Globeride

Basic Information

Stock Code
7990
Industry
Other Products
Category Detail
Hobby & Leisure Products
Prefecture
Tokyo
Establishment Year
December 1945
Listing Year
October 1970
Official Website
https://www.globeride.co.jp/
TSE Information
TSE Information
Yahoo! Finance
Yahoo! Finance
Other Companies
Suncare, OCHI HD, Ziect, Graphite Design, Yonex, Mamiya-OP

Overview

Globeride is a long-established Japanese manufacturer founded in 1945, primarily focused on fishing tackle, while also offering golf equipment and sports bicycles, leading the industry with diverse brands and advanced technologies.

Current Situation

Globeride achieved consolidated sales of approximately 87.8 billion yen in 2022, maintaining a high market share domestically and internationally centered on its fishing tackle division. The fishing brand 'DAIWA' incorporates numerous advanced technologies utilizing magnetic forces and magnesium materials, preserving superiority over competitors. Golf and tennis equipment are handled through multiple subsidiaries to build sales networks, enabling diversified business expansion. In the bicycle field, it provides sports bikes to strengthen brand power. Production is centered at directly operated factories in Tokyo, achieving efficient supply through multiple domestic and overseas subsidiaries. Following the company name change, CI renewal successfully improved the brand image, contributing to sales growth. Promotional activities such as TV program sponsorships have boosted consumer recognition. Moving forward, it will continue technological innovation while prioritizing sustainability-conscious product development, aiming to expand business in domestic and international markets. As the top fishing tackle manufacturer, it anticipates long-term growth and is advancing a brand strengthening strategy through 2030.

Trivia

Interesting Facts

  • Fishing brand DAIWA has high global recognition
  • Focused on advanced fishing reel development since founding
  • Long-term lead sponsor of fishing programs on TV Osaka
  • Rare diversified company handling tennis and golf goods beyond fishing tackle
  • Brand logo designed by renowned designer Yusaku Sato
  • Successful exports from early on as a Japanese fishing tackle manufacturer
  • Early adopter of magnesium alloys in product development
  • Founder Yoshio Matsui is a prominent figure in Japan's fishing tackle industry
  • Developed the Twist Buster line twist prevention mechanism for fishing tackle
  • Globeride's directly operated stores are scattered nationwide with strong customer contact

Hidden Connections

  • Owns multiple subsidiaries in tennis goods and sports bicycles beyond fishing tackle
  • Established multiple sales subsidiaries domestically and overseas to advance multinational expansion
  • Strong ties to broadcasting industry as sponsor of major TV Osaka programs
  • Renowned designer Yusaku Sato designed the brand logo, refreshing the corporate image
  • Leading industry sustainability efforts through introduction of eco-friendly materials
  • Export experience from founding forms the foundation for global expansion
  • Consolidated domestic manufacturing bases for efficient production system
  • Approaches wide customer base from various fishing tackle to sports goods

Future Outlook

Growth Drivers

  • Rising global popularity of outdoor leisure
  • Increasing demand for high value-added products using advanced technologies
  • Customer base expansion through digital marketing and EC strengthening
  • Strengthening of sustainability-compliant products and services
  • Ongoing expansion of sports bike and golf equipment markets
  • 开拓 of emerging markets through global expansion
  • Product development corresponding to diversification of fishing population
  • Younger demographic acquisition through improved brand recognition

Strategic Goals

  • Expand global sales ratio to over 50%
  • Achieve environmental consideration standards for all product lines
  • Strengthen product differentiation through digital technology utilization
  • Maintain and expand top share brands domestically and internationally
  • Aggressive investment and expansion into new business areas
  • Compliance of sustainability reports with international standards
  • Enhance customer experience to improve brand value
  • Integrated optimization of diversified sports goods business
  • Strengthen technological foundation for next-generation product development
  • Sustainable business development in collaboration with local communities

Business Segments

Fishing Gear Manufacturing and Sales

Overview
Integrated BtoB operations from planning and manufacturing to wholesale of fishing tackle.
Competitiveness
Industry-leading position through advanced technologies and global distribution network
Customers
  • Retail fishing stores
  • Sports goods chains
  • Mail-order businesses
  • Overseas distributors
  • Large retailers
Products
  • Reels
  • Rods
  • Lures
  • Fishing lines
  • Hooks
  • Bait

