Shobido

Basic Information

Stock Code
7819
Industry
Other Products
Category Detail
Consumer Products Wholesalers
Prefecture
Tokyo
Establishment Year
December 1949
Listing Year
September 2009
Official Website
https://www.shobido-corp.co.jp/
TSE Information
TSE Information
Yahoo! Finance
Yahoo! Finance
Other Companies
Arata, Kyoei Securi, Hatsuhoshi Shoji, Nakayama Fuku, Harima Kyowa Trading, COPA Corporation, MTG, Unicharm, Laox Holdings, PALTAC, Aso Inter

Overview

Shobido is a planning, manufacturing, and sales company for cosmetics and sundries founded in 1949, and a major wholesaler of lifestyle-related products with strengths in OEM supply.

Current Situation

Shobido recorded sales of approximately 20.4 billion yen and employs about 232 people in 2023, primarily supplying cosmetic sundries, cosmetics, and apparel accessories to major domestic retailers via OEM. It has head offices in Tokyo and Osaka, with strengths in sales floor proposals for GMS and other retailers. Following group reorganization, it has established a stable management base and is expanding into character goods and color lens-related products. Its quality control and planning capabilities are highly regarded, and it continues to develop new products. It emphasizes sustainability, strengthening initiatives to reduce environmental impact since 2023. While differentiating itself from competitors and responding to market needs, it aims to expand operations and increase sales through digital marketing. In 2023, it transitioned to the Tokyo Stock Exchange Standard Market, enhancing transparency and governance.

Trivia

Interesting Facts

  • Historic company founded in Higashi-ku, Osaka City in 1948.
  • Holds high share in domestic retail industry as cosmetics OEM.
  • Plans and manufactures multiple famous character sundries.
  • Listed on Tokyo Stock Exchange Standard Market as a daily goods company.
  • High trust from retailers due to GMS sales floor proposal strength.
  • Handles color lens-related products, unique position in industry.
  • Global-oriented company providing OEM products to overseas markets.
  • Company name evolved from regional flavor to global brand.
  • Built system flexible to OEM order fluctuations.
  • Actively transitioning to environmentally considerate packaging.
  • One-stop service from planning to sales with multi-base system.
  • Gained trust from numerous customers through long history.
  • Classified under Nikkei as lifestyle products wholesaler.
  • Planning strength as core competitive advantage in industry.
  • Thorough quality management earning high market evaluation.

Hidden Connections

  • Major client GMS wields significant influence over sales strategies.
  • Coexists and competes with Unicharm in lifestyle goods field.
  • Widely supplies products to various convenience store chains as OEM destinations.
  • Deep ties with beauty industry through color lenses.
  • Engages in joint product development with some long-term clients.
  • Tokyo and Osaka bases play strategic roles in Kanto and Kansai market access.
  • Pioneering sustainability initiatives ahead of industry peers.
  • Influences overall industry as key player in Nikkei industry code 096.

Future Outlook

Growth Drivers

  • Ongoing growth and premiumization of cosmetics market
  • Diversification of OEM business and new customer development
  • Improved planning and development efficiency via digital technology
  • Increasing demand for environmentally responsive products
  • Expansion of health and beauty trends
  • Strengthening of product rollout for overseas markets
  • Optimization of sales floor strategies amid retail digital shift
  • Brand evaluation improvement from rising sustainability awareness
  • New expansions and licensing growth in character goods
  • Medium- to long-term sales growth from above factors

Strategic Goals

  • Expand OEM sales to about 30 billion yen
  • Achieve 50% reduction in environmental impact
  • Business rollout to 10+ new overseas markets
  • Achieve 80% digital marketing utilization rate
  • Diverse talent recruitment and comfortable workplace environment
  • Rank among top ESG-rated companies
  • Halve new product development period
  • Build long-term partnerships with major retailers
  • Exceed 1 billion yen in new sales from character goods
  • Full integration of in-house environmental education programs

Business Segments

OEM Supply to Retailers

Overview
Provides integrated OEM from product planning to manufacturing and delivery to retailers, strengthening sales floor proposals.
Competitiveness
Comprehensive OEM services backed by extensive planning capabilities and high-quality manufacturing
Customers
  • Major GMS
  • Drugstore Chains
  • Fashion Specialty Stores
  • Convenience Stores
  • Mass Retailers
Products
  • Cosmetic Sundries OEM
  • Apparel Accessories OEM
  • Character Goods OEM
  • Color Lenses OEM
  • Packaging Planning

