Woodone

Basic Information

Stock Code
7898
Industry
Other Products
Category Detail
Construction Materials & Equipment
Prefecture
Hiroshima Prefecture
Establishment Year
April 1952
Listing Year
December 1978
Official Website
https://www.woodone.co.jp/
TSE Information
TSE Information
Yahoo! Finance
Yahoo! Finance
Other Companies
J-MAX, AICA Kogyo, Lonsil Industrial, Tokyo Board Kogyo, Eidai Industry, Noda, Nankai Ply, Seven Kogyo, Hokushin, Japan Decoracks, Toli

Overview

Woodone is a major wood-based building materials company established in 1952. It owns its own forests in New Zealand and practices environmentally conscious management as a leading company in Hiroshima Prefecture.

Current Situation

Woodone recorded consolidated sales of approximately ¥63 billion and net profit of about ¥200 million in 2019, boasting a stable revenue base in the wood interior building materials sector. Its source of competitiveness is the ability to supply nearly all logs from its own forests in New Zealand, competing with Panasonic and LIXIL while achieving low-cost operations. In recent years, it has expanded factories and logistics centers domestically and internationally, securing diverse sales channels while aiming for market expansion. It is focusing on sustainability policies, promoting reduction of environmental impact and resource-recycling management. Moving forward, it has set expansion in the housing equipment sector and further strengthening of overseas production bases as key management strategies. It aims for sustainable growth while addressing changes in the market environment and foreign exchange risks.

Trivia

Interesting Facts

  • Rare wood manufacturer that acquired management rights to New Zealand state forests and owns its own forests.
  • Has achieved low-cost operations over many years in the domestic wood-based building materials industry.
  • Changed company name from Sumiken Sangyo to Woodone and reformed its brand.
  • Once served as back sponsor for a J-League championship team, gaining attention.
  • Maintains cost competitiveness through international division of labor with overseas factories.
  • Awarded in BtoB advertising for eco-friendly products.
  • Headquarters and factory in Hatsukaichi City, Hiroshima Prefecture, emphasizing ties with local community.
  • Sponsors the popular TV show 'Watanabe Atsushi no Tatemono Sanpo'.
  • Expanding business diversification with new housing equipment brand 'su:iji'.
  • Operates multiple own logistics centers to establish efficient distribution network.
  • Established in 1952, a veteran company in the wood industry with over 70 years of history.
  • Maintained log supply contracts even after selling shares in overseas subsidiaries, strengthening resource procurement.
  • Unique approach specializing in manufacturing/sales of wood interior materials while focusing on housing equipment.
  • Superior in raw material securing compared to industry competitors.
  • Broadens business scope by operating multiple affiliates and subsidiaries domestically and internationally.

Hidden Connections

  • Own forests in New Zealand serve as a key piece in the global supply chain of the sawmilling industry.
  • Differentiates in raw material procurement while directly competing with rival LIXIL.
  • Deep regional ties with Sanfrecce Hiroshima, once a sponsor.
  • Holds proprietary brand power in specific high-end wood products in the architectural interior materials market.
  • Serves as a core company in collaborative wood industry network in Hiroshima area.
  • Produces products that set industry benchmarks for environmental impact reduction technology.
  • Aims to expand share in housing equipment through subsidiary Bell Kitchen.
  • Contributes to local economic communities through operation of overseas factories.

Future Outlook

Growth Drivers

  • Increasing demand for eco-friendly building materials
  • Expansion of housing remodeling market
  • Cost competitiveness from strengthened wood self-sufficiency
  • Expansion of overseas production bases and export enhancement
  • Growth in system kitchen and housing equipment business
  • Utilization of sustainable forest management technology
  • Strengthened collaboration with local communities and environmental groups
  • Product differentiation through new product development
  • Business efficiency improvement via digital technology
  • Diversification strategy responding to market needs
  • Expansion of resource recycling product development
  • Flexible response to global environmental regulations

Strategic Goals

  • Achieve 100% sustainable forest management rate
  • Complete lineup of zero-environmental-impact products
  • 50% increase in housing equipment division sales
  • Expand overseas business sales to 30% of total
  • Achieve 50% CO2 emission reduction target
  • Build co-creation business model with local communities
  • Improve profit margins through 20% production efficiency gain
  • Exceed 30% sales composition ratio for recycled building materials
  • Promote digital transformation
  • Enhance employee environmental awareness and diversity

Business Segments

Wood-based Building Materials Manufacturing & Sales

Overview
Manufactures and sells high-quality wood-based building materials to the housing and construction industries.
Competitiveness
Stable raw material supply from own forests
Customers
  • Home Builders
  • Remodeling Contractors
  • Architectural Design Firms
  • Local Builders
  • Real Estate Developers
Products
  • Joinery
  • Flooring
  • Interior Lumber
  • System Storage Units

