Mammy Mart

Basic Information

Stock Code
9823
Industry
Retail
Category Detail
General Merchandise & Food Retailers
Prefecture
Saitama Prefecture
Establishment Year
October 1965
Listing Year
May 1991
Official Website
http://mammymart.co.jp/corporate/
TSE Information
TSE Information
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Other Companies
Halows, Daikokuten Bussan, United Super Markets Holdings, Life Corporation, Max Valu Tokai, Axial, Yaoko, Arks, Baro Holdings, Berg

Overview

Mammy Mart is a food supermarket operator centered in Saitama Prefecture, established in 1965, pursuing growth through community-focused store deployments and transition to a holding company structure.

Current Situation

Mammy Mart recorded consolidated sales of approximately 158.4 billion yen, operating profit of about 6.4 billion yen, and net profit of about 4.7 billion yen for the fiscal year ending September 2024, maintaining solid performance. It primarily operates 79 stores centered in Saitama Prefecture in the Kanto region, under the 'Mammy Mart' food supermarket brand. Stores are mainly located in residential areas, adopting a strategy aimed at high customer visit frequency. In recent years, it has strengthened its role as anchor stores in shopping centers and advanced composite facility developments with specialty stores. It plans to transition to a holding company structure in 2025 to expand operations and improve management efficiency. It has also enhanced customer convenience through the introduction of the 'V Point' points service and expanded credit card usage. Amid fierce store opening competition with rivals, it focuses on community-oriented strategies and quality improvements.

Trivia

Interesting Facts

  • History tracing back to greengrocer 'Yaoharu'
  • Ideal trading area within 500-meter radius of stores
  • Holding company transition plan announced
  • Community-oriented supermarket affiliated with CGC Group
  • Owns in-store processing centers to strengthen freshness management
  • Introduced proprietary V Points service
  • Contributes to local economy as anchor stores in shopping centers
  • Sumitomo Corporation is a major shareholder via capital and business alliance
  • Some subsidiaries operate hot spring baths and funeral businesses
  • Former related subsidiary Giga Bussan operated discount supermarkets

Hidden Connections

  • Strengthened logistics and funding ties through capital alliance with Sumitomo Corporation
  • Provides jointly developed products via CGC Group membership
  • Community-oriented store placement promotes collaboration with local governments
  • Subsidiary Saiyu Foods closely collaborates with stores on prepared food manufacturing
  • Points service integrated with TSUTAYA and FamilyMart
  • Holding company transition enables focused management resources and diversification response
  • Store designs incorporate adaptations to local lifestyles
  • Shopping centers enhance draw through collaboration with specialty stores

Future Outlook

Growth Drivers

  • Stable customer acquisition through residential proximity openings
  • Group management efficiency via holding company transition
  • Private brand strengthening and differentiation
  • Advancement of digitalization and cashless対応
  • Expansion of anchor store strategy in shopping centers
  • Multi-format deployment and store reorganization leveraging regional characteristics
  • Customer satisfaction improvement through eco-friendly store designs
  • Customer retention through points service integration
  • Strengthening food loss reduction and SDGs initiatives
  • Flexible product deployment responding to lifestyle changes

Strategic Goals

  • Achieve optimized management through holding company structure
  • Aim for sales over 200 billion yen with store expansion
  • Profit enhancement through expanded private brand ratio
  • Deepen ties with regional communities
  • Advance environmental load reduction and sustainable store operations
  • Complete cashless and digitalization across all stores
  • Optimize promotions through advanced customer data analysis
  • Deepen multi-format deployment responding to diverse needs
  • Strengthen food loss reduction and recycling promotion
  • Create regional employment and improve employee job satisfaction

Business Segments

Wholesale to Restaurants

Overview
Wholesale supply of fresh and diverse ingredients and promotional goods to restaurants.
Competitiveness
Superior local logistics and procurement system
Customers
  • Restaurants
  • Cafes
  • Izakaya
  • Bento shops
  • Catering companies
Products
  • Fresh ingredient sets
  • Bulk prepared food packs
  • Seasonings
  • Beverages

Supply to Food Retailers

Overview
PB product supply and processed goods provision to other retailers.
Competitiveness
Robust PB product development capabilities
Customers
  • Local supermarkets
  • Convenience store chains
  • Specialty ingredient stores
Products
  • PB food supply
  • Bulk processed products
  • Private brand development support

Logistics Services

Overview
Efficient product logistics services provided in collaboration with holding subsidiaries.
Competitiveness
Logistics system integrated with in-house processing centers
Customers
  • Subsidiaries
  • Partner companies
Products
  • Product delivery
  • Fresh goods storage
  • Inventory management

Hot Springs / Funeral Services

Overview
Community-focused hot spring baths and funeral services operated through subsidiaries.
Competitiveness
Service expansion tailored to local needs
Customers
  • General customers
  • Local residents
Products
  • Hot spring facility operations
  • Funeral services

Competitive Advantage

Strengths

  • Community-focused store deployment
  • Customer segment coverage through diverse formats
  • Private brand development capabilities
  • Efficient logistics and processing systems
  • Comprehensive customer points service
  • Organizational strengthening via holding company transition
  • Strong capital alliances with trading partners
  • Optimized travel distance per store
  • Composite store operations with diverse specialty shops
  • Employee regional contribution activities
  • Stable management foundation
  • Scale advantages from multi-store operations

Competitive Advantages

  • Repeat customer acquisition through residential proximity strategy
  • Stable product supply via CGC Group membership
  • Differentiation through proprietary private brands
  • Strong local support from community-oriented services
  • Promoted group management efficiency via holding company transition
  • Multi-format deployment enables response to diverse customer needs
  • Enhanced customer loyalty through points service integration
  • Rapid product supply using logistics bases
  • Full store credit card acceptance
  • Composite shopping center development through specialty shop collaboration
  • Strategic subsidiary operations expand non-retail business areas
  • Utilization of network with capital partner Sumitomo Corporation

Threats

  • Price competition pressure from intense regional rivalry
  • Risk of trading area reorganization due to demographic changes
  • Brand damage from food safety incidents
  • Organizational transformation risks during holding company transition
  • Impact of raw material price fluctuations
  • Operational impacts from COVID-19 and social environment changes
  • Intensified market competition from new entrants
  • Labor shortages leading to higher personnel costs and operational challenges
  • Points service system operating costs
  • Increased compliance costs from strengthened environmental regulations
  • Shifts in consumer purchasing behavior and e-commerce market growth
  • Logistics and store disruptions from natural disasters

Innovations

2023: Announcement of holding company transition

Overview
Announced transition to 'Mammy Mart Holdings' in 2025.
Impact
Structural reform anticipating management efficiency and business diversification.

2022: Completion of credit card acceptance at all stores

Overview
Enabled use of 6 types of credit cards at all stores.
Impact
Contributes to improved customer convenience and sales promotion.

2021: New Seisen Market TOP store opening

Overview
Opened new Seisen Market TOP Garden Maebashi store in Gunma Prefecture.
Impact
Sales growth through expansion of store network in northern Kanto.

2020: Points service revision

Overview
Launched V Points service to strengthen points integration.
Impact
Contributes to customer acquisition and higher repeat rate.

Sustainability

  • Efforts to reduce plastic waste
  • Promotion of local production for local consumption of regional vegetables
  • Introduction of environmentally considerate store designs
  • Improvement of employee working environment
  • Sustainable business operations through collaboration with local communities