Kojima

Basic Information

Stock Code
7513
Industry
Retail
Category Detail
Consumer Electronics Retailers
Prefecture
Tochigi Prefecture
Establishment Year
August 1963
Listing Year
September 1996
Official Website
https://www.kojima.net/
TSE Information
TSE Information
Yahoo! Finance
Yahoo! Finance
Other Companies
Edion, Bic Camera, Nojima, Joshin, K's HD, Yamada HD

Overview

Kojima is a major Japanese home appliance retailer established in 1963. As a subsidiary of Bic Camera, it operates multiple stores mainly in the Kanto region, with strengths in diversified home appliance sales and customer service.

Current Situation

Kojima recorded net sales of approximately ¥298 billion and operating profit of about ¥8.9 billion in the fiscal year ended August 2021. As a member of the Bic Camera Group, it is advancing business reconstruction. Centering on its core home appliance sales, it is strengthening white goods appliances and expanding point services to maintain its customer base. It withdrew from 22 prefectures nationwide to streamline operations while striving to improve profitability through joint store openings and business format conversions. It has introduced long-term warranties and its own point card system to improve customer satisfaction, aiming for sustainable management and community-integrated store expansion. In 2025, it launched a 70th anniversary project to strengthen brand power, deepen collaboration with Bic Camera to promote new store openings and renovations. Financially, it maintains relationships with major banks for stable funding procurement, anticipating market competitiveness expansion through new brands and campaigns.

Trivia

Interesting Facts

  • Founded from the personal store 'Kojima Denki Shokai' in 1955
  • Achieved No.1 home appliance sales in Japan in 1997
  • Achieved business reconstruction through becoming Bic Camera subsidiary
  • History of challenging 'World's Lowest Prices'
  • Symbolized by the sun character 'Kojibou'
  • Point cards from three brands are mutually usable
  • Offers unique appliance warranty service using long-term insurance
  • Once operated an internet service provider business
  • Joint store with Sofmap at Kobe Harborland
  • Consolidated into large stores via store and signage brand conversion
  • Jointly produces commercials after joining Bic Camera Group
  • Once had stores in all prefectures nationwide but scaled back operations
  • Appointed actress Nao as ambassador for 70th anniversary new initiatives
  • Maintains financial base through borrowings from multiple banks
  • Focused on strengthening community-oriented stores since Great East Japan Earthquake

Hidden Connections

  • Kojima advisor Shōri Kojima is son-in-law of Torisen chairman; implemented store sharing
  • Advancing group management through Bic Camera's over 50% shareholding
  • Unique operations with multiple point card systems including Ponta partnership
  • Appointed former Nikko Securities executive as outside director for management strengthening
  • Received guidance from Hokkaido over improper long-term insurance representations
  • History of Ministry of Environment recommendation over improper waste appliance processing
  • Received corrective guidance from Osaka Labor Bureau for Employment Security Act violation
  • Traditional neon sun signboards fully phased out in 2022

Future Outlook

Growth Drivers

  • Synergy expansion within Bic Camera Group for home appliance retailing
  • Increasing demand for digital and smart home appliances
  • Strengthening customer retention through point services
  • Stable customer base via community-oriented store development
  • Expansion of eco-friendly product sales and ESG initiatives
  • Sales growth through enhanced e-commerce and mail order channels
  • Improved efficiency and customer experience via IoT and AI adoption
  • Rising recognition through mid-to-long-term new brand strategy
  • Value creation through collaboration with housing services
  • Social trust via sustainability-focused management
  • Marketing enhancement through multi-channel customer data utilization

Strategic Goals

  • Optimization of store network within Bic Camera Group
  • Penetration of new brand message 'Big Sunny Smile'
  • Achieve over 50% sustainable product sales ratio
  • Improve repeat rate through enhanced customer loyalty
  • Transform operations and customer experience with digital technology
  • Ongoing expansion of CSR activities with local communities
  • Build robust financial foundation supporting sustainable growth

Business Segments

Corporate Electrical Products Sales

Overview
Proposes and provides electrical products to corporate customers to support business efficiency.
Competitiveness
Rapid response through local presence and collaboration with major Bic Camera
Customers
  • Offices
  • Public Institutions
  • Schools
  • Hospitals
  • Hotels
  • Commercial Facilities
Products
  • Business PCs
  • Business Printers
  • Large Displays
  • Communications Equipment

Store Operation Support Services

Overview
Provides systems to support efficient operations for retail stores.
Competitiveness
Know-how from own store operations
Customers
  • Home Appliance Retailers
  • Restaurants
  • Service Businesses
Products
  • POS Systems
  • Point Management Systems
  • In-Store IT Support

Renovation and Home Equipment

Overview
Provides integrated housing-related services and appliance installation.
Competitiveness
Total service integrated with home appliance sales
Customers
  • Home Builders
  • Individual Customers
  • Real Estate Companies
Products
  • Appliance Installation Services
  • Home Renovation Equipment
  • Smart Home Devices

Competitive Advantage

Strengths

  • Bic Camera Group's capital strength and collaboration system
  • Strength of store network centered in Kanto
  • Strengthening of white goods and enriched customer services
  • Customer retention through point card system
  • Consistency in store operations via direct management principle
  • Comprehensive long-term warranty services
  • Community-oriented store expansion
  • Rich lineup of multi-brand products
  • Multi-channel strategy combining mail order and e-commerce
  • Solid financial foundation and strong ties with major banks

Competitive Advantages

  • Mutual customer referrals possible through business collaboration with Bic Camera
  • Long-standing regional brand as a home appliance retailer
  • Competitive pricing across a wide product range
  • Compatible use of proprietary point cards and Ponta points
  • Efficiency through nationwide store consolidation and large store expansion
  • Specialized proposal capabilities in B2B
  • Enhanced customer satisfaction via proprietary long-term warranty services
  • Brand strengthening through new brand messaging
  • Operational efficiency via unified POS IT systems
  • Trust and customer base from 70 years of history

Threats

  • Aggressive store expansion by competitors like Yamada Denki
  • Seasonal fluctuations in consumer home appliance demand and economic impacts
  • Intensifying competition in online mail order market
  • Decline in regional brand value due to store closures
  • Inventory risks from technological innovations in home appliances
  • Increasing societal demands for sustainability measures
  • Customer confusion from complex point systems
  • Changes in customer behavior due to COVID-19 impact

Innovations

2023: Kojima x Bic Camera Business Format Expansion

Overview
Integrating existing Kojima stores with Bic Camera brand to enhance recognition and customer traffic.
Impact
Contributes to sales growth and customer base expansion

2024: Introduction of New Brand Message 'Big Sunny Smile'

Overview
Refreshed corporate image for 70th anniversary, advancing community-oriented brand strengthening.
Impact
Improved customer recognition and employee motivation

2020: POS System Integration with Bic Camera

Overview
Integrated store POS systems for operational efficiency and customer data utilization.
Impact
Improved sales analysis accuracy and inventory management efficiency

2022: Enhanced Point Service Collaboration

Overview
Started mutual use of Kojima point cards and Ponta points to improve convenience.
Impact
Increased customer satisfaction and repeat customers

Sustainability

  • Promotion of energy-saving appliance sales
  • Advancement of store energy conservation
  • Thorough proper recycling of waste appliances
  • Environmental conservation activities collaborating with local communities
  • Promotion of eco-friendly store development