Max

Basic Information

Stock Code
6454
Industry
Machinery
Category Detail
Manufacturing Machinery & Electrical Equipment
Prefecture
Tokyo
Establishment Year
November 1942
Listing Year
March 1970
Official Website
https://www.max-ltd.co.jp/
TSE Information
TSE Information
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Other Companies
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Overview

Max is Japan's largest machinery manufacturer founded in 1942, offering a wide range of products including staplers and nail guns as well as office equipment and industrial tools, backed by high technological capabilities.

Current Situation

Max achieved consolidated sales of 73.958 billion yen and operating profit of 7.498 billion yen in the fiscal year ended March 2022, maintaining a stable revenue base. It holds the top domestic market share in its mainstay products, staplers and nail guns, and is advancing diversified business operations from office equipment to residential environment devices. In technology development, it continues to maintain competitiveness by launching superior products in the fields of power tools and construction tools. Additionally, it is strengthening its residential environment equipment business, such as floor heating and bathroom heaters aimed at environmental compliance and home comfort improvement, to expand the market. For overseas expansion, it has production bases in China and Thailand, establishing a global supply system. As a company, it has capital of 12.3 billion yen and 2,477 consolidated employees, maintaining a stable organizational structure. Moving forward, it aims to expand new businesses through subscription services for construction tools and investments in energy-saving and environmental equipment. Its shareholder composition includes trust banks and life insurance companies, with a solid financial position focused on sustainable growth.

Trivia

Interesting Facts

  • The company that launched Japan's first domestically produced stapler.
  • Holds the largest domestic share in staplers and nail guns.
  • Company name derived from 'maximum technology' and 'climax products.'
  • Also focusing on residential floor heating and bathroom heaters.
  • Operates overseas production factory for rebar binding consumables in Thailand.
  • Top-class domestic share in care bicycles and wheelchairs.
  • Owns multiple domestic factories for specialized production of consumables and machinery.
  • Maintains thorough quality control through long-term dedicated factories.
  • Diverse product range covering from construction sites to offices.
  • Operates numerous sales subsidiaries for domestic and international networks.

Hidden Connections

  • Acquired care bicycle brand 'Kawamura Cycle' as subsidiary to enter welfare sector.
  • Strong influence in Southeast Asian market through Thai Wire brand rebar binding consumables production.
  • Maintains close ties with steel industry by having Nippon Steel as shareholder.
  • Supplies products to many home centers and specialty stores, strengthening local sales.
  • Major financial institutions such as Japan Master Trust Custody Bank listed as principal shareholders.
  • Introducing leasing and subscription models newly for domestic construction sites.

Future Outlook

Growth Drivers

  • Growing needs for digitalization and labor-saving in construction industry.
  • Increasing demand for energy-saving and comfort in residential environment equipment.
  • Expansion of demand for care and welfare equipment amid aging society.
  • Technological innovation and safety enhancements in power tools.
  • Customer base expansion through popularization of subscription models.
  • Overseas market expansion, especially production and sales in Asia.
  • Improved competitiveness through market launch of regulatory-compliant products.

Strategic Goals

  • Expand construction and industrial tools sales to approx. 50 billion yen.
  • Enrich lineup of energy-saving products in residential environment equipment.
  • Increase overseas production ratio to over 20% to strengthen cost competitiveness.
  • Expand market share in care and welfare equipment business and develop new products.
  • Surpass 10,000 annual subscription service users.
  • Develop and promote carbon neutral-related products.
  • Strengthen after-sales service system and improve customer satisfaction.
  • Accelerate business efficiency via DX and new market development.

Business Segments

Construction and Residential Building Tools

Overview
Provides various tools and materials to improve work efficiency on construction sites.
Competitiveness
High-quality product lineup based on domestic leading nail gun technology
Customers
  • Construction companies
  • Housing manufacturers
  • Local contractors
  • Remodeling companies
  • Trading companies
Products
  • High-pressure nail guns
  • Air tools
  • Laser ink liners
  • Binders
  • Sealants

Office Equipment

Overview
Provides equipment to support office efficiency and environment improvement.
Competitiveness
Highly reliable office equipment focused on ease of use
Customers
  • Corporate offices
  • Government offices
  • Schools
  • Financial institutions
  • Sales agents
Products
  • Staplers
  • Time recorders
  • Label printers
  • Numbering machines

