Aeon Kyushu

Basic Information

Stock Code
2653
Industry
Retail
Category Detail
General Merchandise & Food Retailers
Prefecture
Fukuoka Prefecture
Establishment Year
June 1972
Listing Year
August 2000
Official Website
https://www.aeon-kyushu.info/
TSE Information
TSE Information
Yahoo! Finance
Yahoo! Finance
Other Companies
Trial Holdings, Asumo, San-A, G Foot, Kita-O Lucky, Aeon Hokkaido, Itochu Enex, Retail Partners, Max Valu Tokai, Aeon, Izumi, Heiwado, Fuji, Aeon Mall, Tenmaya Store

Overview

Aeon Kyushu, founded in 1972, is a core retail company of the Aeon Group that primarily operates large stores centered in the Kyushu region.

Current Situation

Aeon Kyushu achieved consolidated sales of 484.7 billion yen in the fiscal year ended February 2024, establishing a solid position as a regionally rooted retailer. It operates a wide range of formats including Aeon, Max Valu, The Big, and Home Wide, from supercenters to home centers, with an extensive store network across Kyushu and Yamaguchi Prefecture. In 2019, it integrated operations with Max Valu Kyushu and Aeon Store Kyushu, transitioning to a more efficient management structure. In recent years, it has focused on regionally specialized product development and digitalization initiatives, expanding unique new formats such as 'Inner & Casual Plus' and the health-oriented 'b!olala' brand. It is actively contributing to the local community through mobile sales and disaster recovery support. Regional marketing efforts, including support for the Fukuoka SoftBank Hawks, are also distinctive features. From 2025 onward, it plans to strengthen its business foundation through new store openings and subsidiary acquisitions, aiming for mid-to-long-term growth and sustainable management.

Trivia

Interesting Facts

  • Grew into Kyushu's largest retailer through brand integration of former Jasco and Daiei stores
  • Fukuoka SoftBank Hawks championship sales are a distinctive Kyushu-limited promotion event
  • WAON introduction was initially delayed at former Daiei stores but later fully implemented
  • First in Kyushu to fully implement mobile sales, strengthening regional contributions
  • Operates multiple Aeon Bike specialty stores in Fukuoka City for regional services
  • Introducing health-oriented organic format 'b!olala' in multiple stores
  • Significant store count increase and assortment expansion from integration with former Max Valu Kyushu
  • Deploying new regional format 'Inner & Casual Plus'
  • Promotion activities featuring HKT48 members once garnered attention
  • Contributes to improved living convenience through mobile sales to local communities

Hidden Connections

  • Aeon Kyushu officially supports local team Fukuoka SoftBank Hawks and utilizes for related company PR
  • Absorbed former Koya and Daiei stores, deeply influencing regional retail structure
  • Differentiated from competitors in logistics and purchasing power through integration with Aeon Store Kyushu and Max Valu Kyushu
  • Advancing development of combined drug and food stores via joint venture with Welcia Pharmacy
  • Addressing regional shopping desert issues through mobile sales business
  • Strengthening small store strategy with regionally focused franchise 'Nico Kitchen'
  • Enhancing Aeon brand uniqueness through abundant PB product development
  • Store deployment fusing large stores from former Jasco and comprehensive supermarkets from former Daiei

Future Outlook

Growth Drivers

  • Customer base expansion through regionally focused multi-format deployment
  • Promotion of digital and cashless payment adoption
  • Growing demand for health-oriented and environmentally considerate products
  • Strengthened collaboration with local ingredients and companies
  • Market expansion via franchise business and new format development
  • Cost competitiveness from logistics efficiency and store rationalization
  • Growth potential in mobile sales services for elderly
  • Advancement of sustainable management and ESG initiatives
  • Marketing synergies from multi-store integration
  • Brand strengthening through regional events and sports support

Strategic Goals

  • Maintain and expand top market share in Kyushu retail industry
  • Achieve customer experience innovation through digitalization
  • Strengthen environmental load reduction and sustainability activities
  • Expand utilization of local products and enhance local economic contributions
  • Market segment expansion through new formats
  • Double franchise store count and expand deployment areas
  • Ongoing development of mobile sales business in collaboration with regional communities
  • Maximize customer loyalty and brand trust
  • Secure workforce and create better working environments
  • Target 1 trillion yen in sales by fiscal 2030

