Nissan Motor

Basic Information

Stock Code
7201
Industry
Transportation Equipment
Category Detail
Automobiles
Prefecture
Kanagawa Prefecture
Establishment Year
December 1933
Listing Year
January 1951
Official Website
https://www.nissan-global.com/
TSE Information
TSE Information
Yahoo! Finance
Yahoo! Finance
Other Companies
Nippon Steel, Toyota, Mitsubishi Motors, Mazda, Honda, Suzuki, SUBARU

Overview

Nissan Motor is a representative Japanese automaker founded in 1933, possessing a global manufacturing and sales network and advanced electrification technology as a leading industry player.

Current Situation

For the fiscal year ending March 2025, Nissan Motor recorded consolidated net sales of approximately 12.6 trillion yen and ordinary income of about 210.2 billion yen, while facing challenges with a net loss of around 670.9 billion yen. It boasts world-class automobile production volumes and focuses sales primarily in North America and Asia. In the electric vehicle sector, models like the Nissan Leaf and Ariya demonstrate certain advancements, equipped with proprietary hybrid technologies such as e-POWER. It is strengthening its strategic alliance with Renault and Mitsubishi Motors to enhance development capabilities and cost competitiveness. Organizational reforms and production system reviews are underway, with a focus on sustainable product development and sales channel expansion. In recent years, it has been working on regaining social trust and strengthening governance in areas such as sales slumps and final inspection issues.

Trivia

Interesting Facts

  • Nissan pioneered the launch of the world's first mass-produced electric vehicle 'Leaf'.
  • e-POWER electric technology is a representative series hybrid.
  • Nissan has been called 'Technology Nissan' since the 1950s, boasting high technological prowess.
  • Strengthens global competitiveness through Renault-Nissan-Mitsubishi Alliance.
  • Nissan Skyline GT-R is synonymous with high-performance sports cars.
  • The former Datsun brand had worldwide recognition.
  • New global headquarters in Yokohama designed by Yoshio Taniguchi, a renowned architect.
  • Selected multiple times for 'Nadeshiko Brand' for women's empowerment.
  • Holds capital and business ties with various major industry companies.
  • Acquired naming rights for Nissan Stadium, supporting regional sports.
  • Once conducted large-scale recalls due to unqualified inspection issues.
  • Major manufacturer with cumulative vehicle production exceeding 100 million units.
  • Incident of new technology image leak became public.
  • Deploys luxury brand 'Infiniti' in North American market.
  • Nissan focuses on electric vehicles and autonomous driving as an innovative company.

Hidden Connections

  • Leads Mitsubishi Motors' restructuring as top shareholder, expanding group influence.
  • Close business ties exist with multiple related subsidiaries like Nissan Body and JATCO.
  • Technical collaborations with companies in medical and chemical fields like Otsuka Pharmaceutical and Fujifilm.
  • Long-term sponsorship of diverse TV and radio programs across various broadcasters.
  • Member of UN Global Compact network complying with international environmental and human rights standards.
  • Deploys community contribution projects in collaboration with urban transport bureaus and local governments.
  • Former Tokyo Ginza headquarters repurposed as Yomiuri Shimbun Group headquarters.
  • Some manufacturing plants inherited equipment and personnel from former Prince Motor Company.

Future Outlook

Growth Drivers

  • Acceleration of technological innovation through EV普及
  • Commercialization of next-generation autonomous driving technology
  • Growing demand in emerging markets like Asia
  • Strengthened global alliance collaboration
  • Expansion of environmentally regulation-compliant products
  • Market introduction of sustainable mobility technologies
  • Promotion of diverse sales channels and digital marketing
  • Development and launch capabilities for high-value-added vehicles
  • Manufacturing efficiency and cost optimization strategies
  • Infrastructure development and mobility service deployment

Strategic Goals

  • Achieve over 70% EV sales ratio
  • Group-wide annual sales target exceeding 15 million units
  • 40% CO2 reduction and carbon neutrality promotion
  • 100% adoption rate of safety technologies
  • Business expansion into next-generation mobility services
  • Standardization of intelligent mobility technologies
  • Deepening of technology and production collaboration within alliance
  • Building inclusive organizational culture with diversity
  • Revenue growth through new business areas
  • Completion of digital transformation of global sales channels

