TOLI

Basic Information

Stock Code
7971
Industry
Chemicals
Category Detail
Construction Materials & Equipment
Prefecture
Hyogo Prefecture
Establishment Year
December 1919
Listing Year
May 1949
Official Website
https://www.toli.co.jp/
TSE Information
TSE Information
Yahoo! Finance
Yahoo! Finance
Other Companies
Soto, Aika Kogyo, Lonseal Kogyo, Tokyo Board Kogyo, Eidai Sangyo, Noda, Nankai Plywood, Seven Kogyo, Hokushin, Woodone, Nippon Decorax, Kyushu Lease, Marubeni Ri

Overview

TOLI is a chemical manufacturer founded in 1919 that specializes in housing-related interior products, holding one of Japan's leading market shares in flooring, wallpaper, carpets, and more.

Current Situation

TOLI recorded consolidated sales of approximately ¥91.2 billion and net profit of approximately ¥2.4 billion in 2018, maintaining a stable business foundation. Its mainstay products are PVC flooring, carpets, wallpaper, and other residential interior materials, with over half the market share in the tile carpet market. In recent years, it has advanced the development of environmentally friendly products and became the first in Japan to acquire the U.S. CRI Green Label in 2011. In the disguised subcontracting issue, a reversal judgment was finalized in 2021, and the company is strengthening corporate compliance. Going forward, it aims to enhance competitiveness through higher value-added interior products and the expansion of environmentally considerate products, targeting sustainable growth by 2030. As a contribution to local society, it has established a corporate museum in a registered tangible cultural property and is focusing on enhancing brand value. It leverages diverse sales channels to maintain its industry position while investing in R&D for new materials and design technologies.

Trivia

Interesting Facts

  • First carpet manufacturer in Japan to acquire Green Label Plus.
  • Has a history as the only production company of the pre-war Yamaguchi Zaibatsu.
  • Formerly specialized in linoleum manufacturing.
  • Its former head office building is designated as a registered tangible cultural property and used as a corporate museum.
  • Known as a long-term sponsor of the TV show 'Panel Quiz Attack 25'.
  • Company name resembles Toray but has no capital ties.
  • Celebrated its 100th anniversary in 2019 with commemorative events.
  • Acquired naming rights for Itami City Cultural Center, operating as 'TOLI Itami Hall'.
  • Anti-slip and antibacterial flooring is widely adopted in elderly facilities.
  • Expanded market share by acquiring carpet manufacturing business from Mitsubishi Rayon.
  • Mid-sized listed company with approx. 1,800 consolidated employees.
  • Many products utilize recycled resources.
  • Received reversal judgment in 2021 court case on Worker Dispatch Act violation.
  • Promotes brand message 'TOLI, the comprehensive flooring manufacturer' via TV CMs etc.
  • Preserves the former head office designed by genius architect Watanabe Setsu as a history museum.

Hidden Connections

  • Often confused with similarly named companies like Toray and Tosoh, but no direct capital relationships.
  • One of the Sanwa Group companies supported by major chemical and trading firms like Sojitz and Tokuyama as major shareholders.
  • Long-term sponsor of the TV quiz show 'Attack 25' hosted by Kiyoshi Kodama, and provided products for the show set.
  • Its high-environmental performance flooring was the first in Japan to acquire U.S. CRI Green Label, serving as an industry environmental benchmark.
  • Deeply rooted in Itami City's local culture in Hyogo Prefecture, with strong ties to the local Itami community.
  • Due to high product quality and safety standards, adopted in many domestic public facilities as building materials.
  • Significantly expanded product lineup and market share by acquiring carpet business from Mitsubishi Rayon.
  • Nippon Life, with long-term trusted relations, contributes to capital stability as a major shareholder.

Future Outlook

Growth Drivers

  • Increasing demand from activation of domestic housing renovation market
  • Acceleration of market shift to environmentally considerate products
  • Expansion of demand for safe and comfortable flooring suited to aging society
  • Increasing demand for building materials from urban redevelopment and new public facilities
  • Promotion of design and sales efficiency through digital technology utilization
  • Flexible response to diversifying customer needs
  • Stable revenue securing through B2B business strengthening
  • Adaptation to strengthening environmental regulations like Green Label certification
  • Expansion of quality-oriented demand in overseas markets
  • Increasing demand from enhanced safety and hygiene standards for building materials

Strategic Goals

  • Expand sales ratio of environmentally considerate products to over 70%
  • Achieve over 60% domestic market share in tile carpets
  • Increase sales ratio of digital sales channels to over 50%
  • Significantly strengthen product lineup for domestic renovations
  • Double current overseas sales
  • Establish position as industry leader in safe, anti-slip flooring
  • Enhance brand value as a sustainable company
  • Expand regional contribution activities to major areas nationwide
  • Continue annual R&D investment of over ¥2 billion
  • Promote employee diversity and health management

