Tenmaya Store

Basic Information

Stock Code
9846
Industry
Retail Industry
Category Detail
General Merchandise & Food Retailers
Prefecture
Okayama Prefecture
Establishment Year
April 1969
Listing Year
October 1989
Official Website
http://www.tenmaya-store.co.jp/
TSE Information
TSE Information
Yahoo! Finance
Yahoo! Finance
Other Companies
Trial Holdings, Aeon Kyushu, San-A, Life Foods, Arigatou S, Toami, Aeon Hokkaido, Aeon, Izumi, Heiwado, Fuji

Overview

Tenmaya Store is a major operator of general merchandise stores (GMS) centered in Okayama Prefecture, founded in 1969. It maintains a stable foundation through regionally focused multi-store expansion and partnerships with Seven & i Holdings.

Current Situation

Tenmaya Store recorded consolidated sales of approximately 69.4 billion yen and operating profit of approximately 2.2 billion yen in the fiscal year ended February 2021. Centered in Okayama, Hiroshima, and Tottori Prefectures, it operates numerous Tenmaya Happy Town, Tenmaya Happies, and Happy Mart stores, maintaining a solid position in regional markets. It has entered into a capital and business alliance with Seven & i Holdings, actively promoting the introduction of its private brands and the electronic money nanaco. In 2016, it absorbed and merged its subsidiary Tenmaya Happy Mart to achieve efficiency. It has improved customer convenience through regional loyalty point card programs and self-checkout introductions. In logistics, it focuses on cost reduction through joint delivery with competitors in the Chugoku-Shikoku region. Moving forward, it plans to expand IoT and cashless payments, as well as mobile supermarket services to address the aging local population, aiming for regional economic development and sustainable growth.

Trivia

Interesting Facts

  • Core store of Okayama Prefecture's local department store 'Tenmaya' group.
  • Has a shopping center that was a filming location for the movie 'Kencho no Hoshi'.
  • Early introducer of Seven & i Holdings' PB brands.
  • Operates mobile supermarket business for regional elderly.
  • Operates proprietary points card 'Happy Card' with Rakuten Edy function.
  • Early self-checkout introduction to improve customer service.
  • Promotes joint logistics delivery with rival companies in Chugoku-Shikoku.
  • Has permission to open some Dom Dom Hamburger chain stores in Chugoku-Shikoku region.
  • In 2016, absorbed and merged 100% subsidiary Tenmaya Happy Mart for business integration.
  • Actively promotes collaborations with local community and town development agreements.

Hidden Connections

  • Maruta Industry Co., Ltd. is the largest shareholder, and it also handles Tenmaya group's real estate rentals.
  • Has capital and business alliance with Ito-Yokado, with collaborative relations in joint procurement and PB deployment.
  • Deep relationship with Seven & i Holdings, which collaborates with internet businesses like 'Seven Net Shopping'.
  • Closely collaborates with local banks and associations, wielding influence in local economy.
  • Pursues unique strategy specialized in Chugoku-Shikoku region, unlike many competitors.
  • Proprietary points card 'Happy Card' features Rakuten Edy linkage.
  • There are cases where competitors like Halows enter as successor stores at closed store sites.
  • Group companies include diverse formats like women's clothing specialist 'Pomu'an' and prepared foods 'Derikana'.

Future Outlook

Growth Drivers

  • Customer satisfaction improvement through cashless payment environment expansion
  • Expansion of demand for regionally focused services and mobile supermarkets
  • Strengthened collaboration with Seven & i Holdings
  • Improved cost competitiveness through joint logistics in Chugoku-Shikoku
  • Enhanced response to aging needs of local consumers
  • Expansion of online shop and other EC businesses
  • Promotion of labor-saving and IT introductions for operational efficiency
  • Active response to environment and sustainability activities
  • Response to regional needs through flexible store formats
  • Customer loyalty enhancement through points programs
  • Active participation in regional events and cultural activities
  • Competitiveness strengthening through new store openings and existing store renewals

Strategic Goals

  • Establish leadership in general retail industry in Chugoku-Shikoku
  • Full deployment of customer-centered digital services
  • Thorough eco packaging and environmental load reduction
  • Achieve over 90% cashless payment rate
  • Accelerate development and deployment of new store formats
  • Coexistence with local community and sustainable business operations
  • Achieve 30% CO2 reduction through logistics efficiency
  • Top-class employee satisfaction and health management
  • Maintain annual growth rate over 3%
  • Full reinforcement of online mail-order business

Business Segments

Retail-Related Procurement and Wholesale

Overview
Handles product supply and logistics services to group stores and related businesses.
Competitiveness
Regionally focused procurement network and stable supply system.
Customers
  • Group Stores
  • Regional Retailers
  • External Commercial Facilities
  • Local Producers
  • Supply Suppliers
Products
  • Food Wholesale
  • Clothing Procurement
  • Daily Goods Sales
  • PB Product Supply
  • Logistics Services

Store Operation Support and Technology Introduction

Overview
Provides technology support and training for store operation efficiency.
Competitiveness
Know-how sharing through capital alliance with Ito-Yokado, etc.
Customers
  • Directly Operated Stores
  • Franchise Stores
  • Regional Partner Stores
  • System Vendors
Products
  • POS System Provision
  • Cashless Payment Introduction Support
  • Marketing Services
  • Personnel Exchange and Training Support

Real Estate and Facility Management

Overview
Manages commercial real estate and facility operations centered on group and local areas.
Competitiveness
Strong regional network and stable facility operation capabilities.
Customers
  • Tenant Companies
  • Shopping Center Managers
  • Local Government
  • Facility Users
Products
  • Commercial Facility Operations
  • Real Estate Rental Management
  • Facility Maintenance
  • Event Planning and Operations

