Fujikyuko

Basic Information

Stock Code
9010
Industry
Land Transportation Industry
Category Detail
Land Transportation
Prefecture
Yamanashi Prefecture
Establishment Year
September 1926
Listing Year
September 1950
Official Website
https://www.fujikyu.co.jp/
TSE Information
TSE Information
Yahoo! Finance
Yahoo! Finance
Other Companies
Iwaki Pump, Tohoku Chemical, Daiichi Kosho, Tokyu, Odakyu Electric Railway, Keisei Electric Railway, JR East, JR West, JR Central, Tokyo Metro, Kintetsu Group Holdings, Hankyu Hanshin Holdings, JR Kyushu

Overview

Fujikyuko is a comprehensive leisure company founded in 1926, with Fuji-Q Highland as its base, developing land transportation, tourism, distribution, and real estate businesses.

Current Situation

Fujikyuko recorded consolidated sales of 50.7 billion yen and operating profit of 8.1 billion yen for the fiscal year ending March 2024, maintaining steady growth in the land transportation industry. The railway business accounts for about 5% of sales, with transportation operations as a whole making up about 36% of revenue, while leisure business accounts for about 50%, with Fuji-Q Highland as the core of earnings. In recent years, it has promoted the spin-off of its bus operations to establish an efficient operation system. It has introduced low-emission buses and electric buses that are environmentally friendly, actively contributing to the local community and sustainability. The Fujikyuko Group as a whole is advancing decarbonization through the introduction of electric buses and has entered into disaster response agreements with the region. Moving forward, it aims to strengthen Mt. Fuji tourism while reducing environmental impact, expand its amusement park business, and promote digitalization. In addition, its affiliated tourist facilities and real estate business contribute to strengthening its foundation, aiming for sustainable growth in collaboration with local society over the medium to long term.

Trivia

Interesting Facts

  • Fuji-Q Highland amusement park is one of Kanto's premier destinations for thrill rides.
  • In-group signal voice synthesis announcement devices were among Japan's early introductions.
  • Bus vehicle license plates match desired numbers with vehicle numbers.
  • Introduction of environmentally friendly buses is top-class among private operators nationwide.
  • Promoting efficient operation management through spin-off of railway business.
  • Fujikyuko Skating Club has produced numerous Japanese Olympic representatives.
  • Also operates stores at Suruga Bay Numazu SA on the New Tomei Expressway.
  • Long family management with the Horiuchi family at the center.
  • Sightseeing boats and resort facilities are important revenue sources for the group.
  • Operates community bus 'Chiibus' in Minato Ward, Tokyo.
  • Fujikyuko bus color 'Green Belt' adopted for landscape protection.
  • Anime collaboration events at Fuji-Q Highland successful in drawing crowds.
  • Electric buses capable of traveling approximately 280 km on a single charge.
  • Entered power supply agreement for regional disasters, contributing to disaster prevention.
  • Also operates overnight express buses to Iwate Prefecture and other Tohoku routes.

Hidden Connections

  • Political feud between Yamanashi Governor Kotaro Nagasaki and Horiuchi family affecting land lease issues.
  • Capital ties with Hino Motors, introducing many Hino vehicles.
  • Fujikyuko Group deeply involved as top shareholder in UTY Television Yamanashi.
  • Collaboration projects with 'Thomas the Tank Engine' anime boosting draw for railways and buses.
  • Fujikyuko's initiatives greatly contribute to overall regional tourism activation.
  • Fujikyuko's CNG bus filling station is Japan's first combined with a gas station.
  • Fujikyuko Bus vehicle parts numbering system adopts unique detailed classification.
  • Fujikyuko Skating Club athletes have produced many Winter Olympics medalists.

