and dealers.
Competitiveness
Specialized technical training and extensive product lineup
Customers
  • Auto dealers
  • Independent repair shops
  • Car detailing specialty stores
Products
  • Car coating products
  • Training and technical guidance
  • Car wash and maintenance supplies

Manufacturing and Sales Business

Overview
Manufacturer business handling development, production, and domestic/international sales of proprietary brand products.
Competitiveness
Integrated product development capabilities and quality control
Customers
  • Car care product wholesalers
  • Car supplies retailers
  • EC operators
Products
  • Car wash chemical products
  • Car coating related products
  • Car wash equipment

Overseas Expansion Business

Overview
Promotes car care product sales and technical support in overseas markets.
Competitiveness
Product adaptability to local needs and brand recognition
Customers
  • Overseas agents
  • Car supplies chains
  • Local application partners
Products
  • Car coating products
  • Car wash service know-how
  • Technical training

Competitive Advantage

Strengths

  • Largest domestic network of car coating specialty stores
  • Proprietary high-performance car wash chemical products
  • Nationwide technical training centers
  • Strong brand recognition and customer trust
  • Stable financial base and high profitability
  • Extensive sales channel network
  • Continuous improvement in service and product quality
  • Aggressive expansion into overseas markets
  • Optimized integration of logistics and manufacturing
  • Synergies from capital alliances with competitors

Competitive Advantages

  • Unique business model combining specialty store operations and manufacturing
  • Established technical training system in hand car washing
  • Franchise network exceeding 6,500 stores nationwide
  • In-house development capabilities for car coating chemicals
  • Uniform and improved application quality through technical guidance
  • Product offerings tailored to diverse channels in the automotive industry
  • Customer loyalty from long-standing brand trust
  • Industry-leading sales and market share
  • Enhanced recognition through active business partnerships and sponsorships
  • Eco-friendly product design and sustainability initiatives

Threats

  • Intensifying price competition from rivals
  • Risk of rising raw material prices
  • Product improvement demands from stricter environmental regulations
  • Market share battles with new entrants
  • Decline in consumer demand during economic downturns
  • Customer loss from proliferation of alternative services
  • Political and economic risks in overseas markets
  • Decline in competitiveness due to delayed technological innovation

Innovations

2024: Development of Environmentally Friendly New Coating Agent

Overview
Launched a low environmental impact coating material with significant VOC reductions.
Impact
Contributes to environmental regulation compliance and enhanced market competitiveness.

2023: Introduction of High-Efficiency Car Wash Equipment Models

Overview
Rolled out car wash equipment with improved cleaning efficiency and energy savings over previous models.
Impact
Improved customer satisfaction and store operational efficiency.

2022: Development of AI-Based Application Quality Management System

Overview
Introduced a system using AI to detect application unevenness and stabilize quality.
Impact
Achieved uniform application quality and higher customer satisfaction.

2021: Expansion of Online Reservation System

Overview
Enhanced online reservation features to improve customer convenience.
Impact
Increased reservations and expanded customer touchpoints.

2020: Launch of New Car Wash Chemical Series

Overview
Introduced a new series of chemical products with enhanced protective film strength.
Impact
Expanded market share and strengthened product competitiveness.

Sustainability

  • Development and promotion of low-VOC, eco-friendly products
  • Energy-saving initiatives and waste reduction at stores
  • Support for community beautification activities through local partnerships
  • Promotion of sustainable raw material procurement
  • Employee environmental awareness training programs