Planning and Product Development Support

Overview
Supports customer product development from the planning stage, providing market-fit products.
Competitiveness
Planning aligned with customer needs and rapid market launch
Customers
  • Cosmetics Manufacturers
  • Sundries Brands
  • Retail Buyers
  • New Brands
Products
  • OEM Product Planning
  • Market Research Analysis
  • Design Proposals
  • Sample Manufacturing

Logistics and Sales Support

Overview
Contributes to sales promotion through efficient product distribution and store support.
Competitiveness
Integrated logistics network and sales promotion expertise
Customers
  • Retail Companies
  • Wholesalers
  • EC Operators
Products
  • Product Delivery Services
  • Inventory Management System
  • Sales Floor Deployment Support

Customized Product Development

Overview
Plans and develops limited customized sundries according to customer requests.
Competitiveness
Flexible response and advanced customization technology
Customers
  • Corporate Promotions
  • Event Operators
  • Gift Manufacturers
Products
  • Limited Edition Sundries
  • Customer Custom Products
  • Novelty Goods

Product Planning for Overseas Markets

Overview
Surveys local needs for overseas markets and plans and manufactures suitable products.
Competitiveness
Planning sales strength attuned to local conditions and multilingual support
Customers
  • Overseas Retailers
  • Exporters
  • Local Agents
Products
  • International Spec Cosmetics
  • Localized Sundries
  • Brand License Products

Competitive Advantage

Strengths

  • Extensive OEM supply track record
  • Broad product planning capabilities
  • Sales floor proposal strength for retailers
  • Dual bases in Tokyo and Osaka
  • Stable financial foundation
  • High-quality product management
  • Manufacturing technology for diverse product lines
  • Strong client network
  • Flexible customization response
  • Rapid market launch capability
  • Long industry experience
  • Diversified business operations
  • Highly specialized staff
  • OEM-specialized brand strength
  • Consideration for sustainability

Competitive Advantages

  • Powerful OEM system specialized for major domestic retailers
  • Flexible production lines accommodating diverse small-lot production
  • Diverse product portfolio from cosmetics to sundries
  • High trust from retailers due to GMS sales floor proposal strength
  • Proven industry know-how and track record over 70+ years since founding
  • Strict quality control standards ensuring high reliability
  • Stable funding base enabling long-term transactions
  • Strategic base placement in Tokyo and Osaka for customer proximity
  • Proactive efforts to reduce environmental impact
  • Planning capabilities responding to diverse customer needs
  • Timely response through rapid product development and market launch
  • Delivery compliance via advanced logistics management
  • Cost competitiveness secured by standardized manufacturing processes
  • Trust-building through close-knit sales approach
  • New customer acquisition leveraging industry competitive edge

Threats

  • Intensifying price competition from increased OEM entry by competitors
  • Cost increase risks from raw material price fluctuations
  • Delays in responding to rapid changes in consumer preferences
  • Potential manufacturing cost increases from stricter environmental regulations
  • Intensified competition from new technologies and products entering the market
  • Impact of exchange rate fluctuations on imported raw material costs
  • Production and planning capability decline risks from talent shortages
  • Delivery delays from supply chain disruptions
  • Decline in market competitiveness from delayed digitalization
  • Competitor advances in brand strengthening
  • Demand reduction risks from market contraction
  • Operational impacts from natural disasters or deteriorating social conditions

Innovations

2023: Adoption of Environmentally Friendly Materials

Overview
Introduced recyclable materials in product packaging to reduce environmental impact.
Impact
30% reduction in annual plastic usage

2022: Introduction of Digital Planning System

Overview
Incorporated AI analysis tools in product planning for rapid market trend analysis.
Impact
20% reduction in planning period compared to previous

2021: Introduction of Automated Quality Control Equipment

Overview
Introduced image inspection systems in manufacturing lines to reduce defect rates.
Impact
15% defect rate reduction

2024: Development of New Color Contact Lenses

Overview
Commercialized and launched eye-friendly color contacts using new materials.
Impact
First-year sales of about 500 million yen

2023: Launch of E-Commerce Exclusive Products

Overview
Developed online-exclusive limited products to expand new customer segments.
Impact
10% increase in online sales

Sustainability

  • Expansion of renewable resource usage
  • Development of eco-friendly manufacturing processes
  • Implementation of waste reduction programs
  • Strengthening of in-house energy-saving measures
  • Promotion of supply chain transparency
  • Establishment of sustainable procurement standards
  • Launch of product recycling collection system
  • Implementation of employee environmental education programs
  • Promotion of green purchasing activities
  • Participation in local environmental conservation activities
  • Setting of CO2 emission reduction targets
  • Publication of sustainability reports