Nissan Tokyo Sales Holdings

Basic Information

Stock Code: 8291
Industry: Retail
Category Detail: Automobile Retailers
Prefecture: Tokyo
Establishment Year: November 1942
Listing Year: October 1957
Official Website: https://www.nissan-tokyo-hd.co.jp/
TSE Information: TSE Information
Yahoo! Finance: Yahoo! Finance
Other Companies: Banners, ICDA Holdings, Azuma House, ZOA, Shizuka Kō, VT Holdings, Tsutsumi, Senkon Logistics

Overview

Nissan Tokyo Sales Holdings is a Nissan-affiliated automotive sales holding company founded in 1942 and based in Tokyo. It primarily sells Nissan and Renault vehicles in the Tokyo area and offers a wide range of automotive-related services.

Current Situation

Nissan Tokyo Sales Holdings reported consolidated sales of approximately 138.3 billion yen and employs about 2,935 people for the fiscal year ended March 2022. It mainly handles new and used car sales of Nissan and Renault vehicles, as well as vehicle inspections and maintenance services in the Tokyo metropolitan area, while overseeing multiple subsidiaries as a holding company. The company is strengthening its brand power and reorganizing its sales network. In 2021, it integrated three dealer companies to build a more efficient management structure. The group also operates taxi services, including Aoi Kotsu, outside of automotive-related businesses. In recent years, it has expanded into vehicle inspections, land transportation, real estate, and IT-related operations to bolster its diversified revenue base. Its strengths lie in customer responsiveness and sales capabilities leveraging its Tokyo-area distribution network, and it is characterized by collaboration with Nissan Network Holdings. Moving forward, it will pursue growth strategies through diversified sales channels and expanded handling of environmentally friendly vehicles, aiming to build a sustainable business foundation. In 2023, it also conducted a tender offer for shares in a subsidiary to streamline operations.

Trivia

Interesting Facts

Long-established company founded in 1942 as Tokyo Prefecture Automobile Distribution Co., Ltd.
Equity-method affiliate of Nissan Motor with strengthened collaboration
High regional recognition through sales system closely tied to Tokyo
Subsidiary GTNET has uniqueness in used sports car sales
Major management reorganization in 2021 through three-dealer integration
Multiple major non-life insurance companies among shareholders
History of operating driving schools in the past
Transitioned from Tokyo Stock Exchange Prime Market to Standard Market
Diversified automotive services under holding company structure
Entered taxi business, contributing to local transportation
Established and later sold official Jaguar Land Rover dealership rights
Sold IT subsidiary shares via tender offer in 2023
Strong sales of urban SUVs and eco-vehicles
Group expansion of specialized auto maintenance services like Kenshinkan
Rare Tokyo-area dealer holding company handling multiple brands

Hidden Connections

Nissan Network Holdings contributes to strengthened collaboration as largest shareholder
Major non-life insurance companies as key shareholders, linked to auto insurance agency operations
History of temporary withdrawal from imported car sales after selling former Jaguar Tokyo
Former driving school operations influenced local traffic education dissemination
Progress toward independent management of sports car used market through GTNET share sale
Extensive Tokyo-area sales network closely linked with Nissan Motor
Canon Marketing Japan subsidiary acquisition as catalyst for IT business reorganization
Multi-brand Nissan-Renault operations controlled by holding company

Future Outlook

Growth Drivers

Expanding demand for eco-friendly vehicles
Digital transformation initiatives
Increasing urban mobility needs in Tokyo area
Diversification of sales channels and EC utilization
Service diversification amid stricter regulations
Vehicle safety needs in aging society
Expansion of leasing and rental markets
Growing societal demand for sustainable management
Maturation and high value-added development of used car market
Demand for advanced auto maintenance technologies

Strategic Goals

Achieve 70% sales ratio for electric vehicles
Over 50% sales ratio from digital channels
Build sustainable management structure and reduce environmental impact by 30%
Maintain top regional share in inspection and maintenance services
Improve group-wide profitability for enhanced shareholder returns
Expansion into diverse mobility services
Sales network efficiency and improved customer experience
Deepen traffic safety support in local communities
Strengthen talent development and next-generation leader cultivation
Business innovation through advanced IT systems

Business Segments

Corporate Vehicle Sales

Overview

Provides vehicle sales and leasing for various corporate uses.

Competitiveness

Customer-focused service strength in Tokyo area

Customers

Corporate customers
Taxi companies
Rental car companies
Transportation companies
Local governments
Public institutions

Products

Business-use new vehicles
Corporate lease vehicles
Custom vehicles
Commercial vans
Hybrid vehicles
Electric vehicles

Vehicle Inspection and Maintenance Business

Overview

Wide-ranging vehicle inspection and maintenance services through multiple stores.

Competitiveness

High-quality technology and broad responsiveness

Customers

Individual customers
Corporate customers
Repair shops
Dealers
Insurance companies

Products

Inspection services
Periodic checkups
General repairs
Oil changes
Tire replacements
Parts replacements

Land Transport and Logistics Services

Overview

Delivery of new and used cars and provision of logistics management systems.

