Hiraga

Basic Information

Stock Code
7863
Industry
Other Products
Category Detail
Professional Services for Businesses
Prefecture
Tokyo
Establishment Year
January 1956
Listing Year
October 2000
Official Website
https://www.pp-hiraga.co.jp/
TSE Information
TSE Information
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Other Companies
Lobtex, Nanshin, KYORITSU, Nippon Sosa Group, Koseido Holdings, Takeda IP Holdings, PRONEXUS, TOPPAN Holdings, Dainippon Printing, Kyodo Printing, TAKARA & COMPANY, Nakabayashi, Genex

Overview

Hiraga is a comprehensive printing company based in Tokyo, founded in 1956, specializing in printing and plate-making while providing diverse professional services to businesses, and has established a solid position in the insert flyer printing sector.

Current Situation

In fiscal 2023, Hiraga maintains a high market share in Japan's domestic insert flyer printing market. It primarily produces flyers for various industries centered on retail businesses and demonstrates competitiveness in the corporate professional services industry. In addition to plate-making and bookbinding, it has expanded into packaging and packing materials, promoting diversification. While competing with major printing companies and packaging material manufacturers, it is expanding its customer base through differentiated service offerings. In recent years, it has focused on adopting digital printing technologies and strengthening e-commerce channels to enhance efficiency and acquire new customers. From a sustainability perspective, it is developing materials to reduce environmental impact and investing in energy-saving equipment. With a community-oriented management approach, it deepens ties with local companies, aiming for stable and sustainable growth. Moving forward, it plans to expand its revenue base by entering the digital marketing field.

Trivia

Interesting Facts

  • A printing company that has upheld community focus since founding, over 50 years.
  • Top-class track record in Tokyo for insert flyer printing.
  • High-definition printing via proprietary plate-making technology is well-regarded in the industry.
  • Pioneering efforts in environmentally considerate packaging material development.
  • Extensive experience in producing event flyers for surrounding local governments.
  • Early promotion of energy-saving in manufacturing processes.
  • Online ordering system widely used by local SMEs.
  • Introduces printing-related technologies at multiple industry trade shows.
  • Many founding employees continue local activities post-retirement.
  • Supports wide customer base from small to major retailers.
  • Flexible response handling diverse industry flyers and prints.
  • Early adoption of biodegradable materials in packaging within the industry.
  • Close collaboration with local publishers in plate-making services.
  • Over half of employees hold printing-related specialist qualifications.
  • Track record in industry-academia collaboration projects with local high schools.

Hidden Connections

  • Long-term sole provider of regular ads for local retail chains, supporting stable supply.
  • Participates as executive in multiple printing industry associations, contributing to industry growth.
  • Collaborates with environmental NGOs to promote packaging material recycling activities.
  • Contributes to regional revitalization through local government tourism PR flyer production.
  • Joint technology verification with printing equipment manufacturer partners.
  • Demonstrates expertise in niche printing commissions for major ad agencies.
  • Established in-house digital marketing specialist team for integrated services.
  • Employees frequently serve as lecturers at local printing events.

Future Outlook

Growth Drivers

  • Stable continuation of retail promotional flyer demand
  • Growth in EC-linked digital promotional services
  • Increased demand for eco-packaging materials due to stricter environmental regulations
  • Customer expansion leveraging community-focused service strengths
  • Activation of local government tourism and consumption promotion projects
  • Printing efficiency and quality improvements through technological innovation
  • Rising demand for SME promotional support
  • Diversified sales channels and direct sales strengthening
  • Differentiation through sustainable material development
  • Acceleration of digital marketing integration
  • Cost reduction and service improvement via logistics optimization
  • Enhanced price competitiveness through scale expansion

Strategic Goals

  • Expand environmentally responsive product sales ratio to over 50%
  • Increase digital-related sales to 30% of total
  • Maintain 90%+ long-term contract rate with major clients
  • Nationwide rollout of community-collaborative business model
  • Complete in-house DX promotion and achieve business efficiency
  • Achieve 80% renewable energy adoption rate
  • Enhance technical capabilities through employee training
  • Achieve ¥2 billion in new business revenue
  • Maintain customer satisfaction over 90%
  • Obtain company-wide certifications for safety and environment

