Mazda

Basic Information

Stock Code
7261
Industry
Transportation Equipment
Category Detail
Automobiles
Prefecture
Hiroshima Prefecture
Establishment Year
January 1920
Listing Year
May 1949
Official Website
https://www.mazda.co.jp/
TSE Information
TSE Information
Yahoo! Finance
Yahoo! Finance
Other Companies
Nissan, Toyota Motor, Mitsubishi Motors, Honda, Suzuki, SUBARU

Overview

Mazda is an automaker founded in 1920, featuring the mass production of rotary engines and Skyactiv technology. It actively expands mid-size and large SUVs domestically and internationally and has a capital alliance with Toyota.

Current Situation

Mazda recorded consolidated sales of approximately 3.8 trillion yen and operating profit of about 142 billion yen in the fiscal year ended March 2023, with cumulative domestic production exceeding 50 million units. Global sales were 1.1 million units (fiscal 2022), with a focus on large SUVs in the North American market. Through its business and capital alliance with Toyota, it is advancing collaboration on EV technology and the establishment of a joint factory in North America. Technologically, it deploys Skyactiv technology, which balances fuel efficiency and driving performance, across its entire lineup and is also redeveloping rotary engines. It considers social responsibility, strengthening environmental and safety technologies centered on 'manufacturing innovation' to drive business reform. It aims to enhance customer experience and strengthen global competitiveness, executing a medium- to long-term management plan incorporating a sustainability perspective.

Trivia

Interesting Facts

  • Company that launched the world's first mass-produced vehicle equipped with a rotary engine
  • Roadster is the world's smallest open sports car with cumulative production exceeding 1 million units
  • Mazda's logo derives from Ahura Mazda, the supreme god of Zoroastrianism
  • Established and produces at a completed vehicle factory in the US via joint venture with Toyota
  • Achieved cumulative domestic production of 50 million units in 2018
  • Mazda Hospital is a company-founded hospital established in 1938
  • Kodo design theme expresses the beauty of movements in nature
  • Mazda Connect is widely equipped as in-vehicle infotainment
  • First overall victory for a Japanese car in the 1991 Le Mans 24 Hours
  • Mazda has pursued vehicle and engine design innovations for many years
  • Popular Mazda museum in Germany using former tram depot site
  • Mazda vehicles participate in numerous one-make races and motorsports
  • Domestic leading automaker with capital exceeding 800 billion yen
  • Established presence in mid- and large-SUV markets through proprietary development despite long history
  • Has experience of business reconstruction under Ford's umbrella

Hidden Connections

  • Originally started as a cork manufacturing business
  • Strengthening EV development and North American competitiveness through alliance with Toyota
  • Roadster's cumulative production certified by Guinness World Records
  • Ford was the largest shareholder for a long period but sold all shares in 2015
  • Major shareholder of Hiroshima Toyo Carp, contributing to regional sports promotion
  • Company name and logo derive from the Zoroastrian god
  • Holds technological superiority as Japan's only mass producer of rotary engines
  • Mazda Museum established not only in Japan but also in Germany

Future Outlook

Growth Drivers

  • Market expansion of electrified and eco-friendly vehicles
  • Increasing demand for SUVs in North America and Asia
  • Accelerated development through strategic technology alliance with Toyota
  • Strengthened customer base via brand image enhancement
  • Progress in digitalization and connected car technology
  • Enhanced efforts in sustainable manufacturing
  • Efficiency improvements in global production systems
  • Expansion of diverse sales channels
  • Sales expansion strategies in emerging markets
  • Regulatory compliance and enriched safety technology
  • High-value-added product development
  • Measures to improve consumer driving experience

Strategic Goals

  • Achieve over 80% electrification ratio across all models
  • Implement world-class environmental and safety performance
  • Expand SUV share in North American market
  • Strengthen competitiveness in new energy vehicles
  • 5% annual growth in global sales volume
  • 30% improvement in operational efficiency through digitalization
  • Expanded sustainable resource use and recycling
  • Provision of next-generation mobility services
  • Achieve world-top-class customer satisfaction
  • Lead the market with employee technical and creative power

Business Segments

Automotive Manufacturing Parts Supply

Overview
Develops and supplies high-quality common parts for automotive manufacturing.
Competitiveness
Achieves stable supply through precision factories and development systems
Customers
  • Mazda-affiliated factories
  • Toyota Motor
  • Isuzu Motors
  • Domestic automakers
Products
  • Engine parts
  • Transmissions
  • Electrical components
  • Chassis parts

Technology Development and Joint Research

Overview
Advances joint development of cutting-edge electrification and safety technologies.
Competitiveness
Accumulated proprietary Skyactiv technology
Customers
  • Toyota Motor
  • Denso
  • Automotive companies worldwide
Products
  • EV technology
  • Hybrid systems
  • Advanced driver assistance systems

Transportation and Logistics Services

Overview
Efficient vehicle supply through logistics networks.
Competitiveness
Logistics strategy linked to nationwide sales network
Customers
  • Domestic sales agents
  • Overseas sales bases
  • Logistics companies
Products
  • Vehicle logistics
  • Parts supply chain
  • Inventory management systems

Sales Finance Services

Overview
Supports sales and meets diverse customer funding needs.
Competitiveness
Strengthened collaboration with Sumitomo Group
Customers
  • Individual customers
  • Corporate dealers
Products
  • Car leasing
  • Auto loans
  • Insurance financial products