Competitiveness

Rapid delivery system specialized in urban areas

Customers

Auto dealers
Used car dealers
Factories
Exporters

Products

New car land transport
Used car transport
Nationwide delivery
Logistics management
Vehicle management

Information System Development

Overview

Development and operation of IT systems for automotive-related businesses.

Competitiveness

Industry-specific system expertise

Customers

Auto sales companies
Repair shops
Insurance companies
Group companies

Products

Sales management systems
Customer management systems
Inventory management
Accounting support systems

Automotive Insurance Agency Operations

Overview

Intermediation and sales of diverse auto insurance products.

Competitiveness

Strong ties with major insurers

Customers

Individual customers
Corporate customers
Dealers

Products

Optional insurance
Compulsory liability insurance
Accident response services

Taxi Business Operation Support

Overview

Provides various support to group taxi operations.

Competitiveness

Operational know-how and regional network

Customers

Taxi companies
Operators

Products

Vehicle management
Driver training
Dispatch services

Used Car Auction Operations

Overview

Auction business supporting used car transactions.

Competitiveness

Reliable trading environment

Customers

Used car dealers
Repair shops

Products

Auction platform
Appraisal services

Vehicle Rental and Leasing Business

Overview

Vehicle supply services meeting diverse customer needs.

Competitiveness

Flexible plan design

Customers

Corporate customers
Individual customers

Products

Corporate leasing
Short-term rentals
Long-term rentals

Vehicle Parts Supply

Overview

Emphasizes stable parts supply and quality control.

Competitiveness

Genuine reliability and prompt supply

Customers

Repair shops
Dealers
Repair factories

Products

Genuine parts
Consumables
Custom parts

Training and Education Business

Overview

Supports employee skill development and provides education.

Competitiveness

Instructors with rich industry experience

Customers

Employees
Sales staff
Mechanics

Products

Sales skills training
Technical training
Safe driving education

Vehicle Design and Customization

Overview

Specialized vehicle customization services.

Competitiveness

High quality and design capabilities

Customers

Individual customers
Corporate customers
Custom shops

Products

Exterior customization
Interior modification
Parts installation

Eco-Friendly Vehicle Sales

Overview

Promotes adoption of environmentally friendly vehicles.

Competitiveness

Advanced lineup

Customers

Corporate customers
Individual customers

Products

EV cars
Hybrid cars
Fuel cell vehicles

Competitive Advantage

Strengths

Strong sales network in Tokyo area
Handling of Nissan and Renault brands
Diversified automotive-related services
Regionally attuned customer responsiveness
Efficient management structure as holding company

Competitive Advantages

Sales strength through collaboration with Nissan Network Holdings
Broad business portfolio centered in Tokyo
Comprehensive used car sales and maintenance services
High-quality services from specialized subsidiaries like Kenshinkan
Handling of multiple auto brands and wide vehicle range

Threats

Rapid electrification and environmental regulations in auto industry
Sales constraints from new car supply chain issues
Competing companies expanding sales networks in urban areas
Shrinking new car market and COVID-19 impacts
Used car market price fluctuations

Innovations

2021: Tokyo-area three-dealer integration plan

Overview: Achieved efficiency through integration of Tokyo Nissan Auto Sales, Nissan Prince Tokyo, and West Tokyo.
Impact: Strengthened sales capabilities and reduced operating costs.

2022: Market change from Prime to Standard

Overview: Submitted market selection application to meet financial management and listing maintenance standards.
Impact: Maintained trust in capital markets and advanced flexible management strategies.

2023: Subsidiary reorganization via tender offer

Overview: Handled tender offer by Canon Marketing Japan for Tokyo Nissan Computer Systems shares.
Impact: Part of business reorganization through divestment from group.

2020: Acquisition of sports car used car specialty business shares

Overview: Acquired 51% of GTNET shares to strengthen group in used car segment.
Impact: Expanded share in used sports car market.

2021: Expansion of Kenshinkan business

Overview: Strengthened sales channels by adding specialized inspection service stores.
Impact: Expanded services to passenger car users and improved customer satisfaction.

2023: Enhancement of EC sales site

Overview: Improved functionality of online vehicle sales site and customer convenience.
Impact: Promoted increase in online sales.

2022: Initiatives to increase eco-friendly vehicle sales ratio

Overview: Focused sales and promotions on EV and hybrid vehicles.
Impact: Expanded acquisition of environmentally conscious customers.

2021: Integration and efficiency of IT systems

Overview: Integrated sales and management systems across group companies for operational efficiency.
Impact: Improved business efficiency and data integration.

2023: Customer contact optimization for COVID-19 measures

Overview: Enhanced infection prevention through online consultations and non-contact services.
Impact: Ensured customer safety and promoted ongoing sales.

2020: Brand integration for marketing enhancement

Overview: Reorganized Nissan sales network brands to improve recognition.
Impact: Strengthened brand power and purchase intent.

Sustainability

Expansion of eco-friendly vehicle (EV, hybrid) sales
Design and operation of energy-efficient stores
Waste reduction and recycling promotion
Enhanced environmental information provision to customers
Employee environmental education programs
Collaboration with local communities on environmental protection
Promotion of renewable energy use
Strengthened support for traffic safety activities
Active promotion of clean diesel vehicles
Paperless business process advancement
Promotion of low-environmental-impact vehicle maintenance
Introduction of green procurement standards