Business Segments

Insert Flyer Production Service

Overview
Service business producing high-quality advertising flyers for diverse industries centered on retail.
Competitiveness
Community-focused with flexible response and rapid delivery
Customers
  • Retail companies
  • Supermarkets
  • Restaurant chains
  • Advertising agencies
  • Distribution industry
  • Real estate companies
  • Local organizations
  • Event organizers
  • Publishers
  • Marketing companies
  • Various service industries
  • Mail-order companies
  • Manufacturing companies
  • Financial institutions
  • Educational institutions
Products
  • Insert flyer printing
  • Color ad printing
  • Monochrome printing
  • DM-compatible flyers
  • Seasonal promotional flyers
  • Local ad flyers
  • Posting flyers
  • Promotional planning and design
  • Pre-press plate management
  • Negative/positive development
  • Online submission system
  • High-volume printing
  • Delivery and shipping services
  • Marketing analysis reports
  • Promotional material shipping agency

Packaging Materials Manufacturing

Overview
Manufactures and provides various packaging materials for food and pharmaceuticals, meeting diverse high-quality needs.
Competitiveness
Environmentally considerate material development and high manufacturing technology
Customers
  • Food manufacturers
  • Pharmaceutical manufacturers
  • Agriculture-related companies
  • Logistics providers
  • Supermarkets and retail
  • Industrial materials manufacturers
  • Mail-order companies
  • Packing companies
  • Environmental companies
  • Beverage manufacturers
  • Pharmaceutical companies
  • Processed food providers
  • Wholesalers
  • Exporters
  • Chemical manufacturers
Products
  • Food trays
  • Packaging films
  • Liquid filling films
  • Pharmaceutical packing materials
  • Plastic bags
  • Industrial heavy-duty bags
  • Moisture-proof packaging
  • Recycled material packaging
  • High-durability bags
  • Laminated films
  • Packaging processing services
  • Low-environmental-impact packaging design
  • Packaging materials management
  • Custom order production
  • OEM packaging materials

Printing and Plate-Making Services

Overview
Provides high-precision plate-making and bookbinding services for various printing applications.
Competitiveness
Thorough quality control and high-speed processing system
Customers
  • Publishers
  • Advertising agencies
  • Manufacturers
  • Marketing companies
  • Printers
  • Design companies
  • Event companies
  • Educational corporations
  • Local government related
  • PR departments
  • Logistics industry
  • Construction industry
  • Medical institutions
  • Distribution industry
  • IT companies
Products
  • Proof creation
  • Digital plate-making
  • Negative/positive film development
  • Color proofs
  • Bookbinding work
  • Printing process management
  • Color proofing
  • Large-format printing
  • Packaging printing
  • Special printing processes
  • On-demand printing
  • Printing data management
  • Color adjustment services
  • Post-processing services
  • Inspection and shipping support

Digital Marketing Support

Overview
Comprehensive support for promotional and advertising strategies in digital domains linked with printing.
Competitiveness
Omni-channel support integrating long-standing printing expertise
Customers
  • Retail chains
  • Local companies
  • Advertising agencies
  • Event organizers
  • EC operators
  • Restaurant chains
  • Real estate companies
  • Tourism industry
  • Manufacturing makers
  • Financial institutions
  • Logistics companies
  • Educational institutions
  • Local governments
  • Medical related
  • Service industries
Products
  • Online ad planning
  • SEO measures
  • SNS ad operations
  • Email marketing
  • Web design and production
  • Video ad production
  • Marketing analysis
  • Customer targeting
  • Campaign design
  • Digital content production
  • Database construction
  • CRM system implementation support
  • Market research
  • Ad delivery optimization
  • AR/VR ad planning

Logistics and Delivery Services

Overview
Provides efficient logistics and delivery tailored to customer needs, centered on printed materials.
Competitiveness
Community-oriented meticulous and efficient delivery service
Customers
  • Retailers
  • Advertising agencies
  • EC operators
  • Publishing industry
  • Manufacturing makers
  • Local governments
  • Event companies
  • Restaurant industry
  • Real estate
  • Logistics companies
  • Marketing companies
  • Service industries
  • Wholesalers
  • Medical institutions
  • Educational organizations
Products
  • Insert flyer delivery
  • DM shipping agency
  • Product distribution management
  • Area-specific distribution network
  • Truck arrangement
  • Transport quality management
  • Inventory management
  • Packaging materials delivery
  • Same-day delivery service
  • Community-focused delivery
  • Customer delivery tracking
  • Post office collaborative shipping
  • Bulk distribution adjustment
  • Order processing and management
  • Logistics optimization consulting

