mag2

Basic Information

Stock Code
4059
Industry
Information and Communications
Category Detail
Content Production & Distribution
Prefecture
Tokyo
Establishment Year
January 1999
Listing Year
September 2020
Official Website
https://www.mag2.co.jp/
TSE Information
TSE Information
Yahoo! Finance
Yahoo! Finance
Other Companies
Fourside, Sokerz, Papyless, M-UP Holdings, MediaDo, Media Kobo, Beaglee, Temona, Amazia, AI CROSS, Imagineer, note, Gunosy

Overview

mag2 is an information and communications company established in 1999, representing the industry as a veteran email magazine delivery platform.

Current Situation

Mag2 Co., Ltd. recorded net sales of approximately 670 million yen and net profit of approximately 87 million yen in the fiscal year ended September 2021, maintaining a stable revenue base. Its core email magazine delivery service boasts one of the largest scales in Japan, sustaining its customer base through specialized and diverse content offerings. It listed on the JASDAQ market in September 2020 and strengthened its management foundation by becoming a subsidiary of AirTrip. In technology development, it is advancing app development and system upgrades to improve user convenience. It is also committed to legal compliance and security enhancements, pursuing privacy protection and the sustainability of information and communications from a sustainability perspective. Moving forward, it aims to develop new markets and provide high-value-added services by expanding offerings utilizing AI and data analysis. It seeks growth by addressing diversifying email marketing needs through proactive content development and strengthened partnerships.

Trivia

Interesting Facts

  • Proprietary email delivery platform individually developed by Eisaburo Mizusui starting in 1996 serves as its origin
  • Over 20 years of history as one of Japan's largest email magazine delivery services
  • Annually runs unique humorous April Fool's campaigns that generate buzz
  • Regularly hosts events and seminars for email magazine experts
  • Contributed to market formation as a pioneer of paid email magazines
  • Original character 'mag2-chan' has been beloved since 1997
  • Reader submission initiative 'mag2 VOW' was published as a book and gained popularity
  • Group integration with AirTrip promoted collaboration between IT and travel industries
  • Maintains high uptime for email delivery servers with focus on system management
  • No multi-language support yet but has established a unique position in the domestic market
  • Started with 15 individual publications and now exceeds 10,000
  • Growth speed since company establishment in 1999 has attracted attention in the industry
  • Spin-off of advertising agency functions with partnership to GMO Group
  • Award-winning experience in web advertising
  • Ongoing improvement in awareness among younger demographics through app adoption

Hidden Connections

  • Collaborated with Takarajimasha's VOW series to revitalize email magazine culture
  • Shares advertising resources and technology with AirTrip Group for strengthened collaboration
  • Capital alliances and collaborations with GMO Internet Group's advertising subsidiaries
  • Email magazine delivery technology has influenced numerous domestic and international web media
  • Eisaburo Mizusui grew from individual developer to entrepreneur, a pioneer in the IT industry
  • Deploys proprietary content creation support services with strong ties to advertising agencies
  • April Fool's campaigns widely noted across industries, fostering entertainment elements
  • Maintained top market share for extended period in fragmented paid email magazine market

Future Outlook

Growth Drivers

  • Expansion of demand for high-value-added and specialized email marketing
  • Evolution of personalized delivery technology using AI and big data
  • Growth of mobile delivery services amid increasing smartphone users
  • Advancement of digital advertising and content integration
  • Entry into new market segments and diversification
  • Enhanced customer trust through sustainable management
  • Strengthening positions in both large enterprise and SME markets
  • Expansion of online information needs accelerated by the pandemic
  • Expansion into diverse content such as video and audio linkages
  • Potential for global platform expansion
  • B2B sales growth through enhanced system integration services
  • Maximization of synergies with AirTrip Group

Strategic Goals

  • Maintain domestic top market share in email magazine delivery
  • Achieve over 80% personalization rate through AI technology adoption
  • Expand paid membership to over 200,000
  • Thorough sustainability-oriented service operations
  • Double sales through new businesses and promote diversification
  • Strengthen community collaborations and expand CSR activities
  • Continue zero incidents through reinforced security measures
  • Improve business efficiency and customer satisfaction via DX initiatives
  • Prepare for overseas market entry and expand partnerships
  • Build diverse media integration platform

