Joshin

Basic Information

Stock Code
8173
Industry
Retail
Category Detail
Consumer Electronics Retailers
Prefecture
Osaka Prefecture
Establishment Year
February 1950
Listing Year
September 1972
Official Website
https://www.joshin.co.jp/
TSE Information
TSE Information
Yahoo! Finance
Yahoo! Finance
Other Companies
Edion, Bic Camera, Shin Tow Kogyo, Nojima, Kojima, RYODEN, Tachibana Eletech, K's Holdings, Ooba, Nac, Yamada Holdings

Overview

Joshin is a major home appliance retailer founded in 1950 in the Kansai region, with strengths in selling home appliances and toys, serving as a leading community-focused company.

Current Situation

Joshin primarily operates 238 stores centered in the Kansai region, posting consolidated sales of approximately 449.1 billion yen and operating profit of about 16.5 billion yen for the fiscal year ended March 2021. In addition to home appliances and IT equipment sales, it differentiates through toy specialty stores 'Kids Land.' In recent years, it has increased store openings in commercial facilities such as Aeon Malls, expanding alongside roadside stores. It actively promotes CSR initiatives, including excellent product safety certification and eco-friendly parking lots. It plans to change its trade name to 'Joshin Co., Ltd.' in 2026, strengthening its brand and reorganizing operations. As the official sponsor of the Hanshin Tigers, it makes notable regional contributions, aiding differentiation from competitors.

Trivia

Interesting Facts

  • Known as the only independent appliance retailer originating from Kansai.
  • Boasts top-class selection in hobbies and toys sector.
  • Long-term sponsor of the Hanshin Tigers.
  • Active in outlet sales of display and discontinued items.
  • Partners with Rakuten and Docomo points programs.
  • Features greened gardens 'J-Garden' in stores.
  • Over 70 years of history since starting appliance retail in 1950.
  • Affiliates include PC specialist 'J&P' and music/video 'DISC・PIER'.
  • Once expanded regionally through tie-ups with multiple Hokuriku appliance stores.
  • Adopts 'Don't Lose Your Passion' by Winds from Wakayama in CM song.

Hidden Connections

  • Gains local fan base by featuring Hanshin Tigers players as CM characters.
  • Competes with majors like Edion and Yamada Denki while maintaining tie-ups in specific regions.
  • Withdrew from all stores in distant areas like Kyushu and Hokkaido to focus on Kansai.
  • Pioneered common points service in appliance retail to strengthen EC ties.
  • Actively pursues environmental certifications and greening at stores and HQ for CSR.

Future Outlook

Growth Drivers

  • Accelerated tenant expansion in large facilities like Aeon Malls
  • EC sales strengthening for online revenue growth
  • Differentiation in toys/hobbies market and fixed customer base building
  • Repeat customer growth through community-focused management
  • Customer retention via diversified/enhanced points services
  • New customer acquisition through eco-product sales expansion
  • Leveraging sports marketing like Hanshin Tigers
  • Revenue diversification via new formats and services
  • Capitalizing on home improvement market growth
  • Promoting IT adoption like digital signage in stores
  • Customer loyalty boost via extended warranty services
  • Brand strengthening and differentiation amid industry consolidation

Strategic Goals

  • Establish new brand via name change and boost recognition
  • Tenant expansion and traffic enhancement in major urban areas nationwide
  • Achieve over 30% EC sales ratio
  • Full rollout of eco-stores and CO2 emission reductions
  • Double toys/hobbies-related sales
  • Expand long-term warranties and after-sales services
  • Advanced customer points integration services
  • Home improvement business annual sales over 10 billion yen
  • Continue/strengthen Hanshin Tigers sponsorship
  • Sales efficiency via digital marketing and IT investments

Business Segments

Corporate Appliance Sales

Overview
Provides home appliances and IT equipment to corporations and organizations, including maintenance services.
Competitiveness
Rapid customer support through regional proximity
Customers
  • Retail store franchisees
  • Office/corporate customers
  • Public facilities
  • Hotels/accommodations
  • Restaurants
Products
  • Commercial appliances
  • Business PCs and peripherals
  • Security equipment
  • ICT equipment
  • Equipment remodeling