Planning and Design Services

Overview
Offers comprehensive planning and design services to support customer sales promotions.
Competitiveness
Diverse design capabilities and planning proposals reflecting market needs
Customers
  • Retail industry
  • Advertising agencies
  • Manufacturing
  • Food service
  • Event organizers
  • Local governments
  • Educational corporations
  • Marketing companies
  • EC companies
  • Real estate
  • Distribution industry
  • Service industries
  • Medical institutions
  • Financial institutions
  • System companies
Products
  • Flyer planning
  • Ad design
  • Brand logo creation
  • Promotional campaign planning
  • Product package design
  • Event decoration planning
  • Web banner production
  • Video ad production
  • Promotional tool creation
  • Printing data production
  • Ad copy creation
  • Market research data analysis
  • Client consulting
  • Project management
  • Trade show support

Bookbinding and Post-Processing Services

Overview
Provides high-quality finishing processing and bookbinding for printed materials to enhance product value.
Competitiveness
Extensive processing know-how and rapid turnaround
Customers
  • Publishers
  • Advertising agencies
  • Manufacturers
  • Educational corporations
  • Local governments
  • Printers
  • Event companies
  • Service industries
  • Distribution industry
  • Medical institutions
  • Financial institutions
  • Educational institutions
  • Real estate
  • IT companies
  • Wholesalers
Products
  • Booklet binding
  • Pamphlet folding
  • Large poster processing
  • Lamination
  • Cover attachment
  • Hole punching
  • Cutting
  • Gluing
  • Special binding
  • Thick paper cutting
  • Inspection work
  • Packing work
  • Shipping preparation
  • Quality control
  • Delivery arrangement

Environmentally Responsive Product Development

Overview
Advances research, development, and manufacturing of materials and technologies that reduce environmental impact.
Competitiveness
Pioneering environmental technology adoption and certifications in the industry
Customers
  • Food companies
  • Pharmaceutical manufacturers
  • Retail
  • Local governments
  • Logistics companies
  • Manufacturing
  • Environmental groups
  • Educational institutions
  • Chemical manufacturers
  • Beverage providers
  • Service industries
  • Packaging companies
  • Real estate
  • Agriculture industry
  • Marketing companies
Products
  • Biodegradable packaging materials
  • Recycled resin products
  • Energy-saving printing
  • Eco-friendly recycled materials
  • Eco-product certification acquisition
  • Eco label printing
  • Hazardous substance reduction manufacturing technology
  • Plastic reduction products
  • Carbon footprint evaluation
  • Sustainable material development
  • Environmental report creation support
  • Circular packaging solutions
  • Environmental training support
  • Resource-saving printing
  • Green procurement

System Development and Management Services

Overview
Develops and manages essential IT systems for printing operations and sales promotions.
Competitiveness
High-function system development leveraging industry knowledge
Customers
  • Advertising agencies
  • Printing industry
  • Retail
  • EC operators
  • Publishers
  • Logistics providers
  • Event operations
  • Marketing companies
  • Financial institutions
  • Educational corporations
  • Medical institutions
  • Local governments
  • Manufacturing
  • Service industries
  • Construction industry
Products
  • Online submission system
  • Order management system
  • Inventory management system
  • Delivery management system
  • Customer data management
  • Printing process monitoring system
  • Quality management tools
  • Marketing analysis tools
  • Security management
  • System maintenance and operation
  • API integration services
  • Data backup
  • Digital asset management
  • Cloud-compatible systems
  • Integrated sales promotion management

EC and Direct Sales Business

Overview
Meets customer needs through EC and direct sales, diversifying promotional-related products.
Competitiveness
High-convenience web compatibility and rapid response
Customers
  • General consumers
  • Retail stores
  • Corporate customers
  • Small and medium enterprises
  • Marketing companies
  • Event companies
  • Restaurant companies
  • Educational corporations
  • Local governments
  • Logistics delivery
  • Publishing
  • Service industries
  • Mail-order operators
  • Real estate
  • Manufacturers
Products
  • Online ordering service
  • Custom flyer creation
  • Direct promotional tool sales
  • Packaging materials sales
  • Printed material order sales
  • Materials catalog sales
  • Subscription plans
  • Campaign guide mail-order
  • Customer dedicated site management
  • Corporate contract plans
  • Home delivery collaboration
  • Payment agency
  • Membership points service
  • Physical store combined sales
  • Limited product sales

Customer Support Services

Overview
Provides multifaceted support and consulting to improve customer satisfaction.
Competitiveness
Rapid and courteous response with extensive track record
Customers
  • Printing user companies
  • Advertising agencies
  • Retail
  • Manufacturing
  • Educational corporations
  • Local groups
  • Logistics companies
  • Event operators
  • Service industries
  • Financial institutions
  • Medical institutions
  • Real estate
  • IT-related companies
  • Local governments
  • Marketing companies
Products
  • Order desk support
  • Consulting and proposal services
  • Delivery management
  • Printing trouble response
  • Post-delivery follow-up
  • Quality assurance support
  • Design revision response
  • Usage instructions and guidance
  • Customer surveys
  • Training provision
  • Online support
  • Complaint handling
  • Product selection advice
  • Consulting
  • Marketing consultation