Business Segments

Email Magazine Publishing Agency

Overview
Provides comprehensive services including email magazine publishing agency, delivery, and reader management.
Competitiveness
Abundant track record and stable delivery infrastructure
Customers
  • Individual Publishers
  • Small and Medium-sized Businesses
  • Advertising Agencies
  • Media Companies
  • Experts
Products
  • Email Magazine Delivery Platform
  • Billing Agency Service
  • Reader Data Management
  • Analytics Tools

Content Creation Support

Overview
Provides content planning, editing, and promotional support services for email magazines.
Competitiveness
Expertise specialized in email marketing
Customers
  • Publishers
  • Video Creators
  • Web Media
  • Advertising Agencies
  • Marketing Companies
Products
  • Content Planning and Editing
  • Advertising Delivery Integration
  • SEO Support
  • Marketing Analytics

System Development and Integration Services

Overview
Supports business efficiency through development of email magazine delivery systems and API integrations.
Competitiveness
High technical capabilities and flexible customization
Customers
  • IT Companies
  • Web Service Operators
  • EC Businesses
  • Marketing Companies
  • Advertising Agencies
Products
  • API Integration Services
  • Custom Delivery Systems
  • Data Analytics Platform
  • User Management System

Competitive Advantage

Strengths

  • One of Japan's largest email magazine delivery platforms
  • Diverse and specialized content delivery capabilities
  • Stable revenue and support from parent company
  • Excellent customer support and operational expertise
  • Strategic market partnerships and collaboration track record
  • Technical system development capabilities
  • High brand recognition
  • Large member base and retention rate
  • Comprehensive billing agency services
  • Flexible API and integration features
  • Reliability from long track record
  • Legal compliance and information security framework
  • Proven advertising business expansion
  • Improved customer convenience through app introduction
  • Accumulated marketing data

Competitive Advantages

  • Pioneering position and industry share in email magazine delivery business
  • Successful differentiation from competitors through enriched paid content delivery
  • User-friendly platform design supporting high user engagement
  • Service rollout enabling unified management of diverse genre content
  • Realized burden reduction for publishers via stable payment agency services
  • Leveraging AirTrip's management resources as a consolidated subsidiary
  • Flexible responsiveness through proprietary API integrations and system development
  • Ongoing revenue base from long-term customer relationships
  • Marketing support services utilizing email delivery expertise
  • Cross-promotion strategies linked with specialized information site operations
  • Advancing new customer acquisition among younger demographics via smartphone apps
  • Securing user trust through robust information security
  • Continuous strengthening of operations compliant with industry regulations
  • Enhanced platform value by pursuing convenience for both readers and publishers
  • Improved brand awareness through word-of-mouth and April Fool's campaigns

Threats

  • Decline in email magazine demand due to spread of free content and SNS
  • Aggressive competition from low-price, multi-function platforms by rivals
  • Increased constraints on advertising and billing services from stricter regulations
  • Rising operational costs from stringent personal information protection laws
  • Decline in service competitiveness due to delays in technological innovation
  • Reduced delivery effectiveness from changes in readers' media consumption environments
  • Growth slowdown from market maturity and stagnation
  • Impact from deteriorating business environment of external partners
  • Heightened risks of cyber attacks and data breaches
  • Impact of advertising budget cuts from economic fluctuations
  • Risk of declining content quality from publishers
  • Membership decline from user churn

Innovations

2021: Launch of mag2 Reader App

Overview
Released a smartphone app for email magazine management, enhancing user convenience.
Impact
Contributed to user acquisition and retention improvement

2022: Completion of System Infrastructure Migration to Cloud

Overview
Enhanced operational efficiency and scalability by migrating delivery system to the cloud.
Impact
Improved delivery stability and achieved cost reductions

2023: Development of AI-Powered Content Recommendation Feature

Overview
Developed personalized delivery system using reader preference analysis.
Impact
Successfully improved reader satisfaction and subscription rates

2024: Enhancement of API Integration Features

Overview
Expanded API integrations with external platforms to broaden solution offerings.
Impact
Led to expanded B2B customer acquisition

Sustainability

  • Strengthening personal information protection and ensuring transparency
  • Promoting reduction of environmental impact from digital advertising
  • Enhancing accessibility to respect diversity
  • Continuous improvement of cybersecurity measures
  • Advancing work-style reforms and health management for employees