Forval Real Straight

Basic Information

Stock Code
9423
Industry
Information and Communications Industry
Category Detail
Real Estate & Housing
Prefecture
Tokyo
Establishment Year
March 1995
Listing Year
November 2005
Official Website
https://www.realstraight.co.jp/
TSE Information
TSE Information
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Other Companies
MBS, Interlife Holdings, Japan Aqua, Nisso, Candir, Soken Ace, Masaru, AinaBo Holdings, Asian S, Forval T, Genex

Overview

Forval Real Straight is a company established in 1995 with its head office in Chiyoda-ku, Tokyo, providing comprehensive solutions in the information and communications industry centered on office relocation support and real estate brokerage.

Current Situation

Forval Real Straight recorded consolidated sales of approximately 1.75 billion yen in 2020 and offers comprehensive support services for office relocations. Starting from OA communication equipment sales, it has established a unique market position in total support including real estate brokerage and interior construction. Although it once faced negative equity, it achieved financial recovery through support from the Forval Group and third-party allotment of shares. In technological innovation, it focuses on developing systems that link efficient procurement of IT equipment with construction. For sustainability, it promotes environmentally considerate office designs. Its mid- to long-term strategy aims to expand service scope, customer base growth, and revenue stabilization. Moving forward, it plans to invest in business efficiency through digital transformation and new customer development to enhance competitiveness.

Trivia

Interesting Facts

  • Originally established in 1995 as an OA equipment sales company.
  • Member of Forval Group with stable capital base.
  • Transformed into a business specialized in central Tokyo office relocation support.
  • History of successfully escaping negative equity and achieving financial reconstruction.
  • Unique service combining IT equipment procurement and interior design.
  • Privacy Mark certified company with strengths in information management.
  • Multiple bases in Tokyo for customer response.
  • Subsidiary specializes in office furniture procurement.
  • Communication-related agency business also operated within the group.
  • Experience with specified grace period due to listing regulation issues.
  • Provides flexible relocation solutions to customers in diverse industries.
  • Self-branded interior designs highly evaluated by customers.
  • Listed on the Tokyo Stock Exchange Standard Market.
  • Focuses on developing young engineers.
  • Improving work efficiency with proprietary IT management tools.

Hidden Connections

  • Under the capital umbrella of Forval Group, leveraging group synergies.
  • Differentiation through service model fusing office relocation and real estate brokerage.
  • Close collaboration with interior construction subsidiary to provide high added value.
  • Long-term capital and business alliance with major shareholder Forval.
  • Customer base centered on IT companies in central Tokyo.
  • Secured certain market share in communication OA equipment field.
  • Company that recovered from past financial crisis and strengthened expertise.
  • Privacy Mark certification ensures strict information security management.

Future Outlook

Growth Drivers

  • Increasing demand for digitalization and efficiency in urban office needs.
  • Expansion of relocation and renovation demand due to corporate work style reforms.
  • Expansion of related services from accelerated IT infrastructure updates.
  • Market development through strengthened collaboration with Forval Group.
  • New customer acquisition through sustainable office promotion.
  • Increasing office improvement investments by small and medium-sized enterprises.
  • Growing demand for remote work対応 office solutions.
  • Ongoing revenue from advanced customer asset management software.
  • Penetration and expansion into local markets through regional deployment.
  • New service development accompanying IoT-ization of IT equipment.

Strategic Goals

  • Strengthen nationwide expansion of office relocation support services.
  • Achieve over 50% green office adoption rate.
  • Establish customer touchpoints through digital platforms.
  • Realize diversification and stabilization of revenue base.
  • Gain leadership in IT infrastructure integrated services.
  • Promote business innovation through employee DX skill enhancement.
  • Strengthen marketing for new customer segments.
  • Maintain annual revenue growth rate of over 5%.
  • Strengthen services through collaboration with related subsidiaries.
  • Expand CSR activities for coexistence with local communities.

