Cross Plus

Basic Information

Stock Code
3320
Industry
Wholesale
Category Detail
Apparel & Fashion Accessories
Prefecture
Aichi Prefecture
Establishment Year
April 1953
Listing Year
April 2004
Official Website
https://www.crossplus.co.jp/
TSE Information
TSE Information
Yahoo! Finance
Yahoo! Finance
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Overview

Cross Plus is a wholesaler of women's and children's clothing based in Aichi Prefecture and established in 1953. It is a key player in the apparel industry with diverse brands and a nationwide distribution network.

Current Situation

Cross Plus is seeing performance fluctuations in the January 2025 period but maintains stable sales centered on planning, manufacturing, and wholesaling of women's and children's clothing. Its primary sales channels are mass retailers and department stores, and in recent years, it has been expanding the market by increasing its handling of apparel accessories. Leveraging a diverse lineup of brands, it is strengthening marketing efforts and refreshing its image. It possesses strengths in both manufacturing and distribution, with an efficient logistics network centered on the Chubu Center serving as one of its competitive edges. For overseas operations, it previously established and managed a local subsidiary in Shanghai but has since restructured it amid business reorganization. It has also streamlined operations through the absorption merger of subsidiaries. Its growth strategy involves expanding stores handling apparel accessories while developing men's brands. It is focusing on addressing environmental and social challenges, aiming for sustainable growth by adapting to shifts in domestic demand.

Trivia

Interesting Facts

  • Predecessor was Sakuraya Shoten, founded in 1951.
  • Appointed actor Yuta Hirooka as image character in 2015.
  • Operates two distribution centers in Kaizu City, Aichi Prefecture.
  • Multi-brand strategy covers from casual to formal.
  • Simultaneously listed on TSE and Nagoya Stock Exchange in 2004.
  • Focusing on apparel accessories to develop new markets.
  • Strengthened hats segment via acquisition of Nakahatsu Co., Ltd.
  • Specialized wholesale operations leveraging years of experience.
  • Limited retail operations linked with wholesaling.
  • Key domestic apparel wholesaler originating from Nagoya.

Hidden Connections

  • Once established a local subsidiary in Shanghai as a foothold in the Chinese market.
  • Expanded business scope through brand reconstruction accompanying name change.
  • Brands featuring actors have gained recognition even in regional small cities.
  • Distribution center location strategically selected as Chukyo region logistics hub.
  • Achieved management efficiency by consolidating subsidiary functions via absorption merger.

Future Outlook

Growth Drivers

  • Stable demand for women's clothing to domestic mass retailers
  • Growth potential in apparel accessories market
  • Younger customer acquisition via EC enhancement
  • Expected growth in men's brands
  • Efficiency gains from leveraging logistics bases in Chubu region

Strategic Goals

  • Expand apparel accessory stores fivefold or more
  • Achieve ¥2 billion in men's brand sales
  • Promote DX in logistics and distribution for efficiency
  • Strengthen community contributions and reduce environmental impact
  • Actively nurture small-to-medium brands and pursue diversification

Business Segments

Wholesale Business

Overview
Wholesales women's and children's clothing to mass retailers and department stores.
Competitiveness
Responsive to customer needs through diverse brand offerings
Customers
  • Mass Retailer Chains
  • Department Stores
  • Specialty Stores
  • Apparel Retail Stores
Products
  • Women's Clothing
  • Children's Clothing
  • Apparel Accessories

Planning and Manufacturing Support

Overview
Planning and manufacturing support services for brands and OEM.
Competitiveness
Experienced planning capabilities and production management system
Customers
  • In-house Group Brands
  • Client Apparel Companies
Products
  • Apparel Planning
  • Manufacturing Management
  • Quality Control

Licensing Business

Overview
Provides brand licensing and support for overseas market expansion.
Competitiveness
Expertise in domestic and international brand operations
Customers
  • Apparel Brand Operators
  • Overseas Sales Partners
Products
  • Brand Licensing
  • Overseas Market Support

Competitive Advantage

Strengths

  • Holds diverse women's clothing brands
  • Strong logistics network centered in Chubu
  • Aggressive expansion in apparel accessories
  • Stable management base built on long history
  • Listed on both TSE and Nagoya Stock Exchange
  • Integrated system from planning to manufacturing and wholesaling
  • Strong regional base in Aichi Prefecture
  • Solid transaction relationships with major domestic mass retailers
  • Risk diversification through brand diversification
  • Broad customer base from SMEs to large corporations

Competitive Advantages

  • Broad market coverage via multiple brands
  • Logistics efficiency from distribution center in Kaizu City, Chubu
  • New market development through recent apparel accessories expansion
  • Business integration and efficiency via subsidiary absorption mergers
  • Multi-channel wholesaling to mass retailers and department stores
  • Trust and track record from long corporate history
  • Stable position in domestic wholesaling industry
  • Diverse sales channels including specialty stores and EC
  • Specialized planning strength in women's fashion
  • Diversification with growth potential in men's brands

Threats

  • Risk of fashion market trend fluctuations
  • Market share competition from rival brands
  • Rising raw material prices and transportation costs
  • Shifts in consumer purchasing power and economic impacts
  • Changes in overseas business environment and regulatory risks
  • Concentration risks in logistics and manufacturing bases
  • Intensifying competition in EC market
  • Risk of brand image deterioration
  • Market entry by emerging brands
  • Currency fluctuation impacts

Innovations

2024: Quintuple Apparel Accessory Handling Stores

Overview
Significantly expanded distribution channels for hot/cold weather products to capture new opportunities.
Impact
Achieved new customer acquisition and sales growth.

2023: Strengthened rollout of men's brand 'GISELe HOMMe'

Overview
Promoted brand awareness and product diversification through magazine partnerships.
Impact
Successfully tapped into younger customer segments.

2022: Made Nakahatsu Co., Ltd. a subsidiary and integrated operations

Overview
Expanded product lineup by absorbing hat manufacturing and wholesaling.
Impact
Enhanced competitiveness in apparel accessories.

2021: Expanded EC sales channels

Overview
Introduced new sales model integrating direct sales and EC.
Impact
Online sales increased 20% year-over-year.

Sustainability

  • Building resource-efficient logistics networks
  • Adopting manufacturing processes to reduce environmental impact
  • Promoting work-life balance support for employees
  • Collaborating with local communities for sustainable urban development
  • Promoting green procurement and strengthening eco-friendly products