Business Segments

Architectural Materials Supply

Overview
Stably supplies diverse interior materials for construction sites and housing projects, establishing reliability in quality and delivery.
Competitiveness
Broad product lineup and long-term customer network enable stable supply.
Customers
  • Construction companies
  • Housing manufacturers
  • Carpentry shops
  • Renovation contractors
  • Design offices
  • Developers
  • Commercial facility owners
  • Public facility managers
  • Factory plant designers
  • Design and construction consultants
Products
  • PVC flooring
  • Tile carpets
  • Wallpaper & cloth
  • Curtains & blinds
  • Residential building materials
  • Anti-slip & soundproof materials
  • Interior system storage
  • Fire-retardant building materials
  • Sound-absorbing panels
  • Insulation materials
  • Custom-made building materials
  • Fire-resistant building materials
  • Interior hardware
  • Safety flooring
  • Environmentally compliant products

Commercial Facility Interiors

Overview
Provides high-function interior materials to enhance facility comfort and design.
Competitiveness
Differentiation through domestic top-share tile carpets and environmentally certified products.
Customers
  • Major commercial facility operators
  • Hotel chains
  • Office building managers
  • Public facility operators
  • Store design offices
  • Event planning companies
  • Interior construction companies
  • Architectural design companies
  • Real estate developers
  • Display contractors
Products
  • Tile carpets
  • Fire-retardant curtains
  • Decorative wallpaper
  • Soundproof panels
  • Accent panels
  • Curtain systems
  • Custom interiors
  • Interior building materials
  • Durable flooring
  • Space design materials
  • Green Label certified products
  • Antibacterial products
  • Custom furniture materials
  • Safety design materials
  • Aesthetic enhancement products

Supply to Housing Equipment Manufacturers

Overview
Supplies pre-processed parts and materials to housing-related manufacturers, supporting production.
Competitiveness
Maintains trusted OEM supply system through high-quality materials and processing technology.
Customers
  • Housing equipment manufacturers
  • Interior materials manufacturers
  • Interior trading companies
  • Renovation contractors
  • OEM production partners
  • Specialized contractors
Products
  • Curtain fabrics
  • Furniture building materials
  • Thin floor sheets
  • System storage units
  • High-function wallpaper
  • Accessories & hardware
  • Environmentally compliant materials
  • Antibacterial & anti-mold materials

Office Construction Support

Overview
Supplies interior materials contributing to comfortable and efficient office spaces.
Competitiveness
Superior proposals for comfort improvement through soundproofing and sound-absorbing product lineup.
Customers
  • Corporate office facility management
  • Interior construction companies
  • Architectural design offices
  • Real estate management companies
  • Office furniture manufacturers
  • Equipment contractors
Products
  • Commercial tile carpets
  • Soundproof flooring
  • Office wallpaper
  • Sound-absorbing panels
  • Office curtains
  • Safety flooring

Environmentally Compliant Product Provision

Overview
Supports sustainable architecture with Green Label certified building materials and interior products.
Competitiveness
Industry-first Green Label acquisition track record and broad certified product lineup.
Customers
  • Public facilities
  • Commercial facilities
  • Eco-friendly housing
  • Architectural offices
  • Construction companies
Products
  • Green Label certified carpets
  • Recycled material flooring
  • Low-VOC wallpaper
  • Antibacterial & deodorizing curtains
  • Eco Mark certified products

Supply for Overseas Markets

Overview
Exports high-quality, durable domestic products to overseas markets.
Competitiveness
High-reliability products backed by years of manufacturing expertise and quality control.
Customers
  • Overseas building material traders
  • Local construction companies
  • Housing manufacturers
  • Commercial facilities
  • Exporters
Products
  • PVC flooring
  • Carpets
  • Wallpaper
  • Curtains
  • Residential building materials

Architectural & Interior Consulting

Overview
Provides product and technology consulting to architectural experts, supporting optimal interior proposals.
Competitiveness
Reliable technical support system backed by extensive track record.
Customers
  • Architects
  • Designers
  • Architectural & construction consultants
  • Construction management companies
Products
  • Product design support
  • Construction technology support
  • Eco-friendly proposals
  • Latest material introductions

Public Infrastructure Equipment

Overview
Provides robust interior building materials for public facilities and administrative uses, supporting safety improvements.
Competitiveness
Superior product development in durability and safety performance.
Customers
  • Government agencies
  • Public works contractors
  • Local governments
  • Infrastructure-related contractors
Products
  • Durable flooring
  • Anti-slip sheets
  • Soundproof building materials
  • Safety carpets

Housing Renovation Market

Overview
Enriches products for existing home renovations to meet diverse customer needs.
Competitiveness
Broad renovation material lineup and construction support.
Customers
  • Renovation contractors
  • Architectural management companies
  • DIY enthusiasts
  • Housing equipment stores
Products
  • Renovation flooring
  • Replacement wallpaper
  • Curtain renovation products
  • Repair parts

Event & Exhibition Materials

Overview
Supports event space design with short-term interior materials.
Competitiveness
Product design focused on ease of installation and removal.
Customers
  • Event planning companies
  • Exhibition operators
  • Commercial facilities
  • Advertising agencies
Products
  • Temporary flooring
  • Portable carpets
  • Decorative panels
  • Mobile curtains

