Mobile Factory

Basic Information

Stock Code
3912
Industry
Information and Communications
Category Detail
Content Production & Distribution
Prefecture
Tokyo
Establishment Year
October 2001
Listing Year
March 2015
Official Website
https://www.mobilefactory.jp/
TSE Information
TSE Information
Yahoo! Finance
Yahoo! Finance
Other Companies
Epco, Town N, Gran, U-NEXT HOLDINGS, MTI

Overview

Mobile Factory is a leading company in the information and communications industry, founded in 2001, with strengths in mobile games and location-based linked content.

Current Situation

Mobile Factory achieved consolidated sales of approximately 2.9 billion yen in the fiscal year ended December 2021, establishing a solid position in the mobile game and location-based game sectors. Its core location games and content businesses attract users through unique technologies and content differentiated from competitors. In recent years, it has strengthened its business foundation by making Suishow Co., Ltd. a subsidiary and has actively raised funds from the capital markets through its listing on the Tokyo Stock Exchange Standard Market. Although it faces litigation issues with subsidiaries, it aims for healthy business growth while addressing them. To respond to environmental changes, it is advancing new content development and business diversification following the end of social games. Moving forward, it will focus on strengthening location-based linked games, creating new products utilizing AI and AR technologies, promoting sustainability, and establishing a growth foundation toward 2030.

Trivia

Interesting Facts

  • Pioneer in location-based games since its founding in 2001.
  • Proprietary facial recognition technology 'Face Check!' is one of Japan's early technologies.
  • The 'Station Capture' series is a long-selling game spanning over 10 years.
  • Litigation cases with subsidiaries are rare examples in the industry.
  • Advancing business diversification through Suishow subsidiary acquisition.
  • Formerly operated Wassr was注目ed as Japan's version of microblogging.
  • Head office located in Higashigotanda, Shinagawa-ku, with good transportation access.
  • Selected as a constituent of the JPX-Nikkei Mid and Small Cap Index.
  • Holds patents on proprietary location information algorithms.
  • Maintains a stable user base even within the smartphone game industry.
  • Growth company listed on the Tokyo Stock Exchange Standard Market.
  • Developed numerous multi-platform compatible apps.
  • Actively incorporating AI technology since 2023.
  • Facial recognition technology adopted in Nintendo DS games.
  • Has multiple subsidiaries and engages in wide-ranging business deployments.

Hidden Connections

  • Face Check! technology, developed based on OKI's facial recognition middleware FSE, is applicable to other fields.
  • Location-based game 'Station Capture PLUS' was developed in collaboration with Colopl, forming an industry cooperation model.
  • Attracting investor attention as a constituent of the JPX-Nikkei Mid and Small Cap Index.
  • Deep connections with IT company clusters as head office is in Shinagawa-ku.
  • Aiming to pioneer new business fields through Suishow subsidiary acquisition.
  • Engages in technology development through group collaborations with G-Wonders and BitFactory.
  • Former microblogging service Wassr is highly evaluated as foundational technology in the early SNS era.
  • Game development technologies partially collaborate with Colopl and Fuji Games.

Future Outlook

Growth Drivers

  • Expansion and diversification of the location-linked game market
  • New content creation through AI and AR technology introduction
  • Further expansion of smartphone user base
  • Stable revenue from spread of subscription models
  • Business expansion through synergies with subsidiaries
  • Market development through platform diversification
  • Increasing demand for mobile content beyond games
  • Strengthening and expanding domestic and international distribution channels
  • Enhanced user engagement through data analysis utilization
  • Brand value improvement through sustainability efforts
  • Service performance enhancement from 5G rollout
  • Strengthened user base through regionally focused service deployments

Strategic Goals

  • Achieve top domestic market share in location-linked games
  • Develop innovative game services integrating AI and AR technologies
  • Promote sustainability management and obtain certifications
  • Achieve group-wide sales exceeding 5 billion yen
  • Risk diversification and stable growth through diversification
  • Full-scale overseas market entry and revenue base establishment
  • Maximize synergies through integration with new subsidiaries
  • Business efficiency and customer satisfaction improvement through DX
  • Organizational strengthening through utilization of women and diverse talent
  • Position community contributions as a key indicator of corporate value

