BuySell Technologies

Basic Information

Stock Code
7685
Industry
Wholesale
Category Detail
Specialty Stores & Drugstores
Prefecture
Tokyo
Establishment Year
January 2001
Listing Year
December 2019
Official Website
https://buysell-technologies.com
TSE Information
TSE Information
Yahoo! Finance
Yahoo! Finance
Other Companies
Hard Off Corporation, Komehyo Holdings, Treasure Factory, Econos, Shuppin, Kaitori Kingdom, Proto Corporation, Smaréji, Officebusters, MTG, Valuence, Watman

Overview

BuySell Technologies is a wholesale company founded in 2001 with its headquarters in Shinjuku-ku, Tokyo, growing in the reuse sector centered on its unique door-to-door purchase service.

Current Situation

BuySell Technologies recorded net sales of approximately 14.7 billion yen and operating profit of approximately 900 million yen for the fiscal year ended 2020, maintaining solid management. Its flagship door-to-door purchase service 'Baicel' receives over 410,000 appraisal requests annually, expanding nationwide and growing its customer base. Through multifaceted marketing focused on reuse of a wide range of products such as branded goods, kimonos, and watches, it boasts high brand recognition both online and offline. Since 2020, it has promoted innovations including the launch of EC sites, rental services for used luxury watches, and high-end reuse product EC sites. It is also advancing disability employment initiatives and logistics reorganization with sustainability in mind, focusing on contributions to a sustainable society. Moving forward, it aims for further growth on the Tokyo Stock Exchange Growth Market by strengthening subsidiaries, rebuilding brands, enhancing operations, and leveraging digital technology for efficiency.

Trivia

Interesting Facts

  • Pioneered and popularized Japan's first proprietary door-to-door purchase service via the internet.
  • Door-to-door purchase volume exceeds 400,000 cases annually, top class in the industry.
  • Implemented project reusing kimonos as Mongolian traditional clothing deel.
  • Operates store ranked No. 2 in Yahoo Auctions Japanese clothing category.
  • Features actors Shinobu Sakagami and Chibi Maruko-chan in TV commercials.

Hidden Connections

  • Built close partnerships with numerous domestic branded goods resellers.
  • Collaborates with local governments and social welfare organizations through disability employment promotion.
  • Entered used goods auction market through acquired subsidiaries.
  • EC site operation know-how synergizes with IT-related companies.

Future Outlook

Growth Drivers

  • Expansion of used goods reuse market and diversification of consumer needs.
  • DX promotion to enhance efficiency of door-to-door appraisals and payments.
  • Acceleration of brand strengthening and new customer acquisition measures.
  • Expansion of EC and auction sales channels.
  • Ensuring reliability and safety through regulatory compliance.

Strategic Goals

  • Acquire over 500,000 annual appraisals and expand service areas.
  • Promote multifaceted reuse businesses toward doubling sales.
  • Achieve 50% operational efficiency improvement via digital technology.
  • Further improve disability employment rate and expand social contributions.
  • Build corporate brand promoting sustainable resource utilization.

Business Segments

Used Goods Auction Operations

Overview
Provides auction sites and systems for used branded goods and household items.
Competitiveness
Network supporting smooth circulation in the used market.
Customers
  • Reuse Operators
  • Retail Stores
  • Branded Goods Buyers
  • Auction Participants
Products
  • TIMELESS AUCTION
  • Baicel Auction Platform
  • Branded Goods Used Circulation Management Service

Reuse Product Sales Support Services

Overview
Marketing and logistics support for selling post-purchase goods.
Competitiveness
Efficient sales channel construction and inventory management technology.
Customers
  • Department Stores
  • Retail Stores
  • EC Operators
  • Event Operators
Products
  • Baicel Online Platform
  • Event Sales Services
  • Logistics and Inspection Agency Services

Digital Payment and Information System Provision

Overview
Provides IT and payment infrastructure for reuse and used markets.
Competitiveness
Highly reliable IT solutions developed in-house.
Customers
  • Used Goods Operators
  • Reuse Businesses
  • EC Shops
  • Payment Agencies
Products
  • E-commerce System
  • Electronic Payment System
  • Information Processing Services

Disability Employment Promotion Business

Overview
In-house special subsidiary company business supporting disability employment promotion.
Competitiveness
Track record exceeding legal employment rate and expertise.
Customers
  • Local Governments
  • Welfare Facilities
  • Corporate Social Contribution Departments
Products
  • Staffing Services
  • Subsidiary Special Subsidiary Company Operation Support

Competitive Advantage

Strengths

  • Introduction and penetration of unique door-to-door purchase service
  • Over 400,000 annual appraisal requests
  • Implementation of multifaceted marketing strategies
  • Dual sales system via EC and events
  • Aggressive business expansion through subsidiaries

Competitive Advantages

  • Integrated system from online customer acquisition to purchase and sales
  • Expertise in purchasing high-end brands and kimonos
  • Social recognition from operating special subsidiary for disability employment
  • Broad market need coverage through diverse used goods handling
  • Efficient operations via introduction of latest digital technology

Threats

  • Price competition pressure from intensifying market competition
  • Fluctuations in used goods demand due to economic changes
  • Potential strengthening of legal regulations
  • Risk of share decline from increasing new entrants
  • Rising internet advertising costs and declining efficiency

Innovations

2020: Transfer of instant purchase service 'CASH' business

Overview
Acquired instant purchase service from Bank Inc., improving convenience of purchase services.
Impact
Service expansion led to improved customer satisfaction and increased usage.

2021: Establishment of special subsidiary for disability employment promotion

Overview
Established BuySell Link to promote disability employment and strengthen social responsibility.
Impact
Achieved exceedance of legal employment rate and improved social evaluation.

2020: Launch of branded goods-focused EC site 'Baicel Blanche'

Overview
Launched sales platform for luxury branded goods to build diverse sales channels.
Impact
Strengthened sales of high-value-added products and acquired new customers.

2023: Corporate logo refresh

Overview
Updated brand image to enhance market recognition and corporate value.
Impact
Improved brand affinity leading to stronger customer loyalty.

2022: Subsidiary acquisition of Foranine Co., Ltd.

Overview
Incorporated operator of Reuse Shop WAKABA into the group to expand reuse market base.
Impact
Contributed to business expansion and sales channel strengthening.

Sustainability

  • Disability employment promotion and special subsidiary certification
  • Contribution to resource recycling society through reuse promotion
  • Strengthening resale system to reduce waste
  • Social contribution activities through strengthened regional collaboration
  • Promotion of environmentally considerate logistics efficiency