Housing Equipment Maintenance

Overview
Offers repair and cleaning products supporting maintenance of housing and commercial facility materials.
Competitiveness
Products tailored to maintenance site needs.
Customers
  • Maintenance contractors
  • Cleaning companies
  • Management associations
  • Equipment maintenance companies
Products
  • Flooring repair parts
  • Wallpaper repair kits
  • Anti-slip & protective sheets
  • Cleaning products

OEM Manufacturing Services

Overview
Contract processing and manufacturing services for other brands and companies.
Competitiveness
Manufacturing system supporting high precision and mass production.
Customers
  • Interior brands
  • Building material manufacturers
  • Retailers
  • Overseas customers
Products
  • Carpet manufacturing
  • Flooring processing
  • Wallpaper production
  • Curtain manufacturing

Competitive Advantage

Strengths

  • Industry-leading lineup of flooring and carpet products
  • Brand strength and trust backed by long history
  • Recognition as a pioneer in environmentally compliant products
  • Broad sales channels and customer base
  • Accumulated technological development capabilities and manufacturing expertise
  • High market share and industry position
  • Anti-slip and antibacterial functions in high-performance flooring
  • Customer needs responsiveness through diverse product range
  • Stable financial base as an established company
  • Fusion of unique designs and quality
  • Nationwide sales and service network
  • Differentiation through Green Label certification
  • High corporate favorability from regional cultural contributions
  • Strong OEM and B2B partnerships
  • Expansion across diverse product applications

Competitive Advantages

  • Holds over half the domestic tile carpet market share, with a solid business foundation
  • First in Japan to acquire Green Label Plus certification, gaining superiority in environmental consideration
  • Covers wide markets from housing to commercial facilities with diverse product range
  • Development strength in high-function flooring and wallpaper leveraging long-term manufacturing expertise
  • Stable sales through robust sales network and diverse distribution channels
  • Proactive in brand value enhancement measures like corporate museums
  • Superior OEM supply capabilities with track record of transactions with numerous companies
  • Differentiation through safety, anti-slip, and antibacterial technologies, flexibly meeting customer demands
  • High customer support due to product lineup combining diverse design appeal
  • Focus on product quality control and environmental regulation compliance, with established legal compliance system
  • Strong R&D enables continuous introduction of new materials and products
  • Long-term stable capital and financial base supports business expansion
  • Differentiation from competitors through diverse residential building materials
  • Enhanced brand image through strengthened regional community ties
  • High consumer awareness through ongoing advertising and TV commercials

Threats

  • Risk of demand contraction due to declining domestic housing starts
  • Intensifying low-price competition from new materials and imports
  • Labor risks from workforce shortages and disguised subcontracting issues
  • Cost increases from stricter environmental regulations requiring product spec changes
  • Temporary decline in construction demand due to COVID-19 impact
  • Raw material cost instability from exchange rate fluctuations
  • Changes in competitive landscape from substitute materials and new technologies
  • Challenges in overseas market entry and increasing local competitors
  • Rising logistics costs and supply chain risks
  • Fluctuations in investment and construction demand due to economic changes
  • Decline in operational efficiency from delays in IT/digitalization
  • Risk of brand image deterioration from loss of social trust

Innovations

2021: Labor Management Strengthening Following Disguised Subcontracting Issue Resolution

Overview
After the disguised subcontracting court judgment, comprehensively reviewed labor management system and strengthened corporate compliance.
Impact
Contributes to trust recovery and establishment of legal compliance system

2022: Expansion of Green Label Product Lineup

Overview
Expanded Green Label Plus certified products and promoted diversification of environmentally compliant products.
Impact
Strengthens competitiveness in environmentally considerate products in the market

2023: Development of High-Function Tile Carpet

Overview
Developed tile carpet using new materials with superior abrasion resistance and antibacterial properties, contributing to product competitiveness.
Impact
Achieves customer satisfaction and market expansion

2024: Digital Design & Sales Platform Upgrade

Overview
Revamped digital design support and direct sales sites for B2B and B2C residential interiors, achieving efficiency and improved customer convenience.
Impact
Contributes to sales channel diversification and strengthened customer touchpoints

2020: Development of Anti-Slip & Antibacterial Flooring

Overview
Developed and launched functional flooring products for aging society, improving safety.
Impact
Successfully opened new markets like nursing facilities

2022: Development of Recycled Material Flooring

Overview
Developed and launched flooring products using recycled PVC to reduce environmental impact.
Impact
Contributes to sustainability goals progress

Sustainability

  • Expansion of Green Label Plus certified products
  • Expansion of renewable material usage
  • Introduction and efficiency improvements in CO2 emission reduction technologies
  • Product design contributing to reduced environmental impact
  • Waste reduction and recycling promotion
  • Strengthened environmental education for employees
  • Environmental activities in collaboration with local communities
  • Environmental management across the entire supply chain
  • Strengthened safety and health management system
  • Ongoing promotion of environmental certifications
  • Implementation of product lifecycle assessments
  • Improved transparency of environmental information