Business Segments

Automobile Manufacturing

Overview
Develops and produces diverse vehicle categories on a global scale to meet market needs.
Competitiveness
Extensive manufacturing network and technological capabilities
Customers
  • Global automotive market
  • Export dealers
  • OEM partners
  • Sales agents
Products
  • Passenger cars
  • Commercial vehicles
  • Light vehicles
  • Electric vehicles
  • Hybrid vehicles
  • SUVs
  • Trucks
  • Buses

Parts Supply and Production Technology

Overview
Achieves quality maintenance and cost reduction through development and provision of high-performance parts and efficient production systems.
Competitiveness
Joint development framework leveraging alliances
Customers
  • Alliance companies
  • Domestic and international parts manufacturers
  • Cooperating factories
Products
  • Engines
  • Transmissions
  • Electronic control units
  • Electric powertrain parts

Sales and Financial Services

Overview
Provides diverse sales and finance services to improve customer satisfaction.
Competitiveness
One-stop services across the group
Customers
  • Corporate customers
  • Individual customers
  • Dealers
  • Rental companies
Products
  • Car leasing
  • Auto loans
  • Auto insurance
  • Used car sales
  • Car rental services

Logistics and Logistics Support

Overview
Realizes optimal supply chain from manufacturing to sales through efficient logistics network construction and management.
Competitiveness
Proprietary logistics systems and regional networks
Customers
  • Dealer networks
  • Parts suppliers
  • Manufacturing bases
Products
  • Logistics management
  • Parts delivery
  • Finished vehicle transportation

Technology and Development Consulting

Overview
Promotes cutting-edge technology development support and technical collaboration utilizing alliances.
Competitiveness
Abundant R&D resources
Customers
  • Global subsidiaries
  • Partner companies
  • New technology partners
Products
  • Vehicle design
  • Autonomous driving development
  • Electrification technology
  • Joint research projects

Environmentally Responsive Vehicle Manufacturing

Overview
Focuses on environmental regulation compliance and sustainable mobility technology to strengthen product lines.
Competitiveness
Pioneering e-POWER technology and EV deployment
Customers
  • Regulatory authorities
  • Eco-conscious customers
  • Corporate adopters
Products
  • Electric vehicles
  • Hybrid vehicles
  • Fuel cell vehicles
  • Low-emission vehicles

Industrial Equipment and Machinery

Overview
Develops and sells equipment supporting industrial efficiency, with focus on after-sales service.
Competitiveness
Advanced control technology and customization
Customers
  • Factory equipment
  • Logistics industry
  • Construction industry
Products
  • Forklifts
  • Logistics machinery
  • Industrial robots

Leasing and Rental Business

Overview
Deploys diverse car leasing and rental services nationwide as a stable revenue source.
Competitiveness
Flexible contract options and extensive networks
Customers
  • Individual customers
  • Corporate customers
  • Fleet management companies
Products
  • Automobile leasing
  • Car sharing
  • Car rental services

After-Sales Service

Overview
Maintains customer satisfaction and brand trust through comprehensive after-sales service system.
Competitiveness
Global service network
Customers
  • Auto dealers
  • Repair shops
  • End users
Products
  • Parts supply
  • Inspection and maintenance support
  • Technical training

Global Import/Export

Overview
Maintains logistics and sales channels to efficiently supply products to markets worldwide.
Competitiveness
Broad sales network and procurement capabilities
Customers
  • Overseas markets
  • Sales subsidiaries
Products
  • Finished vehicle exports
  • Parts import/export

Technology Licensing and Partnerships

Overview
Pursues business expansion and efficiency through technology licensing and alliance-based joint development.
Competitiveness
Strong collaboration framework with Renault and Mitsubishi
Customers
  • Partner automakers
  • Emerging market partners
Products
  • Technology provision
  • Joint R&D

