Art Nature

Basic Information

Stock Code
7823
Industry
Other Products
Category Detail
Lifestyle Services
Prefecture
Tokyo
Establishment Year
June 1967
Listing Year
February 2007
Official Website
https://www.artnature.co.jp/
TSE Information
TSE Information
Yahoo! Finance
Yahoo! Finance
Other Companies
Primex, Taya, Kikukawa, TVE, Cubenet Holdings, Convano, AB & Company, M.H. Group

Overview

Art Nature is a company founded in 1967 specializing in the manufacturing and sales of hair products, having established a solid position as one of Japan's leading wig manufacturers.

Current Situation

In recent years, Art Nature has expanded its business mainly centered on manufacturing and sales of men's wigs, while also focusing on the development and sales of women's wigs and hair growth services. Consolidated sales for fiscal 2016 were approximately ¥40.5 billion, with operating profit of about ¥3.4 billion, maintaining a stable revenue base. It possesses top-class technological capabilities in Japan, specializing in custom-made and hair thickening technologies to achieve differentiation. As part of social contribution activities, it provides free wigs to children suffering from hair loss. Listed on the Tokyo Stock Exchange Standard Market, it aims for mid- to long-term expansion into the women's segment and strengthening overseas production. It is also advancing digitalization, such as AI-based proposals for suitable hairstyles. Competitors include Aderans, and intensifying competition poses a challenge. Moving forward, it plans to pursue sustainable growth through new technology development and service diversification.

Trivia

Interesting Facts

  • Industry-leading technology in wig manufacturing for reproducing downy hair at the hairline.
  • One of the few companies providing free wig support to children with hair loss.
  • Handled special hair makeup for the lead actor in the film 'Baruto's Paradise'.
  • Founder has unusual background starting as a pharmaceutical company salesperson.
  • Offering cutting-edge services with AI-applied hairstyle proposals.
  • Highly evaluated for special wig production in film and stage sectors.
  • Proven track record of robust response to past customer data leak incident.
  • Succeeded in market segmentation with multi-brand women's wigs.
  • Formerly competed with A&E Nature, which was based in Sapporo.
  • Numerous celebrities featured in ads, boosting brand strength.

Hidden Connections

  • Close ties with TV and stage industries through movie special makeup techniques.
  • Strong partnerships with medical institutions and patient groups via hair loss support.
  • Collaborations with IT firms in AI-incorporated service development.
  • Founder's pharmaceutical experience leveraged in health-related product development.
  • Competition with domestic major rival Aderans is the greatest current challenge.
  • Deploying brand strategy backed by celebrities and athletes.
  • Overseas subsidiaries established as manufacturing and sales hubs in Asia.
  • Long-accumulated proprietary know-how at core of hair thickening and growth tech development.

Future Outlook

Growth Drivers

  • Expanding women's wig market
  • Differentiation via new AI-utilizing services
  • Rising hair product demand from aging society
  • Growing demand for special wigs in film and stage
  • Increasing users of health-oriented hair growth and thickening services

Strategic Goals

  • Share expansion and brand strengthening in women's market
  • Service innovation drive using AI and IT technologies
  • Overseas production/sales base expansion and global rollout
  • Sustainable social contributions and corporate value enhancement
  • Establishment of sustainable manufacturing and environmental considerations

Business Segments

Beauty Salon and Salon Services

Overview
Provides wigs and hair growth-related products to beauty salons and esthetic salons, along with technical support
Competitiveness
Total support with specialized technology and high-quality products
Customers
  • Beauty salons
  • Esthetic salons
  • Hair salons
  • Wig specialty stores
  • Rehabilitation facilities
Products
  • Wholesale of wig products
  • Hair restorers
  • Hair thickening products
  • Hair care supplies
  • Wig production technical support

Rental of Special Wigs for Filming

Overview
Provides special wigs and hair makeup for video and stage productions
Competitiveness
Technical capabilities highly regarded in the industry
Customers
  • Film production companies
  • TV drama production
  • Stage theater
  • Advertising agencies
Products
  • Special wig rental
  • Hair makeup
  • Special makeup techniques

Medical Wig Provision

Overview
Provides wigs and conducts support activities for patients experiencing hair loss due to illness or treatment
Competitiveness
Social contribution-oriented service framework
Customers
  • Hospitals
  • Medical institutions
  • Hair loss patient support groups
Products
  • Medical wigs
  • Free provision program

Competitive Advantage

Strengths

  • Major domestic hair product manufacturer
  • High-quality products backed by superior technology
  • Product offerings tailored to men's and women's needs
  • Custom-made manufacturing technology
  • Strong brand recognition
  • Robust social contribution programs
  • Comprehensive sales channels
  • Entry into film industry with special wigs
  • Aggressive women's market development
  • Stable financial foundation

Competitive Advantages

  • Superior technology reproducing even downy hair at the hairline
  • High market share in men's wig segment
  • Market expansion through multi-brand women's products
  • Provision of special wigs and hair makeup in the film sector
  • Introduction of AI-based hairstyle proposal services
  • Sales network leveraging nationwide direct sales and specialty stores
  • High social reputation from hair loss patient support
  • Customer base built on history and trust since founding
  • Technological innovation and product development prowess in the industry
  • Enhanced customer satisfaction through diverse services

Threats

  • Presence of strong competitors like Aderans
  • Risk of market shrinkage due to declining birthrate and aging population
  • Intensifying price competition from new entrants
  • Advances in artificial hair alternatives
  • Decline in consumption amid economic fluctuations
  • Potential business constraints from stricter regulations
  • Expansion of service imitation due to AI technology proliferation

Innovations

2023: Introduction of AI-Based Suitable Hairstyle Proposal System

Overview
Launched new service using image generation technology to propose optimal hairstyles for customers.
Impact
Contributes to higher customer satisfaction and new customer acquisition.

2022: Launch of Hair Thickening Product 'Rapida Revo'

Overview
Developed and launched new hair thickening product using innovative thickening technology.
Impact
Supports differentiation of existing products and sales expansion.

2021: Strengthened Rollout of Women's Wig Brand 'Forte'

Overview
Expanded market penetration for custom-made high-end wig brand to meet growing demand.
Impact
Successfully expanded share in women's market.

2020: Launch of Remote Consultation Service

Overview
Started online wig consultation service in response to COVID-19.
Impact
Contributes to acquiring remote customers and improving convenience.

Sustainability

  • Ongoing free wig provision for hair loss patients
  • Environmentally considerate raw material procurement and manufacturing process improvements
  • Promotion of employee health management and safe workplace environments
  • Strengthening community ties through social contribution activities
  • Operational efficiency gains via digital transformation