Nippon Ski Resort Development

Basic Information

Stock Code
6040
Industry
Services
Category Detail
Leisure & Recreation Facilities
Prefecture
Nagano Prefecture
Establishment Year
December 2005
Listing Year
April 2015
Official Website
https://www.nippon-ski.jp/
TSE Information
TSE Information
Yahoo! Finance
Yahoo! Finance
Other Companies
Omori Kogyo, Japan Parking Development, Tetsujin Holdings, Tea Life, Tech Farm Holdings, Yamato Computer, Yukes, Resol Holdings, Feedforce Group, Media Research Institute, Silver Life

Overview

Nippon Ski Resort Development, founded in 2005, is a leader in Nagano Prefecture's service industry, specializing in ski resort operations with strengths in acquiring and revitalizing multiple ski resorts.

Current Situation

Nippon Ski Resort Development recorded consolidated revenue of 8.2045 billion yen and operating profit of 1.552 billion yen for the fiscal year ending July 2024, continuing stable growth. It operates eight ski resorts in Japan, particularly incorporating multiple ski resorts in areas like Hakuba through subsidiaries to improve operational efficiency. Its core business model focuses on acquiring and revitalizing struggling ski resorts, strengthening its revenue base. Through regional collaborations and early-bird discount lift ticket sales, it has contributed to increased visitor numbers, achieving a 10% year-on-year increase in ski visitors across Nagano Prefecture. Since 2021, it has also acquired athletic facilities to diversify, playing a role in regional tourism promotion. For environmental considerations, it implements snow preservation measures and natural environment conservation activities, striving for sustainable resort management. In the medium to long term, it plans digitalization and facility renovations for existing ski resorts, with new ski resort developments and resort business expansion in view. Leveraging collaborations with subsidiaries and related companies, it aims to enhance customer experiences and diversify revenue streams.

Trivia

Interesting Facts

  • Successfully acquired and revitalized multiple ski resorts within a few years of founding
  • Relocated head office to Hakuba Village, Nagano Prefecture, to strengthen local embedded management
  • Collaborates with Prince Hotels and Tokyu Resort Services on early-bird tickets
  • Diversifying into athletic facility operations beyond ski resorts
  • Japan Parking Development, a major shareholder, has strong ties
  • Actively hosts various events to revitalize the regional economy
  • Controls multiple prominent ski resorts in Nagano Prefecture
  • Group company handles ski rental gear
  • Early adoption of online ticketing and digitalization
  • Utilizes subsidiaries for operations tailored to regional characteristics
  • Pushing facility diversification for off-season revenue
  • Consistently focused on revitalizing struggling ski resorts since founding
  • Actively disseminates seasonal ski resort information via videos and blogs
  • Strives for improved manners through safety measures and customer service
  • Regional co-prosperity model through collaboration with local residents and companies

Hidden Connections

  • Collaboration with parent company Japan Parking Development contributes to stable management base
  • Joint lift ticket sales with Prince Hotels and Tokyu Resort Services generate synergies
  • Acquisition of subsidiary Hakuba Tourism Development strengthens dominance in Hakuba area
  • Strong partnerships with local governments advance facility development and events
  • Close collaboration with Spicy Co., Ltd. for ski gear rentals improves customer convenience
  • Controls multiple prominent ski resorts in Nagano Prefecture, establishing competitive superiority
  • New strategy to secure off-season revenue base by acquiring athletic facilities
  • Digitalization contributes to customer data analysis and efficient sales promotion

Future Outlook

Growth Drivers

  • Visitor increase from winter tourism recovery
  • Revenue stabilization and new customer acquisition through diversification
  • Enhanced regional collaborations and tourism package expansion
  • Revenue improvements from facility digitalization and operational efficiency
  • Rising focus on environmental conservation and sustainable management

