Matsuya

Basic Information

Stock Code
8237
Industry
Retail
Category Detail
General Merchandise & Food Retailers
Prefecture
Tokyo
Establishment Year
March 1919
Listing Year
October 1961
Official Website
http://www2.matsuya.com/co/
TSE Information
TSE Information
Yahoo! Finance
Yahoo! Finance
Other Companies
J. Front, Mitsukoshi Isetan, Takashimaya, H2O Retailing, Kintetsu Department Stores, Yamato, Marui Group, Saika-ya, Izutsuya, Keisei

Overview

Matsuya is a historic department store founded in 1919, operating two stores in central Tokyo's Ginza and Asakusa, primarily handling luxury brands, and is a leading company in the retail industry.

Current Situation

Matsuya recorded consolidated sales of 48.1 billion yen and operating profit of 4.5 billion yen for the fiscal year ending February 2025, with the Ginza main store as the central revenue source. As a veteran department store, it excels in luxury fashion and accessories sales, engaging in fierce competition with Mitsukoshi Isetan in the Ginza area. The Asakusa store is located in a station building directly connected to Tobu Railway Asakusa Station, focusing on community-based operations. In recent years, it has renovated stores and diversified performance through subsidiaries in food services and wedding hall management. During business reconstruction, it partnered with Isetan to advance collaboration in procurement and product planning. Moving forward, it aims to strengthen online sales and regional collaborations based on securing its position in the upscale Ginza district. Sustainability initiatives are gradually expanding, aiming for sustainable store operations. It is also widely recognized as a department store with high cultural value, known as a filming location.

Trivia

Interesting Facts

  • Founded in 1869 as Yokohama kimono shop 'Tsuruya'.
  • Ginza main store is one of the oldest department stores in the Kanto region.
  • Asakusa store pioneered Japan's first railway station-connected department store.
  • Matsuya's unique chimes continue to be loved by customers.
  • Two-store system in Ginza and Asakusa ongoing since 1970s.
  • Asakusa store features 1931 Art Deco architecture.
  • Ginza main store used as Allied PX after Pacific War.
  • Completely unrelated to Matsuya Foods.
  • Famous as venue for cultural events and Hollywood films.
  • Long-term management continued by Furuya family lineage.
  • Rare department store serving both urban and downtown customers.
  • Rebuilt independent path after partnership and rivalry with Isetan.
  • Relatively stable performance amid headwinds in department store industry.
  • Store exterior features logo supervised by Kenya Hara.
  • President appears on department store TV programs for PR boost.

Hidden Connections

  • Close collaboration with Asakusa transport hub backed by Tobu Railway investment.
  • Business tie-up with Isetan influenced industry procurement structure.
  • Advancing collaborations with IT firms for online shop operations.
  • Diversified expansion into food and wedding venues via affiliates.
  • Special historical ties with U.S. military during postwar Ginza PX period.
  • History of former Yokohama store sale impacts market relations with Matsuzakaya Yokohama.
  • Typical regional department store collaborations and competitions with Tobu Department Store.
  • Founding family lineage and executive interconnections support stable management.

Future Outlook

Growth Drivers

  • Expansion of luxury spending from inbound recovery in Ginza
  • Strengthening online sales and digital channels
  • Improving community store convenience and regional collaborations
  • Expanding sustainable products and eco-initiatives
  • Cross-marketing with food and service businesses
  • Creating customer experience value via events and culture
  • Expanding brand awareness to new customer segments
  • Sophisticating sales strategies with AI and data analysis
  • Expanding IT use for logistics efficiency and cost cuts
  • Strengthening strategic partnerships with partner firms
  • Selective focus on high-value-added products
  • Boosting visits through store renewals

Strategic Goals

  • Maintain and expand top local share at Ginza main store
  • Establish omnichannel integration of EC and physical stores
  • Sustainable store operations contributing to decarbonized society
  • Strengthen cultural and environmental activities with communities
  • 20% increase in annual visitors and higher customer loyalty
  • Maximize profitability while maintaining store count
  • Raise new business sales ratio above 30%
  • Optimize customer data marketing via DX
  • Strengthen organization through talent development and diversity
  • Achieve sustainable growth with sound finances

