Harada Industries

Basic Information

Stock Code
6904
Industry
Electrical Equipment
Category Detail
Information & Communication Equipment
Prefecture
Tokyo
Establishment Year
March 1958
Listing Year
April 1995
Official Website
https://www.harada.com/
TSE Information
TSE Information
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Other Companies
Nisshinbo Holdings, Toami, Saxa, OKI, Nakayo, Aiphone, San Electronics, Yokoo, Icom, Allied Telesis Holdings, Nippon Antenna, Japan Avionics Electronics, Tomita

Overview

Harada Industries is a Tokyo-based automotive antenna manufacturer established in 1958, deploying its unique technologies as a leading domestic company in the automotive electrical equipment field.

Current Situation

Harada Industries has consolidated sales of approximately 40.8 billion yen (fiscal year ended March 2017) and focuses on manufacturing and selling automotive antennas and related equipment. It has production bases in Japan and overseas, advancing global business expansion. In recent years, it has expanded its business scope by acquiring the automotive antenna division from Nippon Antenna and is working to strengthen its technological capabilities. Although competition is fierce in the electrical equipment field, its unique antenna technologies and high-quality products are key strengths. The company is promoting the development of environmentally friendly products and efficiency improvements in manufacturing processes to achieve sustainable growth. Moving forward, it plans to focus on developing products for electric vehicles and expanding into overseas markets to drive business growth and enhance competitiveness.

Trivia

Interesting Facts

  • Harada Industries has been a specialist automotive antenna manufacturer for over 60 years since its founding.
  • Product lineup significantly enriched by acquisition of Nippon Antenna business.
  • Established company with top-class domestic automotive antenna technology.
  • Global expansion with production bases in countries worldwide.
  • Strength in development technologies specialized for in-vehicle wireless frequency bands.
  • Developed and launched proprietary antenna control modules.
  • Product designs with excellent weather resistance to meet stringent market demands.
  • President is from the founding Harada family, continuing family management.
  • Head office in Omori Bellport, actively introducing advanced equipment.
  • Expanding products into automotive electrical components.
  • Characterized by long-cultivated trusted relationships with the automotive industry.
  • Integrated manufacturing system for communication antennas and connected relay cables.
  • Early development of low-environmental-impact antenna technologies.
  • Achieved efficiency through AI-based design automation.
  • Holds multiple international standard certifications to ensure quality.

Hidden Connections

  • Founding family has managed across multiple generations, contributing to management stability.
  • Business integration with Nippon Antenna advances differentiation from rival products.
  • Major shareholders include automotive parts-related companies.
  • Enjoys strong trust from major domestic and international automakers.
  • Omori Bellport head office is located in a key logistics and transportation hub in Tokyo.
  • Integration advancing between products for communications markets and automotive markets.
  • Overseas production bases established for rapid response to local automotive markets.
  • Emphasizes long-term employment with many skilled engineers on staff.

Future Outlook

Growth Drivers

  • Expansion of antenna demand for electric and autonomous vehicles
  • Development of in-vehicle equipment compatible with 5G and next-generation communications
  • Recovery and growth of global automotive markets
  • Increased demand for low-power consumption products due to environmental regulations
  • Improved product design and manufacturing efficiency through AI utilization
  • Strengthening of overseas production systems and market diversification
  • Response to diverse needs in communication equipment markets
  • Expansion of vehicle connected services
  • Development of high-function parts accompanying safety performance enhancements
  • Improved trust through supply chain stabilization
  • Increased demand for in-vehicle communication parts due to IoT proliferation
  • 対応 to carbon neutral compatible technologies

Strategic Goals

  • Expansion of domestic and international market share in automotive antenna business
  • Full lineup of products compatible with 5G and future communication standards
  • Factory operations with over 80% renewable energy utilization rate
  • Reduction of environmental impact across entire product lifecycles
  • 30% improvement in production efficiency through AI and IoT introduction
  • Achievement of over 50% sales ratio in major overseas markets
  • Continuous securing of competitive advantages through new technology development
  • Establishment of flexible product development system for diverse vehicle types and applications
  • Achievement of group-wide sustainability indicators
  • Organizational strengthening through employee skill development and diversity promotion

Business Segments

Automotive Manufacturers

Overview
Supplies high-quality automotive communication antennas and electrical parts to automakers.
Competitiveness
High design technology capabilities and durable product development.
Customers
  • Major domestic automakers
  • Overseas automakers
  • Automotive parts suppliers
  • In-vehicle equipment manufacturers
  • Automotive dealers
Products
  • Automotive antennas
  • Relay cables
  • Antenna control modules
  • Automotive electrical components
  • Cable assemblies

