Peers

Basic Information

Stock Code
7066
Industry
Service industry
Category Detail
Education
Prefecture
Tokyo
Establishment Year
June 2002
Listing Year
June 2019
Official Website
https://peers.jp/
TSE Information
TSE Information
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Overview

Peers is a growing company founded in 2002 that specializes in the education sector, with training for mobile phone retailers and sales support as its core businesses.

Current Situation

Peers specializes mainly in support for NTT Docomo mobile phone retailers, securing stable revenue through training and sales staff dispatching. It listed on the Tokyo Stock Exchange Growth Market in 2019 and successfully raised funds. In the competitive education and training industry, its high expertise is a strength, enabling differentiation from competitors. Recently, it has been promoting improvements in sales personnel quality and digitization of training programs to enhance productivity. On the sustainability front, it engages in community contribution activities, contributing to corporate value enhancement. In the medium to long term, it plans to expand customer segments and service areas beyond mobile phone sales, focusing on stable growth. To address challenges such as the maturing domestic market and labor shortages, it is accelerating efficiency and digitization while strengthening collaboration with related companies. It monitors market environment changes and aims for sustainable business growth.

Trivia

Interesting Facts

  • Education specialized for mobile retailers was rare in the early days
  • Demonstrates strengths by focusing on sales support for NTT Docomo
  • Headquartered in Tokyo, expanding services mainly in the Kanto region
  • Rare company offering one-stop training and dispatch services
  • Pioneer in early adoption of online training in the industry
  • Utilizes in-house developed sales methods for employee training
  • Emphasizes talent quality with high expertise among sales staff
  • Proven track record supporting numerous mobile carrier retailers
  • Also handles nationwide sales event operations
  • Focuses on skill enhancement support for young sales professionals
  • Experience in collaborative projects with competitors
  • All dispatched staff undergo training to maintain high quality
  • Also operates sales talent recruitment services on the side
  • Popular among new graduates aspiring to education roles
  • Conducts employee development using proprietary evaluation systems

Hidden Connections

  • Major client NTT Docomo, Japan's largest telecom carrier, underpins the company's value through ongoing transactions.
  • Internal networks exist for co-hosting talent development events and information exchange with some competitors.
  • Some sales training programs are jointly planned based on proprietary materials and know-how.
  • Collaborates with related educational institutions to maintain high quality in dispatched staff development.
  • Continuously conducts client talent satisfaction surveys and utilizes them for service improvements.
  • Recently collaborating with IT companies to develop digital education tools.
  • Contributes to regional revitalization as a bridge between local retailers and communities.
  • In-house sales enhancement programs have been adopted by many SMEs.

Future Outlook

Growth Drivers

  • Talent demand from advanced mobile services
  • Expansion of online education market
  • Increasing training needs due to digital sales tool adoption
  • New customer acquisition through strengthened industry collaborations
  • Growing demand for education for seniors and beginners
  • Ongoing strengthening of dispatch needs amid labor shortages
  • Differentiation through local community-focused services
  • Customer base expansion via diversified training programs
  • Service efficiency improvements through digital technology
  • Enhanced after-sales service support
  • Quality improvement for employees and dispatched staff
  • Building long-term partnerships with customers

Strategic Goals

  • Strengthen nationwide rollout of sales training programs
  • 200% increase in online training participants
  • Double sales of B2B talent development services
  • Company-wide adoption of AI and VR education technologies
  • Expand transactions with carriers beyond NTT Docomo
  • Integrate community contributions into business strategy
  • Create 3 or more new business areas
  • Establish sustainable management model
  • Improve work environment for employees and dispatched staff
  • Strengthen and expand talent recruitment business

Business Segments

Mobile phone retailer support business

Overview
Provides total services centered on sales support and training dispatch for mobile phone retailers.
Competitiveness
Deep sales know-how and talent network specialized for NTT Docomo
Customers
  • NTT Docomo retailers
  • Other mobile carrier stores
  • Sales staff
  • Store operations managers
  • Sales agents
Products
  • Sales training programs
  • Sales staff dispatch
  • Store operations consulting
  • Sales promotion support
  • Customer service training

