Kakiyasu Honten

Basic Information

Stock Code
2294
Industry
Food Products
Category Detail
Food Manufacturing
Prefecture
Mie Prefecture
Establishment Year
November 1968
Listing Year
June 1997
Official Website
https://www.kakiyasuhonten.co.jp/
TSE Information
TSE Information
Yahoo! Finance
Yahoo! Finance
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Aikawa Bokuen, Axez, Hokuryo, Morozoff, Rokko Butter, Nippon Ham, Fukutome Ham, S Foods, Takizawa Ham, Itoham Yonekyu Holdings, Kikkoman, Yutaka Foods, Rock Field, Ifuji Industries, Toel, Mitsubishi Pencil

Overview

Kakiyasu Honten is a food manufacturing company founded in 1968 and headquartered in Kuwana City, Mie Prefecture. It operates businesses in fresh meat, prepared foods, restaurants, Japanese confectionery, and other food products, with approximately 300 stores nationwide as a long-established food manufacturer.

Current Situation

Kakiyasu Honten recorded net sales of approximately 37.3 billion yen and operating profit of approximately 1.3 billion yen in the fiscal year ended February 2021, maintaining a solid business foundation. Its core fresh meat business develops proprietary brands such as Matsusaka Beef, Black-Haired Wagyu, and Okinawa Aguu Pork, providing high-quality products. The prepared foods business is expanding nationwide, mainly through tenants in department stores and shopping centers, strengthening customer attraction with in-store cooking demonstrations. The restaurant business offers diverse formats including charcoal-grilled steaks, shabu-shabu, and creative Chinese cuisine, enhancing brand power. The Japanese confectionery business preserves traditional handmade methods while expanding sales under the Kuchifuku-do brand. The beef shigure-ni product in the food business boasts over 250 years of history, ensuring stable sales. Although it received a recommendation from the Fair Trade Commission for violation of the Subcontractor Act, it has since strengthened compliance efforts. Moving forward, it aims to expand by strengthening ryotei (high-end restaurant) formats and planning to open 15 new stores. It also focuses on sustainability, DX initiatives, and coexistence with local communities.

Trivia

Interesting Facts

  • The company name originates from the founder's persimmon orchard, called 'Kakiyasu.'
  • Preserves the traditional method for beef shigure-ni continuing for over 250 years.
  • Long-established food manufacturer operating approximately 300 stores nationwide.
  • Successfully revived and breeds the rare local chicken 'Amakusa Daio.'
  • Store staff create an Edo-era atmosphere with matching yagasuri Japanese attire.
  • Has a history of receiving a recommendation from the Fair Trade Commission for Subcontractor Act violation.
  • Wide-ranging operations across restaurants, prepared foods, Japanese sweets, and more through multiple formats.
  • Long-established provider of Matsusaka Beef via charcoal grill, sukiyaki, and shabu-shabu.
  • Regularly holds the 'Spirit of Omotenashi' contest.
  • Actively promotes employment of people with disabilities and established Kakiyasu Heartful Partners.

Hidden Connections

  • Has stock-related collaborations with peers like Nippon Ham and Itoham Yonekyu HD.
  • Close corporate ties with local industry revitalization centered in Mie Prefecture.
  • Featured long-term on TV Tokyo economic programs, boosting brand recognition.
  • Focuses on direct-from-origin beef delivery with strong networks to producers nationwide.
  • Traditional Japanese sweets contribute to preserving local cultural heritage.
  • Natural feed-raised chicken brand integrated into regional branding strategies.
  • Advancing management participation through employee and client stockholding associations.
  • Differentiates from competitors through diverse prepared foods formats.

Future Outlook

Growth Drivers

  • Expanding recognition of premium Japanese beef brands domestically and internationally.
  • Customer acquisition through prepared foods store expansion and cooking demonstrations.
  • Advancing high-value-added operations by strengthening ryotei formats.
  • Responding to expansion of health-oriented and high-quality food markets.
  • Business innovation fusing DX and sustainability.
  • Developing regionally focused products and promoting local production for local consumption.
  • Organizational strengthening through employment of diverse talent including people with disabilities.
  • Quality improvement using cattle individual management systems.
  • Executing plans to open 15 new stores.
  • Diversifying product lineup reflecting customer needs.
  • Cost reduction through optimization of logistics and sales networks.
  • Brand strengthening strategy balancing tradition and innovation.

