Matsumoto

Basic Information

Stock Code
7901
Industry
Other Products
Category Detail
Professional Services for Businesses
Prefecture
Fukuoka Prefecture
Establishment Year
February 1989
Listing Year
March 1994
Official Website
https://www.matsumoto-inc.co.jp/
TSE Information
TSE Information
Yahoo! Finance
Yahoo! Finance
Other Companies
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Overview

Matsumoto Co., Ltd. is a leading printing industry company established in 1989, with its core business being Kyushu's largest graduation album printing.

Current Situation

Matsumoto recorded net sales of ¥2.736 billion and net assets of ¥3.675 billion in the fiscal year ended April 2015, maintaining a solid financial foundation. In graduation album production, it serves approximately 7,000 schools nationwide, producing about 900,000 copies annually and holding a national market share of about 15%. The company also operates internet-related businesses such as the printing mail-order service "Prieight" and is promoting digitalization. With its head office in Mojiku, Kitakyushu City, emphasizing local ties, it has established a solid position in the educational printing market. Since launching its mail-order service in 2010, it has successfully expanded sales to younger generations and small-scale customers. In 2024, it faced an issue with inappropriate SNS posts and is focusing on improving its corporate image. Moving forward, it aims to enhance digital content capabilities and strengthen national expansion, pursuing product diversification and customer base growth for sustainable development. While differentiating from industry competitors, it is bolstering competitiveness through advanced printing technology and service efficiency.

Trivia

Interesting Facts

  • Adopted by approx. 7,000 schools nationwide from kindergartens to universities.
  • Kyushu's largest and No. 2 in the national graduation album industry.
  • Founded in 1932 as Matsumoto Photo Studio, with over 90 years of history.
  • Mail-order service "Prieight" launched in 2010.
  • In 2024, an inappropriate SNS post issue became major news.
  • Capital of over ¥900 million, a prominent mid-sized company in local Fukuoka.
  • Stable as a small to medium enterprise with approx. 219 employees.
  • Early entry and expansion in internet mail-order services.

Hidden Connections

  • Strong collaborative relationship with the local Kitakyushu City Board of Education.
  • Engages in industry transactions with listed printing-related companies.
  • Actively supports printing for local cultural events.
  • Preemptive investment in digital対応 compared to competitors.

Future Outlook

Growth Drivers

  • New market development through strengthened digitalization対応
  • Product expansion responding to diversifying needs of educational institutions
  • Further expansion of internet mail-order services
  • Balancing local community strategy with national rollout
  • Increasing demand for environmentally friendly products and services
  • Customization of customer services
  • Active investment in new business areas

Strategic Goals

  • Achieve over 20% share in graduation albums
  • Strengthen national sales network and optimize services by region
  • Expand digital-linked products to over 50%
  • Promote environmental load reduction and sustainable management
  • Maintain and improve customer satisfaction above 90%
  • Double mail-order business sales
  • Establish revenue from new business areas

Business Segments

Printing Services for Schools

Overview
Production and delivery of specialized printed materials for educational institutions nationwide.
Competitiveness
Strength in No. 2 industry share and extensive school network
Customers
  • Kindergartens
  • Elementary Schools
  • Junior High Schools
  • High Schools
  • Universities
  • Vocational Schools
  • Boards of Education
Products
  • Graduation Albums
  • Student Directory Printing
  • Event Programs
  • School Guide Pamphlets
  • School Newsletter Printing

Commercial Printing for Companies

Overview
High-quality, on-time delivery of promotional materials and printed items for diverse companies.
Competitiveness
Flexible small-lot対応 and rapid delivery system
Customers
  • Small and Medium Enterprises
  • Large Corporations
  • Advertising Agencies
  • Printing Companies
  • Event Planning Companies
Products
  • Pamphlet Printing
  • Catalog Production
  • Flyer and Poster Printing
  • Business Card Printing
  • Calendar Production

Printing Mail-Order Platform Operation

Overview
Easy ordering service for printed materials utilizing the internet.
Competitiveness
Superior usability and price competitiveness of the mail-order site
Customers
  • Individual Users
  • Small Businesses
  • Education Professionals
  • Freelance Creators
Products
  • Online Business Card Printing
  • Graduation Album Order Site
  • Poster Printing Mail Order
  • Online Ordering for Various Printed Materials

Competitive Advantage

Strengths

  • Kyushu's largest graduation album printing business
  • Extensive customer base of approx. 7,000 schools nationwide
  • Business diversification with diverse printing services
  • Early expansion into internet mail-order business
  • Solid financial base and consistent profitability
  • Flexible small-lot対応 and delivery reliability
  • Rich product categories and service offerings

Competitive Advantages

  • Established No. 2 position in graduation album industry with approx. 15% national share
  • Strong local network in Fukuoka for community-based sales
  • Rapid service provision to younger and small-scale customers via mail order
  • Broad response to market needs with diverse product lineup
  • Strength in detailed customer service and customized printing technology
  • Order efficiency and cost reduction through internet utilization
  • Stable workforce (approx. 219 employees) enabling high-quality production

Threats

  • Decline in demand for physical graduation albums due to digitalization
  • Price competition and service diversification by rivals
  • Risk of corporate image damage from scandals
  • Rising raw material and printing costs
  • School budget reductions due to economic fluctuations
  • Brand impact from SNS and online reputation
  • Intensified market competition from new entrants

Innovations

2024: Strengthening Corporate Response to SNS Posts

Overview
Prompt response and apology implemented for inappropriate posts on SNS.
Impact
Enhanced transparency to support early recovery of corporate image

2023: Expansion of Printing Mail-Order Service "Prieight"

Overview
Enhanced functionality of the online ordering platform.
Impact
Achieved improved user convenience and increased younger customers

2022: Development of Digital Content-Linked Albums

Overview
Introduced digital-linked products enabling photo sharing via QR codes.
Impact
Successfully adapted to market trends and acquired new customers

2021: Introduction of Environmentally Friendly Printing Equipment

Overview
Introduced low-environmental-impact printing machines to reduce CO2 emissions.
Impact
Demonstrated reduced environmental load and energy-saving effects

Sustainability

  • Waste reduction and recycling promotion
  • Utilization of low-environmental-impact printing technologies
  • Active participation in local environmental protection activities
  • Environmental education and awareness programs for employees
  • Adoption of sustainable printing materials