Sports Goods Wholesale

Overview
Handles wholesale of golf and tennis goods and procurement sales support.
Competitiveness
Multi-brand expansion and specialized subsidiary network
Customers
  • Golf shops
  • Tennis goods stores
  • Sports goods stores
  • Specialty chain stores
  • Online sales companies
Products
  • Golf clubs
  • Tennis rackets
  • Racket bags
  • Accessories

Sports Bike Sales Business

Overview
Handles planning, manufacturing, and wholesale for sports bike business.
Competitiveness
High quality control and brand recognition
Customers
  • Bicycle specialty stores
  • Sports goods retail
  • Mail-order operators
  • Corporate rental businesses
Products
  • Road bikes
  • Endurance bikes
  • Sports bike parts

Logistics and After-Sales Service

Overview
Operates logistics and after-sales services for the entire group.
Competitiveness
In-house warehouses and efficient logistics network
Customers
  • Internal group companies
  • Trading partner retailers
  • Mail-order businesses
Products
  • Logistics services
  • Repairs and maintenance
  • Order management

Overseas Business Expansion

Overview
Promotes multi-country expansion in collaboration with overseas subsidiaries.
Competitiveness
Region-specific sales strategies and local production bases
Customers
  • Local sales agents
  • Exporters
  • Overseas retail stores
Products
  • Fishing gear
  • Sports goods
  • Bicycles

Competitive Advantage

Strengths

  • Industry-leading fishing tackle technology
  • Diverse brand portfolio
  • Advanced product technologies (magnetic brakes, etc.)
  • Extensive domestic and international sales network
  • Stable production system and group of subsidiaries
  • Long history and trust
  • Strong promotional foundation
  • Diversified sports goods expansion
  • High design quality and customer satisfaction
  • Comprehensive after-sales service
  • Balance of domestic manufacturing and overseas production
  • Aggressive overseas market development
  • Market share in mature fishing tackle market
  • Focus on sustainability
  • Improved market recognition through brand logo renewal

Competitive Advantages

  • Differentiation through proprietary technologies Magforce and Magseal
  • Branding of golf and tennis goods beyond fishing tackle
  • Strengthened collaboration between domestic factories and overseas bases
  • Broad and high-quality product lineup
  • Product range covering pros to beginners
  • Direct sales and specialty store network to strengthen customer contact
  • Enhanced appeal to younger demographics via brand logo renewal
  • Top recognition through fishing program sponsorships
  • Diversified sales strategies via subsidiaries
  • Development capabilities responsive to market trends
  • Unique brand identity in sports bikes
  • Improved customer satisfaction through dedicated service division
  • Solid asset base and stable revenue structure
  • Long-term environmental impact reduction measures
  • Maintaining top-level domestic market share

Threats

  • Risk of fluctuations in fishing market conditions
  • Speed of competitors' technological innovations
  • Political and economic instability in overseas markets
  • Cost pressures from rising material prices
  • Risk of production base impacts from natural disasters
  • Revenue impacts from exchange rate fluctuations
  • Product price competition from new entrants
  • Market shrinkage due to aging of fishing tackle users
  • Decline in store sales due to shift to online mail-order
  • Procurement restrictions from strengthened regulations
  • Increased manufacturing costs from environmental regulations
  • Information security risks such as cyber attacks

Innovations

2022: IMZ Limit Breaker Launch

Overview
Revolutionized the fishing tackle market with digitally controlled spool bait reels.
Impact
Contributed to expansion of high-price-band product sales.

2021: Magseal Waterproof Technology Enhancement

Overview
Improved waterproof technology using magnetic fluid to enhance product durability.
Impact
Improved user satisfaction and repeat purchase rate.

2020: Digital Marketing Strengthening

Overview
Expanded SNS and online sales to acquire younger customers.
Impact
Expanded brand recognition and increased sales.

2023: Introduction of Environmentally Friendly Materials

Overview
Expanded use of sustainable raw materials to reduce environmental impact.
Impact
Improved ESG ratings and gained social support.

Sustainability

  • Promotion of energy-saving in manufacturing processes
  • Expansion of recycled material adoption
  • Product design for reduced environmental impact
  • Strengthening of CSR activities such as local cleanup events
  • Implementation of resource-saving and waste reduction programs