Business Segments

Game Development and Operation Support

Overview
Provides comprehensive services from planning to operation support for mobile games and location-based games.
Competitiveness
Development capabilities strong in location information technology
Customers
  • Smartphone game development companies
  • Platform operators
  • Advertising agencies
  • Advertisers
Products
  • Game content development
  • Game server operations
  • Ad delivery services
  • Data analysis

Content Distribution Services

Overview
Provides diverse digital content distribution and production services to client companies.
Competitiveness
Content linkage capabilities through cross-media development
Customers
  • Mobile carriers
  • Publishing and media companies
  • Advertising agencies
  • Entertainment companies
Products
  • Electronic book distribution platform
  • Video and music distribution services
  • App provision
  • Content production

IT Solutions and Technology Provision

Overview
Deploys corporate solutions using advanced technologies to develop new markets.
Competitiveness
Proprietary facial recognition and location information technologies
Customers
  • Corporate system development
  • Software companies
  • Local governments
  • Educational institutions
Products
  • Location information API provision
  • Facial recognition algorithms
  • Smartphone app development
  • Cloud services

Competitive Advantage

Strengths

  • Brand recognition as a pioneer in location-linked games
  • Possesses proprietary facial recognition technology
  • Deploys diverse content for smartphones
  • Stable capital base and credibility as a Tokyo Stock Exchange-listed company
  • Flexible market response and development capabilities
  • Diversified management through subsidiaries
  • Track record of collaboration with regionally focused services
  • User community building capabilities
  • Accumulated know-how from extensive experience
  • Capable of supporting a wide range of platforms

Competitive Advantages

  • Development track record ahead of competitors in location-based games
  • Differentiation through proprietary algorithms applied to facial recognition technology 'Face Check!'
  • Business foundation strengthening and collaboration effects from Suishow subsidiary acquisition
  • Risk diversification through entry into multiple digital content markets
  • Diversified funding through Tokyo Stock Exchange Standard listing
  • Superior flexible app development and short delivery times
  • Success in building robust communication services
  • Secured fixed fan base through industry's first location-based game
  • Technological prowess in fusing location information and entertainment
  • Pursuit of technology and business synergies with subsidiaries

Threats

  • Emergence of similar location-based games from competitors
  • Intensifying competition in the overall smartphone game market
  • Risk of service obsolescence due to technological advancements
  • Changes in business environment from regulatory revisions
  • Decline in brand image due to subsidiary management issues
  • Rapid changes in user preferences
  • Restrictions on location information use due to strengthened privacy protections
  • Increased capital strength of new entrants
  • Decline in content consumption due to natural disasters or pandemic expansions
  • Risks from changes in smartphone OS or platform policies
  • Sales decline due to contraction in ad markets
  • Legal risks from increasing copyright issues

Innovations

2023: Subsidiary acquisition of Suishow Co., Ltd.

Overview
Acquired Suishow as a subsidiary to strengthen new businesses and expand business areas.
Impact
Contributes to improved technological capabilities and strengthened business foundation

2023: Service refresh for location-based games

Overview
Introduced new features and enhanced interactions to the existing Station Capture series games.
Impact
Achieved improved user engagement

2024: New game development utilizing AI technology

Overview
Promoting user experience enhancement and game operation efficiency using AI.
Impact
Achieved approx. 20% improvement in development efficiency and better user retention

2022: New service launch integrating AR technology

Overview
Launched new mobile entertainment service fusing location information and AR.
Impact
Contributes to acquiring new customer segments and revenue diversification

2023: Cloud infrastructure refresh

Overview
Completely renewed cloud infrastructure to improve service availability and security.
Impact
Achieved reduced downtime and lower operational costs

2021: Enhancement of mobile content distribution services

Overview
Implemented function additions and user expansion measures for electronic book and manga distribution platforms.
Impact
Contributed to annual sales growth

2022: Improvement of proprietary facial recognition algorithms

Overview
Advanced accuracy improvements and new application areas for facial recognition technology.
Impact
Strengthened technological superiority leading to service differentiation

Sustainability

  • Promoting paperless operations in the office
  • Promoting telework for employees
  • Implementing IT education support programs for local communities
  • Energy-saving measures for servers
  • Participation in plastic reduction campaigns
  • Advancing work style reforms and respecting diversity
  • Strengthening compliance including subsidiaries
  • Expanding cloud utilization to reduce environmental impact
  • Strengthening user privacy protection systems
  • Awareness activities on smartphone game addiction
  • Participation and support for eco-events
  • Improving workplace environment to promote women's active roles