Will

Basic Information

Stock Code
3241
Industry
Real Estate Industry
Category Detail
Real Estate & Housing
Prefecture
Hyogo Prefecture
Establishment Year
June 1995
Listing Year
February 2007
Official Website
https://www.wills.co.jp/
TSE Information
TSE Information
Yahoo! Finance
Yahoo! Finance
Other Companies
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Overview

Will is a real estate company established in 1995 and headquartered in Takarazuka City, Hyogo Prefecture. It conducts diversified business centered in the Kansai region, including renovations and sales of detached houses.

Current Situation

Will recorded consolidated sales of approximately 11.5 billion yen and operating profit of approximately 1 billion yen for the fiscal year ended December 2023, continuing stable growth. In addition to its mainstay real estate circulation business, it also develops renovation/remodeling and furniture businesses. With Kansai as its base, it has expanded sales offices to the Nagoya and Tokyo areas to broaden its sales network. It differentiates itself by introducing AI-powered housing proposal services and providing one-stop services to customers. Regional store deployment and high customer satisfaction are the sources of its competitive edge. It emphasizes sustainability through regional contributions and environmentally friendly renovation proposals. From 2025 onward, it aims to strengthen its business foundation through sales office expansion, furniture business growth, and operational efficiency improvements via AI technology.

Trivia

Interesting Facts

  • Founded in 1993 as a real estate sales company.
  • Pioneered AI-powered housing proposal service in the industry.
  • Long track record in condominium and detached house sales in the Hanshin area.
  • Began renovation business for the first time in 2005.
  • Operates a total of 23 stores in Kansai, Nagoya, and Tokyo areas.
  • Opened furniture showroom 'Toto Furniture' in 2021.
  • AI service 'AI Will-kun' has cumulative thousands of uses.
  • Strength in collaboration between advertising creative and real estate businesses.
  • Originally operated as Will Real Estate Sales, continues using the brand after name change.
  • Also entered support business for club activities students at national and public universities.

Hidden Connections

  • Provides integrated financial planning and insurance for local home buyers.
  • Realizes multifaceted expansion in renovation, finance, and advertising production through multiple subsidiaries.
  • Owns commercial facilities near Hankyu Sakasegawa Station, contributing to local economy.
  • AI technology utilization is attracting attention as an early case in the real estate industry.
  • Toto Furniture in furniture business aims to improve convenience for home buyers.
  • Unusual wide-area expansion not only in Kansai but also Nagoya and Tokyo areas.
  • President has long promoted management strengthening ties with local real estate.
  • Club activity student support business is new area entry for recruitment, talent development, and regional contribution.

Future Outlook

Growth Drivers

  • Expanding utilization of existing customer base centered in Kansai.
  • Market development in Nagoya and Tokyo areas and addition of sales offices.
  • Strengthening customer proposals through AI and digital technologies.
  • Expanding demand trend for renovations and remodeling.
  • Expanding sales channels for integrated furniture and housing services.
  • Increasing demand for sustainable housing development and environmental responses.
  • Stabilizing revenue base through diversification.
  • Enhancing finance services including home loans and insurance.
  • Strengthening regionally rooted sales strategies and brand penetration.
  • Strengthening synergy between advertising production and real estate businesses.

Strategic Goals

  • Expand market share in Kansai area to top 3.
  • Double sales bases in Nagoya and Tokyo areas.
  • Further deepen AI utilization to achieve top-level proposal capabilities.
  • Expand residential renovation business sales to approx. 5 billion yen.
  • Improve profitability by linking furniture business with housing products.
  • Increase share of environmentally considerate housing to over 30%.
  • Strengthen CSR through promotion of regional social contribution activities.
  • Maintain customer satisfaction over 90% by responding to diverse needs.
  • Cultivate financial planning business as a major revenue pillar.
  • Strengthen business collaboration with advertising creative business.