Future Outlook

Growth Drivers

  • Sustained increase in Mt. Fuji tourism demand
  • Spread of low-environmental-impact technology and new vehicle introductions
  • Regional collaboration and tourism infrastructure strengthening
  • Expansion of diversified leisure business
  • Operational efficiency improvement through ICT and digital technology utilization
  • Improved convenience of transportation IC card services
  • Strengthening of regional disaster response capabilities
  • Development of new markets (electric vehicles, sustainable tourism)
  • Provision of regional brand power and high-value-added services
  • Stable revenue from diversified group management
  • Continued regional environmental conservation activities and improved social evaluation
  • Enhanced corporate value through sports promotion such as curling and skating club

Strategic Goals

  • 50% or more of all vehicles to be electric or hybrid buses
  • Achieve 2 million annual visitors to Fuji-Q Highland
  • 30% reduction in CO2 emissions for environmental impact reduction
  • Promotion of DX (digital transformation) in regional transportation
  • Strengthening of power and transportation support systems during regional disasters
  • Achieve over 1 billion yen in sales from tourist accommodation business
  • Expansion of sustainable forest management and environmental conservation activities
  • Strengthening of sports club (e.g., Tomomi Okazaki) and international achievements
  • Promotion of new business development contributing to regional revitalization
  • Strengthening of Fujikyuko Group management foundation and promotion of health management

Business Segments

Transportation Infrastructure Operation Support

Overview
Utilizes Fujikyuko Group's infrastructure operation expertise to support efficient regional transportation operations.
Competitiveness
Multi-faceted transportation business system closely tied to the region
Customers
  • Local governments
  • Tourism-related businesses
  • Regional transportation organizations
Products
  • Railway operation management services
  • Bus operation services
  • Mobility service spin-off outsourcing

Tourist Facility Operation and Planning

Overview
Leverages experience in operating amusement parks and resorts to provide planning and operational support for regional tourism promotion.
Competitiveness
Abundant know-how from operating Fuji-Q Highland
Customers
  • Local governments
  • Tourism development operators
  • Theme park operators
Products
  • Amusement park operations
  • Resort facility planning
  • Event planning and operation

Environmentally Friendly Vehicle Introduction Support

Overview
Provides support for introducing low-emission buses and EV buses with environmental considerations, along with know-how.
Competitiveness
Largest-scale track record of environmentally friendly bus ownership among private operators
Customers
  • Transportation operators
  • Local governments
Products
  • CNG bus introduction
  • Hybrid bus introduction
  • Electric bus operation

Real Estate and Villa Development

Overview
Provides high-end villa site development and management services around the Mt. Fuji foothills.
Competitiveness
Land assets rooted in the region and trusted relationships
Customers
  • Individual investors
  • Villa owners
  • Local governments
Products
  • Villa site sales
  • Management services
  • Resort development consulting

Travel Agency Services

Overview
Provides a variety of travel services through Fujikyuko Travel.
Competitiveness
Regional tourism packages through group collaboration
Customers
  • Individual travelers
  • Group travelers
  • Corporations
Products
  • Bus tour planning
  • Accommodation booking arrangements
  • Tourism plan proposals

Broadcasting and Communication Equipment Manufacturing

Overview
Resonant Systems, an in-group company, develops and supplies transportation announcement equipment.
Competitiveness
Possession of advanced voice synthesis technology
Customers
  • Bus operators
  • Transportation management organizations
Products
  • Voice synthesis announcement devices
  • Dispatch management systems

Logistics and Distribution Support

Overview
Expands regional distribution services centered on Fujikyuko Department Store.
Competitiveness
Extensive network of regional bases
Customers
  • Retailers
  • Distributors
Products
  • Store delivery of goods
  • Regional distribution support

Taxi and Limousine Business Support

Overview
Deploys taxi business supporting regional transportation within the group.
Competitiveness
Service deployment closely tied to the region
Customers
  • Fujikyuko Group operators
  • Local residents
Products
  • Taxi operation management
  • Maintenance services
  • Limousine provision

Environmental Conservation and Forest Management

Overview
Promotes reduction of environmental impact and regional contributions through forest conservation measures.
Competitiveness
Expertise in sustainable utilization of regional resources
Customers
  • Local governments
  • Local communities
Products
  • Utilization of thinned forest wood
  • Environmental conservation accompanying land development
  • Sustainable nature conservation activities

