GENDA

Basic Information

Stock Code
9166
Industry
Services
Category Detail
Leisure & Recreation Facilities
Prefecture
Tokyo
Establishment Year
May 2018
Listing Year
July 2023
Official Website
https://genda.jp/
TSE Information
TSE Information
Yahoo! Finance
Yahoo! Finance
Other Companies
Astroscale Holdings, Timee, SHIFT, AEON Fantasy, freee, SD Entertainment, Round One, ANYCOLOR, Cover, Kyowa Corporation, BuySell Technologies, Bandai Namco Holdings, Sanrio

Overview

GENDA is a rapidly growing entertainment company established in 2018 in the services sector, operating amusement facilities and online crane game businesses.

Current Situation

GENDA recorded consolidated sales of approximately 111.7 billion yen and operating profit of approximately 7.9 billion yen in the fiscal year ending January 2025, achieving rapid growth in the game center industry. In its main amusement facility operations, it operates nationwide under the 'GiGO' brand through its subsidiary GENDA GiGO Entertainment, employing about 12,000 people domestically and internationally. It also generates revenue from operating the online crane game 'LIFTる。' and rental businesses, and has expanded its market share through aggressive M&A strategies. Listed on the Tokyo Stock Exchange Growth Market in 2023, it is strengthening its capital base. It is also focusing on contributions to the environment and local communities, aiming for sustainable growth. In the future, expansion of store networks, strengthening of digital content, and overseas business development are expected to be key pillars of growth.

Trivia

Interesting Facts

  • Grew to No. 3 in the game center industry in just 5 years since founding.
  • Acquired Sega's game center business and rebuilt it as the GiGO brand.
  • Online crane game 'LIFTる。' is expanding domestically and internationally.
  • Founding members centered on those with management experience at AEON Fantasy.
  • Established joint venture with Round One in North America.
  • Entered dining sector by making lemonade specialty store 'Lemonica' a subsidiary.
  • Made film distributor Gaga a consolidated subsidiary, expanding into video business.
  • Private equity funds heavily involved in shareholder composition.
  • Multi-faceted management including rental equipment business through subsidiaries.
  • Aiming to become a comprehensive entertainment company including karaoke equipment operations.

Hidden Connections

  • Representative Naoki Kataoka, former president of AEON Fantasy, wields strong influence in the industry.
  • GENDA succeeded Sega's former game center business and linked it to expansion.
  • Includes many private equity fund shareholders and conducts aggressive fundraising.
  • U.S. joint venture with Round One transitioned from unusual industry partnership to acquisition.
  • Strengthened prize supply by acquiring subsidiary Fukuya Holdings.
  • Acquisition of Gaga for film distribution is part of entertainment diversification strategy.
  • Promoting fusion of online and physical stores to build unique customer experiences.
  • Major shareholder Hideki Yoshimura is representative and co-founder of Midas Capital.

Future Outlook

Growth Drivers

  • Diversification and brand strengthening of amusement facilities.
  • Expansion of online crane game market and IT utilization.
  • Market share expansion through aggressive M&A.
  • New store openings domestically and internationally with regional strategies.
  • Cross-synergy effects from dining, film, and karaoke businesses.

Strategic Goals

  • Entry into top position contention in the amusement industry.
  • Advancing differentiation through online-real fusion.
  • Strengthening global expansion by increasing overseas business ratio.
  • Achieve annual sales of 200 billion yen scale.
  • Achievement of environmental, social, and governance (ESG) goals.

