Uoriki

Basic Information

Stock Code
7596
Industry
Retail
Category Detail
Restaurants
Prefecture
Tokyo
Establishment Year
December 1984
Listing Year
November 1998
Official Website
https://uoriki.co.jp/
TSE Information
TSE Information
Yahoo! Finance
Yahoo! Finance
Other Companies
Uoki, Kura Sushi, Choshi Maru, ＦＯＯＤ＆ＬＩＦＥ　ＣＯＭＰＡＮＩＥＳ, Atom, Kappa Create, Yokohama Gyokai, Chuo Uo, Ｇｅｎｋｉ　Ｇｌｏｂａｌ　Ｄｉｎｉｎｇ　Ｃｏｎｃｅｐｔｓ, ＫＯＺＯホールディングス

Overview

Uoriki, founded in 1930, primarily engages in the retail of fresh fish and sushi, along with wholesale and restaurant operations, and possesses strong sales capabilities in markets centered on the Tokyo metropolitan area.

Current Situation

Uoriki achieved consolidated sales of approximately 30.7 billion yen (fiscal year ended March 2020), operating 88 stores mainly in station buildings and department stores in the Tokyo metropolitan area for fresh fish retail and sushi sales. Its wholesale business extends to the United States and Southeast Asia, exporting high-freshness frozen fish. Strengths include staff's face-to-face sales skills and low procurement costs, maintaining stable sales even in the challenging fresh fish retail market. In recent years, it has expanded restaurant formats, promoting new concepts like 'Tsukiji Uoriki.' Management maintains a stable capital base, with major shareholders including Yama-Kei Co., Ltd. and major banks. The company focuses on sustainable operations, investing resources in high-freshness product development and overseas market expansion. Moving forward, it aims to further strengthen its customer base through expanded use of technology and global outreach.

Trivia

Interesting Facts

  • The only fresh fish retailer listed on the Tokyo Stock Exchange Prime Market.
  • Founded in 1930, a long-established company with over 90 years of history.
  • Operates three different sushi restaurant brand styles.
  • High-speed freezing technology preserves fish freshness for extended periods.
  • Strong customer support from specialized face-to-face sales staff skills.
  • Has a U.S. local subsidiary and engages in overseas wholesale.
  • Capital of approximately 1.5 billion yen with a solid financial base.
  • 88 stores mainly in the Tokyo metropolitan area.
  • Restaurant stores fuse traditional and creative sushi offerings.
  • Performance supported by reduced procurement costs and sales strength.
  • Serves broad domestic and international customers through wholesale.
  • Head office located in Tachikawa City, Tokyo.
  • Major shareholders include Yama-Kei and major banks.
  • Store expansion emphasizing region-attached services.
  • Promotes employee company involvement through stock ownership association.

Hidden Connections

  • Close trading relationships with major seafood wholesalers like Tsukiji Fish Market and Chuo Gyokai.
  • Competes with major food service players like Kura Sushi and Kappa Create while wielding influence in the industry.
  • Establishes presence in export markets through U.S. local subsidiary.
  • Financial stability supported by capital participation from MUFG Bank and Mizuho Bank as major clients.
  • Seafood izakaya 'Tsukiji Uoriki' contributes to local dining culture.
  • Employee stock ownership association contributes to management participation and awareness.
  • Collaborates with sustainable fisheries for environmentally compliant product rollout.
  • Business diversification through ties with related companies like Matsuoka International and Seafood Works.

Future Outlook

Growth Drivers

  • Further evolution of fresh fish preservation technology
  • Ongoing demand from population concentration in the Tokyo metropolitan area
  • Diverse restaurant format expansions
  • Overseas export growth and new market development
  • Increased fish consumption demand due to health consciousness
  • Expansion of EC and online sales
  • Strengthened collaboration with sustainable fisheries
  • Product development for aging society
  • Customer touchpoint expansion through multi-channel sales
  • Creation of new brands and product categories
  • Added value through fusion of fresh fish and sushi
  • Employee training and sales skill enhancement

Strategic Goals

  • Expand store rollout to regional cities beyond the Tokyo metropolitan area
  • Increase overseas sales to over 20% of total
  • Integrate sustainable resource use into management foundation
  • Strengthen international competitiveness of high-speed frozen export technology
  • Raise EC sales ratio to 30%
  • Roll out new restaurant brand formats to 10+ stores
  • Strengthen sales skills training system for employees
  • Full introduction of eco-friendly packaging and logistics
  • Marketing innovation for acquiring new customer segments
  • Link community contribution activities to performance evaluation

Business Segments

Fresh Fish Retail Wholesale

Overview
Mainly wholesales fresh fish and sushi toppings to retail stores and restaurants.
Competitiveness
Stable supply of fresh market-direct fish at low prices.
Customers
  • Department stores
  • Station buildings
  • Supermarkets
  • Specialty stores
  • Restaurant chains
  • Food service operators
  • Management consulting firms
Products
  • Various fresh fish
  • Fish for sashimi
  • Sushi toppings
  • Processed seafood

Restaurant Operations

Overview
Operation of directly managed restaurants and partner stores, along with menu provision.
Competitiveness
Superior staff face-to-face service and freshness management.
Customers
  • Individual customers
  • Corporate customers
  • Event planning companies
Products
  • Seafood sushi
  • Seafood izakaya menu
  • Sushi set takeout

Overseas Export Business

Overview
Export business using high-speed freezing technology, based in the U.S.
Competitiveness
Achieves quality preservation with advanced freezing technology.
Customers
  • U.S. wholesalers
  • Southeast Asian importers
  • EU export agents
Products
  • High-freshness frozen fish
  • Pre-processed sushi toppings

