THE Global Co.

Basic Information

Stock Code
3271
Industry
Real Estate
Category Detail
Real Estate & Housing
Prefecture
Tokyo
Establishment Year
July 2010
Listing Year
July 2010
Official Website
https://www.the-g.co.jp/
TSE Information
TSE Information
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Overview

THE Global Co. is a real estate holding company established in July 2010 and headquartered in Shinjuku-ku, Tokyo. It is a major player in the development and sales of condominiums and single-family homes primarily in the Tokyo metropolitan area.

Current Situation

THE Global Co. recorded consolidated sales of approximately 25.7 billion yen for the fiscal year ended June 2020 but posted operating and net losses in a challenging business environment. Primarily targeting the Tokyo metropolitan area, it operates condominium development, sales, management, and single-family home businesses through multiple subsidiaries under the holding company structure, with the main brand "Will Rose." It became a consolidated subsidiary of Ascott Co., Ltd. at the end of 2020 and subsequently joined the SBI Holdings group in September 2022, undergoing group reorganization. While differentiating itself from competitors in the industry, it aims to expand the supply of urban housing and is pursuing diversification, including into conversion hotel businesses. In recent years, it has focused on enhancing brand value and developing new markets while advancing a medium-term strategy for financial stability and sustainable growth.

Trivia

Interesting Facts

  • Transitioned to holding company structure in 2010, relatively recent
  • Major shareholder change occurred in 2020
  • Condominium brand unified under "Will Rose"
  • Entered large-scale conversion hotel business
  • History of using famous celebrities as CM characters
  • Representative Director is Keiji Okada, current president
  • Urban company with head office in Shinjuku NS Building
  • Major shareholders include Ascott and SBI Holdings
  • High expertise in Tokyo metropolitan housing development within the industry
  • Subsidiaries divide development, sales, and management for enhanced collaboration
  • Founder Hidekazu Nagashima is a long-time industry veteran
  • Hotel operations business was transferred after subsidiary acquisition
  • Certain exposure as a subject of mass media coverage
  • Ongoing efforts to improve equity ratio
  • Promoting urban development emphasizing sustainability

Hidden Connections

  • Receiving support from financial group as consolidated subsidiary of SBI Holdings
  • Founder is former Daikyo employee leveraging extensive industry connections
  • Participates in regional revitalization projects through multiple subsidy programs
  • Conversion hotels promote reuse of traditional architecture
  • Located on 18F of Shinjuku NS Building with excellent central Tokyo connectivity
  • Group subsidiaries specialize and collaborate for efficient model
  • Engaging in partnerships and joint developments with major real estate firms
  • Acquires broad customer base through diverse channel strategies

Future Outlook

Growth Drivers

  • Continued steady housing demand centered in Tokyo metropolitan area
  • Expansion potential of urban conversion hotel business
  • Synergy effects with SBI Holdings Group
  • Promotion of sales and management efficiency through IT advancement
  • Increasing demand for environmentally considerate housing
  • Customer acquisition through expansion of diverse sales channels
  • Enhancement of housing brand value and differentiation strategy
  • Service quality improvement through strengthened subsidiary collaboration
  • Improved flexibility in responding to market needs
  • Introduction and dissemination of energy-saving construction technologies
  • Maintaining good relations with local communities
  • New business field development and revenue diversification

Strategic Goals

  • Achieve consolidated sales over 50 billion yen
  • Achieve operating profit and strengthen financial health
  • Expand share of main brand "Will Rose"
  • Nationwide expansion of conversion hotel business
  • Achieve ESG and sustainability targets
  • 50% improvement in operational efficiency through IT
  • Integration and expansion of diverse sales channels
  • Establishment of community-coexistent development model
  • Promotion of employee diversity and talent development
  • Development of new markets and customer segments

Business Segments

Sales Agency for Housing Developers

Overview
Provides a wide range of sales support and agency services to real estate operators such as housing developers.
Competitiveness
Highly efficient sales system leveraging Tokyo metropolitan area network
Customers
  • Developers
  • Construction companies
  • Design offices
  • Real estate management companies
  • Real estate departments of financial institutions
  • Investment funds
  • Individual investors
  • Urban development operators
  • Leasing companies
  • Corporate customers
Products
  • Land sale and purchase brokerage
  • Condominium sales agency
  • Single-family home sales agency
  • Real estate research and evaluation
  • Marketing support
  • Asset management consulting
  • Development planning support
  • Contract management
  • Customer service
  • Risk management

