BSN Media Holdings

Basic Information

Stock Code: 9408
Industry: Information and Communications
Category Detail: Mass Media
Prefecture: Niigata Prefecture
Establishment Year: October 1952
Listing Year: April 1969
Official Website: https://www.ohbsn.com/
TSE Information: TSE Information
Yahoo! Finance: Yahoo! Finance
Other Companies: Pacific System, Fuji Media Holdings, Nippon Insua, O-Nex, Kikukawa Enterprise, TVE, Morino Electric, NCN, Linko Corporation, TBS Holdings, Chubu-Nippon Broadcasting, Nippon Television Holdings, Asahi Broadcasting Group Holdings, RKB Mainichi Holdings, TV Asahi Holdings, TV Tokyo Holdings, Musashino Kogyo, MT Genex

Overview

BSN Media Holdings is a broadcasting holding company based in Niigata Prefecture, founded in 1952, that develops regionally rooted mass media businesses centered on television and radio broadcasting and information processing services.

Current Situation

BSN Media Holdings recorded consolidated sales of approximately 23.1 billion yen and net profit of approximately 960 million yen for the fiscal year ended March 2023, building a stable revenue base centered on regional community-oriented broadcasting operations. As a television and radio dual-broadcast station in Niigata Prefecture, it provides trusted broadcasting services and operates in the systems services sector through subsidiaries such as BSN I-Net. In 2023, it transitioned to a certified broadcasting holding company, strengthening group-wide governance and promoting digitalization. The medium-term management plan emphasizes contributing to sustainable development as a regional information industry, enhancing cross-group business proposals, and building a swift decision-making structure. Moving forward, it focuses on solving regional challenges through digital technology utilization and fusion of broadcasting and IT services. With contributing to regional society as its mission, it aims for stable growth and creation of social value.

Trivia

Interesting Facts

Continuing regionally rooted broadcasting since name change to Niigata Broadcasting in 1961
Transitioned to certified broadcasting holding company in 2023, becoming a new leader in regional media
6th TBS affiliate nationwide to achieve certified broadcasting holding company status
First holding company operation among Niigata's 4 private TV stations
Also provides information processing services, expanding into IT businesses beyond broadcasting
Implements ongoing CSR activities with contribution to regional society as management philosophy
Provides building management and equipment inspection services through subsidiaries
Focusing on digital advertising delivery services for the region
Strong ties with regional companies through diverse sales channels
Major shareholders include Niigata Nippo and Echigo Kotsu
One of few broadcasting holding companies operating both TV and radio
High viewer support through approachable regional information programs
Stable foundation with shareholdings from major key stations like TBS Holdings
Contributes to regional culture promotion through event operations
Proactive in introducing safe, environmentally considerate transmission equipment

Hidden Connections

Former Prime Minister Kakuei Tanaka was once a major shareholder, with deep ties to local politics
Supported by regional giants like Niigata Nippo and Echigo Kotsu, bolstering local economy
Capital alliances with other TBS affiliate holding companies form stable network
Contributing to regional DX promotion through fusion of broadcasting and IT
Unique presence supporting local revitalization by leveraging regional information dissemination power
Strengthens relations with regional companies across wide fields through multiple subsidiaries
Refreshed Niigata's broadcasting structure through certified holding company transition
Holds unique position in regional advertising market, deploying community-focused business

Future Outlook

Growth Drivers

Increasing demand for regional digital media
Expansion of needs for solving regional challenges through DX promotion
Diversification and online shift in regional advertising market
New revenue creation through cross-media deployment
Strengthened information dissemination needs from local governments
Demand for business efficiency in information processing services
Advanced broadcasting technology and smart broadcasting functions
New customer acquisition through expanded regional collaboration programs
Growing importance of disaster information services
Business expansion through group synergies

Strategic Goals

Increase regional digital service sales by over 50%
Complete transition to broadcasting equipment achieving reduced environmental impact
Realize improved information access for regional residents
Secure leadership in regional DX support business market
Active contribution to building sustainable regional society
Company-wide rollout of digital content production
Cross-platform integration of diverse media services
Triple the number of collaboration projects with local governments
Further advancement in women's active roles and diversity assurance
Optimization of corporate governance as a broadcasting holding company

Business Segments

Broadcasting Service Provision

Overview

Provides advertising and information dissemination services for local areas, supporting regional corporate promotions.

