Lilycolor

Basic Information

Stock Code
9827
Industry
Wholesale Industry
Category Detail
Building Materials, Electrical Equipment & Metal Wholesalers
Prefecture
Tokyo
Establishment Year
July 1949
Listing Year
July 1991
Official Website
https://www.lilycolor.co.jp/
TSE Information
TSE Information
Yahoo! Finance
Yahoo! Finance
Other Companies
KG Information, SOTO, Omura Paper, Ono Construction, Condotec, Advan Group, Hashimoto Sogyo Holdings, Takashima, Mitani Corporation, Yuasa Trading, Nice Corporation, JK Holdings, Jecos

Overview

Lilycolor is a leading company in the interior wholesale industry founded in 1949, primarily engaged in wallpaper and office furniture, with office business expansion and a high market share.

Current Situation

Lilycolor has a solid financial base with net sales of approximately 32.7 billion yen and net assets of approximately 8.5 billion yen for the fiscal year ending December 2023. Its core interior business holds one of the top shares in wallpaper in the industry, and it also sells curtains, fusuma sliding doors, and flooring materials. In recent years, it has expanded services for office environments, including interior decoration and OA equipment, strengthening high value-added proposals. It has become a subsidiary of TKP, a major shareholder, advancing financial stability and management foundation reinforcement. It is also working on product development with sustainability in mind and business efficiency improvements to respond quickly to customer needs. Moving forward, it aims to enhance competitiveness through business diversification, customer base expansion, and digitalization promotion. While addressing risks such as intensifying competition in the wholesale industry and rising raw material costs, it seeks continuous growth.

Trivia

Interesting Facts

  • The company name 'Lilycolor' derives from the signature wallpaper color 'Lily Color.'
  • At founding, fusuma paper manufacturing was the main business.
  • As a consolidated subsidiary of TKP, office business strengthening is remarkable.
  • Wallpaper share is top-class in the industry.
  • In-house developed catalog sales system is a strength of the customer base.
  • Has a history of successful business transition aligned with the spread of Western-style housing.
  • Pursuing diversification through office interior and IT environment proposals.
  • Flexible response to market needs through functional wallpaper development.
  • Actively involved in local living environment improvement activities.
  • Roots in Yamayoshi Shoten, a dry goods store founded in 1907.

Hidden Connections

  • Business synergy with major shareholder TKP expands office operations.
  • Enhanced proposal capabilities through close collaboration with architectural design offices and carpentry shops.
  • Environmentally considerate product development aligns with local government greening and eco promotion policies.
  • Catalog mail order serves as ongoing sales channel with small and medium remodeling contractors nationwide.
  • Provision of Japanese-pattern fusuma contributes to preserving traditional culture.
  • Strong relationships particularly in interior market for educational facilities and medical institutions.
  • Partnerships with IT companies through office IT infrastructure construction.
  • Corporate CSR activities advanced in collaboration with local environmental beautification initiatives.

Future Outlook

Growth Drivers

  • Increasing demand for office environment improvements
  • Expansion of residential remodeling market
  • Rising market needs for sustainable materials
  • Sales channel diversification through digitalization
  • Growing demand for high-function interior products
  • Steady interior demand centered on SMEs
  • Market for IT-integrated office products promoting equipment renewal
  • Increase in health-conscious interior products

Strategic Goals

  • Enter top 3 market share in office sector
  • Expand sustainable products ratio to over 50%
  • Achieve 40% sales ratio from digital channels
  • Expand customer base domestically and internationally
  • Build production system reducing environmental impact by 30%

Business Segments

Interior Wholesale

Overview
Handles intermediate distribution of interior goods centered on the Lilycolor brand.
Competitiveness
Customer base and brand recognition through catalog sales
Customers
  • Residential Remodeling Contractors
  • Interior Specialty Stores
  • Architectural Design Offices
  • Carpentry Shops
  • Condominium Management Associations
  • Hotel Operators
  • Commercial Facility Developers
  • Retail Chains
Products
  • Wallpaper
  • Curtains
  • Flooring
  • Fusuma
  • Furniture
  • Carpets
  • Lighting Fixtures

Office Environment Construction

Overview
Provides total office environment construction and management from planning proposals to construction.
Competitiveness
Abundant track record in interior and IT environment construction and proposal capabilities
Customers
  • Corporate Offices
  • Government Offices
  • Educational Corporations
  • Hospitals
  • Shared Office Operators
  • IT Companies
  • Manufacturing Companies
Products
  • Office Furniture
  • Interior Construction
  • OA and LAN Construction
  • Environment Improvement Services

Office Supplies Wholesale

Overview
Wholesale business stably supplying office consumables and equipment.
Competitiveness
Stable trading relationships and diverse product lineup
Customers
  • Small and Medium Enterprises
  • Schools
  • Government Offices
  • Retail Stores
  • Medical Institutions
Products
  • Stationery
  • Copy Paper
  • Storage Supplies
  • OA Accessories

Residential Building Materials Wholesale

Overview
Wholesale division providing a wide range of products centered on residential interior building materials.
Competitiveness
Assortment of high-quality building materials and logistics network
Customers
  • Construction Companies
  • Home Manufacturers
  • Remodeling Companies
  • Building Materials Trading Companies
Products
  • Interior Building Materials
  • Molding
  • Soundproof Panels
  • Insulation Materials