Communication Equipment Manufacturers

Overview
Provides communication antenna-related products to equipment manufacturers in the communications field.
Competitiveness
Technological capabilities covering a wide range of communication frequency bands.
Customers
  • Base station manufacturers
  • Wireless equipment manufacturers
  • Broadcasting equipment manufacturers
  • Network equipment companies
Products
  • Communication antennas
  • Connection relay cables
  • Signal amplifiers
  • Waterproof connectors

Electronic Parts Manufacturers

Overview
Supplies high-function antennas and related parts for electronic equipment.
Competitiveness
High-precision processing and stable supply capabilities.
Customers
  • Electronic equipment manufacturers
  • Measurement equipment manufacturers
  • Industrial equipment manufacturers
Products
  • Antenna modules
  • Cables
  • Connectors
  • Control unit cases

Overseas Automotive Parts Market

Overview
Exports automotive communication and electrical parts to global markets.
Competitiveness
Local production and rapid supply through overseas bases.
Customers
  • North American automotive parts distributors
  • European automotive parts market
  • Asian automakers
Products
  • Automotive antennas
  • Relay cables
  • Electrical components

Automotive Repair and Maintenance Providers

Overview
Stably supplies parts for repairs and maintenance.
Competitiveness
Provision of reliable genuine parts.
Customers
  • Automotive repair shops
  • Car accessory stores
  • Specialized wholesalers
Products
  • Replacement antennas
  • Various connection cables
  • Repair electrical parts

In-Vehicle System Development Companies

Overview
Provides cutting-edge antennas for advanced in-vehicle systems.
Competitiveness
Custom design capabilities compatible with the latest technologies.
Customers
  • In-vehicle communication equipment developers
  • Autonomous driving technology companies
  • IoT in-vehicle equipment developers
Products
  • Antenna modules
  • Wireless communication modules
  • Dedicated relay cables

OEM Parts Supply

Overview
Stable supply and high-quality products for OEM.
Competitiveness
Mass production capabilities and quality maintenance.
Customers
  • Parts manufacturing for other manufacturers' brands
  • Automotive parts suppliers
Products
  • Automotive antennas
  • Relay cables
  • Electrical components

Specialty Vehicles and Industrial Vehicles Parts Supply

Overview
Develops and supplies custom parts for specialty vehicles.
Competitiveness
Environmental resistance and high customizability.
Customers
  • Construction machinery manufacturers
  • Agricultural machinery manufacturers
  • Fire truck manufacturers
  • Police and disaster prevention vehicle manufacturers
Products
  • Dedicated antennas
  • Environmentally resistant relay cables
  • Special electrical components

Energy-Related Vehicle Parts

Overview
Supplies electrical and communication parts suitable for EV/FCEV.
Competitiveness
High-reliability parts development for next-generation vehicles.
Customers
  • Electric vehicle manufacturers
  • Fuel cell vehicle manufacturers
Products
  • In-vehicle charger parts
  • Communication antennas
  • Power supply cables

Logistics Industry In-Vehicle Equipment

Overview
Provides parts for in-vehicle communication equipment for logistics management.
Competitiveness
Strengths in communication stability and durability.
Customers
  • Logistics vehicle management companies
  • Car accessory stores
  • EC logistics systems
Products
  • In-vehicle Wi-Fi antennas
  • GPS communication modules
  • Relay cables

Telematics and Information Communication Companies

Overview
Provides parts for ITS and other advanced communication equipment.
Competitiveness
Advanced communication technology and signal quality improvement technology.
Customers
  • In-vehicle information communication system developers
  • ITS-related companies
Products
  • Communication and network antennas
  • Signal amplifiers
  • Wireless modules

Industrial Wireless Equipment Manufacturers

Overview
Supplies robust communication-related parts for industrial use.
Competitiveness
Environmentally resistant and highly reliable product lineup.
Customers
  • In-factory communication system companies
  • Security-related companies
Products
  • Wireless antennas
  • Waterproof connectors
  • Communication relay cables

