Nissan Shatai

Basic Information

Stock Code
7222
Industry
Transportation Equipment
Category Detail
Automobiles
Prefecture
Kanagawa Prefecture
Establishment Year
April 1949
Listing Year
October 1961
Official Website
https://www.nissan-shatai.co.jp/
TSE Information
TSE Information
Yahoo! Finance
Yahoo! Finance
Other Companies
Sakura Rubber, Toyota Industries, Sakurai Mfg, Nissan East HD

Overview

Nissan Shatai is a Nissan-affiliated finished vehicle manufacturer established in 1949, with a focus on assembling SUV and commercial vehicle bodies, and has built a solid position in the transportation equipment industry.

Current Situation

Nissan Shatai recorded consolidated sales of approximately 215.3 billion yen for the fiscal year ended March 2022, but posted an ordinary loss of approximately 2.5 billion yen. Its main business is the assembly of SUV and commercial vehicle bodies for the Nissan Group, and it also handles planning and development of finished vehicles. The Shonan Plant is undergoing reorganization due to declining utilization rates, with production of the main model Nissan AD scheduled to end in November 2025. Utilizing subsidiaries and technology centers, it maintains a manufacturing system with diverse factories and sales bases. It is advancing technological investments to reduce environmental impact and improve efficiency, aiming for factory optimization and sustainable management. It is closely monitoring market trends and changes in regional supply chains for business reconstruction, while working on long-term growth strategies.

Trivia

Interesting Facts

  • Originally engaged in aircraft manufacturing at its founding.
  • Shonan Plant utilization rates once fell to around 40%.
  • Auto Works Kyoto in Kyoto operates as a subsidiary specialized in specialty vehicles.
  • Main model Nissan AD scheduled for production end in November 2025.
  • Nissan Motor holds 50% of shares, serving as a core group company.
  • Has been producing Nissan Caravans since 1972 (Showa 47).
  • Changed to Tokyo Stock Exchange Standard Market in 2023.
  • Nissan Shatai Kyushu has a factory in Fukuoka Prefecture and engages in regionally integrated production.
  • Belongs to the Harumitsu Group and contributes to the local economy.
  • Renowned for technology in modifying special microbuses and producing specialty vehicles.

Hidden Connections

  • Serves as a key production hub as an important group company of Nissan Motor.
  • End of Nissan commercial van production will have significant impact on related supply chains.
  • Provides technologies honed in specialty vehicles to public vehicles for local governments.
  • Nissan Shatai Kyushu is located within Nissan Motor Kyushu premises, strengthening collaboration.
  • Shonan Plant closure discussions symbolize regional industrial restructuring.
  • Achieves overall manufacturing efficiency through diverse subsidiary operations.
  • Some Fairlady Z units produced since 1969 were manufactured at Nissan Shatai.
  • History of manufacturing aircraft and railway vehicles in the past, achieving business transition.

Future Outlook

Growth Drivers

  • Increasing demand for lightweight bodies for EVs and next-generation vehicles
  • Needs for higher value-added specialty vehicles for commercial use
  • Production efficiency improvements through digitalization and automation
  • Cost reductions through supply chain rationalization
  • Technological innovations in response to strengthening environmental regulations domestically and abroad
  • Stable orders through strengthened collaboration with Nissan Group
  • Securing competitive edge amid regional economic restructuring

Strategic Goals

  • Maximize production efficiency through Shonan Plant reorganization
  • Develop and expand EV body-related technologies
  • Maintain top domestic share in specialty vehicle business
  • Strengthen cost competitiveness through automation and IT introduction
  • Establish manufacturing processes considering sustainability

Business Segments

Assembly Business for Finished Vehicle Manufacturers

Overview
Provides body assembly for finished vehicles to Nissan Group and others, including comprehensive planning and development.
Competitiveness
Advanced body assembly technology and strong ties with Nissan Group
Customers
  • Nissan Motor Group
  • Commercial Vehicle Manufacturers
  • Local Governments
  • Transportation Companies
Products
  • SUV Body Assembly
  • Commercial Van Assembly
  • Specialty Vehicle Manufacturing
  • Planning and Development Services

Body Parts Manufacturing and Technical Support

Overview
Enhances manufacturing efficiency through body parts production and provision of production technologies.
Competitiveness
High-precision manufacturing technology and ICT utilization
Customers
  • Automobile Manufacturers
  • Automotive Parts Suppliers
Products
  • Steel Plate Pressed Parts
  • Body Modules
  • Production Line Equipment
  • ICT Systems

Specialty Vehicle and Bus Modification Business

Overview
Provides design and modification services for various specialty vehicles to customers.
Competitiveness
Flexible conversion technology
Customers
  • Bus Companies
  • Specialty Vehicle Users
  • Local Governments
Products
  • Microbus Modifications
  • Specialty Vehicle Customization

Competitive Advantage

Strengths

  • Strong ties with Nissan Group
  • Advanced finished vehicle assembly technology
  • Ownership of diverse manufacturing sites
  • Integrated system from planning and development to production
  • Specialized technology in specialty vehicles

Competitive Advantages

  • Primary finished vehicle assembly manufacturer for Nissan Group with quasi-monopolistic market position
  • Production flexibility and risk diversification through multi-site operations
  • High customization capabilities in specialty vehicle manufacturing
  • Production efficiency improvements via manufacturing ICT systems
  • Sustainable production through introduction of environmentally responsive technologies

Threats

  • Declining main plant utilization rates pressuring earnings
  • Shrinking domestic automobile market
  • Accelerating technological innovations by competitors
  • Need for production system transformation due to shift to electric vehicles and new energy vehicles
  • Impact of global supply chain disruptions
  • Challenges in securing talent due to labor shortages

Innovations

2023: Shonan Plant Production Efficiency Improvement Project

Overview
Improved production efficiency through automation of manufacturing processes and ICT utilization.
Impact
Contributes to improving utilization rates, achieving quality improvements and cost reductions

2024: Lightweight Technology Development for Electric Vehicle Bodies

Overview
Development of new materials for lightweight body frames to meet expanding EV market.
Impact
Achieves both improved fuel efficiency performance and reduced manufacturing costs

2022: Strengthening Specialty Vehicle Conversion Technology

Overview
Equipment investment at Auto Works Kyoto to meet diverse specialty vehicle needs.
Impact
Improved customer satisfaction and increased new orders

2025: Advancing Production Line Digitalization

Overview
Efficiency improvements through full update of production management systems.
Impact
Reduced process errors and improved production flexibility

Sustainability

  • Promoting introduction of energy-saving equipment in factories
  • Strengthening recyclable product designs
  • Waste reduction and environmental impact reduction programs
  • Community collaboration activities for environmental protection
  • Maintaining employee environment through strengthened safety and health management