SMS
Basic Information
- Stock Code
- 2175
- Industry
- Services Industry
- Category Detail
- Recruitment & Staffing Services
- Prefecture
- Tokyo
- Establishment Year
- April 2003
- Listing Year
- March 2008
- Official Website
- https://www.bm-sms.co.jp/
- TSE Information
- TSE Information
- Yahoo! Finance
- Yahoo! Finance
- Other Companies
- TOENEC, Open Up Group, World Holdings, WDB Holdings, Chuppin, Alps Giken, TechnoPro Holdings, Copro Holdings, Forum Engineering, TWOSTONE&Sons, NISSO Holdings, Meitec Group Holdings, Daiseki
Overview
SMS is a pioneer company founded in 2003 in recruitment and information services for the caregiving and medical fields, leading the industry with its expertise spanning domestically and internationally and diverse business developments.
Current Situation
SMS achieved consolidated revenue of 60.952 billion yen and operating profit of 6.355 billion yen in the fiscal year ending March 2025, with operations in 13 countries across Asia and Oceania. In its core caregiving sector, it provides management support services centered on 'Kaipoke,' and is strengthening communities and career support for pharmacists and nurses in the medical field. The acquisition of the MIMS Group has expanded its pharmaceutical information services, accelerating international expansion through overseas nurse recruitment agencies and medical Q&A sites. The company focuses on sustainable regional healthcare support and caregiving services, while promoting specialized certification training and education. It is pursuing diversification through capital strengthening and subsidiaries, aiming to contribute to local communities and improve information service quality. Moving forward, it aims for sustainable growth centered on new service development using digital technology and expansion of overseas operations.
Trivia
Interesting Facts
- Rapid business expansion domestically and internationally since founding in 2003
- Specialized information services focused on caregiving and medical fields as a key feature
- Medical-related business operations in 13 Asian countries
- Diverse services provided through numerous subsidiaries
- Founder Shuhei Morofuji known as a reformer in the caregiving industry
- Service development tailored to Japan's unique aging needs
- Operation of multiple community sites for professionals
- High market share via proprietary job information platforms
- Accelerated overseas expansion through MIMS Group acquisition
- Strengthened corporate governance as an audit and supervisory committee company
- Expanding education business through caregiving certification schools
- Subsidiaries specialized in multinational medical talent recruitment
- Positive reception for online Q&A and community features
- Diverse peripheral services including caregiving supplies and renovation matching
- Specialized mail-order business for medical professionals
Hidden Connections
- Collaborates with M3 to expand medical talent services
- Owns medical talent recruitment companies in the Philippines and Malaysia
- Strong ties with industry groups promoting IT in caregiving
- Operates certification support schools for both medical and caregiving
- Unique deployment in regional welfare and elderly markets with specialized information
- Competitive relationship with IT staffing firms influential across multiple industries
- Establishes deep user loyalty through online community operations
- Participates in elderly care initiatives in cooperation with local governments
Future Outlook
Growth Drivers
- Expansion of caregiving and medical demand due to aging society
- Advancement of digital transformation
- Overseas business expansion in Asia and Oceania
- Market growth in professional education and certification support
- Increasing demand for diverse talent utilization and work-style reforms
- Service demand from government caregiving and medical policy reforms
- Service innovation through new technologies (AI, IoT)
- Customer base expansion and cross-selling of existing services
- New service rollout to alleviate talent shortages
- Diversifying market needs from corporate and individual customers
Strategic Goals
- Expand overseas sales ratio to over 50%
- Maintain top domestic market share in caregiving and medical fields
- Improve customer satisfaction through digital service efficiency
- Nationwide rollout of community-based integrated care support services
- Achieve ¥20 billion in annual sales from new businesses
- Strengthen sustainable talent development programs
- Enhance ESG activities and proactively fulfill social responsibilities
- Develop advanced services using AI and big data
- Improve organizational strength through support for diverse workers
- Strategic entry and expansion into new overseas markets
Business Segments
Support Services for Caregiving Providers
- Overview
- Information and education services to support caregiving providers' management efficiency and quality improvement.
- Competitiveness
- Comprehensive support system specialized in the caregiving industry
- Customers
-
- Care facility operators
- Facility managers
- Caregiving staff
- Local government welfare departments
- Caregiving-related manufacturers
- Products
-
- Kaipoke
- Kaigo Must
- Caregiving staff training services
- Kaigo DB
Career Support for Medical Professionals
- Overview
- Recruitment and job change support services for medical professionals.
