Masaru

Basic Information

Stock Code
1795
Industry
Construction
Category Detail
Real Estate & Housing
Prefecture
Tokyo
Establishment Year
September 1957
Listing Year
November 1994
Official Website
http://www.masaru-co.jp/
TSE Information
TSE Information
Yahoo! Finance
Yahoo! Finance
Other Companies
MBS, Interlife Holdings, Japan Aqua, Nisso, Candil, Soken Ace, Interspace, Primex, AinaBo Holdings, Forval Real Straight, Genex

Overview

Masaru, founded in 1957, is a specialist company in exterior wall waterproofing works, holding top-class achievements in the construction industry centered on sealing works.

Current Situation

Masaru maintained stable sales in fiscal 2023, earning high evaluation within the industry due to its advanced technology in sealing works. In its mainstay exterior wall renovation works, it secures steady demand with major construction companies and condominium management associations as primary customers. The company is promoting sustainable building maintenance through the introduction of environmentally compatible construction methods and the development of high-durability materials. While facing challenges such as labor shortages in the construction industry and fluctuations in material prices, it is focusing on the remodeling market, which is expected to expand in the medium to long term. It is advancing technological innovation and strengthening quality management to improve customer satisfaction and maintain competitiveness. Additionally, it is focusing on improving construction efficiency and enhancing safety management through the utilization of digital technologies. Emphasizing collaboration with local communities, it is strengthening its regionally rooted business expansion. Moving forward, it plans to bolster responses to environmental regulations while exploring new business domains.

Trivia

Interesting Facts

  • Specializing in exterior wall waterproofing works for approximately 65 years since founding
  • Maintains top industry share in sealing construction
  • Pioneering company that tackled development of environmentally compatible materials early
  • Achieves high customer satisfaction with regionally rooted service system
  • Handles exterior repairs for many public buildings
  • Emphasizes employee education and thorough technology succession
  • One of the few companies developing its own waterproofing tools
  • Improved efficiency through introduction of IoT technology for construction sites
  • Abundant track record in both public and private works
  • Expanding into fireproof and heat-resistant building materials business
  • Possesses unique method for component analysis of sealing materials
  • Focuses on technology research contributing to building longevity
  • Proactively advancing business responses in anticipation of environmental regulations
  • Track record of significantly reducing construction errors through digital management
  • Pioneer in architectural technology with numerous awards

Hidden Connections

  • Long-term partnership with major real estate management companies
  • Achieves stable material procurement through close collaboration with building material wholesalers
  • Serves as primary contractor for public building repairs by local governments
  • Quality assurance system linked with third-party organizations such as housing guarantee institutions
  • Latest environmental regulation countermeasures reflected in industry association guidelines
  • Actively participates in young technician development programs in the construction industry
  • Possesses proprietary blending technology difficult for competitors to imitate
  • Track record of joint development with IT ventures related to waterproofing works

Future Outlook

Growth Drivers

  • Expansion of remodeling market and increasing demand
  • Increased demand for environmentally compatible materials due to stricter environmental regulations
  • Demand for seismic and barrier-free works in aging society
  • Efficiency gains from penetration of digital construction management technology
  • Increasing demand for countermeasures against aging public infrastructure
  • Expansion of energy-saving and insulation works
  • Market growth for environmentally considerate materials
  • Customer base expansion through strengthened regionally rooted services
  • New market development through overseas expansion
  • Rapid adaptation to enhanced construction safety management and regulatory compliance

Strategic Goals

  • Increase sales ratio of environmentally considerate building materials to over 50%
  • Introduce digital construction management systems to all sites
  • Establish top industry share in seismic retrofit works
  • Expand regionally rooted service network to major cities nationwide
  • Expand sales in Asian markets to 10% of total through international development
  • Further improve construction quality and safety
  • Accelerate technology development for sustainable architecture
  • Continue annual investment of ¥100 million scale in employee skill development
  • Actively participate in establishing industry environmental standards
  • Develop new business areas in response to social needs

Business Segments

Exterior Wall Waterproofing Works

Overview
Provides high-precision exterior wall waterproofing and sealing works for buildings.
Competitiveness
Technology balancing high durability and environmental consideration
Customers
  • Major construction companies
  • Condominium management associations
  • Real estate management companies
  • Commercial facility owners
  • Public project issuers
Products
  • Sealing materials
  • Waterproof coatings
  • Insulated waterproof materials
  • Environmentally compatible waterproof materials
  • Construction management software

Interior Renovation Works

Overview
Renovation works aimed at improving comfort in residential and commercial facility interiors.
Competitiveness
Diverse design proposals tailored to customer needs
Customers
  • Homeowners
  • Commercial facility owners
  • Construction companies
  • Remodeling contractors
Products
  • Interior finishing materials
  • Functional wallpaper
  • Insulation materials
  • Air conditioning equipment renovation
  • Lighting equipment

Environmentally Compatible Building Materials Sales

Overview
Supply business of sustainable building materials compliant with environmental regulations.
Competitiveness
Development of materials with high environmental performance and workability
Customers
  • Construction material sellers
  • Architects
  • Contractors
Products
  • Low-VOC sealing materials
  • Recycled material waterproofing
  • Environmentally certified building materials

Maintenance Services

Overview
Maintenance business contributing to long-term building preservation and safety.
Competitiveness
Abundant construction track record and technical capabilities
Customers
  • Condominium management associations
  • Office building managers
  • Commercial facility operators
Products
  • Regular inspection services
  • Exterior wall repair works
  • Waterproof renewal works