Condominium Management and Operation Services

Overview
Provides advanced services for condominium maintenance, management, and resident support.
Competitiveness
Integrated management system leveraging group know-how
Customers
  • Condominium owners' associations
  • Real estate owners
  • Asset management companies
  • Developers
  • Construction companies
  • Management companies
  • Investment funds
  • On-site tenants
  • Leasing companies
  • Service providers
Products
  • Common area cleaning management
  • Equipment inspection and maintenance
  • Security monitoring
  • Resident correspondence
  • Rental management support
  • Asset value enhancement plans
  • Incident response and repair planning
  • Periodic reporting services
  • Risk management
  • Community building support

Land and Real Estate Brokerage Business

Overview
Conducts sales brokerage and consulting for land and buildings for diverse customers.
Competitiveness
Local network and information power in the Tokyo metropolitan area
Customers
  • Individual landowners
  • Real estate investors
  • Corporate owners
  • Real estate developers
  • Home buyers
  • Financial institutions
  • Architectural firms
  • Investment funds
  • Land utilization operators
  • Management companies
Products
  • Land sale contract agency
  • Property appraisal service
  • Real estate research reports
  • Legal procedure support
  • Price negotiation agency
  • Contract brokerage
  • Investment analysis proposals
  • Rights adjustment
  • Market trend analysis
  • Asset utilization advice

Conversion Hotel Development Business

Overview
Proposes planning and development for converting existing real estate into hotels, etc.
Competitiveness
Know-how from real estate development to operations
Customers
  • Hotel operators
  • Real estate investment companies
  • Commercial facility operators
  • Travel agencies
  • Construction companies
  • Municipalities
  • Tourism associations
  • Asset management companies
Products
  • Hotel property planning
  • Conversion design
  • Real estate development planning
  • Investment consulting
  • Facility operation support
  • Marketing
  • Customer management systems
  • Branding
  • Asset operation planning
  • Property management

New Housing Business Planning and Consulting

Overview
Provides comprehensive support services from housing development planning to execution.
Competitiveness
Extensive development know-how and market insight
Customers
  • Real estate developers
  • Construction companies
  • Design offices
  • Investment funds
  • Home manufacturers
  • Government agencies
  • Financial institutions
  • Regional development organizations
  • Asset management companies
Products
  • Market research analysis
  • Product planning support
  • Sales planning
  • Fundraising support
  • Business profitability simulation
  • Project management
  • Brand building support
  • Risk analysis
  • Customer trend research
  • Business strategy proposals

Real Estate Marketing and Advertising Agency

Overview
Deploys marketing and advertising services for real estate sales promotion.
Competitiveness
Industry-specialized marketing expertise and extensive track record
Customers
  • Housing developers
  • Condominium owners' associations
  • Construction companies
  • Real estate sales agencies
  • Renovation companies
  • Housing-related service companies
  • Financial institutions
  • Real estate investors
Products
  • Advertising planning and production
  • Web marketing
  • Event planning and operation
  • Promotion support
  • Customer analysis tool provision
  • Sales promotion planning
  • SNS utilization support
  • Market research
  • Advertising material creation
  • Effect measurement

Asset Management and Real Estate Finance

Overview
Specializes in providing real estate asset management and finance support to customers.
Competitiveness
Optimal proposals combining financial knowledge and real estate market expertise
Customers
  • Real estate investors
  • Financial institutions
  • Real estate funds
  • High-net-worth individuals
  • Corporate pension funds
  • Insurance companies
  • Real estate management companies
  • Trust banks
Products
  • Investment property evaluation
  • Fund formation support
  • Asset management consulting
  • Risk analysis
  • Fundraising support
  • Real estate secured loans
  • Operation performance analysis
  • Market trend reports
  • Tax strategy support
  • Asset diversification plans

Design, Construction, and Construction Management

Overview
Provides comprehensive design, construction, and construction management services related to housing construction.
Competitiveness
High-quality management system and utilization of latest technologies
Customers
  • Construction companies
  • Design offices
  • Real estate developers
  • Construction management companies
  • Investment funds
  • Local governments
  • Home manufacturers
Products
  • Architectural design services
  • Construction planning
  • Construction site management
  • Quality management
  • Safety management
  • Schedule management
  • Cost management
  • Environmental measures
  • Technical consulting
  • Latest technology introduction support

Real Estate Information System Development

Overview
Plans and develops information management systems for the real estate industry.
Competitiveness
Flexible system design tailored to industry needs
Customers
  • Real estate brokers
  • Management companies
  • Developers
  • Sales agencies
  • Asset management companies
Products
  • Property management systems
  • Sales management systems
  • Customer management systems
  • Online contract systems
  • Marketing analysis tools
  • Database construction
  • Report creation tools
  • Business efficiency tools