Environmental Technology Consulting

Overview
Provides technology support for environmental compliance and contributes to sustainable society.
Competitiveness
Advanced application of Skyactiv technology
Customers
  • Domestic and international government agencies
  • Environmental companies
Products
  • Fuel efficiency technology
  • Exhaust emission reduction systems

Used Car Resale Business

Overview
Complements sales network with high-quality used car sales.
Competitiveness
Certification system that protects brand value
Customers
  • Nationwide dealer network
  • Individual customers
Products
  • Used car sales services
  • Certified used car program

Overseas Marketing Support

Overview
Supports region-specific sales strategies and brand promotion.
Competitiveness
Robust support system with rich global expansion experience
Customers
  • Overseas sales companies
  • Dealers
Products
  • Market research
  • Local promotions

Car Sharing Business

Overview
Deploys highly convenient car sharing using advanced technology.
Competitiveness
Deployment of regionally focused services
Customers
  • Urban customers
  • Corporate clients
Products
  • Vehicle rental services
  • IT platform

Automotive Parts Recycling and Environmental Business

Overview
Deploys recycling business considering sustainability.
Competitiveness
High compliance with environmental regulations
Customers
  • Recycling companies
  • Government
Products
  • Recycled parts
  • Environmental load reduction technology

New Materials and Lightweighting Development

Overview
Advances material development balancing lightweighting and safety.
Competitiveness
Proprietary in-house testing and prototyping capabilities
Customers
  • Development divisions
  • Parts manufacturers
Products
  • High-tensile steel sheets
  • Carbon fiber composites

Information Systems and Telematics

Overview
Vehicle information services and sales support using IT technology.
Competitiveness
Utilization of next-generation connected car technology
Customers
  • Internal divisions
  • Dealerships
Products
  • Communication equipment
  • In-vehicle systems

R&D Outsourcing and Technology Licensing

Overview
Promotes technology sharing and joint research.
Competitiveness
Abundance of proprietary patents and research成果
Customers
  • Other automakers
  • Technology ventures
Products
  • Rotary engine-related technology
  • SKYACTIV-related technology

Competitive Advantage

Strengths

  • Possesses unique rotary engine technology
  • Skyactiv technology balances fuel efficiency and performance
  • Strong brand image domestically and internationally
  • SUV deployment strength in North America
  • Strategic alliance with Toyota for technology collaboration
  • Long history and high technological development capabilities
  • Pursuit of high-quality design
  • Nationwide sales network
  • Proactive response to sustainability
  • Ongoing R&D investment
  • Robust social contribution activities
  • Manufacturing process efficiency
  • Diverse vehicle lineup
  • Implementation of advanced safety technology
  • Global production base expansion

Competitive Advantages

  • Proprietary technology balancing sporty driving and environmental performance
  • Brand value as the only mass producer of rotary engines
  • Joint development of EV and safety tech via capital tie-up with Toyota
  • Specialized in large SUVs in North America with strong sales
  • Rapid product development using model-based development
  • Unique vehicle appeal through Kodo design
  • High employee technical and creative skills
  • High-quality manufacturing and service provision
  • Manufacturing innovation emphasizing environmental performance improvement
  • Regionally integrated sales and service network
  • SKYACTIV engines achieving high fuel efficiency
  • Brand strategy emphasizing customer experience
  • Robust global production and sales network
  • Proprietary market needs understanding and product strategy
  • Continuous technological innovation based on R&D investment

Threats

  • Intensifying competition from global EV shift
  • Rise of emerging market manufacturers
  • Profit pressure from exchange rate fluctuations
  • Stricter environmental regulations and emissions standards
  • Global economic uncertainty
  • Parts supply shortages such as semiconductors
  • Intensified sales channel competition
  • Demand slump from fuel price fluctuations
  • Risk of delays in new technology development
  • Geopolitical risks and export restrictions
  • Supply chain vulnerabilities
  • Challenges in maintaining brand image

Innovations

2020: SKYACTIV-X Gasoline Engine Market Launch

Overview
Developed an innovative gasoline engine equipped with compression ignition technology.
Impact
Contributes to improved fuel efficiency and reduced environmental impact.

2021: Mazda-Toyota US Joint Factory Operations Begin

Overview
Established and started operations at a joint factory for North American large SUV production.
Impact
Improves production efficiency and market responsiveness.

2022: Next-Generation Rotary Engine Development for Range Extender

Overview
Developed a new rotary engine as a generator for electric vehicles.
Impact
Contributes to extended EV range.

2023: Skyactiv Technology Deployment Completed Across All Models

Overview
Completed equipping all models with Skyactiv technology aiming for balanced fuel efficiency and performance.
Impact
Enhances brand value and competitiveness.

2024: Acceleration of Next-Generation Electrification Technology R&D

Overview
Advancing hybrid sophistication, hydrogen engine research, and EV platform technology enhancement.
Impact
Promotes response to decarbonization society.

Sustainability

  • Set target to reduce greenhouse gas emissions by 30% by 2030
  • Promotion of sustainable materials use and recycling
  • Continuous increase in electrified vehicle ratio
  • Environmental protection activities in collaboration with local communities
  • Efforts in ecosystem preservation and natural resource conservation