Seismic Retrofit Works

Overview
Reinforcement works aimed at improving building seismic performance.
Competitiveness
Reliable seismic construction technology
Customers
  • General homeowners
  • Commercial building owners
  • Public facility managers
Products
  • Seismic wall installation
  • Foundation reinforcement
  • Damping device installation

Construction Equipment and Materials Sales

Overview
Sales and support of materials and equipment needed at construction sites.
Competitiveness
Product lineup tailored to site needs
Customers
  • Construction companies
  • Workshops
  • Contractors
Products
  • Sealing guns
  • Inspection cameras
  • Construction safety gear

Construction Consulting

Overview
Specialized services supporting quality and environmental consideration in construction works.
Competitiveness
Abundant technical knowledge and track record
Customers
  • Construction companies
  • Real estate developers
  • Local governments
Products
  • Construction planning
  • Quality management support
  • Environmental compliance advice

Remodeling Contractor Support

Overview
Support business aimed at improving construction quality for partner companies.
Competitiveness
Sharing and guidance on construction know-how
Customers
  • Remodeling companies
  • Construction agents
Products
  • Material procurement support
  • Construction manual provision
  • Technical training

Waterproof Materials R&D

Overview
Leads research and development of next-generation waterproof technologies.
Competitiveness
Applied capabilities in cutting-edge technologies
Customers
  • Research institutions
  • Building manufacturers
Products
  • New material development
  • Weather resistance testing
  • Construction technology verification

Short-Term Repair Works

Overview
Provides repair services with immediate response.
Competitiveness
Rapid construction response capability
Customers
  • Individual homes
  • Small-scale commercial facilities
Products
  • Quick seal works
  • Partial repairs
  • Leak countermeasures

Public Infrastructure Repairs

Overview
Repair business aimed at extending the lifespan of public infrastructure.
Competitiveness
Trusted track record in public projects
Customers
  • Local governments
  • Public entities
Products
  • Sidewalk waterproofing
  • Public facility maintenance

Overseas Business Expansion

Overview
Deploys waterproof construction technology provision and material supply, mainly in Asia.
Competitiveness
Locally adapted construction know-how
Customers
  • Overseas construction companies
  • Overseas real estate developers
Products
  • Technology export
  • Material supply
  • Construction supervision

Competitive Advantage

Strengths

  • Industry-leading sealing technology
  • High-quality management system
  • Development capabilities for environmentally compatible materials
  • Broad construction track record and customer trust
  • Superior technical skills of construction teams
  • Regionally rooted service system
  • Comprehensive after-sales support
  • High-durability product lineup
  • Building maintenance management know-how
  • Thorough safety management
  • High construction efficiency
  • Stable material procurement
  • Utilization of digital technology
  • Efforts in workplace environment improvement
  • Competitiveness through fair pricing

Competitive Advantages

  • Overwhelming market share in sealing works
  • Advanced material development compliant with environmental regulations
  • Proposal capabilities tailored to detailed customer needs
  • Technical capabilities adaptable to diverse construction environments
  • Thick after-sales service rooted in the region
  • Strong collaboration between construction teams and specialists
  • High work efficiency through digital construction management
  • Technical proposals contributing to building longevity
  • Risk diversification through multifaceted business expansion
  • Trusted track record in both public and private sectors
  • Advanced construction safety management initiatives
  • Product design and construction aimed at reducing environmental impact
  • Ongoing communication system with customers
  • Improved customer satisfaction through flexible scheduling
  • Business innovation through introduction of latest technologies

Threats

  • Risk of construction delays due to labor shortages in the construction industry
  • Risk of global fluctuations in material prices
  • Potential market share decline due to competitors' technological innovations
  • Material supply delays due to natural disasters
  • Cost increases from stricter building regulations and environmental laws
  • Risk of reduced construction investment due to economic fluctuations
  • Intensified competition from increasing new entrants
  • Decline in corporate image due to construction safety accidents
  • Risk of delayed response to diversifying customer needs
  • Increased costs for overseas material procurement due to exchange rate fluctuations
  • Complicated risk management for work-related accidents
  • Challenges in technology succession due to outflow of skilled personnel

Innovations

2024: Development of Environmentally Friendly Low-VOC Sealing Material

Overview
Developed a sealing material that significantly reduces volatile organic compounds compared to conventional products.
Impact
Contributes to reducing environmental impact and improving safety at construction sites.

2023: Introduction of Digital Construction Management System

Overview
Adopted an IT system to streamline progress and quality management at construction sites.
Impact
Contributes to 20% improvement in construction efficiency and reduction of errors.

2022: Adoption of New Materials for High-Durability Sealing Material

Overview
Adopted a new composite material that improves weather resistance and elasticity.
Impact
Enables extension of exterior wall lifespan by over 5 years.

2021: Enhanced Quality Inspection Using Smart Sensors

Overview
Developed technology enabling real-time quality monitoring of construction areas.
Impact
Significantly reduces construction defect rates.

2020: Launch of Sustainable Building Materials Research Project

Overview
Verifying long-term durability of new materials utilizing recycled resources.
Impact
Establishes foundation for future environmentally considerate products.

Sustainability

  • Development of low-VOC materials aimed at reducing environmental impact
  • Reduction of construction site waste and promotion of recycling
  • Strengthening safety and health education and improving work environment
  • Environmental protection activities through collaboration with local communities
  • Promotion of sustainable building materials
  • Introduction and compliance with green procurement standards
  • Improvement of factory processes to reduce CO2 emissions
  • Development and practical application of energy-saving construction technologies
  • Employee environmental awareness programs
  • Thorough environmental audits at construction sites
  • Compliance with laws and regulations and transparent reporting system
  • Acquisition and maintenance of environmental-related certifications