Housing Equipment Sales

Overview
Provides wood-utilizing housing equipment to achieve high customer satisfaction.
Competitiveness
Design-oriented and eco-friendly product lineup
Customers
  • Housing Equipment Retailers
  • Construction Contractors
  • Remodeling Companies
  • Home Manufacturers
Products
  • System Kitchens
  • System Baths
  • Vanity Units
  • Toilet Equipment

Overseas Business Expansion

Overview
Expands overseas using factories in New Zealand, Philippines, and China.
Competitiveness
Global production network
Customers
  • Overseas Construction Companies
  • Export Traders
  • Overseas Local Builders
Products
  • Processed Wood Products
  • System Furniture
  • Housing Components

Logistics and Distribution Support

Overview
Supports efficient distribution of building materials via domestic and international logistics centers.
Competitiveness
Own logistics base network
Customers
  • Retailers
  • Building Materials Specialty Stores
  • Transportation Companies
Products
  • Logistics Center Services
  • Inventory Management
  • Delivery Support

Competitive Advantage

Strengths

  • Stable raw material supply from own forests
  • Technological expertise specialized in wood-based building materials
  • Production and logistics bases expanded domestically and internationally
  • Achievement of low-cost operations
  • Establishment of proprietary brands
  • Promotion of environmentally conscious management
  • Securing diverse sales channels
  • Reliability from long industry track record
  • Stable capital and financial foundation
  • Broad domestic and international customer base
  • Growth potential in housing equipment business
  • Risk diversification through diversified business
  • Cost competitiveness from overseas factories
  • Environmentally friendly product lineup
  • Strong partnership building

Competitive Advantages

  • Can supply nearly all raw materials from own forests, providing high price competitiveness
  • Specialized in wood materials with high-quality building materials manufacturing technology
  • Overseas production bases in New Zealand and Asia enable global expansion
  • Built a low-cost, sustainable business model
  • Transaction record with major domestic companies and stable customer base
  • Actively promoting eco-friendly management with advanced SDG対応
  • Diverse product lineup to meet wide customer needs
  • Achieves shorter delivery times and cost reductions through high logistics efficiency
  • Ensures stable supply through long-term resource management
  • Deploys proprietary brands in housing equipment field as well
  • Technological and product strengths for differentiation from competitors
  • Enhanced service capabilities through robust domestic and international production/logistics network
  • Improved brand image through collaboration with local communities
  • Enables investments and R&D with stable financial base
  • Deployment of measures to strengthen sustainable forest management

Threats

  • Impact of exchange rate fluctuations on import/export costs
  • Risk of declining domestic housing construction market
  • Cost pressures from log price fluctuations
  • Intensifying price competition from competitors
  • Cost increases from stricter environmental regulations
  • Demand decline due to domestic and international economic fluctuations
  • International political risks in raw material procurement
  • Declining productivity from labor shortages
  • Competition from technological innovations by new entrants
  • Impact of natural disasters on factories and logistics facilities
  • Increased pressure from environmental groups for stricter regulations
  • Declining market share from expansion of used building materials market

Innovations

2024: Development of Eco-Friendly Solid Wood Flooring

Overview
Launched new product balancing reduction of chemical substances and sustainable wood use.
Impact
Achieved reduction in environmental impact and improved customer satisfaction.

2023: Enhanced Management of Own Forests in New Zealand

Overview
Introduced advanced forest management technology to ensure resource conservation and improved profitability.
Impact
Stabilized raw material supply and enhanced sustainability.

2022: Launch of New Housing Equipment Brand 'su:iji'

Overview
Expanded system kitchens utilizing wood materials to aim for increased market share.
Impact
Accelerated growth in housing equipment business.

2021: Promotion of Factory Production Automation

Overview
Introduced robots in domestic factories to enhance production efficiency and quality control.
Impact
20% productivity improvement and cost reduction.

2020: Development and Sales Launch of Recycled Building Materials

Overview
Established product line using recycled waste materials to reduce environmental impact.
Impact
Obtained environmental certifications and improved market evaluation.

Sustainability

  • Promotion of sustainable forest management in own forests
  • Development of low-environmental-impact products
  • Reduction of waste and improvement of recycling rate
  • Setting targets for greenhouse gas emission reductions
  • Collaborative environmental conservation projects with local communities
  • Strict adherence to sustainable wood procurement standards
  • Introduction of energy-efficient production equipment
  • Implementation of environmental education and employee training
  • Acquisition and promotion of environmental certifications (FSC, etc.)
  • Efficient use and conservation of water resources