Renovation and Reform Business

Overview
Engages in renovation business aimed at enhancing the value of existing homes.
Competitiveness
Unique design capabilities and construction technology
Customers
  • Condominium owners' associations
  • Real estate owners
  • Home buyers
  • Construction companies
  • Insurance companies
Products
  • Home renovation
  • Interior renovation
  • Energy-saving measures
  • Earthquake reinforcement
  • Equipment updates
  • Barrier-free renovations
  • Exterior wall painting
  • Waterproofing work
  • Reform planning
  • Construction management

Land Utilization and Asset Consulting

Overview
Provides efficient asset management consulting to landowners and corporations.
Competitiveness
Practical proposal capabilities based on market analysis
Customers
  • Individual landowners
  • Corporate owners
  • Asset management companies
  • Financial institutions
  • Real estate management companies
Products
  • Land utilization plan proposals
  • Revenue improvement support
  • Tax strategy proposals
  • Rental operation planning
  • Development consultation
  • Asset diversification planning
  • Market analysis
  • Vacancy countermeasure proposals
  • Contract management
  • Risk management

Building Materials Sales and Procurement Support

Overview
Supports sales of building materials and related procurement services.
Competitiveness
Stable supply and extensive material lineup
Customers
  • Construction companies
  • Design offices
  • Contractors
  • Developers
Products
  • Various building materials
  • Construction equipment
  • Environmentally friendly materials
  • Material procurement services
  • Logistics management
  • Quality checks
  • Cost management support
  • Material planning

Competitive Advantage

Strengths

  • Real estate development expertise specialized in the Tokyo metropolitan area
  • Comprehensive condominium management system
  • Brand recognition of "Will Rose"
  • Group collaboration through holding company structure
  • Capital support from major shareholders
  • Business diversification across multiple subsidiaries
  • Urban conversion hotel expansion
  • Product planning tailored to regional needs
  • Extensive real estate sales agency experience
  • Efforts toward financial base stabilization
  • Know-how sharing within the group
  • Diversified customer service and quality maintenance
  • Flexible adaptability to market needs
  • Growth potential in conversion business
  • Extensive customer network

Competitive Advantages

  • Strong foothold in key Tokyo metropolitan areas
  • Integrated services from condominium development to management
  • Sales and management capabilities leveraging group synergies
  • Multi-faceted business expansion in real estate development
  • Market need response through multiple brands
  • Capital strength under SBI Holdings
  • New field development such as conversion hotels
  • Flexible land acquisition strategies and development planning
  • Business opportunity expansion through intra-group customer information sharing
  • Market response via active use of IT and sales capabilities
  • Strengthened customer touchpoints through diverse sales channels
  • High management capabilities and resident support system
  • Service quality based on major subsidiaries' expertise
  • Maintaining good relations with local communities
  • Support capabilities in asset management and finance

Threats

  • Uncertainty in real estate market due to COVID-19
  • Rising building material prices and supply instability
  • Intensifying land acquisition competition in Tokyo metropolitan area
  • Risk of declining housing demand due to rising interest rates
  • Market contraction from population decline and aging society
  • Risk of asset value depreciation from natural disasters
  • Intensifying price competition from rivals
  • Increased business costs from stricter regulations
  • Prolonged construction labor shortage
  • Increasing costs for environmental regulation compliance
  • Difficulty responding to sudden changes in market needs
  • Reputation risk from delays in SDGs and ESG initiatives

Innovations

2020: Capital alliance through third-party allotment

Overview
Strengthened capital base by becoming a consolidated subsidiary of Ascott Co., Ltd.
Impact
Promotes financial stabilization and business strategy diversification.

2022: Joins SBI Holdings Group

Overview
Became a consolidated subsidiary of SBI Group through stock transfer.
Impact
Strengthens capital policy and expands group synergies.

2021: Expansion of Conversion Hotel Development Business

Overview
Promoting opening of multiple branded hotels in Kyoto City.
Impact
Contributes to revenue diversification as a new field.

2023: Strengthening of Condominium Brand "Will Rose"

Overview
Refreshed design and sales strategies for new properties to enhance value.
Impact
Improves customer satisfaction and maintains market share.

2024: Sales and Management Efficiency Improvement via IT Utilization

Overview
Promoting IT-ization of sales support systems and management operations.
Impact
Cost reduction and faster customer response.

Sustainability

  • Adoption of energy-saving construction technologies to reduce environmental impact
  • Business development coexisting with local communities
  • Promotion of sustainable material procurement
  • Waste reduction and recycling promotion activities
  • Strengthening regional contributions such as disaster recovery support
  • Standardization and enhancement of housing performance evaluation and guarantees
  • Promotion of information disclosure to improve ESG ratings
  • Efforts to raise employee awareness and promote diversity
  • Environmentally considerate design for conversion hotels
  • Group-wide introduction of energy-saving equipment