Competitive Advantage

Strengths

  • Multi-faceted business expansion closely tied to the region
  • Powerful Fuji-Q Highland brand
  • Largest ownership of environmentally friendly vehicles
  • Long-term stable management by the Horiuchi family
  • Diverse transportation infrastructure operation know-how
  • Comprehensive leisure facilities
  • Uniqueness through amusement park collaborations
  • Holds electric bus disaster utilization agreements
  • Integrated railway and bus transportation system
  • Active community contribution activities
  • Responsive to domestic and international tourism demand
  • Implementation of sustainability and environmental considerations
  • High recognition and trust in the region
  • Diverse sales channel expansion
  • Service design emphasizing customer experience

Competitive Advantages

  • Overwhelming regional tourism draw centered on Fuji-Q Highland
  • Leads the industry with introduction of low-emission and electric buses
  • Able to provide detailed services through abundant regional subsidiaries
  • Improved efficient operation management by spinning off railway business
  • Cross-marketing effects from diverse leisure facility operations
  • Strong business portfolio management close to holding company structure
  • Improved corporate image through industry-leading social contributions and environmental conservation
  • Early adaptation to nationwide mutual use of transportation IC cards
  • Service design and operations tailored to regional demand characteristics
  • Rapid decision-making from long-term family management
  • Enhanced draw through collaboration events at amusement parks
  • Supports wide-area transportation with express bus network across multiple regions
  • Promotes stay-over tourism with comprehensive tourist accommodation facilities
  • Ensures reliability in emergencies through regional disaster agreements
  • Technological innovation and sustainable development across diverse businesses

Threats

  • Revenue volatility due to seasonal fluctuations in tourism demand
  • Uncertainty in travel industry from COVID-19 and similar
  • Impact of regional economic fluctuations on service demand
  • Market share pressure from competition with major railway companies
  • Infrastructure damage risk from natural disasters
  • Cost increases from strengthened environmental regulations
  • Difficulty securing drivers due to labor shortages
  • User dispersion from competition in transportation IC card systems
  • Litigation risks related to land lease contracts with local governments
  • Decline in competitiveness from delays in technology transformation
  • Delayed response to changing tourism preferences among younger generations
  • Financial burden from increased costs of environmentally friendly vehicle introductions

Innovations

2023: Introduction of Large EV Buses

Overview
Introduced 6 low-power-consumption large electric buses manufactured by domestic maker EV Motors Japan.
Impact
Contributes to decarbonization promotion and operational cost reduction.

2021: Introduction of BYD Large Electric Bus K9

Overview
Introduced Yamanashi Prefecture's first large electric buses (3 units) and commenced operations.
Impact
Achieves reduction in environmental impact and noiseless operations.

2020: Completion of Bus Spin-off with Establishment of Fujikyuko Mobility

Overview
Promoted integration and spin-off of bus operations for efficient management.
Impact
Contributes to operational efficiency and improved profitability.

2020: Full Compatibility with PASMO and Suica

Overview
Equipped all Fujikyuko Group routes with transportation IC card compatibility.
Impact
Leads to improved user convenience and acquisition of new customers.

2021: Replacement of Plastic Products with FSC-Certified Wooden Products

Overview
Promoted plastic reduction for tableware and cutlery at Thomas Land.
Impact
Achieved annual reduction of approximately 4.5 tons of plastic.

2023: Eco Station Installation

Overview
Installed filling facilities for gas buses to support low-emission bus operations.
Impact
Contributes to cost reduction in CNG bus operations and environmental conservation.

Sustainability

  • Large-scale introduction of low-emission CNG buses and hybrid buses
  • Active trial operations of electric buses and disaster utilization agreements with regions
  • Promotion of environmentally considerate forest management and tree-planting activities
  • Improvements in products and services aimed at plastic reduction
  • Compatibility with nationwide mutual use services for transportation IC cards