Industrial Materials Sales

Overview
Contributes to customer productivity improvement through sales of diverse industrial materials.
Competitiveness
Abundant inventory of wide-ranging products and rapid response
Customers
  • Manufacturing
  • Agriculture-related
  • Logistics providers
  • Construction companies
  • Trading companies
  • Sales agents
  • Agricultural cooperatives
  • Local governments
  • Wholesalers
  • Materials manufacturers
  • Environmental companies
  • Chemical manufacturers
  • Service industries
  • Educational institutions
  • Can manufacturers
Products
  • General packaging materials
  • Film products
  • Various bags
  • Industrial special materials
  • Waterproof sheets
  • Durable packaging
  • Eco materials
  • Pesticide materials
  • Logistics packaging
  • Safety packaging
  • Industrial bags
  • Packing equipment
  • Reusable materials
  • Industrial labels
  • Management materials

Competitive Advantage

Strengths

  • Technical capabilities to meet diverse printing needs
  • Community-based customer foundation
  • High market share in insert flyer field
  • Environmentally considerate product development
  • Rapid delivery system
  • Comprehensive business professional services
  • Long industry experience
  • High-quality packaging materials manufacturing
  • Digital printing technology adoption
  • Diversified business portfolio
  • Customer support strength
  • Proprietary logistics network
  • High product reliability
  • Flexible responsiveness
  • Industry recognition

Competitive Advantages

  • Stable customer base centered on retail in insert flyer printing
  • Community-focused enabling rapid service and flexible response
  • Differentiation through enriched eco-product lines compliant with environmental regulations
  • One-stop provision from plate-making to printing, bookbinding, and packaging materials
  • High-quality delivery via proprietary delivery and logistics network
  • Focus on building long-term customer relationships and trust
  • Broad product range accommodating diverse industry needs
  • Specialized services for niche markets to differentiate from competitors
  • Quality and efficiency balance through latest printing technology
  • Meticulous response to customer requests as strength
  • High environmental adaptability in industrial packaging materials
  • Strengthening digital promotional support services
  • Improved customer satisfaction through attentive support
  • Stable sales base from long-term contracts
  • Focus on marketing support for customers

Threats

  • Intensifying price competition with major printing companies
  • Decline in traditional printing demand due to rise of digital ads
  • Cost pressures from raw material price fluctuations
  • Rising manufacturing costs from stricter environmental regulations
  • Impact from fluctuations in inbound demand
  • Risk of demand decline from regional economic downturns
  • Supply chain disruptions and logistics delays
  • Risk of lagging behind technological innovations
  • Aging workforce and recruitment difficulties
  • Intensifying competition from new entrants
  • Foreign exchange fluctuations (e.g., material procurement)
  • Increased adaptation costs from regulatory changes

Innovations

2023: Introduction of Digital Printing Equipment

Overview
Introduced the latest digital printing equipment to improve print quality and strengthen small-lot対応.
Impact
Enables shortened delivery times and response to diverse customer needs.

2024: Development of Environmentally Friendly Packaging Materials

Overview
Developed new packaging materials using biodegradable materials, strengthening the product lineup.
Impact
Contributes to environmental regulation compliance and customer satisfaction improvement.

2022: Online Ordering System Renewal

Overview
Newly developed user-friendly online ordering and management system for printed materials.
Impact
Achieved improved customer convenience and order efficiency.

2021: Update to Energy-Saving Equipment

Overview
Switched printing and manufacturing equipment to energy-saving models to reduce environmental impact.
Impact
Achieved approximately 15% reduction in annual CO2 emissions.

2023: Introduction of Marketing Automation Tools

Overview
Introduced new tools to automate marketing initiatives for BtoB customers.
Impact
Improved sales activity efficiency and customer response quality.

Sustainability

  • Expansion of biodegradable material packaging
  • Sequential update plan to energy-saving equipment
  • Waste recycling rate improvement targets
  • Employee environmental education programs
  • Promotion of collaboration with local cleanup activities and environmental conservation centers
  • Paper resource reduction campaigns at business sites
  • CO2 reduction in logistics through eco-car adoption
  • Adoption of eco-friendly inks and raw materials
  • Formulation and compliance with green procurement policies
  • Promotion of renewable energy utilization
  • Maintenance of Environmental Management System (EMS) certification
  • Transparency of sustainability information through internal reporting