Business Segments

Amusement Facility Operation Support

Overview
Supports facility operation efficiency and customer attraction with operational know-how and equipment provision.
Competitiveness
Abundant provision of operational expertise
Customers
  • Game center operators
  • Shopping malls
  • Amusement facility owners
  • Commercial facility management companies
Products
  • Amusement equipment rental
  • Facility operation support
  • Management consulting
  • Staff dispatching services

Online Game Platform

Overview
Provides safe and fun online gaming environments using IT technology.
Competitiveness
IT platform development technology and brand strength
Customers
  • End users
  • Online game providers
  • Advertising agencies
Products
  • Online crane game operations
  • Game content planning and development
  • User management systems

Prize Planning, Manufacturing, and Sales

Overview
Meets customer promotional needs with diverse prize production.
Competitiveness
Integrated planning and manufacturing system
Customers
  • Game centers
  • Prize game wholesalers
  • Event planning companies
Products
  • Prize planning
  • Manufacturing and sales
  • License management

Dining Store Operation Support

Overview
Supports rollout of lemonade specialty stores and popcorn shops.
Competitiveness
Entertainment-linked dining business know-how
Customers
  • Dining chains
  • Retail stores
  • Event venues
Products
  • Dining store operations
  • Product planning and sales
  • Supply chain management

Cinema Operations and Content Distribution

Overview
Develops high-profitability film-related businesses.
Competitiveness
Broad marketing network
Customers
  • Cinema operators
  • Distributors
  • Film production companies
Products
  • Cinema operations
  • Film distribution
  • Marketing

Karaoke Store Operation Support

Overview
Pursues customer satisfaction with regionally rooted karaoke operations.
Competitiveness
Strong regional penetration
Customers
  • Karaoke store operators
  • Leisure facilities
Products
  • Store operations
  • System management
  • Event planning

Competitive Advantage

Strengths

  • Rapid business expansion and scale growth through M&A
  • Integrated operations across diverse entertainment-related businesses
  • First-mover advantage in online crane games
  • Swift decision-making by strong management team
  • Stable operational base backed by ample capital
  • Nationwide store network
  • Growth potential through overseas expansion
  • Success of brand renewal strategy
  • Diversified product and service offerings
  • Coverage of diverse business areas through subsidiaries

Competitive Advantages

  • Store expansion through acquisition of Sega Entertainment
  • Strengthened customer touchpoints by integrating online and physical stores
  • Proprietary online platform operation technology
  • Business synergies across broad entertainment sectors
  • Acquisition of immediate capabilities and growth promotion via new M&A
  • Broad presence in domestic and international markets
  • Stable backing from major capital
  • Business portfolio adaptable to diverse customer segments
  • Efficiency gains through advanced IT utilization
  • Capability to develop new entertainment x dining formats

Threats

  • Risk of profit margin decline due to intensifying competition
  • Decrease in leisure demand from economic fluctuations
  • Technical vulnerabilities in online businesses
  • Potential strengthening of laws and regulations
  • Market share erosion by new entrants
  • Political and economic risks in overseas operations
  • Challenges in talent acquisition and development
  • Demand decline from changing consumer preferences
  • Facility operation risks from natural disasters, etc.
  • Copyright issues with digital content

Innovations

2020: Launched Online Crane Game 'LIFTる。' Service

Overview
Online crane game platform launched in August 2020.
Impact
Contributes to customer base expansion and new revenue creation.

2020: Acquired 85.1% of Sega Entertainment Shares

Overview
Made subsidiary through large-scale share acquisition from Sega Group.
Impact
Significantly expanded store scale and business foundation.

2021: Acquired U.S. Complex Entertainment Facility 'ENTERRIUM' Business

Overview
Acquired NAMCO USA facilities to strengthen North American business.
Impact
Contributes to business expansion in the U.S. market.

2022: Acquired Shares in Karaoke Business Shin Corporation

Overview
Strengthened karaoke store operations and diversified entertainment business.
Impact
Secured new customer touchpoints and revenue diversification.

2023: Listed on Tokyo Stock Exchange Growth Market

Overview
Achieved listing to raise capital and improve market recognition.
Impact
Contributes to strengthened funding base and enhanced corporate value.

2023: Consecutive M&A of Multiple Amusement Companies

Overview
Aggressively acquired game center operators and related companies for expansion.
Impact
Achieved significant expansion of store network and business areas.

Sustainability

  • Job creation and economic contributions to local communities
  • Promotion of environmentally friendly facility operations
  • Thorough provision of safe and secure services
  • Talent development respecting diversity
  • Strict compliance with laws and corporate ethics