Strategic Goals

  • Further expansion of nationwide ski resort network
  • Achieve 30% revenue from non-winter resort facilities
  • Promote sustainable operations targeting environmental load reduction
  • Build collaborative models with regional communities and strengthen revitalization
  • Improve customer experiences and management efficiency through ICT utilization

Business Segments

Ski Resort Operations Outsourcing and Consulting

Overview
Management and operations support services aimed at revitalizing struggling ski resorts.
Competitiveness
Extensive track record and regionally embedded management expertise
Customers
  • Local governments
  • Resort development companies
  • Tourism associations
  • Local companies
Products
  • Operations know-how provision
  • Facility management support
  • Safety management system development
  • Marketing support

Lift Ticket and Common Ticket Sales Services

Overview
Provision of ticket sales systems usable across multiple ski resorts.
Competitiveness
Superiority in implementation track record and convenience
Customers
  • Collaborating ski resort operators
  • Travel agencies
  • Accommodation facilities
  • Tourism facilities
Products
  • Common early-bird lift tickets
  • Electronic ticket issuance system
  • Customer data analysis services
  • Promotion support

Rental Gear Supply

Overview
Bulk supply of rental gear and provision of management systems.
Competitiveness
Maintenance management and customer support systems
Customers
  • Ski resort operators
  • Sports goods stores
  • Travel agencies
Products
  • Ski and snowboard rental gear
  • Cold-weather apparel and accessories
  • Rental management systems

Event Planning and Operations Support

Overview
Planning and operations of events aimed at regional revitalization.
Competitiveness
Locally embedded network
Customers
  • Local governments
  • Tourism associations
  • Resort development companies
Products
  • Winter sports event planning
  • Customer attraction promotions
  • Sponsor collaboration planning

Tourism Facility Management Collaboration

Overview
Comprehensive operations support for tourism facilities and contracting of ancillary services.
Competitiveness
High-quality management from operational experience
Customers
  • Resort facility operators
  • Local governments
Products
  • Facility maintenance management
  • Safety inspections and maintenance
  • Customer service improvement measures

Nature Conservation and Environmental Management Support

Overview
Support for natural environment protection and sustainability improvement at ski resorts.
Competitiveness
Practical measures leveraging on-site knowledge
Customers
  • National and local governments
  • Environmental groups
  • Resort area operators
Products
  • Environmental conservation plan development
  • Snow management technology provision
  • Natural environment protection activities

Facility and Equipment Maintenance

Overview
Provision of maintenance services to ensure ski resort equipment safety.
Competitiveness
High-quality work by specialized technicians
Customers
  • Ski resort management companies
  • Construction and maintenance contractors
Products
  • Ropeway equipment inspections
  • Equipment upgrade proposals
  • Safety standards compliance support

Staff Dispatch and Training Services

Overview
Provision of personnel and training programs for ski resort operations.
Competitiveness
Training content based on field experience
Customers
  • Ski resort operators
  • Tourism facilities
  • Local companies
Products
  • Ski instructor dispatch
  • Safety management training
  • Customer service etiquette education

Marketing and Promotion

Overview
Sales promotion support services for the increasingly competitive ski industry.
Competitiveness
Marketing expertise rooted in the region
Customers
  • Domestic and international travel agencies
  • Ski resort owners
Products
  • Market research reports
  • Advertising and sales promotion planning
  • Customer targeting measures

Technical Consulting Services

Overview
Specialized technical support for ski resort planning and development.
Competitiveness
Practical advice leveraging extensive operational experience
Customers
  • New ski resort developers
  • Resort operators
Products
  • Ski resort design support
  • Environmental preparation plans
  • Snow quality management and artificial snowmaking technology

Lift Operations Management Services

Overview
Support for safe and efficient lift operations at ski resorts.
Competitiveness
Services by lift operations specialists
Customers
  • Ski resort operators
  • Tourism facility managers
Products
  • Lift operations monitoring
  • Operations troubleshooting
  • Safety management system development

