Grandees

Basic Information

Stock Code
3261
Industry
Real Estate
Category Detail
Real Estate & Housing
Prefecture
Oita Prefecture
Establishment Year
November 2006
Listing Year
December 2012
Official Website
https://www.grandes.jp/
TSE Information
TSE Information
Yahoo! Finance
Yahoo! Finance
Other Companies
Tama Home, W T L Corporation Berhad, Sumitomo Forestry, Sekisui House, Home Posi, Open House Group, Iida Group Holdings, Keiai Star Real Estate, Sekisui Chemical, AI Cross, Auto Server, Fuji Housing, Nac

Overview

Grandees is a listed company established in 2006 and based in Oita Prefecture, with strengths in real estate sales and construction contracting.

Current Situation

Grandees maintains a stable financial position with consolidated sales of approximately ¥2.2 billion and net profit of about ¥200 million, focusing primarily on low-priced spec homes while also engaging in investment condominium sales. Based in Oita Prefecture, it handles real estate sales, construction contracting, and consulting services, pursuing efficient business operations. While competing with major industry players, it sustains competitive advantages through a regional focus and low-price strategy. With paid-in capital of about ¥200 million and around 27 employees, it operates on a small scale but with solid management. It prepares for real estate market fluctuations while emphasizing stable revenue generation. In recent years, it has focused on diversification considering market changes and DX initiatives. It has formulated a mid-to-long-term strategy for strengthening its local market base and expanding into new business areas toward 2030. It aims for steady growth by balancing sustainable real estate management with contributions to the local community.

Trivia

Interesting Facts

  • Growth company that achieved stock listing just 6 years after establishment.
  • Specializes in low-priced spec homes, boasting high market share in the region.
  • Representative Director Hiroshi Kamei is also the founder.
  • Listed on Tokyo Stock Exchange Growth as a local company from Oita Prefecture.
  • Comprehensive business from construction contracting to real estate consulting.
  • Strong regional network utilizing multiple sales channels.
  • Efficient management with annual sales over ¥2 billion despite paid-in capital of ¥200 million.
  • Carves out unique market while competing with industry giants like Sekisui House.
  • Track record of market change from Q-Board to Tokyo Stock Exchange Growth.
  • Niche strategy succeeding in real estate and housing industry.
  • Aggressively expanding investment condominium brands.
  • Progressing sales efficiency through DX promotion.
  • Responding to regional environmental awareness with eco-friendly housing models.
  • Early introduction of online viewing services via web.
  • Comprehensive after-sales service system rooted in the region.

Hidden Connections

  • Maintains strong relationships with local financial institutions for smooth funding.
  • Collaborates with local contractors and design firms to provide high-quality construction on a small scale.
  • Supports asset management for small-lot investors through investment property sales.
  • Has track record of collaboration with local governments on land development and lot subdivision projects.
  • Long-term utilization of local real estate brokers as sales channels.
  • Accelerating DX promotion through collaboration with leading IT companies in the industry.
  • Collaborates with environmental NGOs on sustainable housing design consulting.
  • Expanding collaborations with sales operators nationwide via real estate information platform.

Future Outlook

Growth Drivers

  • Stable growth in regionally focused real estate market
  • Sustained demand for low-priced housing
  • Expansion of investment condominium market
  • Growing needs for environmentally performant housing
  • Business efficiency and customer response enhancement through IT and DX adoption
  • Increased land development opportunities through collaboration with local governments
  • Growth in asset management consulting services
  • Flexible response to diversifying customer needs
  • Expanded utilization of real estate information platforms
  • Improved customer loyalty through strengthened after-sales services
  • Strengthened collaboration with housing loans and financial services
  • Spread of sustainable construction technologies

Strategic Goals

  • Achieve 30% share in low-priced spec homes in regional market
  • Nationwide expansion of investment condominium brands
  • 20% improvement in sales productivity through DX utilization
  • Achieve 50% ratio of energy-saving and sustainable housing
  • Double sales in real estate consulting business
  • Entry into new markets outside Oita Prefecture
  • After-sales service customer satisfaction over 90%
  • Implementation of environmentally low-impact construction
  • Increase annual regional contributions to over 10 initiatives
  • Expand online sales channels to over 15% of sales ratio