Logistics and Delivery Services

Overview
Achieves efficiency through logistics collaboration with competitors in Chugoku-Shikoku.
Competitiveness
Efficient delivery network leveraging regional connections.
Customers
  • Group Stores
  • Regional Retailers
  • Food Manufacturers
  • Consigned Delivery Destinations
Products
  • Joint Delivery Service
  • Warehouse Management
  • Last-Mile Delivery
  • Logistics Efficiency Solutions

Food Manufacturing and Processing Support

Overview
Promotes use of local ingredients and supports safe, high-quality supply.
Competitiveness
Local food processing technology and collaboration system.
Customers
  • Group-Related Companies
  • Local Food Manufacturers
  • External Consigned Processors
Products
  • Local Ingredient Processing Support
  • PB Product Manufacturing Support
  • Quality Control
  • Manufacturing Process Efficiency

Marketing and Promotion

Overview
Implements promotions tailored to regional customer needs.
Competitiveness
Precise measures using local customer data.
Customers
  • Group Stores
  • Local Event Organizers
  • Advertising Agencies
Products
  • Promotion Planning
  • Points-Linked Campaigns
  • Regional Advertising Deployment

IT and System Services

Overview
Manages IT infrastructure and online shop operations.
Competitiveness
Stable operation through external partnerships and in-house development.
Customers
  • Group Companies
  • Store Operation Managers
Products
  • POS System Operation
  • Online Shop Support
  • Data Analysis
  • Cashless Payment System Introduction

Environment and Sustainability-Related Business

Overview
Promotes initiatives to reduce environmental impact.
Competitiveness
Close network with local community.
Customers
  • Group Stores
  • Local Government
  • Environmental Protection Groups
Products
  • Plastic Reduction Promotion
  • Recycling Activities
  • Eco Product Development Support

Human Resource Development and Labor Management

Overview
Provides personnel support for stable store operations.
Competitiveness
Flexible talent utilization focused on local area.
Customers
  • Group Employees
  • Part-Timers
Products
  • Training Programs
  • Labor Management System
  • Welfare Services

Travel and Leisure-Related Services

Overview
Provides travel and exchange services to local residents as a group.
Competitiveness
Customer attraction through regionally dense store network.
Customers
  • Customers
  • Travel Agencies
  • Group Employees
Products
  • Travel Agency Services
  • Various Leisure Guidance

Security and Guard Services

Overview
Business responsible for safety of stores and local areas.
Competitiveness
Local-focused security system.
Customers
  • Group Stores
  • Regional Event Organizers
Products
  • Guard Duties
  • Crime Prevention Management

Real Estate Rental and Management

Overview
Effectively utilizes and manages group's real estate assets for rental.
Competitiveness
Stable operations based on long years of local real estate experience.
Customers
  • Tenants
  • Group Companies
Products
  • Real Estate Rental
  • Building Management
  • Asset Management

Competitive Advantage

Strengths

  • Strong regionally focused customer base
  • Economies of scale from multi-store expansion
  • Capital and business alliance with Seven & i
  • Diverse sales channels and services
  • Comprehensive points program
  • Stable financial position
  • Flexible store format deployment
  • Extensive regional network
  • Efficiency through joint logistics delivery
  • Local-focused talent development

Competitive Advantages

  • Differentiation in products and payment services through collaboration with Seven & i Holdings
  • Strong brand recognition in Chugoku-Shikoku region centered on Okayama, Hiroshima, and Tottori
  • Response to regional needs through diverse store formats (Tenmaya Happy Town, Tenmaya Happies, Happy Mart)
  • Business integration and efficient operations through subsidiary acquisitions and mergers
  • Improved customer convenience with cashless payments and self-checkout introductions
  • Enhanced cost competitiveness through joint delivery and logistics efficiency
  • Trust building through deep involvement and collaboration with local community
  • Broad customer touchpoints secured through diverse sales channels
  • Strengthened customer loyalty with extensive points services
  • New market development through IT and online shop expansion

Threats

  • Intensifying competition with national major retailers
  • Market shrinkage due to regional population aging and decline
  • Changes in consumer purchasing trends and EC market
  • Consumption slowdown due to uncertain economic environment
  • Increased store operation costs from labor shortages
  • Increased costs from new regulations and environmental measures
  • Rising logistics costs and fuel prices
  • Difficulty in differentiation due to competitors' digitalization
  • Complicated labor management from work style reforms
  • Increased disaster risks from climate change

Innovations

2024: Participation in Chugoku-Shikoku Logistics Study Group

Overview
Promotes joint delivery and logistics efficiency among supermarkets in Chugoku-Shikoku region.
Impact
Achieves logistics cost reduction and service quality improvement.

2023: Expansion of Self-Checkout Introductions in Stores

Overview
Deploys self-checkout in multiple stores to improve customer convenience and store efficiency.
Impact
Achieves checkout wait time reduction and labor cost savings.

2022: Making Miyoshi Nomoto Full Subsidiary

Overview
Made Miyoshi Nomoto a subsidiary to strengthen regional brand and expand business.
Impact
Contributes to performance improvement and regional market share expansion.

2021: Introduction of 6 QR Code Payment Brands

Overview
Introduces major QR payments like PayPay and LINE Pay to promote cashless.
Impact
Promotes customer base expansion and convenience improvement.

2020: Certified as Health Management Excellence Corporation 2020

Overview
Focused on employee health management and work environment improvement to obtain certification.
Impact
Contributes to corporate image improvement and talent acquisition.

Sustainability

  • Promotion of regionally focused circular resource utilization
  • Packaging material review for plastic reduction
  • Ongoing employee health promotion programs
  • Expansion of eco products and PB products
  • CO2 emissions reduction through logistics efficiency