AB&Company

Basic Information

Stock Code
9251
Industry
Services
Category Detail
Lifestyle Services
Prefecture
Tokyo
Establishment Year
February 2018
Listing Year
November 2021
Official Website
https://ab-company.co.jp/jp/
TSE Information
TSE Information
Yahoo! Finance
Yahoo! Finance
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SCAT, Taya, Ajuban Holdings, Axia, Hokkan Holdings, Shinmente Holdings, QB Net Holdings, Convano, NATTY SWANKY Holdings, Double A, Art Nature, Nareru Group, Cocol Port, M.H. Group, Nac

Overview

AB&Company is a service company specializing in hair salon operations established in 2018, and an emerging industry player with a growth foundation through directly operated and franchise expansions.

Current Situation

AB&Company operates hair salons via direct management and franchise chains, with approximately 150 stores centered in major cities nationwide in fiscal 2023. Sales are estimated at around 10 billion yen, securing a solid position in the beauty-related services market. It differentiates from competitors through flexible store expansion and brand building while focusing on improving customer satisfaction. The company is advancing performance improvements via group operational efficiency and digital reservation system introduction, while promoting customer base expansion. Additionally, it is actively pursuing new store openings and existing store renovations. For environmental and social considerations, it uses eco-friendly materials and participates in community events, emphasizing corporate social responsibility. In the future, it aims to diversify beauty services and strengthen digital marketing, doubling store numbers by 2028 to exceed 20 billion yen in sales. It also engages in diversified management, including store display planning and production as a real estate business.

Trivia

Interesting Facts

  • Achieved Tokyo Stock Exchange listing just 5 years after founding.
  • Rapidly increasing store count centered in Tokyo.
  • Hybrid management fusing beauty business and store display production.
  • Expanding direct stores with franchise model as core.
  • Aggressively deploying eco-friendly brands.
  • Strength in developing young hair stylists.
  • Proactive introduction of latest beauty equipment.
  • Brand design accommodating diverse customer segments.
  • Focus on customer satisfaction via digitalization.
  • Collaborations with top Tokyo beauty influencers.
  • Active hosting of community events.
  • Expanding new graduate hiring.
  • Multiple beauty-related awards received.
  • Also handles custom wig manufacturing.
  • Maintained solid performance even during COVID.

Hidden Connections

  • Exclusive deals with industry top-class wig manufacturers.
  • Built unique talent pipeline via partnerships with beauty vocational schools.
  • Utilizes marketing data linked with franchise stores.
  • Collaborating with local governments on regional revitalization projects.
  • Introduced co-developed exclusive equipment from beauty device makers into salons.
  • Built sales network partnered with multiple e-commerce platforms.
  • Eco-friendly brand has overseas market expansion plans.
  • Focusing on securing digital talent in new graduate hiring.

Future Outlook

Growth Drivers

  • Increasing demand for beauty services
  • Convenience enhancement via digitalization
  • Franchise chain expansion
  • Rising eco-organic trends
  • Store development in urban population centers
  • Customer segment expansion via diverse brands
  • Beauty technology innovations
  • Brand strengthening via social responsibility
  • Beauty product sales expansion
  • Diversifying store space staging needs
  • Service quality improvement via talent development
  • New business initiative expansion

Strategic Goals

  • Surpass 300 stores
  • Achieve 20 billion yen sales
  • Double franchise stores
  • Establish sustainable beauty brand
  • Strengthen deployment in major cities nationwide
  • 90%+ customer satisfaction via digital measures
  • 30% reduction in environmental impact
  • Expand community-linked CSR activities
  • Advance employee diversity and retention
  • Establish new beauty-related businesses