Business Segments

Construction Contracting and Design

Overview
Primarily provides construction contracting and design services for housing and collective housing.
Competitiveness
Construction expertise suited to regional characteristics and quick response capabilities
Customers
  • Individual home buyers
  • Real estate developers
  • Investors
  • Construction companies
  • Local governments
  • Corporate facility management
  • Architectural design firms
Products
  • Custom home construction contracting
  • Collective housing construction
  • Renovation services
  • Energy-saving architectural design
  • Construction consulting
  • Construction supervision
  • Structural design

Real Estate Sales and Investment Property Provision

Overview
Specializes in real estate sales and provision of investment properties.
Competitiveness
Response to investor needs through low-price strategy
Customers
  • Individual investors
  • Asset management companies
  • Real estate brokers
  • Corporate customers
  • Inheritance planning customers
Products
  • Spec home sales
  • Condominium sales
  • Investment property brokerage
  • Asset management support
  • Real estate buy-sell brokerage

Real Estate Consulting

Overview
Professional consulting service proposing optimal utilization of real estate assets.
Competitiveness
Expertise in local markets
Customers
  • Real estate owners
  • Investors
  • Corporate enterprises
  • Financial institutions
  • Local governments
Products
  • Asset utilization planning
  • Land utilization planning
  • Risk management consulting
  • Market analysis reports
  • Investment strategy formulation

Construction Materials Procurement

Overview
Procures and provides high-quality, cost-efficient construction materials.
Competitiveness
Extensive procurement routes and price negotiation power
Customers
  • In-house construction division
  • External construction companies
  • Suppliers
Products
  • Lumber
  • Building materials
  • Equipment
  • Finishing materials

Land Development and Lot Subdivision

Overview
Provides comprehensive services from land development to lot subdivision.
Competitiveness
Rich experience in public-private coordination
Customers
  • Local governments
  • Developers
  • Investors
Products
  • Land development planning
  • Lot subdivision consulting
  • Environmental surveys
  • Permit application support

Housing After-Sales Service

Overview
After-sales service supporting safety and peace of mind post-handover.
Competitiveness
Proven track record of quick regional responses
Customers
  • Home buyers
  • Management associations
  • Real estate management companies
Products
  • Warranty services
  • Maintenance support
  • Renovation consultation
  • Trouble response

Housing Loan Brokerage Service

Overview
Enhances financial support for home buyers.
Competitiveness
Strong ties with local financial institutions
Customers
  • Home buyers
  • Financial institutions
Products
  • Loan consultation
  • Interest rate comparison service
  • Application support

Real Estate Information Provision Platform

Overview
Widely provides real estate information via the internet.
Competitiveness
Accurate information dissemination rooted in the region
Customers
  • General consumers
  • Real estate operators
Products
  • Property search site
  • Market trend information
  • Pricing simulator

Investment Real Estate Management Service

Overview
Provides revenue and property management for investors.
Competitiveness
Proven revenue optimization expertise
Customers
  • Individual investors
  • Corporate investors
  • Asset management companies
Products
  • Rental management
  • Asset management
  • Revenue analysis
  • Tenant correspondence

Regional Relocation Support Business

Overview
Property introductions and living support services to promote regional relocation.
Competitiveness
Proposal strength leveraging local networks
Customers
  • Relocation hopefuls
  • Local governments
  • Regional organizations
Products
  • Property introductions
  • Living environment guidance
  • Relocation consultation

Sustainable Housing Promotion

Overview
Environmentally considerate housing planning and certification acquisition support.
Competitiveness
Introduction and proposal of latest environmental technologies
Customers
  • Home buyers
  • Environmental groups
  • Local governments
Products
  • Energy-saving design
  • Environmental evaluation
  • Subsidy application support

