Sogo Shoken

Basic Information

Stock Code
7850
Industry
Other Products
Category Detail
Professional Services for Businesses
Prefecture
Hokkaido
Establishment Year
January 1969
Listing Year
July 2001
Official Website
http://www.shouken.co.jp/
TSE Information
TSE Information
Yahoo! Finance
Yahoo! Finance
Other Companies
Hokuyu Lucky, Kose RE, SCAT, SD Entertainment, Nihon Seikan, Fulltech, OSG Corporation, OM Tsune Network, KYORITSU, Nihon Sosa Group, Orbis, Kosaido Holdings, Takeda iP Holdings, PRONEXUS, TOPPAN Holdings, Dai Nippon Printing, Kyodo Printing, TAKARA & COMPANY, Nakabayashi, Sugimura Warehouse

Overview

Sogo Shoken is a printing company based in Hokkaido, founded in 1969, with commercial flyer printing as its mainstay and accelerating expansion into Honshu.

Current Situation

Sogo Shoken has secured stable earnings from its supermarket-targeted commercial flyer printing business, with net profit increasing over 30% in fiscal 2023. Centered in Hokkaido with a long track record, it has recently focused on market expansion in the Honshu region. Specializing in printing and plate-making, it differentiates itself by introducing digital printing technology. It strengthens customer-need-tailored service provision while collaborating with related companies and competitors. Environmentally, it promotes resource recycling and introduces energy-saving equipment. Moving forward, for sustainable growth, it plans to advance new customer acquisition and technological innovations in the digital sector. It aims to bolster its revenue base through business diversification to cope with intensifying competition.

Trivia

Interesting Facts

  • Printing company based in Hokkaido aiming for nationwide expansion
  • Boasts stable performance with over 50 years since founding
  • Strategically advancing aggressive entry into Honshu areas
  • Rated No. 1 in local community for supermarket flyer printing
  • Offers not only printing but also digital ad support
  • High-quality printing technology based on proprietary plate-making know-how
  • Services contributing to improved customer promotional success rates
  • Diverse marketing initiatives for new customer acquisition
  • Pioneer in early adoption of digital printing technology
  • Highly evaluated in the industry for proactive environmental measures

Hidden Connections

  • Engages in technology sharing through business partnerships with major related stocks like Dai Nippon Printing
  • Contributes to local revitalization projects through collaboration with local governments
  • Strong influence on ad demand trends in supermarket and retail sectors
  • Some plate-making technologies applied to packaging printing in other industries
  • Built efficient flyer distribution network in collaboration with logistics providers
  • Formed strategic partnerships with ad agencies to expand projects
  • Implements vocational experience programs in collaboration with local high schools and universities
  • Sustainability efforts contribute to enhanced trust within the industry

Future Outlook

Growth Drivers

  • Aggressive expansion into major Honshu cities
  • Advancement of sophisticated digital printing technology
  • Increasing ad demand centered on supermarkets
  • Eco-printing demand from rising environmental awareness
  • Deepening of community-rooted services
  • Business efficiency via IT integration
  • Composite services of printed materials + digital ads
  • Strengthening of proposal capabilities to enhance customer promotional effects

Strategic Goals

  • Expand Honshu business ratio to over 50% of total sales
  • Raise digital printing ratio to 80% of total
  • Achieve 30% reduction in environmental impact compared to 2025
  • Maintain 10% annual growth in new customer acquisition rate
  • Sustainably expand community contribution activities

Business Segments

Commercial Printing Services

Overview
Provides high-quality commercial printing services to supermarkets and distributors.
Competitiveness
Rapid response leveraging Hokkaido base
Customers
  • Supermarkets
  • Retail Chains
  • Advertising Agencies
  • Printing Companies
  • Distributors
  • Product Manufacturers
  • Local Governments
  • SMEs
  • Event Operators
  • Logistics Companies
  • Marketing Companies
  • Sales Promotion Companies
  • Consulting Firms
  • EC Operators
  • Restaurant Chains
Products
  • Commercial Flyer Printing
  • Campaign Pamphlets
  • DM (Direct Mail) Printing
  • Plate-Making Services
  • Digital POP Printing
  • Label and Tag Printing
  • Event Printed Materials
  • Store Ad Design
  • Promotional Tool Printing
  • Booklet Binding
  • Packaging Printing (Outsourced)
  • Ad Material Production
  • High-Resolution Printing
  • Promotional Goods Printing
  • Catalog Production Printing