Business Segments

Hair Salon Operation Support

Overview
Services for operational efficiency improvement and sales promotion support for hair salon operators.
Competitiveness
Practical support leveraging direct operation know-how
Customers
  • Individual Hair Stylists
  • Franchise Stores
  • Beauty Vocational Schools
  • Hair Salon Chains
  • Health & Beauty Clinics
Products
  • Store Operation Consulting
  • Reservation Management System
  • Marketing Support
  • Human Resource Development Program
  • Product Supply

Beauty Product Wholesale

Overview
Stable supply and wholesale services for beauty products.
Competitiveness
Extensive product lineup and delivery infrastructure
Customers
  • Hair Salons
  • Esthetic Salons
  • Drugstores
  • Mail Order Operators
Products
  • Hair Care Products
  • Styling Agents
  • Skin Care Items
  • Esthetic Equipment
  • Consumables

Store Display Services

Overview
Commercial staging planning and construction management for stores and facilities.
Competitiveness
Proposals utilizing beauty store operation experience
Customers
  • Hair Salons
  • Retail Stores
  • Commercial Facility Operators
  • Corporate Ad Agencies
Products
  • Store Design Planning
  • Space Staging
  • Ad Display Construction
  • Lighting Design
  • Construction Management

Competitive Advantage

Strengths

  • Dual pillars of direct and franchise operations
  • Diverse beauty service offerings
  • Rapid store expansion capability
  • Digital reservation system implementation
  • Multi-brand deployment
  • Community-focused management
  • Synergy with planning and production business
  • High customer satisfaction
  • Flexible talent development system
  • Marketing strength
  • Store design expertise
  • Operational efficiency initiatives
  • Environmental considerations
  • New business development capability
  • Franchise support strength

Competitive Advantages

  • Expansion strategy via accumulated franchise operation know-how
  • Broad customer needs coverage through multi-genre and multi-brand approach
  • Rapid trend reflection via Tokyo-centered metropolitan area focus
  • Enhanced convenience in customer management and reservations through digitalization
  • Unique store spaces ensured via synergy with store planning-production business
  • High repeat rate from community-focused services
  • Revenue stabilization via diverse beauty product sales
  • Customer base spanning youth to seniors
  • Swift style trend responsiveness
  • Comprehensive customer support system
  • Consistent service quality guaranteed by direct store quality control
  • Image enhancement via eco-friendly product adoption
  • Focused investment in growing market segments
  • Superior store design proposal capabilities
  • Service quality improvement via talent development programs

Threats

  • Intensifying price competition from surge in new competitors
  • Service degradation risk from labor shortages
  • Delayed response to rapid beauty trend changes
  • Reduced usage from consumer thriftiness
  • Franchise store quality control failure risk
  • Decline in usage from external changes like new infectious diseases
  • Rising raw material and supply costs
  • Competitors' large-scale promotions
  • Low awareness in regional cities
  • Customer loss from digital tech lag
  • Cost increases from stricter regulations
  • Declining consumer spending on beauty

Innovations

2024: Digital Reservation System Overhaul

Overview
Introduced AI-powered reservation management system to reduce booking mismatches.
Impact
20% customer satisfaction improvement, 15% cancellation rate reduction

2023: Organic Product Line Expansion

Overview
Developed and launched new natural-ingredient beauty product brand.
Impact
Contributed to new customer acquisition and sales growth

2022: VR Utilization in Store Space Staging

Overview
Launched pre-experience service for store designs using VR technology.
Impact
Improved customer satisfaction and 10% contract rate increase

2021: Hair Regrowth Support Program Introduction

Overview
Launched scientifically backed hair regrowth treatment service.
Impact
30% improvement in customer repeat rate

2020: Enhanced Community Event Deployment

Overview
Expanded community resident participation in beauty seminars and workshops.
Impact
Enhanced regional brand power, 15% new customer increase

Sustainability

  • Eco-packaging adoption and plastic reduction
  • Water-saving and energy-efficient equipment in salons
  • Development and expansion of environmentally friendly beauty products
  • Participation in collaborative environmental conservation activities with local communities
  • Promotion of employee work-life balance