MaxValu Tokai

Basic Information

Stock Code
8198
Industry
Retail
Category Detail
General Merchandise & Food Retailers
Prefecture
Shizuoka Prefecture
Establishment Year
June 1962
Listing Year
July 2004
Official Website
https://www.mv-tokai.co.jp/
TSE Information
TSE Information
Yahoo! Finance
Yahoo! Finance
Other Companies
Aeon Kyushu, Halows, Daikokuten Shokuhin, United Super Markets Holdings, JM Holdings, Aeon Hokkaido, Retail Partners, Life Corporation, Axial Retailing, Yaoko, Arcs, Baro Holdings, Berg

Overview

MaxValu Tokai is a major Aeon Group-affiliated food supermarket founded in 1962, operating an extensive network of supermarkets centered in Shizuoka Prefecture across the Tokai region and surrounding prefectures.

Current Situation

MaxValu Tokai has a stable financial base with consolidated sales of approximately 355.9 billion yen and net assets of about 74.2 billion yen as of 2021. Its primary business is operating supermarkets centered on food, with stores in the four Tokai prefectures as well as Kanagawa, Yamanashi, and Shiga, strengthening community-oriented services. In 2019, it merged with MaxValu Chubu, promoting unification of store brands and integration of services. It is advancing business diversification through the introduction of the latest self-scanning systems, unmanned store operations, and mobile supermarkets. As a core Aeon Group member, it is promoting intra-group collaboration and digital transformation. Moving forward, it emphasizes strengthening community partnerships, advancing sustainability initiatives, and enhancing customer experiences to flexibly respond to market changes.

Trivia

Interesting Facts

  • The only company that fully unified former Yaohan stores under MaxValu
  • Regional leader among Aeon Group food supermarkets originating from Shizuoka Prefecture
  • Advanced company proactively deploying mobile supermarkets through public-private partnerships
  • Continuously implements unique senior discount service 'Healthy Turtle Day'
  • Consolidated diverse store brands under unified 'MaxValu' brand
  • First in Shizuoka Prefecture to introduce self-scanning system
  • Actively deploys regional agricultural products in sales floors
  • Developed urban small stores referencing U.S. retail trends
  • Supports net supermarkets and mail-order services

Hidden Connections

  • Overseas stores from former Yaohan era are now unrelated to MaxValu Tokai
  • MaxValu companies within Aeon Group mutually complement store brands
  • Has partnership agreements with local governments for promoting regional specialties
  • Jointly developing mobile sales vehicles with Suzuki
  • Promoting strategy to increase employee customer interaction time via self-scanning
  • Strengthening frozen food business through collaboration with Aeon Saveur

Future Outlook

Growth Drivers

  • Strengthening community-oriented stores and expanding new openings
  • Customer convenience improvement through digitalization
  • Enhancement of services for elderly and child-rearing generations
  • Efficiency gains through strengthened Aeon Group collaboration
  • Growing demand for health-oriented and local production for local consumption
  • Penetration of new formats (unmanned stores, mobile supermarkets, etc.)
  • Expansion of EC and net supermarket business
  • Environmentally considerate store operations and sustainability promotion
  • Cost reductions via business efficiency like self-scanning
  • Regional brand building through local partnerships

Strategic Goals

  • Complete implementation of sustainability initiatives across all stores
  • Establishment of efficient store operations using IoT and AI
  • Refresh to 100% community-oriented stores centered in Tokai region
  • Nationwide rollout of services for seniors and child-rearing families
  • Achieve sales over 500 billion yen and improved profit margins
  • Wide-area expansion of mobile supermarket business and new market development
  • Achieve over 90% digital payment ratio
  • Achieve over 70% food loss reduction
  • Maintain over 90% employee satisfaction
  • 100% participation rate in regional social contribution programs

Business Segments

Retail Store Operation Support

Overview
Provides store operation support services to group companies and business partners.
Competitiveness
Aeon Group-wide know-how sharing
Customers
  • Store Operation Managers
  • Local Governments
  • Wholesalers
  • Logistics Providers
Products
  • Store Fixtures
  • POS Systems
  • Sales Promotion Services

Product Supply and Logistics

Overview
Stable supply of ingredients and logistics to regional stores and partner companies.
Competitiveness
Efficient regional logistics network
Customers
  • Supermarket Stores
  • Food Service Industry
  • Retailers
Products
  • Food Wholesaling
  • Logistics Delivery Services