Business Segments

Office Relocation Support

Overview
Provides a one-stop series of services related to office relocations.
Competitiveness
Integrated system for total office relocation support
Customers
  • Small and medium-sized enterprises
  • IT companies
  • Medical institutions
  • Educational institutions
  • Government offices
  • Service industries
Products
  • Property introduction
  • Interior design and construction
  • Furniture procurement
  • IT equipment procurement
  • Moving services

Real Estate Brokerage

Overview
Offers real estate sales and lease brokerage services.
Competitiveness
Utilization of Forval Group's network
Customers
  • Corporate offices
  • Real estate investors
  • Small and medium-sized enterprises
  • Tenants
Products
  • Lease brokerage
  • Sales brokerage
  • Property management support

OA Equipment Sales

Overview
Sales and maintenance of communication and OA equipment.
Competitiveness
Long track record in sales and technical support system
Customers
  • Small and medium-sized enterprises
  • Retail stores
  • Educational institutions
Products
  • Business phones
  • Multifunction devices
  • Network equipment

Office Reform

Overview
Interior reform services for offices and commercial facilities.
Competitiveness
Technical strength in construction
Customers
  • Corporations
  • Building management companies
Products
  • Interior construction
  • Additions and alterations
  • Repair and maintenance

IT Infrastructure Construction

Overview
Provides design and construction support for IT environments.
Competitiveness
IT proposal capabilities linked with office relocations
Customers
  • Small and medium-sized enterprises
  • IT ventures
Products
  • Network design
  • Security systems

Competitive Advantage

Strengths

  • Comprehensive office relocation service capabilities
  • Capital support from Forval Group
  • Customer-focused real estate brokerage expertise
  • Technical expertise in interior design and construction
  • Accumulated experience in the information and communications industry
  • Robust IT equipment procurement system
  • Flexible customization capabilities
  • Convenient access with base in Tokyo
  • Proposal capabilities for diverse customer segments
  • Established stable financial foundation
  • Integration of equipment sales and services
  • Rapid relocation response capabilities
  • Reliability within the industry
  • Technical expertise of specialized staff
  • Regionally focused services

Competitive Advantages

  • Able to provide all processes related to office relocation in one package
  • Utilization of Forval Group's extensive network
  • Fusion of communication OA equipment sales and real estate services
  • Strength in building long-term customer relationships
  • Unified management from orders to construction and moving
  • Retention of specialized technical expertise in interior reform
  • High competitiveness in communication infrastructure procurement know-how
  • Strength of property information network centered in central Tokyo
  • Improved customer satisfaction through flexible customization proposals
  • Possible to reduce customer relocation burden with rapid response
  • Information gathering capabilities through collaboration with local companies
  • Solid management base backed by stable funding capabilities
  • Continuous improvement in operational efficiency through in-house IT utilization
  • Diversification of revenue sources through diverse service offerings
  • Differentiation through strengthened collaboration with information and communications industry

Threats

  • Intensified competition from new entrants
  • Impact of economic fluctuations in the real estate market
  • Delays in responding to rapid IT technological advancements
  • Funding risks due to uncertainty in financial markets
  • Changes in office demand due to work style reforms
  • Risk of business suspension due to natural disasters
  • Impact from increasing outsourcing of customers' IT environments
  • Rising prices of construction materials
  • Challenges in securing talent
  • Business impacts from regulatory changes
  • Intensified price competition from competitors
  • Cybersecurity risks

Innovations

2024: Introduction of IT-Linked Office Relocation Management System

Overview
Optimizes project process management with IT systems.
Impact
20% improvement in work efficiency, 15% reduction in complaints

2023: Expansion of Environmentally Considerate Interior Materials Adoption

Overview
Strengthened proposals and construction of eco-friendly interiors using recycled materials.
Impact
Improved customer satisfaction and demonstrated energy-saving effects

2022: Renewal of Cloud-Based Customer Management System

Overview
Cloud-based CRM to enhance customer response.
Impact
10% improvement in sales efficiency and increased order opportunities

2021: Launch of Online Interior Planning Service

Overview
Enables customers to check and consult on interior plans remotely.
Impact
15% increase in new customer acquisition

2020: Enhanced Security IT Equipment Handling

Overview
Expanded sales of IT equipment compliant with latest safety standards.
Impact
Improved reliability from customers

Sustainability

  • Active use of environmentally considerate interior materials
  • Promotion of waste recycling and reduction
  • Expansion of energy-saving equipment adoption
  • Employee environmental awareness activities
  • Cooperation in environmental conservation at local events
  • Strengthened response to personal information protection
  • Establishment of sustainable supplier selection criteria
  • CO2 reduction through promotion of telework
  • Promotion of business process digitization
  • Adoption of resource-saving packaging