Treasure Factory

Basic Information

Stock Code
3093
Industry
Retail
Category Detail
Specialty Stores & Drugstores
Prefecture
Tokyo
Establishment Year
May 1995
Listing Year
December 2007
Official Website
https://www.treasurefactory.co.jp/
TSE Information
TSE Information
Yahoo! Finance
Yahoo! Finance
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Overview

Treasure Factory is a leading reuse company in the second-hand goods retail industry, established in 1995, operating a variety of reuse shops and related services mainly in the Tokyo metropolitan area.

Current Situation

Treasure Factory recorded consolidated net sales of 42.2 billion yen, operating income of 4.0 billion yen, and net income of 2.7 billion yen for the fiscal year ending February 2025, achieving steady growth. It operates 281 stores in the Tokyo metropolitan and Kansai areas, including the reuse shop 'Treasure Factory' and specialized store formats. It handles a wide range of product categories such as branded goods, home appliances, and sporting goods, with a broad customer base as its strength. In addition, it promotes revenue diversification through unique services such as 'Trefac Moving,' which integrates moving and buyback, and 'Trefac Real Estate' for real estate sales and rental management. It also operates EC-based mail-order and rental services to secure sales channels that meet contemporary needs. Growth is supported by franchise expansion and overseas advancement (Thailand and Taiwan), and it aims for sustainable growth backed by the expanding reuse market and rising environmental awareness. It focuses on technological innovation and utilization of purchase data to pursue efficient product distribution and improved customer services. It actively addresses corporate responsibilities for reducing environmental impact and promoting resource circulation, aiming to contribute to a sustainable society.

Trivia

Interesting Facts

  • Major reuse shop company founded in 1995.
  • Expanding overseas to Asia in addition to Kanto and Kansai regions.
  • Offers unique moving and real estate services.
  • Handles diverse products from branded used clothing to home appliances.
  • Established hybrid sales model fusing EC and physical stores.
  • President is founder Hidego Nosaka.
  • Multiple appearances on TV Tokyo business programs.
  • Expanding into rental services for business diversification.
  • Nationwide network growth via franchises.
  • Introduced AI for product appraisal to improve efficiency.
  • Holds second-hand dealer license from Tokyo Metropolitan Public Safety Commission.
  • Entered new end-of-life services area.
  • Strengthened corporate transactions via auction platform.
  • Relocated headquarters to Akihabara UDX Building for better access.
  • Covers wide range of reuse formats including group companies.

Hidden Connections

  • Business model built in early days referencing reuse operators in Los Angeles.
  • Provides unique one-stop services through integration of real estate and reuse services.
  • TV Tokyo business program appearance contributed to recognition and performance growth.
  • Strategic entry into Asian reuse market through collaboration with overseas subsidiaries.
  • Acquired group companies to capture high-specialization branded used clothing market.
  • EC rental service 'Cariru' popular among women, contributing to business diversification.
  • Corporate auctions improve used goods distribution efficiency and activate B2B transactions.
  • Founder-led management maintains clear corporate culture and long-term vision.

Future Outlook

Growth Drivers

  • Increasing reuse demand from rising environmental awareness.
  • New customer acquisition through EC and rental service expansion.
  • Store expansion into regional and overseas markets.
  • Operational efficiency and customer convenience improvements via DX.
  • Business diversification through reuse-related peripheral services.
  • Revenue growth from franchise regional network expansion.
  • Growth in branded used clothing and specialty used goods markets.
  • Valuable supply chain construction for used goods buyback and sales.
  • Competitive advantage in used goods market from stricter environmental regulations.
  • Efficient marketing enhancement via purchase data analysis.
  • Distribution innovation through auction platform utilization.
  • Customer trust acquisition via sustainable corporate image.

Strategic Goals

  • Achieve over 500 stores domestically and internationally.
  • Strengthen and expand EC sales ratio to over 30%.
  • Diversify and expand revenue from reuse-related services.
  • Set sustainability standards at industry-leading level.
  • Aggressively develop new overseas markets (mainly Asia).
  • Complete business transformation via AI and digital technologies.
  • Further sophistication of franchise system and quality maintenance.
  • Large-scale marketing rollout to enhance brand power.
  • Build brand trust through strengthened community collaborations.
  • Maximize customer satisfaction via smooth and efficient used goods distribution.