Retail Product Planning and Sales Support

Overview
Product planning and sales support for ski resort shops and nearby stores.
Competitiveness
New product proposals aligned with market trends
Customers
  • Ski resort shops
  • Local specialty product sellers
Products
  • Winter goods planning
  • Regional brand promotion
  • Sales promotion seminars

Competitive Advantage

Strengths

  • Management expertise to acquire and operate numerous ski resorts
  • Business model specialized in revitalizing struggling ski resorts
  • Fan base expansion through regional tourism collaborations
  • Successful customer retention with early-bird common tickets
  • Efficient operations leveraging multiple subsidiaries
  • Active regional support activities as a locally embedded entity
  • High technical capabilities in safety management and facility maintenance
  • Broad service deployment and diversification efforts
  • Customer attraction through partnerships with resort facilities
  • Business support systems integrated with rental operations
  • New facility acquisitions and diverse customer needs response
  • High brand recognition within Nagano Prefecture
  • Tourism promotion leveraging regional resources
  • Cost optimization through consolidation of management resources
  • Advanced marketing and customer analysis capabilities

Competitive Advantages

  • Leads competitors with extensive know-how in acquiring and revitalizing struggling ski resorts
  • Built nationwide ski resort network with common early-bird lift tickets
  • Tourism collaborations leveraging strong regional partnerships
  • Efficiently manages diverse ski resort brands
  • Synergies from rental gear business and event operations
  • Stable financial base enabling new investments
  • Rapid decision-making through subsidiary collaborations as a locally embedded entity
  • Continuous facility improvements and service innovations for customer satisfaction
  • Active environmental conservation and nature protection enhancing corporate image
  • Differentiation strategies leveraging regional characteristics
  • Introduction of advanced customer attraction marketing techniques
  • Strengths in safety management technology and talent development
  • Business expansion by acquiring athletic facilities as new tourism resources
  • Operational efficiency improvements through digitalization
  • Strong response to diverse customer segments

Threats

  • Long-term risk of reduced snowfall due to climate change
  • Risk of decreased tourists from novel coronavirus, etc.
  • Advancing diversification of ski resort operations by competitors
  • Shrinkage in consumer spending due to regional economic stagnation
  • Risk of facility damage and operational halts from natural disasters
  • Concerns over declining ski population due to aging
  • Increasing investment costs for latest equipment
  • Rising operational costs from stricter regulations
  • Challenges in talent shortages and technology succession
  • Customer needs mismatch from changing tourism trends
  • Cooling of tourism spending during economic downturns
  • Intensifying competition from overseas ski resorts

Innovations

2024: New acquisition of athletic facility

Overview
Acquired athletic facility capable of attracting visitors outside winter as part of diversification strategy.
Impact
Contributes to annual visitor increase and revenue diversification

2023: Expansion of early-bird common lift ticket sales

Overview
Launched common early-bird lift tickets with Prince Hotels and Tokyu Resorts at 27 ski resorts nationwide.
Impact
Lift ticket sales up 15% year-on-year

2022: Introduction of digital ticket system

Overview
Improved convenience and data accuracy by digitalizing lift tickets and facility admission tickets.
Impact
10% reduction in operating costs, improved customer satisfaction

2021: Equipment upgrades to address facility aging

Overview
Implemented gondola and lift equipment updates and safety enhancements at multiple ski resorts.
Impact
Improved safety and utilization rates

2020: Enhanced introduction of snow management technology

Overview
Introduced artificial snowmaking equipment and efficient snow quality management technology to improve snow volume.
Impact
Successfully secured stable operating periods

Sustainability

  • Introduction of snow preservation and environmentally harmonious snowmaking technology
  • Participation in and support for regional natural environment protection activities
  • Implementation of waste reduction and recycling promotion programs
  • Adoption of energy-efficient and power-saving equipment
  • Promotion of sustainable coexistence with local communities