- Competitiveness
- High matching accuracy specialized in professional roles
- Customers
-
- Hospital administrators
- Physicians
- Nurses
- Pharmacists
- Physical therapists
- Lab technicians
- Products
-
- M3 Career Agent
- Nurse Talent Bank
- Yakucari Agent
- Lab Tech Talent Bank
Pharmaceutical Information and Healthcare Data Business
- Overview
- Pharmaceutical information provision and market support services using data.
- Competitiveness
- Broad network across Asia and Oceania
- Customers
-
- Pharmaceutical companies
- Hospitals and clinics
- Medical research institutions
- Medical information service companies
- Products
-
- MIMS Pharmaceutical Information Service
- Healthcare data analysis
- Marketing support
Certification Training Schools and Education Business
- Overview
- Operation of training schools for caregiving and medical professionals' education and certification support.
- Competitiveness
- Support for both certification acquisition and career development
- Customers
-
- Caregiving and medical workers
- Therapists
- Judo orthopedists
- Massage therapists
- Therapists
- Products
-
- Kaigo Job Academy
- Will One
- Shikatoru
Overseas Talent Recruitment Business
- Overview
- Expansion of medical and caregiving talent recruitment in Asia.
- Competitiveness
- High-specialty matching through collaboration with local corporations
- Customers
-
- Malaysian nurses
- Singapore medical institutions
- Philippine elderly care facilities
- Products
-
- Melorita Consultants
- SMS international talent recruitment services
Medical Management Support Information Services
- Overview
- Information provision and support services for medical institution management.
- Competitiveness
- Specialized information network
- Customers
-
- Hospital executives
- Medical facility administrators
- Pharmacy owners
- Products
-
- Jimu.com
- Garenos
- Visiting Pharmacy Navi
Competitive Advantage
Strengths
- Strong expertise in caregiving and medical fields
- International network spanning Asia and Oceania
- Diverse recruitment and information services
- Solid customer base and brand recognition
- Community building for professionals
- Varied career support and education services
- Strong capital procurement and financial stability
- Aggressive business expansion through subsidiaries and acquisitions
- Advanced IT technology application and service rollout
- Robust corporate sales organization
- Synergy creation within the group
- Governance through audit and supervisory committee
- Extensive industry network
- Strength in digital marketing
- Diverse service lineup
Competitive Advantages
- Leads niche markets specialized in caregiving and medical fields
- Unique overseas deployment of medical information services in 13 countries
- Career support system linked to specialized certification training
- Comprehensive services covering both medical and caregiving
- Business area expansion through active M&A
- Rich product lineup adaptable to diverse customer needs
- High matching accuracy leveraging strong networks
- Balance of local services and global expansion
- Efficient service operations using IT technology
- Stable operations compliant with regulations in each country
- Effective information dissemination via specialized media
- Strong commitment to talent development and recruitment
- Solutions responsive to industry-specific challenges
- Thorough service quality management
- Market analysis capabilities from extensive databases
Threats
- Impact from changes in domestic caregiving and medical policies
- Diversification of competitors and increase in new entrants
- Uncertainty in regulations and labor environments overseas
- Rapid technological innovation in digital services
- Intensified recruitment competition due to talent shortages
- Market volatility risks from pandemics or social changes
- Overseas revenue affected by exchange rate fluctuations
- Increased burden from personal data protection and compliance strengthening
- Potential labor-related litigation risks
- Costs of introducing new technologies
- Impact from global economic fluctuations
- Challenges in adapting services to diversifying customer needs
Innovations
2025: AI Integration in Kaipoke for Operational Efficiency
- Overview
- Equipped the caregiving provider service 'Kaipoke' with AI functions to promote business automation.
- Impact
- Reduces providers' work time by 20% and improves customer satisfaction
2024: Strengthening Overseas Medical Information Platform
- Overview
- Expanded MIMS Group's overseas operations and integrated information services across multiple countries.
- Impact
- Contributes to 15% year-on-year increase in overseas market sales
2023: Expansion of Remote Education Business
- Overview
- Strengthened online certification support including Kaigo Job Academy.
- Impact
- 1.5x increase in enrollees, contributing to reducing regional disparities
2022: IoT-Utilizing Business Support for Care Facilities
- Overview
- Introduced IoT-linked systems for caregiving facility operational improvements.
- Impact
- Significantly improves facility efficiency and safety management
Sustainability
- Expansion of community-based integrated care system support activities
- Promotion of work-style reforms through diverse talent utilization
- Paperless initiatives to reduce environmental impact
- Contribution to solving social issues through expanded educational opportunities
- Thorough compliance with laws and strengthened information security