Business Segments

Store Operations and Real Estate Leasing

Overview
Conducts leasing and management of owned buildings and related facilities.
Competitiveness
Premium location real estate holdings and management expertise
Customers
  • Retailers
  • Food service operators
  • Commercial facility managers
  • Advertising agencies
  • Construction companies
Products
  • Store operations management
  • Real estate leasing
  • Advertising space provision
  • Facility maintenance

Food Services and Venue Operations

Overview
Provides diverse food and services through subsidiaries.
Competitiveness
Cross-marketing leveraging department store foot traffic
Customers
  • General consumers
  • Wedding guests
  • Corporate party organizers
Products
  • Food services
  • Wedding venue operations
  • Event planning and operations

Advertising and Marketing Services

Overview
Supports brand promotions utilizing stores.
Competitiveness
High-impact initiatives leveraging Ginza brand
Customers
  • Advertising agencies
  • Brand companies
  • Corporate promotion staff
Products
  • Advertising planning
  • In-facility sales promotion support
  • Digital marketing

Imported Sundries Wholesale

Overview
Wholesales high-quality sundries like Nordic brands.
Competitiveness
Exclusive import routes secured
Customers
  • Specialty stores
  • Department stores
  • Restaurants
Products
  • Imported tableware
  • Decorative goods
  • Imported furniture

Logistics and Office Equipment Supply

Overview
Provides logistics and equipment necessary for store operations.
Competitiveness
High-quality services specialized for department store industry
Customers
  • Store operators
  • Retailers
  • Office managers
Products
  • Store logistics services
  • Office equipment sales
  • Insurance agency services

License Management

Overview
Manages rights for own and partner brands.
Competitiveness
Reliability of historic brands
Customers
  • Brand owners
  • Related business companies
Products
  • Trademark license management
  • Brand utilization support

Digital Business Development

Overview
Digital transformation promotion business.
Competitiveness
Service rollout leveraging retail industry experience
Customers
  • Online customers
  • Corporate partners
Products
  • Omnichannel solutions
  • EC site operations
  • Data analysis services

Real Estate Leasing and Management

Overview
Handles leasing and management of asset-owned buildings.
Competitiveness
Urban premium location asset portfolio
Customers
  • Commercial tenants
  • Corporates
  • Retailers
Products
  • Office leasing
  • Commercial facility leasing
  • Property management

Fashion Building Operations

Overview
Fashion building operations such as Ginza Core.
Competitiveness
Long experience in urban fashion building operations
Customers
  • Retail tenants
  • Consumers
Products
  • Store operation support
  • Promotion support

Beauty and Cosmetics Support

Overview
Cosmetics brand sales and support business.
Competitiveness
Strong partnerships with luxury brands
Customers
  • Cosmetics brands
  • Beauty salon operators
Products
  • Brand sales support
  • Beauty product wholesale

Event Planning and Operations

Overview
Undertakes planning and operations for various shows and exhibitions.
Competitiveness
Abundant in-store promotion experience
Customers
  • Corporates
  • Local governments
  • Cultural organizations
Products
  • Department store event planning
  • Cultural event operations

IT Services for Retailers

Overview
Provides IT solutions specialized for retail industry.
Competitiveness
Leveraging industry-specific expertise
Customers
  • Retailers
  • EC operators
Products
  • Customer management systems
  • Sales analysis tools

Competitive Advantage

Strengths

  • High brand value as a veteran department store
  • Store locations in advantageous Ginza and Asakusa areas
  • Strong partnerships with luxury brands
  • Stable management base and solid financial position
  • Revenue diversification through multi-businesses
  • Excellent customer service and store experience
  • Dual focus on community ties and tourism demand
  • Established recognition within department store industry
  • Consistent management by founding family
  • Rich customer data and marketing capabilities
  • Cultural value utilizing historic buildings
  • Excellent transportation access with direct station connection
  • Enhanced assortment through wide product categories
  • Long-term corporate sustainability and reliability
  • Expansion into food and events via subsidiaries