Residential Environment Equipment

Overview
Deploys products contributing to comfortable and safe living environments.
Competitiveness
Proprietary technology with superior energy efficiency and durability
Customers
  • Housing manufacturers
  • Architectural design firms
  • Equipment contractors
  • Retailers
Products
  • Floor heating
  • Bathroom ventilation heater dryers
  • 24-hour ventilation systems
  • Fire alarms

Care and Welfare Equipment

Overview
Provides equipment meeting care site needs and expanding in the market.
Competitiveness
Domestic top-class wheelchair manufacturing technology
Customers
  • Care facilities
  • Welfare equipment retailers
  • Local governments
  • Hospitals
Products
  • Care bicycles
  • Wheelchairs
  • Assistive devices

Tools and Parts for Manufacturing

Overview
Provides highly durable and precise tools to the manufacturing industry.
Competitiveness
Reliable industrial electric and pneumatic tools
Customers
  • Manufacturing plants
  • Maintenance companies
  • Facility management companies
Products
  • Air impact drivers
  • Air ratchet wrenches
  • Power tools

Competitive Advantage

Strengths

  • Domestic leading manufacturer of nail guns and staplers
  • Diverse product lineup and high technological capabilities
  • Long-standing brand trust and market penetration
  • Strong domestic and international production bases and supply system
  • Stable financial base and capital strength
  • Risk diversification through diversified business operations
  • Excellent after-sales service system
  • Proprietary electric and air tool technology
  • Active expansion into residential environment equipment
  • Strong sales network

Competitive Advantages

  • Price competitiveness and mass production benefits from top domestic share in staplers and nail guns
  • Comprehensive product proposal capabilities leveraging synergy across related equipment
  • Stable revenue base from consumables business with dedicated factories
  • Cost competitiveness and market responsiveness from overseas production bases
  • Product customization capabilities tailored to customer needs
  • Capturing young demand through subscription model development
  • Reduced imitation risk via strong patents and technology protection
  • Business diversification support through strengthened group company collaboration

Threats

  • Demand fluctuations due to construction industry business cycles
  • Intensifying competition from low-price overseas manufacturers
  • Cost increase pressure from raw material price fluctuations
  • Constraints on manufacturing and sales expansion due to labor shortages
  • Increased adaptation costs from strengthened environmental regulations and legal requirements
  • Decreasing demand for office equipment due to digitization and paperless trends
  • Burden of responding to exchange rate fluctuations
  • Difficulty in differentiation from competitors due to delays in technological innovation
  • Insufficient rapid response to changing market needs

Innovations

2023: Launched Subscription Service for Construction Tools

Overview
Began offering monthly rental service for construction tools to reduce financial burden and support young carpenters.
Impact
Contributes to customer expansion among younger demographics and stable revenue base formation

2022: New Rebar Binding Consumables Factory in Thailand

Overview
Started operations at Thailand factory to diversify production bases and improve cost competitiveness.
Impact
Achieves improved production efficiency and rapid response to overseas markets

2021: Launched New Power Tool Models with Advanced Technology

Overview
Began sales of cordless power tools equipped with high-performance batteries.
Impact
Significantly improves on-site work efficiency and convenience

2024: Developed Energy-Saving 24-Hour Ventilation System

Overview
Commercialized new ventilation system with significantly reduced power consumption to lower environmental impact.
Impact
Strengthens market competitiveness through environmental standard compliance

2023: Introduced Automation Technology to Wheelchair Manufacturing

Overview
Introduced latest robot technology to the production line of domestic leading Kawamura Cycle.
Impact
Boosts production efficiency and further improves product quality

2022: Launched New Laser Distance Meter

Overview
Introduced business-use laser distance meter with improved accuracy and operability.
Impact
Contributes to efficiency in surveying work on construction sites

Sustainability

  • Launching products that reduce environmental impact through improved energy efficiency
  • Introducing resource-saving production processes in factories
  • Promoting waste reduction and higher recycling rates
  • Expanding green energy use in offices and factories
  • Activating employee environmental education and CSR activities
  • Strengthening environmental standards in supply chains
  • Actively launching environmentally friendly products
  • Promoting collaboration with local communities on environmental conservation