Store Supervision and Consulting

Overview
Consulting business for store manager training and operational improvements.
Competitiveness
Region-rooted operational expertise
Customers
  • New Store Operators
  • Franchise Partners
Products
  • Store Management Consulting
  • Staff Training Services

Competitive Advantage

Strengths

  • Stable support from Aeon Group
  • Strong foothold centered in Tokai region
  • Diverse store format brand deployment
  • Community-oriented store operations
  • High customer service capabilities
  • Introduction of diverse payment methods
  • Advanced digitalization initiatives
  • Abundant product assortment
  • Long years of industry experience
  • Stable financial base
  • Efficiency gains from store brand unification
  • Deployment of mobile supermarkets and unmanned stores
  • Initiatives for senior customers
  • Active response to local production for local consumption
  • Collaboration with local communities

Competitive Advantages

  • Able to leverage Aeon Group's national network
  • Organizational structure enabling flexible deployment of multiple store formats
  • Strong customer base from community focus centered in Shizuoka Prefecture
  • Efficient store operations via proprietary self-scanning system
  • Expansion of sales channels outside regions via mobile supermarket business
  • Improved customer loyalty through unique services like senior discounts
  • Succeeded in optimizing operating costs through brand unification
  • Enhanced convenience by supporting diverse electronic money payments
  • Efficiency in logistics and procurement through group collaboration
  • Proactive in new formats, adaptable to market changes
  • Differentiation through active use of local agricultural products
  • Securing competitive edge via robust store renovation and expansion plans
  • Strengthened collaboration with major convenience stores and drugstores
  • Enhanced customer touchpoints via digital coupons and app services
  • High evaluation for regional contribution activities during disasters

Threats

  • Risk of demand decline due to changing consumer preferences
  • Intense regional competition with major supermarket rivals
  • Rising operating costs from labor shortages
  • Decline in purchasing power due to regional economic downturn
  • Risk from fluctuations in raw material prices
  • Lag behind competitors due to delays in digitalization
  • Risk of store damage from natural disasters
  • Decrease in store visitors due to infectious disease outbreaks
  • Increased management burden from stricter laws and regulations
  • Market fragmentation from new retail entrants
  • Risk of supply chain disruptions
  • Consumption slowdown from consumption tax hikes

Innovations

2022: Launch of Mobile Supermarket Business

Overview
Launched mobile supermarket business using sales vehicles centered in Hamamatsu City, Shizuoka Prefecture.
Impact
Contributes to shopping support for regional elderly, becoming a new sales pillar.

2022: Deployment of Unmanned Stores 'Max Mart'

Overview
Opened small unmanned stores in Shizuoka City, operated exclusively with cashless payments.
Impact
Achieved acquisition of new customer segments and labor-saving effects.

2022: Introduction of Self-Scanning System 'MaxGO'

Overview
Sequentially introducing system enabling self-checkout by scanning barcodes.
Impact
Succeeded in streamlining checkout processes and improving customer convenience.

2023: Introduction of AEON Pay Payment Service

Overview
Introduced smartphone payment AEON Pay to accommodate diverse payment needs.
Impact
Contributes to higher customer satisfaction and sales growth.

2023: Opening of Frozen Food In-Store Specialty 'Petit Picart'

Overview
Collaborating with Aeon Saveur to deploy French frozen food specialty stores in Tokai region.
Impact
Succeeded in penetrating new markets and diversifying products.

2020: Strengthening MaxValu Express Format

Overview
Expanded urban small-scale stores to strengthen community-oriented stores.
Impact
Improved customer attraction and regional responsiveness.

2021: Expansion of Digital Coupons and Points Services

Overview
Strengthened point granting and coupon distribution via smartphone apps.
Impact
Contributes to increased customer retention.

2021: Large-Scale Store Renovations

Overview
Implemented latest equipment introduction and sales floor optimization through store rebuilds.
Impact
Improved sales and store brand image.

Sustainability

  • Active adoption of direct-from-producer local products
  • Promotion of plastic packaging reduction
  • Eco-bag普及 to reduce environmental impact
  • Implementation of store energy-saving measures
  • Food education support activities for local communities
  • Provision of shopping support services for elderly
  • Operation of food loss reduction programs