Strategic Goals

  • Achieve expanded brand recognition and market share domestically and internationally
  • Establish sustainable production and distribution systems
  • Cultivate high-value-added food business exceeding 50 billion yen in annual sales
  • Strengthen organization and promote sustainable growth through diverse talent employment
  • Establish symbiotic corporate model with deepened ties to local communities
  • Maximize business efficiency and enhance customer experience using DX
  • Achieve over 20% reduction in food loss
  • Realize environmental burden reduction targets with regular progress reports
  • Inherit traditions in Japanese confectionery and ryotei while expanding new formats
  • Develop diverse products responding to customer needs and market adaptation

Business Segments

Food Manufacturers and Processors

Overview
Provides high-quality raw materials and processed products to food manufacturers and processors.
Competitiveness
Consistent quality control and supply of proprietary brand materials
Customers
  • Food service chains
  • Department store tenants
  • Supermarkets
  • Food processing companies
  • Wholesale prepared foods for business use
Products
  • Processed meat products
  • Japanese confectionery ingredients
  • Prepared foods manufacturing
  • Beef shigure-ni
  • Frozen ingredients

Restaurant and Food Service Support

Overview
Provides carefully selected materials and cooking support services to the food service industry.
Competitiveness
Proposal capabilities based on brand recognition and cooking expertise
Customers
  • Restaurant operators
  • Hotels
  • Catering companies
  • Facility cafeterias
  • Event companies
Products
  • High-quality fresh meat materials
  • Prepared food sets
  • Cooking seasonings
  • Frozen processed foods
  • Menu development support

Supply to Retail and Distribution

Overview
Stably supplies diverse proprietary products to retailers.
Competitiveness
Extensive sales channels and brand power
Customers
  • Department stores
  • Supermarkets
  • Convenience stores
  • EC operators
  • Specialty stores
Products
  • Retail meat products
  • Japanese and Western sweets
  • Prepared foods and bento
  • Processed foods
  • Seasonal limited products

Ingredient Development and Research Institutions

Overview
Collaborates with producers to provide high-quality ingredient development and management technology.
Competitiveness
Direct-from-origin high-quality meat production management system
Customers
  • Agricultural producers
  • Pig and poultry farmers
  • Food research labs
  • University research departments
Products
  • Cattle individual management system
  • Feed development support
  • Quality control technology
  • Technical consulting
  • Regional brand development

Competitive Advantage

Strengths

  • Extensive sales network with approximately 300 stores nationwide
  • Proprietary brands of premium Japanese beef, pork, and chicken
  • Business diversification through multiple formats
  • Japanese confectionery business preserving traditional methods
  • Stable financial base and asset scale
  • Cattle individual management system for quality control
  • Direct-from-origin system leveraging regional ties
  • Diverse prepared food menus and cooking demonstrations
  • High-end restaurant brands including ryotei formats
  • Long history and customer trust

Competitive Advantages

  • Strengthening brand power of high-quality beef like Matsusaka Beef
  • Abundant product variety meeting diverse consumer needs
  • Differentiated sales strategy with in-store cooking demonstrations
  • Nationwide expansion of various prepared foods and restaurants for customer attraction
  • Japanese confectionery manufacturing technology blending tradition and innovation
  • Integrated production and sales of meat ensuring quality and traceability
  • Reliability from managing all processes from raw materials to cooking
  • Sales channel expansion through regional brand collaborations
  • Multi-channel distribution network
  • Accumulated in-house technology, know-how, and talent development

Threats

  • Intensifying domestic and international competition leading to price wars
  • Fluctuations in agricultural and livestock prices and rising procurement costs
  • Market shrinkage due to population decline and aging society
  • Increased costs for complying with strengthened food safety and hygiene regulations
  • Fluctuations in food service demand due to novel infectious diseases
  • Unstable meat production environment due to climate change
  • Risk of product obsolescence due to changing consumer preferences
  • Challenges in talent acquisition and training, plus rising labor costs
  • Risk of declining social credibility from fair trade and subcontractor law violations
  • Decline in competitiveness from delays in rapid digitalization

Innovations

2024: Strengthening ryotei formats

Overview
Intensified investment in expanding and improving quality of high-end ryotei and dining brands.
Impact
Contributes to enhanced brand power and increased high-value-added sales

2023: Advanced cattle individual management system

Overview
Introduced AI technology to improve accuracy in managing pedigree and breeding history.
Impact
Achieves quality improvement and efficient production management

2022: Renewal of prepared foods cooking demonstration system

Overview
Updated in-store cooking demonstration technology with latest equipment to boost customer attraction.
Impact
Contributes to increased store visits and sales

2021: Introduction of automation in Japanese confectionery production

Overview
Improved production efficiency by partially automating processes while maintaining traditional methods.
Impact
Successfully improves productivity and stable quality provision

Sustainability

  • Reducing environmental impact through improved feed efficiency in beef production
  • Supporting regional agriculture and livestock industries through local production for local consumption
  • Implementing and promoting food loss reduction programs
  • Reducing plastic packaging in stores and promoting recycling
  • Promoting employment of people with disabilities and building diverse talent systems
  • Setting and strengthening CO2 emission reduction targets in production processes
  • Developing health-oriented products and thoroughly providing safe ingredients
  • Ongoing food education and cultural support activities for local communities
  • Reducing water usage and introducing latest hygiene management technology
  • Strengthening collaboration with partner companies aiming for sustainable development