Competitive Advantages

  • High customer trust and brand loyalty unique to veterans
  • Firm position in Ginza's luxury market
  • Unique advantage in Asakusa area leveraging Tobu Railway ties
  • Abundant luxury brands and exclusive collab products
  • Successful reconstruction due to management skills and stability
  • Multiple channels for customers (stores, mail order, EC)
  • Differentiation through specialized high-value products
  • Risk diversification via complex business structure
  • Diversified store strategy with two major bases: Ginza and Asakusa
  • Strong capital and supplier relations including financial institutions
  • Customer engagement via events and cultural appeal
  • Enhanced customer experience through renovations and tech
  • Brand recognition boost via unique chimes and events
  • Customer base expansion through online sales growth
  • Synergy effects from collaborations with related firms and group

Threats

  • Shrinking consumer base due to aging population and low birthrate
  • Declining foot traffic from online shopping spread
  • Intense competition from rival department stores and fashion buildings
  • Sales impact from inbound spending fluctuations
  • Decline in luxury demand amid economic downturn
  • Rising logistics costs and supply chain risks
  • Increased difficulty in product planning from rapid trend changes
  • Declining store visits due to pandemics and social unrest
  • Risk of tenant leasing income instability
  • Brand damage from challenges maintaining high-value positioning
  • Labor shortages and rising talent acquisition costs
  • Increased management burden from stricter regulations

Innovations

2024: Full introduction of LED lighting at Ginza main store

Overview
Switched entirely to eco-friendly LED lighting to improve energy efficiency.
Impact
Reduced store electricity usage by 20%

2023: Renovation of Tobu Asakusa Station-connected facility

Overview
Renovated Asakusa store section to revive Art Deco exterior and strengthen brand value.
Impact
Improved customer satisfaction and increased visits

2022: Expansion of online mail-order platform

Overview
Strengthened in-house EC site and introduced video marketing to target younger demographics.
Impact
Online sales up 15% year-over-year

2021: Full shift to sustainability management

Overview
Advanced plastic reduction and recycled material products to lower environmental impact.
Impact
Improved corporate image through environmental investments

2024: Introduction of online streaming for premium events

Overview
Simultaneous online streaming of fashion shows and brand events.
Impact
Expanded reach to nationwide customers

2023: Introduction of AI-based customer purchase analysis system

Overview
Built sales strategies tailored to customer needs by analyzing store and EC purchase history data.
Impact
Improved sales efficiency and customer satisfaction

2020: Advanced pandemic countermeasures project first in department store industry

Overview
Accelerated thorough hygiene management and contactless payments.
Impact
Ensured safety for customers and employees

2022: Opening of collaboration stores with new food brands

Overview
Launched joint stores with trendy Ginza restaurants to boost foot traffic.
Impact
Increased food sales and expanded customer base

2021: Building sustainable logistics system

Overview
Introduced eco-friendly delivery and warehouse management systems to reduce CO2.
Impact
Optimized logistics costs and reduced environmental load

2020: Introduction of smart parking system

Overview
Implemented electronic reservation and payment for Ginza main store parking to improve convenience.
Impact
Improved customer satisfaction

Sustainability

  • Promoting shift to renewable energy use
  • Strengthening waste reduction and recycling programs
  • Expanding eco-friendly products and awareness
  • Collaborative environmental conservation with local communities
  • Promoting employee environmental awareness and education
  • Adopting green procurement standards
  • Advancing paperless operations
  • Efficient water use and conservation promotion
  • Sustainable food procurement
  • Social responsibility through disability employment promotion
  • Enhanced transparency in environmental reporting
  • Mid-to-long-term plan toward carbon neutral 2050