Processed Food Wholesale

Overview
Wholesale of pre-processed seafood and sushi-related processed products.
Competitiveness
High quality control and procurement capabilities.
Customers
  • Food wholesalers
  • Sushi restaurants
  • Manufacturers
Products
  • Sashimi packs
  • Sushi processed products
  • Seasonings

Takeout Product Supply

Overview
Provides takeout sushi and frozen products to retail.
Competitiveness
Product development responsive to needs.
Customers
  • Retail stores
  • Station kiosks
  • Delivery services
Products
  • Sushi packs
  • Seafood rice bowls
  • Frozen sushi products

Restaurant Seasoning Supply

Overview
Manufacturing and supply of seasonings for restaurants.
Competitiveness
Product quality with traditional flavoring.
Customers
  • Sushi restaurant owners
  • Restaurant chain operators
Products
  • Dashi soy sauce
  • Sushi vinegar

Event Catering

Overview
Provides sushi and seafood dishes for various events.
Competitiveness
High-speed fresh preparation and delivery system.
Customers
  • Corporate event organizers
  • Local governments
  • Wedding venues
Products
  • Sushi catering
  • Seafood dish provision

Logistics Services

Overview
Logistics and storage services for fresh fish and sushi materials.
Competitiveness
Management specialized in freshness preservation.
Customers
  • Domestic retail companies
  • Food service operators
Products
  • Refrigerated/frozen delivery
  • Fresh fish storage

Online Sales

Overview
Online sales via EC sites and direct channels.
Competitiveness
Comprehensive mail-order system.
Customers
  • General consumers
  • Corporate customers
Products
  • Fresh fish mail order
  • Sushi sets
  • Frozen fish products

Premium Sushi Set Sales

Overview
Sales of high-value fresh sushi sets for gifts, etc.
Competitiveness
Quality control and brand trust.
Customers
  • Department store customers
  • Gift demand
Products
  • Premium nigiri sushi
  • Premium assortment

Consulting and Training

Overview
Provides face-to-face customer service training for sales improvement.
Competitiveness
Guidance based on years of sales expertise.
Customers
  • Retailers
  • Restaurant owners
Products
  • Sales skills enhancement training
  • Store operation consulting

Overseas Market Development Support

Overview
Promotes sales support business for overseas markets.
Competitiveness
Network leveraging U.S. base.
Customers
  • Export companies
  • Local trading companies
Products
  • Market research
  • Sales channel development support

Competitive Advantage

Strengths

  • Strong face-to-face sales capabilities
  • Low-cost procurement system
  • Extensive store network centered in the Tokyo metropolitan area
  • Advanced high-speed freezing technology
  • Diversified business (retail, wholesale, dining)
  • Stable funding capabilities
  • Traditional Edo-style sushi techniques
  • Ability to meet diverse customer needs
  • Overseas expansion based in the U.S.
  • High brand recognition
  • Efficient store operation system
  • Expansion of new restaurant formats
  • Stable employee stock ownership program
  • Strong relationships with department stores and station buildings
  • Broad wholesale network

Competitive Advantages

  • High sales power and customer trust through staff face-to-face sales
  • Profit margin secured by stable procurement at lower-than-market prices
  • Strengthened consumer touchpoints through region-focused store expansion
  • Quality preservation and export competitiveness via high-speed freezing technology
  • Product differentiation by fusing traditional Edo sushi with creative sushi
  • High-access store placement concentrated at Tokyo metropolitan transport hubs
  • Global expansion and market development centered on U.S. local subsidiary
  • Sustainable product rollout and thorough quality management
  • Integrated value chain operations from wholesale to retail and dining
  • Diverse customer experiences in restaurant formats
  • Strong ties and credibility with local communities
  • Efficient logistics and sales system construction
  • Diversified sales channels across multiple routes
  • Product innovation adapted to customer needs
  • Service quality improvement through employee training

Threats

  • Shrinking fresh fish retail market
  • Instability in fishery resources due to climate change
  • Intensifying price competition from rivals
  • Restaurant industry risks such as new infectious diseases
  • Procurement price fluctuation risks
  • Overseas market regulatory tightening and trade friction
  • Increased burden on face-to-face sales due to labor shortages
  • Cost increases from stricter environmental regulations
  • Risk of sudden changes in consumer preferences
  • Logistics and store damage from natural disasters
  • Export revenue fluctuations due to exchange rate volatility
  • Brand image damage from food safety issues

Innovations

2024: Advanced high-speed freezing technology

Overview
Developed a freezing process that further improves freshness preservation.
Impact
Elevates export quality and strengthens overseas sales expansion.

2023: Launch of new sushi brand formats

Overview
Began rollout of multiple stores for new brand focused on creative sushi.
Impact
Successfully captured younger customers.

2022: Sales enhancement through IT utilization

Overview
Advanced efficient sales strategies via POS data analysis and customer management.
Impact
Improved customer satisfaction and sales efficiency.

2021: Introduction of eco-friendly packaging

Overview
Began adopting new material packaging to reduce plastics.
Impact
Reduced environmental impact and enhanced corporate image.

2020: Launch of mail-order for overseas markets

Overview
Established new online direct sales channel centered on the U.S.
Impact
Built foundation for increased overseas sales.

Sustainability

  • Promotion of plastic packaging reduction
  • Resource conservation through collaboration with local fisheries
  • Logistics efficiency for reduced environmental impact
  • Thorough employee environmental awareness training
  • Initiatives to reduce food waste
  • Promotion of renewable energy use
  • Aiming for environmental certification standards
  • Ongoing partnerships with local communities
  • R&D on sustainable aquaculture technology
  • Building environmentally considerate supply chains
  • Environmental education support with local schools
  • Expanded investment in energy-saving equipment