Business Segments

Real Estate Brokerage Services

Overview
Broadly handles real estate brokerage for used and new properties.
Competitiveness
Strong local base and customer foundation in the Kansai area
Customers
  • Individual Customers
  • Home Buyers
  • Investors
  • Real Estate Companies
Products
  • Real Estate Buy/Sell Brokerage
  • Rental Brokerage
  • Land Brokerage
  • Consignment Sales

Renovation and Remodeling

Overview
Provides design and construction to enhance home value.
Competitiveness
One-stop handling from design to construction
Customers
  • Home Owners
  • Real Estate Buyers
  • Construction-Related Companies
Products
  • Residential Renovation Design and Construction
  • Used Housing Renovation
  • Water Area Renovation

Furniture Sales and Proposals

Overview
Develops furniture sales linked to home purchases.
Competitiveness
Sales bundled with housing proposals
Customers
  • Home Buyers
  • Interior Companies
Products
  • Bedding Sets
  • Dining Sets
  • Living Room Furniture

Financial Services

Overview
Provides finance services related to home purchases.
Competitiveness
One-stop service system
Customers
  • Home Buyers
  • Insurance Users
  • Loan Users
Products
  • Home Loan Services
  • Casualty Insurance Agency
  • Financial Planning

Advertising and Creative

Overview
Handles advertising production and sales promotion for real estate.
Competitiveness
Industry-specialized know-how and brand power
Customers
  • Real Estate Companies
  • Home Manufacturers
Products
  • Website Production
  • Advertising Material Production
  • Marketing Consulting

Rental Property Management Services

Overview
Provides total services related to rental management.
Competitiveness
Fine-tuned local responsiveness
Customers
  • Real Estate Owners
  • Management Companies
Products
  • Rental Property Management
  • Tenant Recruitment
  • Contract Management

Competitive Advantage

Strengths

  • Regionally rooted Kansai base
  • Diversified one-stop services
  • Improved proposal capabilities through AI adoption
  • Maintains high customer satisfaction
  • Expansion strategy in Tama and Nagoya areas
  • Renovation strengths
  • Wide store network and convenience
  • Renovation design and construction capabilities
  • Integration of furniture business and housing proposals

Competitive Advantages

  • Leverages local strengths in Kansai for customer base
  • Comprehensive proposal power through one-stop services
  • Advanced AI-utilizing housing matching
  • Integrated services from renovation to sales
  • Expanded reach through diverse sales channels
  • Synergy creation through group company collaboration
  • High regional contact frequency via extensive sales offices
  • Improved customer convenience with comprehensive financial services
  • Utilizes specialized know-how in real estate advertising

Threats

  • Risks from real estate market economic fluctuations
  • Aggressive business expansion by competitors
  • Rising land prices and construction material costs
  • Declining housing demand due to population decrease
  • Increased operational burden from regulatory changes
  • Risk of lagging in new technology adoption competition
  • Risk of asset value decline due to natural disasters
  • Increasing difficulty in responding to diversifying customer needs

Innovations

2021: Launched AI Will-kun Housing Proposal Service

Overview
Proprietary AI proposes optimal properties based on customer preferences.
Impact
Improved customer satisfaction and closing rates

2021: Started Furniture Business and Opened Toto Furniture Showroom

Overview
New expansion into furniture sales business for home buyers.
Impact
Higher average sales price and strengthened proposals

2022: Expanded Business into Tokyo Area

Overview
Established multiple sales offices in Tokyo area to expand market.
Impact
Expanded foundation for acquiring new customers

2022: Strengthened Advertising Creative Business

Overview
Expanded Will Studio production capacity and introduced new services.
Impact
Improved promotional effectiveness and customer satisfaction

2023: Strengthened Web Information Dissemination

Overview
Enhanced sales through SNS utilization and customer engagement promotion.
Impact
Increased awareness and leads

Sustainability

  • Promoting environmentally considerate renovations rooted in the region
  • Strengthening proposals for energy-saving homes to customers
  • Introducing energy-saving equipment in stores
  • Conducting ongoing community contribution activities
  • Promoting recycled materials and waste reduction
  • Implementing environmental education and awareness for employees
  • Promoting adoption of sustainable building materials
  • Advancing operational efficiency through digitalization
  • Utilizing eco-materials in furniture business