Business Segments

Procurement and Product Development Support for Retailers

Overview
Supports product supply to retailers in Kyushu and product development tailored to regional needs.
Competitiveness
Regionally focused procurement network
Customers
  • Regional Supermarkets
  • Convenience Store Chains
  • Drugstores
  • Specialty Stores
Products
  • General Food
  • Household Goods
  • Clothing
  • Daily Necessities

Corporate Logistics Services

Overview
Provides construction and operation of efficient logistics systems to corporate customers.
Competitiveness
Utilization of Aeon Group's logistics network
Customers
  • Wholesalers
  • Logistics Companies
  • Manufacturers
Products
  • Logistics Management
  • Delivery Services
  • Inventory Management

Franchise Business

Overview
Supports establishment and operation of regionally focused franchise stores.
Competitiveness
High regional brand recognition
Customers
  • Individual Business Owners
  • Small Store Operators
Products
  • Store Operation Support
  • Brand Provision
  • Marketing Support

Shopping Mall Operation Support

Overview
Provides comprehensive operation support to mall operators and tenants.
Competitiveness
Regionally rooted customer base
Customers
  • Tenant Companies
  • Developers
Products
  • Facility Management
  • Customer Attraction Event Planning
  • Tenant Recruitment Support

Manufacturing and Supply of Private Label Products

Overview
Provides integrated support from planning and development to manufacturing and supply of original products.
Competitiveness
Aeon brand trustworthiness
Customers
  • Retail Chains
  • Manufacturers
  • Internal Sales Division
Products
  • PB Products
  • Regional Specialties
  • Health Foods

Regional Marketing and Advertising Agency

Overview
Deploys regionally rooted marketing and advertising initiatives.
Competitiveness
Effective deployment via local networks
Customers
  • Local Companies
  • Municipalities
  • Event Operators
Products
  • Advertising Planning
  • Event Support
  • Promotion Campaign Operations

Competitive Advantage

Strengths

  • Regionally focused multi-format deployment capability
  • Strong support base from Aeon Group
  • Extensive store network and customer base
  • Rich product development capabilities and PB brands
  • Improved customer convenience through digitalization
  • Strong relationships with local communities
  • Business diversification from supermarkets to home centers
  • Operational efficiency from format integration
  • Regionally specialized marketing
  • Introduction of diverse payment methods

Competitive Advantages

  • Largest scale retail store deployment in Kyushu and Yamaguchi
  • Absorbed former Jasco and Daiei stores to strengthen regional dominance
  • Synergy effects from management integration with Max Valu Kyushu
  • Regional brand strengthening through Fukuoka SoftBank Hawks support
  • Maintained price competitiveness with abundant PB brands
  • Covers elderly demographic with unique mobile sales service
  • Differentiation through regionally focused products
  • Enhanced customer convenience via proactive digital initiatives
  • Cost reductions from integrated multi-format operations
  • Deployment of regional events and promotions

Threats

  • Intense competition from local supermarkets like Izumi
  • Market contraction risk from population decline
  • Labor shortages and talent acquisition difficulties
  • Impact of economic fluctuations on consumer sentiment
  • Rise of new EC players
  • Store damage risks from natural disasters
  • Strengthened legal and environmental regulations
  • Rising logistics and raw material costs
  • Adaptation to structural changes in regional economy
  • Impact of COVID-19 and other infectious diseases

Innovations

2023: Launch of Mobile Sales Service

Overview
Started mobile sales in Yufu City, Oita Prefecture, providing convenience to local elderly.
Impact
Contributes to regional contributions and customer base expansion.

2024: Launch of New Format 'Inner & Casual Plus'

Overview
Opened a store specializing in clothing and daily goods in Arida City, Saga Prefecture.
Impact
Aims to adapt to regional needs and expand sales.

2021: Introduction of Cashierless 'Regi Go'

Overview
Introduced self-checkout at Aeon Hara store to improve customer convenience.
Impact
Successfully reduced checkout wait times and improved efficiency.

2020: Management Integration with Max Valu Kyushu and Two Others

Overview
Advanced store brand unification and shared logistics through integration.
Impact
Significantly improved operational efficiency and competitiveness.

2022: Establishment of Aeon Welcia Kyushu

Overview
Joint venture with Welcia drugstore to develop new formats.
Impact
Created new field of combined drug and food stores.

Sustainability

  • Discontinued free plastic bag distribution and promoted my bag campaign
  • Strengthened efforts to reduce food waste
  • Promoted store energy efficiency improvement plans
  • Advanced product development using local resources
  • Expanded environmentally considerate product lines