Store Design and Remodeling Business

Overview
Provides one-stop design and construction for store and home remodeling.
Competitiveness
High-quality construction backed by extensive experience and responsiveness
Customers
  • Retail stores
  • Commercial facility operators
  • Individual home owners
  • Construction companies
  • Design firms
Products
  • Store equipment design and construction
  • Home remodeling
  • Store interiors
  • Electrical and telecom installation
  • Eco-equipment support

Logistics and Delivery Services

Overview
Provides logistics, delivery, installation, and repair services for appliances and related goods.
Competitiveness
Rapid response enabled by regional proximity
Customers
  • Own stores
  • Office corporations
  • EC operators
  • Partner retailers
  • Manufacturers
Products
  • Product delivery
  • Installation
  • Repair maintenance
  • Picking and inspection
  • Returns processing

Credit Sales and Financing Services

Overview
Offers financial services to stores and corporations to enhance customer satisfaction.
Competitiveness
High reliability through long-term free repair warranty
Customers
  • Store customers
  • Corporate customers
  • Financial institutions
  • Partner companies
  • Own employees
Products
  • Credit cards
  • Loan services
  • Points programs
  • Member support
  • Extended warranty services

Promotion and Advertising Services

Overview
Deploys community-focused advertising and promotion services to support brand value enhancement.
Competitiveness
Boosted visibility through strong partnership with Hanshin Tigers
Customers
  • Handled manufacturers
  • Local companies
  • Sports teams
  • Media operators
  • Local governments
Products
  • In-store advertising
  • Sports team sponsorship
  • Event sponsorship
  • Digital marketing
  • Promotion campaign planning

Competitive Advantage

Strengths

  • Strong regional brand rooted in Kansai
  • Unique expansion in toys and hobbies
  • Strength in suburban roadside stores
  • Utilization of diverse sales channels
  • Visibility as Hanshin Tigers sponsor
  • Product safety certification
  • ISO14001 certification for environmental consideration
  • Powerful points service integration
  • Long-term free repair warranty service
  • Robust official online shop

Competitive Advantages

  • As the only Kansai-based appliance retailer, enables community-focused management
  • Expands customer base by co-locating with toy specialty store 'Kids Land'
  • Broad tenant presence in large facilities like Aeon Malls
  • Flexible store deployment to meet local customer needs
  • Ongoing Hanshin Tigers sponsorship boosts recognition
  • Gains customer trust through comprehensive after-sales service and warranties
  • Enhances convenience with diverse payment options and points integration
  • Strengthens CSR through environmental and safety initiatives
  • Creates differentiated value via discounts on diverse toys and hobbies
  • Covers broad customer base by strengthening online sales

Threats

  • Intense price competition with majors like Yamada and Bic Camera
  • Declining store sales amid rapid EC market growth
  • Reduced store traffic due to changing consumer buying behavior
  • Unstable appliance demand from economic fluctuations
  • Product lineup obsolescence from delayed tech adaptation
  • Revenue impact from reduced foreign tourists due to COVID-19 etc.
  • Competitor-led restructuring and consolidation of local retailers
  • Cost increase risks from stricter environmental regulations
  • Imported product price instability from exchange rate fluctuations
  • Intensifying logistics and delivery competition in online retail

Innovations

2023: Announcement of Trade Name Change to 'Joshin'

Overview
Plans to change from 'Joshin Denki' to 'Joshin Co., Ltd.' in April 2026 to refresh the brand.
Impact
Expected brand rejuvenation and improved recognition

2022: Introduction of In-Store Digital Signage

Overview
Deploys latest digital signage in multiple stores to support sales staff and boost promotions.
Impact
Enhanced in-store appeal and customer satisfaction

2021: Launch of Long-Term Free Repair Warranty Service

Overview
Provides up to 5 years of free repairs on 22 appliance categories to build customer trust.
Impact
Improved customer satisfaction and repeat rate

2020: Enhanced Common Points Service

Overview
Signed agreements with Rakuten Super Points and d Points to expand integration.
Impact
Improved customer retention and purchase promotion

2024: Industry-Leading Online Shop Enhancement Measures

Overview
Continuously introduces functionality upgrades and convenience improvements for Joshin web shop.
Impact
EC sales growth and competitive edge

Sustainability

  • Environmental conservation via ISO14001 certification
  • Promotion of greened parking 'J-eco Parking'
  • Product Safety Measures Gold Company certification
  • Waste reduction and recycling initiatives
  • CO2 reduction through active sales of energy-saving appliances