Wonder Planet
Basic Information
- Stock Code
- 4199
- Industry
- Information and Communications Industry
- Category Detail
- Content Production & Distribution
- Prefecture
- Aichi Prefecture
- Establishment Year
- September 2012
- Listing Year
- June 2021
- Official Website
- https://wonderpla.net/
- TSE Information
- TSE Information
- Yahoo! Finance
- Yahoo! Finance
- Other Companies
- DeNA, GREE Holdings, Nexon, COLOPL, GungHo Online Entertainment, gumi, Akatsuki, S Innové, Bank of Innovation, Amazia, Pias, Bandai Namco Holdings, Marvelous
Overview
Wonder Planet is a smartphone game development company established in 2012, characterized by its overseas success with major titles and expansion of entertainment services business.
Current Situation
Wonder Planet achieved net sales of approximately 3.4 billion yen in the fiscal year ended August 2022, with its base in Nagoya City, Aichi Prefecture, developing entertainment business centered on smartphone games. Its flagship title 'Crash Fever' has achieved significant success in overseas markets, topping the App Store sales rankings in Taiwan and Hong Kong. Although domestic sales temporarily declined, it has substantially recovered its ranking through service improvements based on user feedback. In recent years, it has strengthened game development through tie-ups with anime and manga, aiming to acquire new fan bases. With paid-in capital of approximately 1.7 billion yen and 175 employees, it is a mid-sized company with growth potential. Listed on the Tokyo Stock Exchange Growth Market, it focuses on aggressive global expansion and diversified business development. In the future, it aims for further IP collaborations, international expansion, and product enhancement through technological innovation.
Trivia
Interesting Facts
- Crash Fever surpassed Pokémon GO on overseas App Stores
- Company name is a coined word from Worldwide, Nagoya, Developer, Play, Amazing, Network
- Listed on TSE Growth Market just 9 years after founding
- Actively ties up with anime and manga domestically and internationally
- Recovered domestic sales rankings by reflecting user voices
- Rare listed game company headquartered in Nagoya
- Manages multiple game titles with a lean elite team
- Tokyo office located at WeWork KANDA SQUARE
- Representative Tomoki Tsunegawa serves as founder and CEO
- Regular member of Japan Online Game Association with strong industry ties
Hidden Connections
- Success in Taiwan and Hong Kong markets greatly influences domestic and international strategies
- Strategy to expand fan base through collaboration with anime <Monogatari> series
- Many executives from game industry backgrounds contribute to management
- Expected to contribute to regional revitalization as a Nagoya-based game company
- Increased attention from institutional investors via TSE Growth listing
- Paid-in capital of approx. 1.7 billion yen provides mid-scale financial base among peers
- Overseas success of Crash Fever hinged on early support in Taipei market
- Welcomed former Square Enix executive as outside director for technology exchange
Future Outlook
Growth Drivers
- Increasing demand for smartphone games in Asian markets
- Effects of acquiring new fans through IP tie-ups
- Revenue diversification via global expansion
- Differentiation of game experiences through technological innovation
- Strengthening user-participatory services
- Corporate stance considering sustainability
- Increased real-time battles with 5G rollout
- Growth in cloud gaming market
- Promotion of AR/VR technology adoption
- Strengthened digital advertising linkages
Strategic Goals
- Achieve over 50% overseas sales ratio
- Establish permanent IP collaborations across all titles
- Improve social evaluation through enhanced ESG measures
- More than double total sales through new businesses
- Continue annual technology development investment of 1 billion yen
- Enhance employee diversity and work-life balance
- Minimize environmental impact of digital distribution
- Gain recognition as a global IT company from the regions
- Strengthen trust from institutional investors
- Improve customer satisfaction through optimized support systems
Business Segments
Game Development Outsourcing and License Provision
- Overview
- Provides game development and IP business support to other companies to diversify revenue.
- Competitiveness
- Strength in smartphone game development and IP collaborations
- Customers
-
- Game Companies
- Anime Production Companies
- Character Business Operators
- Event Promoters
- Advertising Agencies
- Products
-
- Game Engine Optimization
- IP Collaboration Game Development
- AI Technology Implementation Support
- Global Expansion Support
- Marketing Consulting
Advertising and Promotion Business
- Overview
- Provides advertising and marketing services linked to games.
- Competitiveness
- Planning and production capabilities specialized in entertainment
- Customers
-
- Content Holders
- Advertisers
- Event Operators
- Digital Marketing Companies
- Products
-
- Digital Ad Production
- Event Tie-up Planning
- SNS Marketing
- Influencer Utilization
Game Operation Support Services
- Overview
- Supports game operations and customer service to achieve stable service provision.
- Competitiveness
- User-perspective focused communication
- Customers
-
- Game Manufacturers
- Platform Operators
- User Communities
- Products
-
- User Support
- Data Analysis
- Event Operation Support
Technology Development and Research
- Overview
- Promotes R&D for technologies aimed at improving game experiences.
- Competitiveness
- Implementation capabilities for cutting-edge technologies
- Customers
-
- Internal Development Teams
- External Partners
- Products
-
- AI Game Algorithms
- Real-time Multiplayer Technology
- Cloud Infrastructure Development
Competitive Advantage
Strengths
- Proven success in overseas markets
- Diverse game title portfolio
- Strengthened IP tie-ups
- Utilization of user feedback
- Listing on Tokyo Stock Exchange Growth Market
- Technological development capabilities
- Abundant creative talent
- Flexible service improvement system
- Strong leadership from management team
- Local ties at headquarters location
Competitive Advantages
- High sales share in overseas channels
- Active collaborations with anime and manga
- Rapid user-centric service improvements
- Diversified revenue model construction
- Specialized technology development for smartphone games
- Enhanced credibility as a listed company
- Efficient organization with a lean team
- Broad customer reach
- Unique game design and user experience
- Long-term overseas expansion strategy
Threats
- Intensifying competition in smartphone game market
- Rapid changes in user preferences
- Price competition from new entrants
- Decline in competitiveness due to delayed technological innovation
- Maturation of domestic market
- Risk of copyright and IP disputes
- Impact of exchange rate fluctuations on earnings
- Changes in smartphone OS platform policies
- Strengthened legal regulations
- Risk of talent attrition
Innovations
2023: Implemented collaboration event with <Monogatari> series
- Overview
- Aims to acquire new users through in-game collaboration with popular anime
- Impact
- Increased user engagement and sales improvement
2022: Optimization of games for overseas markets
- Overview
- Enhanced adjustments for global rollout following success in Taiwan and Hong Kong
- Impact
- Expansion of international sales and improved brand recognition
2021: Improved game UX through AI introduction
- Overview
- Advanced in-game experiences based on user data analysis
- Impact
- Improved user satisfaction and monetization rate
2020: Announced new title 'Alice Fiction'
- Overview
- Development of new smartphone game incorporating SF elements
- Impact
- Acquisition of new user segments
Sustainability
- Reduction of paper resources through digital distribution
- Promotion of energy-efficient servers
- Reduction of commuting via remote work system
- Diversity promotion for talent utilization
- Strengthened collaboration with local communities