Competitive Advantage

Strengths

  • High automotive antenna technology capabilities
  • Global production network spanning Japan and overseas
  • Long-standing trusted relationships with the automotive industry
  • Development capabilities for high-durability, environmentally friendly products
  • Wide product lineup
  • Strengthened by acquisition of Nippon Antenna business
  • Custom designs compatible with diverse vehicle models
  • Global procurement and sales structure
  • Thorough quality control and stable supply
  • Training of specialized engineers and R&D structure
  • Rapid response to environmental regulations
  • Integrated electronic parts development capabilities
  • Customer-focused after-sales service
  • Balance of domestic production and overseas bases
  • Advancement of technology development for next-generation vehicles

Competitive Advantages

  • High-sensitivity, high-durability antenna products based on proprietary technologies
  • Development know-how specialized for the automotive industry
  • Production and sales bases in multiple countries
  • Product enhancement effects from Nippon Antenna business acquisition
  • Reputation for stable supply of high-quality parts
  • Product development capabilities adapted to regulatory environments
  • Diverse product lines to meet wide customer needs
  • Sales capabilities to build long-term customer relationships
  • Technology integration with in-vehicle head units
  • Environmentally considerate product deployment
  • Acquisition of industry-standard technology certifications
  • Optimal antenna proposals aligned with vehicle designs
  • Comprehensive after-sales service
  • Manufacturing structure pursuing production efficiency
  • Development structure capable of rapid response to market requirement changes

Threats

  • Rapid technological changes due to electrification and wirelessization in the automotive industry
  • Global parts price fluctuations and rising raw material costs
  • Intensified entry by overseas competitors
  • Increased compliance costs from stricter environmental regulations
  • Uncertainty in new in-vehicle communication technologies
  • Obsolescence of existing technologies due to emergence of new connectors and wireless technologies
  • Strengthened in-house production by automakers
  • Impact of global semiconductor shortages on production
  • Delivery risks from logistics delays
  • Decline in profitability due to exchange rate fluctuations
  • Instability of overseas production bases due to political risks
  • Intensified competition with new entrants

Innovations

2023: Development of Automotive Smart Antennas

Overview
Developed new high-sensitivity, multi-function smart antennas to meet diverse communication needs.
Impact
Strengthens competitiveness in next-generation in-vehicle communication markets

2024: Introduction of Environmentally Adapted Low-Power Consumption Antennas

Overview
Commercialized in-vehicle antenna technology with improved energy-saving performance to reduce environmental impact.
Impact
Contributes to CO2 emission reductions and improved vehicle fuel efficiency

2022: AI-Utilizing Antenna Design Automation System

Overview
Achieved efficiency and quality improvements in antenna design processes using AI technology.
Impact
Shortened design periods and stabilized product quality

2023: Joint Development of Autonomous Driving Compatible Communication Modules

Overview
Collaborated with automakers to develop communication modules for autonomous driving.
Impact
Foundation for entry into new business areas

2021: Introduction of New Waterproof Connector Technology

Overview
Added environmentally resistant waterproof connectors to the product lineup.
Impact
Improved reliability in harsh environments

2022: Introduction of Latest Production Equipment at Minami-Oi Head Office

Overview
Advanced automation and labor-saving to enhance production efficiency and quality maintenance.
Impact
20% increase in production capacity and improved yield

2024: Smart Factory Transformation of Global Production Bases

Overview
Promoted digitalization of factories in China and Vietnam to improve quality and delivery times.
Impact
Strengthens competitiveness in overseas markets

2023: Commercialization of 5G Compatible Antenna Technology

Overview
Launched automotive antenna products compatible with the latest 5G communication standard.
Impact
Expected market expansion through expanded communication bandwidths

2022: Application of New Materials for Lightweight Parts

Overview
Successfully lightweighted in-vehicle parts using resin materials.
Impact
Contributes to vehicle weight reduction and improved fuel efficiency

2020: Completion of Nippon Antenna Business Integration

Overview
Fully integrated Nippon Antenna's automotive antenna business to strengthen product capabilities.
Impact
Business scale expansion and improved development capabilities

Sustainability

  • Promotion of energy-saving in manufacturing processes
  • Expansion of recycled material use
  • Product design aimed at reducing environmental impact
  • Establishment of green procurement policies
  • Improvement of working environment and thorough safety and health measures
  • Support for environmental education in local communities
  • Setting and management of CO2 emission reduction targets
  • Promotion of waste reduction and resource recycling
  • Improved resource efficiency through product longevity
  • Operation of environmental management systems
  • Reduction of environmental impact across the entire supply chain
  • Ongoing promotion of environmental certification acquisition