Local Advertising and Promotion

Overview
Supports planning and production of advertising printing and promotions for local communities.
Competitiveness
Trust and track record rooted in the local community
Customers
  • Local Shopping Streets
  • Local Governments
  • Event Organizers
  • Tourist Facilities
  • Cultural Facilities
  • Educational Institutions
Products
  • Event Guide Flyers
  • Tourism PR Ads
  • Local Information Magazine Printing
  • School and Education Pamphlets
  • Cultural Event Ads
  • Local Promotion Ads

Plate-Making and Design Support

Overview
Provides technical support for plate-making, design, and proofreading services.
Competitiveness
High-precision plate-making technology and diverse collaborations
Customers
  • Printing Companies
  • Advertising Agencies
  • Publishing and Media
  • Corporate PR Departments
  • Design Offices
  • Marketing Companies
Products
  • Film Assembly
  • Digital Image Processing
  • Color Management
  • Proofreading Services
  • Color Adjustment
  • Design Material Provision

Competitive Advantage

Strengths

  • Long track record and expertise in supermarket advertising printing
  • Customer responsiveness rooted in the local community
  • Rapid adoption of digital printing technology
  • Aggressive investments for Honshu expansion
  • Provision of high-quality plate-making services
  • Diverse printing service offerings
  • Stable profit growth
  • Flexible customization capabilities
  • Strong trust relationship with local community
  • Technical expertise of specialized staff

Competitive Advantages

  • Rapid response and local closeness leveraging Hokkaido base
  • Fusion of digital and offset printing technologies
  • Secured market share in supermarket ad printing
  • Accelerating strengthening of business foundation in Honshu
  • One-stop provision of diverse related services
  • Established stable revenue structure
  • Flexible organization responding to customer needs
  • Promotion of environmentally friendly printing technology adoption
  • Integrated provision from design to plate-making
  • Maintained quality through ongoing technical training

Threats

  • Intense competition with other major printing companies
  • Shift of advertising to digital media
  • Risk of rising printing raw material prices
  • Decrease in ad demand due to economic fluctuations
  • Delay in responding to technological advancements
  • Strengthening of environmental regulations
  • Difficulty in securing talent
  • Rising logistics costs
  • Impact of local economic contraction
  • Challenges in responding to diversifying customer needs
  • Increase in new entrants
  • Production risks from natural disasters

Innovations

2024: Large-Scale Introduction of Digital Printing Equipment

Overview
Introduced the latest digital printing machines to achieve shorter delivery times and higher quality.
Impact
20% reduction in delivery time, quality improvement achieved

2023: Adoption of Environmentally Friendly Printing Inks

Overview
Introduced plant-based inks in printing processes to reduce environmental impact.
Impact
Strengthened compliance with environmental regulations, improved customer evaluation

2022: Introduction of Cloud-Linked Plate-Making System

Overview
Cloud management of plate-making data to promote business efficiency.
Impact
15% improvement in operational efficiency

2021: Development of AI Flyer Design Support System

Overview
Developed and launched AI-based automatic flyer design proposal function.
Impact
Halved design time, improved customer satisfaction

2020: Update to Energy-Saving Production Equipment

Overview
Introduced energy-saving equipment in printing plants to reduce running costs.
Impact
10% reduction in annual electricity usage

Sustainability

  • Expansion of environmentally friendly ink usage
  • Focus on improving paper recycling rate
  • Introduction of energy-saving printing equipment
  • Promotion of waste reduction programs
  • Participation in local cleanup activities
  • Promotion of digitalization in printing processes
  • Implementation of environmental education and awareness activities
  • Strengthening environmental measures in supply chain
  • Development of resource-saving product designs
  • In-house ECO campaign rollout