Competitiveness

Regionally rooted broadcasting network and extensive production expertise

Customers

Advertising Agencies
Local Companies
Local Governments
Public Organizations

Products

TV Advertising Slots
Radio Advertising Slots
Regional Information Program Production
Event Broadcast Services

IT System Development

Overview

Provides system construction and operation support for a wide range of industries, achieving business efficiency.

Competitiveness

Comprehensive IT support system rooted in the region

Customers

Small and Medium Enterprises
Public Institutions
Medical Institutions
Educational Institutions

Products

Business System Development
Network Construction
System Maintenance Management
Cloud Service Implementation Support

Building Management Services

Overview

Provides building maintenance services to maintain safe and comfortable environments.

Competitiveness

Advanced management technology unique to broadcasting-related corporate group

Customers

Commercial Building Owners
Condominium Management Associations
Public Facility Managers

Products

Equipment Management
Cleaning Services
Maintenance Inspections

Video and Content Production Support

Overview

Supports effective information dissemination and brand building through video production.

Competitiveness

High-quality production leveraging broadcasting business expertise

Customers

Local Governments
Companies
Educational Institutions

Products

Video Planning and Production
Promotional Video Production
Program Content Production

Advertising Delivery Solutions

Overview

Supports customer acquisition through advertising delivery across diverse media.

Competitiveness

Cross-media deployment possible across multiple media

Customers

Small and Medium Enterprises
Advertising Agencies

Products

TV Spot Advertising
Radio Advertising Delivery
Digital Advertising Operations

Regional Event Operation Support

Overview

Services supporting planning and operation of regional revitalization events.

Competitiveness

Operational capabilities leveraging regional networks

Customers

Local Governments
Chambers of Commerce
Companies

Products

Event Planning
Operation Support
Promotions

Media-Related Technology Services

Overview

Provides equipment operation and technical support related to broadcasting technology.

Competitiveness

Reliability based on extensive broadcasting technology experience

Customers

Broadcasting Stations
Video Production Companies

Products

Transmission Equipment Management
Technical Support
System Maintenance

Educational Support Programs

Overview

Provides programs for improving information literacy and media education.

Competitiveness

Educational content and expertise unique to broadcasters

Customers

Schools
Regional Organizations

Products

Media Literacy Education
Training Programs

Cloud Service Provision

Overview

Provides comprehensive services for cloud infrastructure design, implementation, and maintenance.

Competitiveness

Rapid support system rooted in the region

Customers

Companies
Public Institutions

Products

Cloud Implementation Support
Operation Support

Consulting Services

Overview

Management consulting services centered on IT utilization.

Competitiveness

Problem-solving capabilities tailored to regional challenges

Customers

Local Companies
Local Governments

Products

IT Strategy Planning
Business Improvement Proposals

Digital Marketing Support

Overview

Provides planning and operation support for digital advertising strategies.

Competitiveness

Cross-media deployment through collaboration with broadcasting

Customers

Companies
Advertising Agencies

Products

SNS Advertising Operations
Online Campaign Planning

Information Security Services

Overview

Implements safety measures and security evaluations for IT environments.