Motorsports Business

Overview
Contributes to technological innovation and brand value enhancement through motorsports.
Competitiveness
Long history of racing participation and technological accumulation
Customers
  • Racing teams
  • Branding partners
Products
  • Vehicle development support
  • Brand sponsorship

Competitive Advantage

Strengths

  • Global manufacturing and sales network
  • Advanced electrification and hybrid technology
  • Deployment of luxury brands like Infiniti
  • Strong alliance with Mitsubishi and Renault
  • Rich product lineup and technological prowess
  • Advanced R&D framework
  • Brand history and recognition
  • Manufacturing efficiency and cost management skills
  • Adaptability to diverse market needs
  • Product development considering sustainability

Competitive Advantages

  • Differentiation through proprietary e-POWER series hybrid technology
  • Leadership in electric vehicles with early market entry track record
  • Resource sharing via robust Renault-Nissan-Mitsubishi Alliance
  • Diverse vehicle types and broad global market deployment
  • Quality and innovation based on long manufacturing experience
  • Position in North American luxury SUV brand
  • Investments in AI and autonomous driving R&D
  • Utilization of diverse sales channels domestically and internationally
  • Low-emission vehicle development capability compliant with environmental regulations
  • Marketing strategies leveraging brand recognition

Threats

  • Intensifying global electrification competition and rapid technological innovation
  • Rising costs to comply with stringent environmental regulations in various countries
  • Demand fluctuations and economic uncertainty in key markets
  • Variability and uncertainty in alliance capital relationships
  • Trust erosion from governance risks like final inspection issues
  • Risk of market share loss from failed sales strategies
  • Rise of competitors in emerging markets
  • Impact of subcontractor law violation allegations in parts supply
  • Profit pressure from rising material prices and exchange rate fluctuations
  • Supply chain instability under COVID-19 influence

Innovations

2023: Equal Capital Relationship Agreement with Renault

Overview
Aligned capital stake with Renault at 15% to establish equal partnership framework.
Impact
Stabilization of alliance and strengthened strategic collaboration

2023: Launch of New EV Model Ariya

Overview
Launched next-generation SUV-type electric vehicle Ariya to expand EV market.
Impact
Acceleration of electrification strategy and brand strengthening

2022: Nissan PAVILION Yokohama Experiential Facility Launch

Overview
Opened limited-time advanced technology experience facility in Yokohama Minato Mirai.
Impact
Contributes to brand awareness and technology promotion

2021: Enhancement of Nissan Intelligent Mobility Technology

Overview
Advanced R&D centered on autonomous driving and connected car technologies.
Impact
Enhanced competitiveness through improved safety and comfort

2024: Strengthening of Sustainability Framework

Overview
Advanced CO2 emission reductions and recycling technology updates.
Impact
Improved products and corporate value compliant with environmental standards

2025: Development of Next-Generation EV Platform

Overview
Accelerated development of new platform balancing cost efficiency and performance.
Impact
Contributes to deployment of multiple EV models

2023: Autonomous Taxi 'Easy Ride' Demonstration

Overview
Deployed AI-equipped autonomous taxi experiments in multiple cities.
Impact
Promotes practical implementation of advanced mobility

2024: Battery Technology Improvements

Overview
Advanced R&D on new batteries for further range extension.
Impact
Strengthens competitiveness in EV market

2024: Expansion of Mobility Services

Overview
Enhanced and expanded car sharing and subscription services.
Impact
Acquires new customer base and diversifies revenue

2023: Introduction of Low-Impact Painting Technology

Overview
Adopted low-VOC painting technology in production lines to enhance environmental consideration.
Impact
Clears environmental regulations and improves brand image

Sustainability

  • Achieve 30% CO2 emission reduction by 2025
  • Expand ratio of EV and hybrid models
  • Promote in-house use of renewable energy
  • Expand use of recycled materials in vehicle parts
  • Strengthen environmental standards in supply chain
  • R&D toward zero emissions
  • Participation in environmental conservation activities with local communities
  • Promotion of women's empowerment and diversity
  • Plastic-free initiatives in business operations
  • Technology development for sustainable mobility
  • Deployment of environmental education programs
  • Improved reporting transparency and stakeholder collaboration