Building Asset Maintenance Management

Overview
Management services supporting long-term maintenance of building assets.
Competitiveness
Quick response system rooted in the region
Customers
  • Real estate owners
  • Housing management companies
Products
  • Inspection services
  • Repair planning
  • Asset value evaluation

Competitive Advantage

Strengths

  • Regionally focused business development
  • Planning capabilities for low-priced spec homes
  • Integrated provision of construction contracting and consulting
  • Solid financial foundation
  • Prompt customer response
  • High recognition in Oita Prefecture
  • Utilization of diverse sales channels
  • Experienced management team
  • Stable asset holdings
  • Reliability as a listed company
  • Integrated system from development to sales
  • Handling of investment properties
  • Expertise in asset management consulting
  • Strengthened collaboration between construction and design
  • Flexible response to market needs

Competitive Advantages

  • Differentiation from competitors through specialized know-how in low-price range housing
  • Able to provide rapid and flexible services leveraging regional characteristics
  • Market expansion through proprietary brand development in investment condominium sales
  • One-stop service provision through integrated construction contracting and real estate consulting
  • High customer convenience due to funding support via strong ties with local financial institutions
  • Agile market response leveraging the mobility of a small to medium-sized enterprise
  • Securing stable customer base through long-term regional focus strategy
  • Deep understanding and response to segmentation of regional markets
  • Sales channel expansion power utilizing various distribution channels
  • Able to promote joint development through good relationships with related companies
  • High investor evaluation due to transparency and reliability as a listed company
  • Supports asset value maximization through real estate consulting functions
  • Product development strength reflecting regional needs
  • Improved customer satisfaction through flexible renovation and after-sales service system
  • Proactive efforts in business efficiency improvement through new technologies and DX adoption

Threats

  • Decline in housing demand due to population decrease and aging society
  • Risk of real estate price instability due to land price fluctuations
  • Intensifying competition with major housing manufacturers
  • Cost increases due to rising construction material prices
  • Deterioration of funding environment due to monetary policy changes
  • Construction delays risk due to labor shortages in the construction industry
  • Market contraction due to impacts like COVID-19
  • Changes in business environment due to regulatory strengthening or legal revisions
  • Risk of sudden asset value drop due to natural disasters
  • Delay in responding to diversifying customer needs
  • Sales slump due to regional economic stagnation
  • Decline in competitiveness due to delays in IT and DX response

Innovations

2022: Market change to Tokyo Stock Exchange Growth

Overview
Transitioned from Mothers listing in 2014 to Growth market, strengthening growth funding procurement environment.
Impact
Expected business expansion through improved funding capabilities

2023: DX promotion for sales efficiency

Overview
Introduced online sales tools and customer management systems, achieving efficiency in customer response.
Impact
Reduced sales time and improved customer satisfaction

2021: Development of environmentally considerate housing models

Overview
Launched housing line utilizing energy saving and natural materials.
Impact
Successfully acquired customers with high environmental awareness

2020: Launch of online housing sales platform

Overview
Started new services such as online viewings in response to COVID-19.
Impact
Expanded customer touchpoints and improved deal conversion rates

2024: Introduction of optimized construction materials procurement system

Overview
Achieved cost reduction and inventory management efficiency using AI-based materials procurement system.
Impact
Achieved 5% annual materials cost reduction

Sustainability

  • Promotion of energy-saving housing design and expanded use of environmentally friendly materials
  • Advancement of greening projects in cooperation with local communities
  • Strengthened management system for waste reduction and improved recycling rates
  • Promotion of in-house energy consumption reduction and paperless operations
  • Regular hosting of environmental events in community shared spaces
  • Reduced environmental impact and strengthened safety management during construction
  • Ongoing implementation of housing support projects as CSR activities
  • Real estate education programs in collaboration with local educational institutions
  • Regular in-house training to raise employee environmental awareness
  • Research and promotion of sustainable construction technologies
  • Equipment introduction to improve water resource utilization efficiency
  • Energy-saving business environment through cloud utilization