Competitiveness

Advanced technology and regional support network

Customers

Companies
Public Institutions

Products

Security Audits
Risk Assessments

Competitive Advantage

Strengths

Regionally rooted media network
Diversified broadcasting and IT businesses
Management foundation as a certified broadcasting holding company
Active investment in digital services
Long-standing regional trust and brand power
Synergies from extensive subsidiary structure
Stable financial base
High-quality content production capabilities
Fusion technology of broadcasting and IT
Governance enabling swift decision-making
CSR activities rooted in regional society
Secured diverse sales channels
Comprehensive media service provision
Exclusive dominance in Niigata Prefecture market
Abundant human resources and technical assets

Competitive Advantages

Strong trust in providing local information due to regional closeness
Differentiation through business fusion of broadcasting and IT services
Efficiency gains from group-wide synergy effects
Superiority as a legally certified broadcasting holding company
Broad customer reach through diverse channels
High new business creation potential via digitalization
Stable capital structure supported by prominent local companies
High advertising revenue from region-specific advertising products
Sustainable management strategy with long-term perspective
Extensive broadcasting technology and production know-how
Brand value from strong ties with regional communities
Market adaptability through swift management decisions
Risk diversification via broad business portfolio
New market development through fusion of broadcasting and information communications
Customer base from IT services for local SMEs

Threats

Intensifying digitalization and online streaming competition in broadcasting industry
Advertising revenue competition with major media groups
Risk of declining advertising demand due to stagnant regional economy
Cost increases from new technology introductions
Challenges in securing talent due to labor shortages
Business environment fluctuations from regulatory changes
Rapid technological innovations in digital services
Shrinking market trend for regional media
Competitor enhancements in system services
Infrastructure risks from natural disasters
Increasing information security threats
Potential entry of global IT firms into regional markets

Innovations

2023: Transition to Certified Broadcasting Holding Company

Overview: Strengthened group management structure, achieving swift decision-making and optimized governance.
Impact: Enhanced group strategy advancement and business efficiency

2023: Digital Services Enhancement Project

Overview: Initiated active promotion of digital businesses aimed at solving regional challenges.
Impact: Contributes to new customer acquisition and improved existing customer satisfaction

2022: IT Infrastructure Renewal and Cloud Adoption

Overview: Implemented group-wide IT infrastructure updates and cloud system introductions.
Impact: Achieved operational efficiency and strengthened information security

2021: Expansion of Community-Focused Content

Overview: Increased original programs for Niigata Prefecture, contributing to regional value enhancement.
Impact: Contributed to improved ratings and increased advertising sales

2020: Digital Advertising Delivery Platform Development

Overview: Developed proprietary platform to maximize online advertising effectiveness.
Impact: Promotes multi-channel advertising revenue

2024: Verification of Smart Broadcasting Technology

Overview: Preparing for interactive services by leveraging advanced broadcasting technology.
Impact: Strengthens market competitiveness for new service creation

2023: Enhanced Regional IT System Development

Overview: Promoting customized IT solutions for local governments and educational institutions.
Impact: Contributes to order expansion and regional informatization

2022: Introduction of Safe and Environmentally Friendly Transmission Equipment

Overview: Introduced next-generation broadcasting transmission equipment to reduce environmental impact.
Impact: Improved energy efficiency and strengthened environmental response

2021: Multilingual Information Dissemination Service Launch

Overview: Built multilingual information provision system for foreign tourists.
Impact: Promotes regional tourism and creates new advertising revenue opportunities

2020: Cloud-Based Program Management System Introduction

Overview: Developed and introduced management system for production efficiency and flexible operations.
Impact: Reduced production costs and enabled swift program delivery

Sustainability

Active participation and support in regional environmental protection
Promotion of low-power consumption broadcasting equipment introduction
Sustainable event operations through collaboration with regional society
Promotion of paperless operations through digitalization
Creating a better work environment for employees and strengthening health management
Charity activities aimed at regional reconstruction support
Strengthened information security and thorough personal information protection
Proper recycling promotion of broadcasting-related waste
Regional industry revitalization through collaboration with local companies
Promotion of women's active roles and diversity-respecting corporate culture
Expansion of renewable energy utilization
Implementation of regional educational support programs