Business Segments

Used Goods Buyback and Sales Channel Development

Overview
Provides one-stop services from buyback to sales of used goods.
Competitiveness
Strong customer attraction due to extensive store network and multi-format operations
Customers
  • Individual customers
  • Corporate customers
  • Franchise stores
  • Auction bidders
Products
  • Used furniture
  • Branded apparel
  • Sporting goods
  • Home appliances
  • Furniture reuse services
  • Auction services
  • Real estate brokerage

Reuse-Related Services

Overview
Provides a multifaceted range of ancillary services related to reuse.
Competitiveness
One-stop solution capabilities tailored to customer needs
Customers
  • Individual moving customers
  • Real estate owners
  • Corporate customers
  • Funeral-related parties
Products
  • Integrated moving and reuse services
  • Real estate sales and rental management
  • End-of-life and pre-arrangement services
  • Auction platform

EC and Online Sales

Overview
Nationwide distribution of diverse products via own EC sites.
Competitiveness
Convenience in online provision and multi-channel expansion
Customers
  • Online consumers
  • Corporate clients
Products
  • Reuse product mail-order
  • Rental apparel
  • Branded goods

Competitive Advantage

Strengths

  • Extensive multi-format store network
  • Reuse sales strength across diverse product categories
  • Unique service development centered on reuse
  • Strong market base in Tokyo metropolitan and Kansai areas
  • Customer base expansion through combined EC and rental businesses
  • Rapid store rollout via franchises
  • Growth potential from active overseas expansion
  • Stable management under founder leadership
  • Enhanced focus on environmental consideration and sustainability
  • Advanced product inspection and buyback expertise
  • Unique integrated moving and real estate services
  • Products and services meeting diverse customer needs

Competitive Advantages

  • Customer responsiveness through segmented branding and specialty stores
  • Differentiation from competitors via integrated moving and reuse services
  • Enhanced distribution through auction platform operations
  • Market share expansion via aggressive digitalization and EC rollout
  • Agility from regional store focus and franchise strategy
  • Entry into global reuse market via overseas stores
  • High specialization in handling diverse used goods
  • Strengthened multi-channel sales and customer convenience
  • High-quality product supply via proprietary buyback expertise
  • Improved customer satisfaction through ongoing service development
  • Building corporate image with high social value and environmental awareness
  • Leadership and long-term vision from management

Threats

  • Intensifying price competition in used goods market
  • Competitive pressure from increasing new entrants
  • Risk of consumption decline due to uncertain economic environment
  • Potential business cost increases from stricter regulations
  • Brand image impact from delayed environmental responses
  • Need for rapid adaptation to online market trend changes
  • Profit pressure from rising logistics costs
  • Intense competition with rivals in overseas markets
  • Challenges in quality standardization for franchise stores
  • Risk of unstable used goods supply
  • Competitive decline from delayed technological innovation
  • Insufficient response to changing consumer preferences

Innovations

2025: Corporate Logo Refresh

Overview
Updated corporate logo to refresh brand image.
Impact
Supports improved customer recognition and new market development

2024: Headquarters Relocation to Akihabara UDX Building

Overview
Relocated headquarters to Akihabara UDX Building in Chiyoda-ku, Tokyo, to improve operational efficiency.
Impact
Improved work environment and strengthened base functions

2023: Appearance on TV Tokyo 'Cambria Palace'

Overview
President appeared on the show discussing rapid reuse market expansion, boosting recognition.
Impact
Customer expansion and enhanced brand awareness

2022: Opening of First Taiwan Store

Overview
Established local subsidiary store in New Taipei City, Taiwan, expanding overseas operations.
Impact
Strengthened Asian base and increased sales

2020: Launch of End-of-Life and Pre-Arrangement Services

Overview
Launched 'Regacy' business to enter new service areas.
Impact
Acquired new customer segments and diversified business

2020: Launch of Live Net Auction

Overview
Opened online auction platform for corporate clients.
Impact
Improved distribution efficiency and strengthened revenue base

2024: Advancement of Store Digitalization

Overview
Enhanced product appraisal accuracy and inventory management using AI.
Impact
Operational efficiency and customer satisfaction improvements

2021: Acquisition of Akua Co., Ltd.

Overview
Subsidiary-ized related business company to create synergies.
Impact
Business expansion and strengthened competitiveness

Sustainability

  • Promoting resource circulation through used goods distribution
  • Logistics efficiency improvements to reduce environmental impact
  • Store initiatives to reduce plastic usage
  • Environmental conservation activities in collaboration with local communities
  • Promotion and awareness activities for reuse culture
  • Corporate management considering sustainability
  • Contribution to waste reduction through sales of long-life products
  • Promotion of energy-efficient store operations
  • Hosting customer-participatory recycling events
  • Advancing paperless operations through digitalization
  • Enhancing value and quality assurance of reuse products
  • Formulation of sustainable product procurement policies