Environmentally Responsive Material Supply

Overview
Supplies environmentally and health-considerate materials tailored to needs.
Competitiveness
Proposal strength for sustainable orientations
Customers
  • Remodeling Contractors
  • Design Offices
  • Health-Conscious Housing Promoters
Products
  • Recycled Wallpaper
  • Low-VOC Paints
  • Antibacterial Materials

Office IT Infrastructure

Overview
Totally supports office IT environment design and construction.
Competitiveness
Integrated proposal strength for office interiors and IT
Customers
  • IT Companies
  • Manufacturing Companies
  • Service Companies
  • Government Offices
Products
  • OA Equipment Installation
  • LAN Network Construction
  • IT Environment Design

Commercial Facility Interiors

Overview
Provides interior materials, planning, and construction for commercial facilities.
Competitiveness
Diverse design対応 and construction track record
Customers
  • Developers
  • Shop Owners
  • Event Planning Companies
Products
  • Wall Coverings
  • Flooring
  • Furniture
  • Lighting

Schools and Public Facilities

Overview
Supports safety and comfort improvements in schools and public facilities.
Competitiveness
Comprehensive safety standard-compliant products
Customers
  • Educational Corporations
  • Local Governments
  • Public Facility Managers
Products
  • Flame-Retardant Curtains
  • Antibacterial Wallpaper
  • Seating Furniture

Home Renovation

Overview
Diverse interior products and proposals for the renovation market.
Competitiveness
Abundant design variations
Customers
  • Remodeling Contractors
  • End Users
  • Design Offices
Products
  • Wallpaper
  • Flooring
  • Custom Curtains
  • Furniture

Government Offices and Hospitals Sales

Overview
Supplies products for facilities with high hygiene and durability requirements.
Competitiveness
Lineup of special function products
Customers
  • Government Facilities
  • Medical Institutions
  • Welfare Facilities
Products
  • Antibacterial Wallpaper
  • Stain-Resistant Fusuma
  • Wear-Resistant Flooring

Residential Equipment Wholesalers

Overview
Wholesale business handling intermediate distribution of residential equipment.
Competitiveness
Handling of diverse housing equipment items
Customers
  • Residential Equipment Companies
  • Carpentry Shops
  • Building Materials Trading Companies
Products
  • Ladders
  • Stepladders
  • Scaffolding Materials
  • Ventilation Equipment Parts

Competitive Advantage

Strengths

  • Industry-leading wallpaper share
  • Wide lineup of interior goods
  • Strong capital base from TKP Group
  • Customer base centered on catalog sales
  • Diversification into office environment construction
  • Robust product development capabilities
  • Abundant construction track record
  • Stable logistics network
  • Promotion of environmentally considerate product development
  • High customer satisfaction through quality control

Competitive Advantages

  • Comprehensive product categories enabling one-stop proposals
  • Nationwide customer contact via catalog sales
  • Order expansion utilizing TKP group synergies
  • Wide range of products meeting both office and home needs
  • Active development and early market provision of environmentally and health-oriented products
  • Balance of local sales and services for major companies
  • Added value services from integration of interior construction and IT environment building
  • Differentiation through development of high-function materials and eco-friendly products
  • Sales force providing detailed responses to diverse customer segments
  • Gaining trust through both sustainability and quality

Threats

  • Cost pressures from raw material price fluctuations
  • Risks from business cycle fluctuations in construction and remodeling markets
  • Intensifying price competition from competitors
  • Delays in responding to rapid digitalization
  • Adaptation burdens from strengthened sustainability regulations
  • Increased response costs due to diversifying customer needs
  • Concerns over declining domestic share from rising imports
  • Risk of productivity decline from labor market shortages

Innovations

2024: Promotion of Smart Office Environments

Overview
Launched smart office construction services integrating IT and interiors.
Impact
Contributes to new customer acquisition and increased complex orders

2023: Expansion of Environmentally Considerate Wallpaper Line

Overview
Promotes environmental load reduction by expanding recycled materials and low-VOC products.
Impact
Contributes to improved customer satisfaction and regulatory compliance

2022: Digital Shift in Catalog Mail Order

Overview
Diversifies sales channels by strengthening online catalogs and EC integration.
Impact
Successfully developed younger customers and expanded sales

2021: New Development of Antibacterial and Anti-Mold Wallpaper

Overview
Released functional wallpaper responding to rising hygiene demand.
Impact
Promotes sales to medical institutions and educational facilities

2020: Promotion of Ergonomic Office Furniture Introduction

Overview
Expanded comfortable furniture responding to growing health consciousness.
Impact
Improved customer satisfaction in office business

Sustainability

  • Promoting indoor environment improvement through low-VOC product development
  • Expanding use of recycled materials
  • Strengthening lineup of energy-saving and eco products
  • Implementing waste reduction programs
  • Logistics efficiency improvements to reduce environmental impact
  • Raising awareness through in-house eco campaigns
  • Collaboration with local communities on environmental conservation activities
  • Long-term resource-circulating management perspective