Corporate human resource development services

Overview
Provides education training and consulting to improve corporate sales capabilities.
Competitiveness
Proven practical training content and flexible implementation support
Customers
  • Sales departments of general companies
  • Staffing agencies
  • Educational institutions
  • SMEs and mid-sized companies
  • HR departments
Products
  • Training program development
  • Online learning platform
  • Talent development consulting
  • Career support services

Talent recruitment and job placement support services

Overview
Engages in talent recruitment and job placement support primarily for sales and retail positions.
Competitiveness
High matching accuracy specialized in sales field and deep industry understanding
Customers
  • Job seekers
  • Hiring companies
  • Staffing agencies
  • Sales job aspirants
Products
  • Sales job specialized recruitment
  • Job placement
  • Career counseling

Sales promotion event planning and operations

Overview
Provides planning and staff operations for sales promotion events related to mobile sales.
Competitiveness
Smooth operations backed by extensive on-site experience and high coordination skills
Customers
  • Mobile carriers
  • Mobile shops
  • Manufacturers
  • Sales agents
Products
  • Sales campaign planning
  • Promotion staff dispatch
  • Event operations

Competitive Advantage

Strengths

  • Specialization in mobile phone retailer support
  • Strong transaction relationship with NTT Docomo
  • Practical and effective training programs
  • Proven track record in sales staff dispatch
  • Flexible service provision tailored to customer needs
  • Diverse sales support menu
  • Deployment of online education services
  • High-expertise talent development consulting
  • Solid financial foundation
  • Business expansion in growth markets
  • Close support system for customers
  • Community contribution activities
  • Proprietary know-how for core customers
  • Continuous improvement of educational content
  • Strong responsiveness to rapid market changes

Competitive Advantages

  • Specialized in NTT Docomo retailers with high market share
  • Training content closely tied to sales practices enables differentiation from competitors
  • High-quality dispatched staff leads to high customer satisfaction
  • Rapid service rollout facilitates new customer acquisition
  • Hybrid provision combining online and offline training
  • Industry-specialized consulting know-how
  • Diversified services stabilize revenue base
  • Local close support generates long-term contracts
  • Strong trust-building with corporate customers
  • Introduction of new sales promotion technologies enhances competitiveness
  • Customized services tailored to customer needs
  • Integrated support combining education and staffing
  • Flexibility to meet diverse industry needs
  • Focus on sales staff skill enhancement
  • Strengthened linkage between in-house and practical training

Threats

  • Maturing mobile phone market and slowing growth
  • Intensifying price competition in training services from competitors
  • Increasing competition in emerging markets
  • Cost-cutting pressures from client companies
  • Potential tightening of regulations on staffing
  • Rise of external platformers in online education market
  • Risk of inability to respond to rapid technological changes
  • Increased response burden from diversifying client service demands
  • Challenges in talent recruitment and development
  • Impact of social environment changes such as pandemics
  • Risk of restrictions on promotion events
  • Risk of changes in client carrier policies

Innovations

2023: Expansion of digital sales training programs

Overview
Enhanced convenience for trainees using online courses and smartphone apps.
Impact
30% increase in training participants, improved customer satisfaction

2022: Launch of AI utilization support for sales staff

Overview
Introduced AI-based sales strategy advice tool for select customers.
Impact
Achieved sales growth through sales efficiency improvements

2021: Introduction of VR utilization in training programs

Overview
Enabled practical sales experiences through virtual reality (VR) technology.
Impact
Improved training effectiveness and trainee comprehension

2020: Revamp of online job placement support service

Overview
Strengthened remote career counseling and job matching.
Impact
Led to improved placement success rate and increased users

Sustainability

  • Sales professional development support activities for local communities
  • Adoption of environmentally friendly training materials
  • Introduction of systems aimed at improving employee work-life balance
  • Enhanced health management programs for dispatched staff
  • Promotion of sustainable business models